Bases of design forAdvertising and Promotion – Part 2

Review of the last class

1) What are the principles for visual advertising?

2) Give some examples

3) What is enviromental design?

4) What is the Andy Warhol’s main contribution in the world of advertising?

5) What are some rules for management of colors?

EXAMPLE OF COMPOSITION

Visualization

TIPS FOR AD VISUALS MAKE THE ILLUSTRATION AN EYE STOPPER

SIZE – IMAGES IN BILLBOARDS ARE HUGE (7.5 MTS LONG PENCIL)

COLORS – USE BOLD, BRIGHT COLORS. USE CONTRAST BETWEEN TWO COLORS.

FIGURE/GROUND – MAKE THE RELATIONSHIP BETWEEN FOREGROUND AND BACKGROUND AS OBVIOUS AS POSSIBLE.

TYPOGRAPHY – USE SIMPLE AND CLEAN FONTS TO BE READ AT A DISTANCE.

TIPS FOR AD VISUALSPRODUCT IDENTIFICATION - FOCUS ATTENTION ON THE PRODUCT

EXTENSIONS – EXTENT THE FRAME OF THE BILLBOARD

SHAPE - USE 3D, PLAY WITH HORIZONS, VANISHING LINES, DIMENSIONAL BOXES.

ADD A MOTION IN YOUR PICURE – DISK LIKE WHEELS

Importance of contrast

Visual adds should express- Contrast

- Emotion

- Harmony between colors

- Mood

- The environment you want to project

Be aware of:

Contrast

Moire

Stripes

Red Color

Filters

Layers in Photoshop

Photographs of Products

Making the ingredients very clear

Basic Rules for Photography

QualityTIFF vs JPEG, digital photograph

For website use 72 dpi for quick downloads300 dpi for electronic publications.

TopicYou can use a variety of topics. It’s perfectly OK to photograph a product with the potential customer / group of customers.

CompositionSimplicityPart of detailEmphasize detail not all the sceneContext

Angles

Which angle does favor you?

Some angles can make your photograph interesting

What is she projecting?

Lighting

Professional Lighting

Natural lighting

Product shots usually have contrast

Importance of Background

Cooking with Photoshop

https://www.youtube.com/watch?v=cg0WmeWwudE&list=PLAF43A9454A827020

https://www.youtube.com/watch?v=-IHf6UwQC4s

How about he?

MOTION IN PHOTOGRAPHY

ROLES OF CREW IN FILMING

WHAT DO THEY DO?

COPYWRITER

ART DIRECTOR

PRODUCER

DIRECTOR

COMPOSER

ARRANGER

EDITOR

Script for movieFor the gods keep the secrets of life

hidden from humans.

Men did, however, figure out one secret.

How to use fire.

And Zeus punished them

with the worst thing he could think of.

Something so terrible,

the writer Hesiod called it the source

of all mortal suffering.

Any guess what punishment

he came up with?

Some kind of disease?

No.

- War?

- Nope.

Fire? Floods? Drought?

None of those.

For their punishment, Zeus gave them...

Movie - Exercise

http://www.dailymotion.com/video/x2gqiej

1) Where was this movie filmed?

2) What did the production staff have to do generate the environmento for movieproduction?

3) Describe the character of the leading actress?

TECHNIQUES FOR VIDEO

ANIMATION

3-D FILMING

STOP MOTION

MUSIC AND ACTION

STOP MOTION