BARRY LONG

SENIOR SALES & MARKETING PROGRAM MANAGER Information Technology • International & USA • London UK MBA with Distinction

Extensive experience with consistent success in driving profitable revenue growth for the world’s IT leader.

International Go-To-Market Management / Strategic Marketing / Program Management / Cross-Functional Teaming

• Adaptable, flexible, results-oriented and self-motivated program manager with a global perspective and an exceptional record of success in delivering sales & marketing initiatives with outstanding growth and margin.

• International background through working in Asia Pacific, Europe and the USA. Effective at collaborating with multiple cultures across diverse environments, functions and organization levels

• Thrives on overcoming complex business challenges, delivering globally consistent results.

CAREER HISTORY

Go To Market Programs Manager (2004 to Present), Worldwide Sales Strategy & Operations, HP USA Global GTM lead for Contracts and Public sector business separation of HP into two $50B companies. Enabled

>$500M of profitable revenue for HP Inc through Hewlett Packard Enterprise account engagement Global sales lead for the Transactional Business Model that delivered a strong end to end planning

methodology supported with a set of market leading enablers that grew transaction business > 2 X market rate for the SMB channel segment

Enterprise Sales lead for deployment of bid desk model recommendations with Regions that enabled >3 points gross margin annually on all deal business, deployed sophisticated “big data” based pricing management and guidelines across all Regions.

Enabled profitable Global Volume Business growth through a consistent Global Product Offer across all routes to market and in all countries where global customers want to do business, increasing revenue usage to >90%.

Led the Global Direct program strategically over 3 years (>1500 Corporate/ Enterprise direct customers; > $9 billion in yearly revenues, with >20% Y/Y growth), direct marketing, messaging and communications across all regions and functions

WW Business Strategy Manager (2000 to 2004), Personal Systems Group, HP USADrove profitable growth in the $24 billion PC/notebooks business by aligning go-to-market and strategic planning across commercial / consumer business models, key lead for regions and product lines

Select Express Program Manager (1999 to 2000), North American Marketing Organization, HP USA

Responsibility for managing all aspects of the NetServer (Wintel Servers) build to customer order program (>30% profitable growth plan, roadmap, capabilities, HP/partner marketing & sales campaigns, communication, and training) in North America.

Program/Process Technology Manager (1998 to 1999), Personal Information Products Distribution, HP USA

Led business process reengineering design initiatives with an emphasis on order management and international business functions for SAP R3 Enterprise implementation across 17 product lines for the $6 billion North American PC business

Process Technology Manager (1995 to 1998), Test & Measurement Organization, HP USA

Led the global order management team of a $280 million Order Fulfillment Reengineering Program, responsibilities encompassed WW business process re-engineering design using SAP R3. Worked with a 60+ person WW core team, 10 direct reports and led a cross-functional virtual team of 100+ in all regions for 43 product lines.

Business Support Consultant (1993 to 1995), European Finance & Administration, HP Switzerland

Held account management and process development responsibilities with an emphasis on European/WW projects for the Computer Products Organization in the European Sales & Marketing Services headquarters. Recommended and prepared the European project proposal through participation for CPO Europe in the worldwide evaluation of SAP R3 ERP.

Channel Support Coordinator (1991 to 1993), Computer Products Organization, HP Germany

Managed concurrently running projects within Dealer Business Support in Europe, worked with virtual team of 20+ in sales, marketing, order management and fulfillment over all sub regions in Europe, the Middle East and Africa

Production Supervisor (1989 to 1991), Computer Products Organization, HP UK Held the responsibility for dealer purchasing in the UK ($100 million annually of computer products across 12 product lines) with key focus on process improvement and cost reduction activities, managed a nine person purchasing and inventory team.

Retail Sales & Operations (1974 to 1989), Multiple Retail chains in International Locations Operated a diverse retail chain, sold for a substantial profit, London UK. Planned, financed and implemented new retail outlets. Established & developed multiple retail outlet operations to improve value of property assets; turnover 5 million pounds. Improved furniture store sales by up to 70%, establishing merchandising control systems, organizing and motivating teams, setting clear objectives, improving stock control, ensuring a higher quality of operation and customer service, successfully setup new stores in London, UK. International Duty & Tax Free Sales in Heathrow & Gatwick airports, turnover 1 million pounds per day and on cruise Liners based out of the USA and Australia.Yacht building and sales, Hong Kong.