-ve

Congruity

Clear Message

Hesitation

+ve

Tasteful Decor

Good Food

Nice Music

Secret Manifesto

Mission

“To gather a tribe of people who can change the future.”

Business Owners Creative Freelancers Writer & Storytellers

Tactics

Passkey    

141 Tapas /Drinks Internet Access

Free Refills Reservations

Meal on Birthdays

1. Business Meetings 2. Cocktails with friends 3. Spouse for a Night out

o  Customers that create customers

Creative Conclaves  

Creative Driven

Resourceful

o  Where business owners, creative professionals and storytellers meet each other.

o  Building connections between tribe members.

The  

How do you guys know each other? Where should we meet?

Most

Interesting

Business Of The Week

(sm/em@il/sms)

The  

3 Months  Tribal Space Bar

Passkey conclaves

miBOW

Metrics

o  Reviews and Articles (total/+ve) o  Members and Subscribers o  Social Media Followers

o  Bottom Line

o  15 people x 4 Free Conclaves = 60 Attend o  50% Join = 30 Members/ Month o  90 Members @3000/month

o  Bottom Line = 2.7 L Subscription

o  100 Members @ 3L o  4Nights @ 4L o  Regular Take

3 Months 100 Members

Spouse, 1 meeting, 3 friends 500 people @ Rs. 500

Cost

3% +/- 1%

Service

1.  Analytics/Reports 2.  Relations/ Damage control

3.  Event Mngt.

1.  Team Spoon Salaries 2.  Software

3.  Advertising

•  Mystery Shopping •  Design/Branding

•  Photography/videography •  Website Design/ Mngt. •  Training/Development

•  Advertising (magazine/radio/TV) •  PR

•  Stunts •  Intefaces deisgn

•  Mapping •  Guides •  Events •  Awards

•  PR/Marketing Agency

Requirements •  Co-operation •  Total take •  Covers

•  Average Check size •  Item Sales (most popular)