basf identity design

7/22/2019 BASF Identity Design

1/27

MN[EAYLFG

NFI CO[ZO[NYA

COMMQFLCNYLOFS

SQMMN[\ OB

CO[ZO[NYA IASLGF

ZODLC\

Lssua >, Nugust ;::9


2/27

;

Whathar you nra n KNSB ampdoyaa lfvodvai lf commlssloflfg or

iavadoplfg promotlofnd mntarlnds, or nf axtarfnd iaslgfar, crantlva

ngafcy, proiuctlof housa or prlftar, thls iocumaft ls lftafiai to

support your crantlva nfi proiuctlof wore bor KNSB.

Zdansa fota thnt lt ls n summnry ob tha eay iaslgf nfi dnyout rudas

thnt must ka tneaf lfto cofsliarntlof whaf proiuclfg mnreatlfg nfi

corpornta commuflcntlofs mntarlnds.

Yha bud d corpornta iaslgf pod lcy ls pukd lshai lf tha KNSB Krnfiwak

http0//krnfiwak.knsb.com (nccass ofdy through KNSB Group Lftrnfat).

Yhls iocumaft mny ka ilstrlkutai to axtarfnd suppd lars, kut lt shoudi fot

ka vlawai ns n comprahafslva lfbormntlof sourca or ns n rapdncamaft bor

tha budd corpornta iaslgf podlcy lf tha Krnfiwak.

Bor KNSB ampdoyaas who proiuca or oriar commuflcntlofs mailn,

pdansa fota thnt you nra blfnddy raspofslkda nfi nccouftnkda bor afsurlfg

thnt tha budd corpornta iaslgf rudas nra mat.

Axtarfnd pnrtfars nra provliai wlth KNSB dogo mnstar bldas nfi typabncas

ofdy bor tha budblddmaft ob coftrncts pdncai ky KNSB Netlafgasaddschnbt, or

othar compnflas lf tha KNSB Group thnt oparnta ufiar tha KNSB fnma

nfi dogo. Qsa ky thlri pnrtlas ls ofdy parmlttai suk`act to tha wrlttaf

nuthorlzntlof ob KNSB Netlafgasaddschnbt, nfi lf nccorinfca wlth tha

parmlttai rudas.

Knsai of KNSBs Krnfi Nrchltactura soma group compnflas, avafthough thay io fot nppanr wlth KNSBs fnma nfi dogo, must usa

n KNSB Group afiorsamaft togathar wlth tha knslc corpornta iaslgf

adamafts. Yo blfi out l b thls nppdlas to tha group compnfy you nra worelfg

bor, pdansa rabar to tha radavnft Krnfi Chnmplof (Dlst nvnldnkda lf tha

Krnfiwak).

KNSB ls n raglstarai trniamnre ob KNSB Netlafgasaddschnbt.

LFY[OIQCYLOF


3/27

Yha KNSB Krnfi 9

Corpornta Iaslgf Knslc Adamafts 1Yha KNSB Dogo nfi Cdnlm 2

Yha Corpornta Codors 7

Qslfg tha KNSB Dogo of Codorai Kncegroufis >:

Yha Knffar Dnyout >>

Corpornta Yypabncas >3

Zrlft Mailn >1

Krochuras, mngnzlfas, danbdats, kooes,

splrnd-koufi kooes, vliao covars >2

Splfas ob kooes, vliaos, CIs >2

Hnfiouts, bdyars, prass radansas, nivartlslfg dattars, fawsdattars >7

Nivartlsamafts >7

Zostars >7

Yrnia Bnlrs nfi Axhlkltlofs >8

Zromotlofnd Glbts ;:

Zrasaftntlof Grnphlcs ;3

Lftarfat nfi Lftrnfat ;93

LFIAX


4/27

9

YHA KNSB K[NFI

Whaf iavadoplfg crantlva cofcapts bor promotlofnd mntarlnds,

lt ls lmportnft to afsura thnt tha massnga, coftaft, lmngary nfi

prasaftntlof ob tha ltams blt wlth tha KNSB corpornta strntagy

nfi posltloflfg.

How wa wnft to ka saaf

Zosltloflfg Stntamaft

Ns tha wordis daniar lf tha chamlcnd lfiustry, KNSB opafs up potaftlnd

bor succass togathar wlth lts pnrtfars.

Yo thls afi, KNSB iavadops nfi mnlftnlfs pnrtfarshlps thnt nra

chnrnctarlzai ky mutund trust nfi raspact.

KNSB hadps shnpa tha butura succassbuddy nfi sustnlfnkdy ky manfs

ob lftaddlgaft sodutlofs.

Who wa nra nfi whnt wa stnfi bor.

KNSB ls Yha Chamlcnd Compnfy. Wa nra n compnfy thnt0

ls succassbud nfi crantas vndua lf n powarbud tanm togathar wlth

customars, lfvastors, falghkors nfi soclaty5

usas lftaddlgaft, lffovntlva sodutlofs to hadp sacura compatltlva

nivnftnga nfi shnpa n succassbud butura5

thlfes nfi ncts lf tha dofg tarm, ls radlnkda nfi trustworthy, nfi tneas

lts raspofslkldlty bor butura gafarntlofs sarlousdy5ncts lf n splrlt ob pnrtfarshlp wlth ndd lts ilract nfi lfilract stnea-

hodiars ampdoyaas, customars, shnrahodiars, mamkars ob soclaty

nfi tha paopda lf our docnd commufltlas.

Yofndltlas

KNSB ls0

iyfnmlc nfi irlvaslssuas borwnri

dleankda

opaf

bnsclfntlfg

KNSB ls fot0

nrrognftovarkanrlfg

cumkarsoma

pdnybud

korlfg

lfnctlva

chnotlc

fof-trnfspnraft

ufcdanr

tachflcnd

odi-bnshlofai


5/27

1

CO[ZO[NYA IASLGF

KNSLC ADAMAFYSGafarnd rudas

Yha knslc adamafts ob tha KNSB corpornta iaslgf nra

tha KNSB dogo nfi cdnlm

tha corpornta codors

tha knffar dnyout

tha corpornta typabnca

Ndd compnflas thnt nppanr wlth KNSBs fnma nfi dogo must usa n dd

tha knslc corpornta iaslgf adamafts lf thalr commuflcntlofs mailn.

Avary commuflcntlofs mailum must show tha KNSB dogo. Yha othar

corpornta iaslgf adamafts mny fot ka usai wlthout tha dogo.

Rnflty symkods nfi compnfy nkkravlntlofs

Ofdy tha KNSB dogo nfi tha othar knslc corpornta iaslgf adamafts

nra to ka usai bor liaftlblcntlof purposas. Yha fnmas ob uflts nfi

compnflas must ofdy ka prasaftai lf taxt borm nfi nra to ka pdncai

outslia tha spnca nddocntai to tha KNSB dogo.

Symkods, slgfs or grnphlcnd adamafts (vnflty symkods) thnt liaftlby n

spaclblc kuslfass uflt, iapnrtmaft or group compnfy woudi waneaf

tha abbact ob tha KNSB trniamnre nfi nra tharabora fot parmlttai.

Nkkravlntlofs ob tha compnfy trniamnre lf compnfy fnmas, such ns

KLS lfstani ob KNSB LY Sarvlcas K.R. nra fot parmlttai.


6/27

2

YHA KNSB DOGO NFI CDNLM

Yha KNSB dogo

Yha KNSB dogo ls tha vlsund axprasslof ob our krnfi poslt loflfg. Lt

cofslsts ob two compofafts tha squnras nfi tha bour dattars KNSB.

Yha cdnlm

Ns n knslc ru da, tha KNSB dogo ls ndwnys nccompnflai ky tha c dnlm

Yha Chamlcnd Compnfy.

Yha massnga nssarts our cdnlm to ka tha wordis danilfg chamlcnd

compnfy nfi suppdamafts tha KNSB dogo.

[aproiuctlof ob tha dogo nfi cdnlm

Yha dogo compofafts nfi c dnlm must fot ka rairnwf or racrantai

brom sapnrnta grnphlc nfi typa adamafts. Yha corract raproiuctlof

ob tha dogo nfi cdnlm cnf ofdy ka nchlavai ky uslfg tha obblclnd mnstar

nrtwore bldas (nvnldnkda lf vactor nfi kltmnp bormnts).

Yha obblcnd mnstar nrtwore bldas bor tha KNSB dogo nfi cdnlm cnf ka

iowfdoniai brom tha boddowlfg Lftarfat niirass (ufrastrlctai nccass)0

btp0//iowfdoni.krnfiwak.knsb.com

Yha KNSB dogo must nppanr nt danst ofca of ndd commuflcntlof mailn.

Yha cdnlm n dwnys nppanrs kafanth tha KNSB dogo lf tha ilmafslofs nfi

boft showf kadow. Yha grnphlc iaslgf ob tha dogo compofafts nfi tha

cdnlm, nfi tha radntlofshlp katwaaf tham, must ka eapt tha snma lf ndd

nppdlcntlofs.

Yha cdnlm mny ofdy ka omlttai of rnra occnslofs whaf l ts daglkld ltycnffot ka gunrnftaai iua to slza or raproiuctlof tachflquas, or whaf

ltams must ka daglkda ovar axtramady dofg ilstnfcas.

Yha cdnlm hns n draniy kaaf succassbud dy prlftai nt vary smnd d slzas of

pafs, torchas atc. Yharabora, kabora omlttlfg tha cdnlm, othar proiuctlof

tachflquas or tha posslkldlty ob lfcranslfg tha dogo slza shoudi blrst ka

cofsliarai.

Chnfgas to tha dogo nfi cdnlm iaslgf nra fot nddowai (a.g. grnphlc

abbacts, shniows or othar grnphlc adamafts). Yha dogo nfi cdnlm mny

fot ka raproiucai ns nf lddustrntlof.

Ns n knslc ru da, tha dogo nfi c dnlm must ka usai hor lzoftnddy. Yhay mny

ofdy ka rotntai through


7/27

7

YHA CO[ZO[NYA CODO[S

Slx brash codors axprass KNSBs ilvarslty nfi iyfnmlsm.

Lf coftrnst to compnflas wlth ofdy n slfgda corpornta codor, tha slx

corpornta codors nra nvnldnkda bor usa of nf aqund knsls throughout

KNSBs commuflcntlofs mailn.

Ofa ob tha corpornta codors shoudi ka lfcorporntai lfto avary

commuflcntlofs mailum whara codor cnf ka usai ns n iaslgf tood,

kut savarnd corpornta codors shoudi fot ka posltlofai cdosady togathar

of lfilvliund ltams.

Whaf n corpornta codor ls usai, lt must ndwnys ka usai ns n kncegroufi

codor bor tha KNSB dogo.

Yha corpornta codors cnf ka usai lf two ilbbaraft wnys0

lf tha knffar dnyout whlch ls usai bor ndd mnreatlfg nfi corpornta

commuflcntlof

ns n sodli codor occupylfg tha whoda kncegroufi nran bor axnmpda

of bdngs

Codor coilfg nfi corpornta codors

Yha vnrlaty ob ilbbaraft codors axprassas tha lffovntlof nfi b daxlkl dlty

thnt tha KNSB krnfi raprasafts lfnddspharas ob our nctlvlty.

Yharabora, tha codors shoudi fot ka nsslgfai spaclblc manflfgs or

usai bor tha codor-coilfg ob kuslfass uflts or ilvlslofs. Ndd KNSB ufltsnfi compnflas mny usa nfy ob tha corpornta codors.

Yhara ls fo blxai nddocnt lof ob corpornta codors. Yhay mny ka usai to

ilbbaraftlnta ilbbaraft toplcs or proiuct groups.


8/27

8


CM\E Budd tofa Squnras lf dogo

Ornfga :/97/>::/: 91% ornfga

[ai :/>::/8:/;: 9:% rai

Dlght kdua 87/;9/:/: 91% dlght kdua

Inre kdua >::/71/:/1 9:% inre kdua

Dlght graaf 7:/:/>::/1 91% dlght graaf

Inre graaf >::/://;8 9:% inre graaf

Iablfltlofs bor bour-codor prlftlfg

Zarcaftngas C/M/\/E (Cynf, Mngaftn, \addow, Kdnce) iablfltlofs

Iablfltlofs bor spot/spaclnd codor prlftlfgLf tha avaft thnt spot codors nra to ka usai, tha kast npproxlmntlofs

brom tha Znftofa codor mntchlfg systam nra iablfai lf tha boddowlfg

sactlof.

Yha bod dowlfg iablflt lofs nra bor pr lft lfg of contai pnpar. Zdansa fota thnt

lb Znftofa iablfltlofs nra usai bor ufcontai pnpar or bor ltams thnt nra

fot prlftai of pnpar, l.a. pdnstlcs, carnmlcs, taxtldas, tha suppdlar must

afsura thnt tha lfe codors whlch wldd ka usai lf tha prlftlfg procass, nra

nf nccurnta mntch to tha KNSB corpornta codors.

Znftofa Mntchlfg Systam Budd tofa Squnras lf dogo

Ornfga >99C 91% >99C or >12C

[ai >87C 9:% >87C or 982C

Dlght kdua ;


9/27

993

[ai [>7:/K>9;

Dlght kdua [33/G>2:/K;>: [>29/G;:8/K;31

Inre kdua [:/G79/K>1: [>2;/G>7:/K;>3

Dlght graaf [>:>/G>7;/K3: [>87/G;>99

Inre graaf [:/G>;>/K18 [>1:/G>97

Iablfltlofs bor scraaf codors

Yha bod dowlfg tnkda shows [GK vnduas thnt cnf ka usai bor mnfy

nppdlcntlof progrnms. Yha sacofi tnkda shows tha snma codors lf tha

coilfg bor wak pngas.


Scraaf codors Budd tofa

Haxcoia bor Lftarfat Ornfga #B3N:I;

Inre kdua #::9NA

Inre graaf #::7::7 Inbboild yaddow

[ai 3:3> Orlaft rai

Dlght kdua 1:>; Dlght kdua

Inre kdua 1::; Qdtrnmnrlfa kdua

Dlght graaf 2:>8 \addow-graaf

Inre graaf 2:3; Slgfnd graaf

Iablfltlofs bor [ND codors bor contlfgs

[ND 7::9 ls usai bor raproiuclfg tha grny dogo squnras of whlta or of

kdnce surbncas.


10/27

>:

QSLFG YHA KNSB DOGO

OF CODO[AI KNCEG[OQFISYha KNSB dogo ls assaftlnddy fot n codorai dogo. Lt ls al thar whlta or kdnce

iapafilfg of tha kncegroufi codor.

Howavar, tha squnras compofaft ls lftafiai to ka saml-trnfspnraft,

dlea brostai gdnss, nddowlfg tha kncegroufi codor to shlfa through.

Yhus, tha abbact ob codor comas b rom tha comklfntlof ob tha dogo wlth

n kncegroufi codor, nfi fot brom tha dogo ltsadb.

Lf ndd cnsas, tha codor ob tha smndd squnras shoudi nppanr to ka n hndb/hndb*

mlxtura ob kncegroufi codor nfi tha codor ob tha KNSB dattars.

Whntavar tha codor, tha kncegroufi of whlch tha dogo ls pdncai must

ndwnys ka n slfgda sodli codor surbnca wlthout ufiardylfg structura,

pnttarf, orfnmaftntlof or lmngas.

Yha cdnlm ls ndwnys raproiucai lf tha snma codor (whlta or kdnce) ns thaKNSB dattars.

Corpornta codorai kncegroufis

Ns n gafarnd prlfclpda, tha KNSB dogo nfi cdnlm shoudi ka raproiucai lf

whlta ngnlfst n kncegroufi ob ofa ob tha slx KNSB corpornta codors.

Lf thls cnsa, tha brostai gdnss abbact cnusas tha smndd squnras to nppanr

lf n pndar shnia ob tha kncegroufi codor.

Kdnce, whlta nfi grny kncegroufis

Lb tha dogo ls usai of kdnce, gray or whlta kncegroufis, tha brostaigdnss abbact cnusas tha squnras to nppanr lf grny.

Fof-corpornta codorai kncegroufis

Lb, iua to tha ilspdny tachfodogy or ransofs ob cost-abbactlvafass, lt ls

fot posslkda to usa ofa ob tha KNSB corpornta codors ns n kncegroufi

codor, bor axnmpda of vahlcdas, hadmats, kuldilfgs atc., thaf othar knce-

groufi codors mny ka usai. Lf thasa clrcumstnfcas, tha snma brostaigdnss prlfclpda nppdlas5 tha dogo codor althar kdnce or whlta ls chosaf

so thnt tha grantast posslkda coftrnst ls nchlavai. Yha codor ob squnras

compofaft must thaf ka sadactai to nchlava tha nppanrnfca ob n hndb/hndb

mlxtura ob tha kncegroufi codor nfi tha codor ob tha KNSB dattars.

Zdansa rabar to tha Krnfiwak bor tha budd guliadlfas cofcarflfg spaclblc

ltams such ns vahlcdas, wore cdothlfg, atc.

Lb codor ls fot nvnldnkda, tha dogo mny ndso ka atchai, amkossai, rnlsai or

modiai ns dofg ns tha orlglfnd compofafts nfi iaslgf nra mnlftnlfai.

* Iua to optlcnd abbacts whlch cnusa cartnlf codors to nppanr strofgar thnf thaynctunddy nra, tha codors ob tha smndd squnras nra fot facassnrldy n 1:% tlft ob thakncegroufi codor. Yha iablfai parcaftngas bor tha corpornta codors hnva kaafni`ustai to nchlava tha vlsund abbact ob n hndb/hndb mlxtura ob dogo codor nfikncegroufi codor. Howavar, ns tha corract codor vnduas nra ndraniy lfcorporntailfto tha mnstar dogo nrtwore bldas, lt shoudi fot ka facassnry to racranta thaadamafts sapnrntady.

Brostai gdnss abbact


11/27

>>

YHA KNFFA[ DN\OQY

Gafarnd rudas

Yha knffar dnyout ls to ka usai bor ndd mnreatlfg nfi corpornta

commuflcntlofs mailn.

Yha bormnts usai bor mnreatlfg nfi corpornta commuflcntlofs mailn

shoudi ka chosaf lf oriar to mnea tha most abbactlva usa ob tha knffar

dnyout.

Yha knffar cofslsts ob n codorai knr togathar wlth n co dorai squnra lf

whlch tha KNSB dogo nfi cdnlm nppanr. Yha knffar ls posltlofai althar

horlzoftnddy or vartlcnddy of whntavar bormnt ls kalfg usai.

Codor ob tha knffar

Yha codorai squnra ndwnys nppanrs lf ofa ob tha slx corpornta codors.

Lt ls ndwnys n slfgda sodli codor wlthout ufiardylfg structura, pnttarf,orfnmaftntlof or lmngas.

Yha codor ob tha knr ls iarlvai brom tha corpornta codor sadactai bor tha

squnra nran. Yhls codor must ka n pndar shnia or tlft ob tha corpornta

codor lf tha squnra, kut tha axnct shnia mny ka braady chosaf ns dofg

ns tha shnpa ob tha knffar nfi tha corpornta codor cnf ka cdanrdy

racogflzai.

Lb iaslrai, tha knr mny ndso ka raproiucai wlth n trnfspnraft abbact,

nddowlfg tha codor ob tha knr to mlx wl th tha adamafts lf tha kncegroufi.

Ilmafslofs ob tha knffar nfi posltlof ob tha dogo

Yha ilmafslofs ob tha squnra nra liaftlcnd to tha wlith ob tha codorai knr,

whlch ls posltlofai bdush wlth tha aigas ob tha squnra.

Yha KNSB dogo ls posltlofai lf tha dowar pnrt ob tha squnra mnlftnlf lfg

tha cdanr zofa nroufi lt, ns showf lf tha lddustrntlof kadow.

Qsa ob n compatafca stntamaft or sdognf wlth tha KNSB dogo

Ns showf lf tha ld dustrnt lof, n compatafca stntamaft or sdognf mny ka

posltlofai ns n taxt adamaft nkova tha dogo.

Ndd woris must ka prasaftai lf tha snma typa slza nfi styda, sa dactai

brom tha twadva iablfai Faw Hadvatlcn bofts.

Yha taxt must ka whlta. Yha halght ob tha uppar-cnsa dattars mny fot ka

dnrgar thnf hndb tha halght ob tha KNSB dogo (axcd. cdnlm).

x 2x x

x

x

xCompatafcaStntamaft,Sdognf


12/27

>;

YHA KNFFA[ DN\OQY

Zosltlof ob tha knffar

Yha posltlof ob tha knffar cnf ka braady chosaf, kut must ndwnys ka

cdanrdy racogflznkda ns n knffar. Yharabora, n smndd sactlof ob tha

surroufilfg nran must ka vlslkda of koth tha dofg slias ob tha knffar.

Yha posltlof ob tha squnra cnf ndso ka braady chosaf. Lf tha snma wny,

tha squnra nran mny fot ka posltlofai nt tha afi ob tha knffar. Lt must

ka posltlofai so thnt tha codor ob tha knr ls vlslkda of koth slias ob tha

squnra.

Yha knffar ofdy nppanrs ofca of anch vlaw ob tha promotlofnd l tam

a.g. ofca of tha tltda pnga.

Compatafca Stntamaft,

Sdognf

Compatafca Stntamaft,

Sdognf


13/27

>3

CO[ZO[NYA Y\ZABNCAS

Faw Hadvatlcn

Ywadva stydas (kodi, l tnd lc, atc. ) brom tha Faw Hadvatlcn boft bnml dy hnva

kaaf sadactai ns tha obblclnd KNSB typabncas to afsura subblclaft oppor-

tufltlas bor taxt iaslgf.

Faw Hadvatlcn 91 (dlght)

Faw Hadvatlcn 11 (romnf)

Faw Hadvatlcn 21 (mailum)

Faw Hadvatlcn 71 (kodi)

Faw Hadvatlcn 92 (dlght ltndlc)Faw Hadvatlcn 12 (ltndlc)

Faw Hadvatlcn 22 (mailum ltndlc)

Faw Hadvatlcn 72 (kodi ltndlc)

Faw Hadvatlcn 97 (dlght cofiafsai)

Faw Hadvatlcn 17 (cofiafsai)

Faw Hadvatlcn 27 (mailum cofiafsai)

Faw Hadvatlcn 77 (kodi cofiafsai)

Yha sadactai typabncas cnf ka iowfdoniai brom tha Krnfiwak nfi mny

ka provliai to axtarfnd suppdlars. Yha suppdlars must ka lfbormai thnt tha

typabncas mny ofdy ka usai to cnrry out nsslgfmafts bor KNSB.

Dofg taxt pnssngas

Bor vary dofg taxt pnssngas wlth baw structurnd banturas (kdoce taxt) such

ns lf kooes, tha Compntld Yaxt boft mny ndso ka usai lf niiltlof to Faw

Hadvatlcn.

Compntld Yaxt [agudnr mny ka usai bor coftlfuous taxt nfi Compntld Yaxt

Kodi bor hlghdlghtlfg.

Yha Compntl d Yaxt boft mny ndso ka usai bor fawspnpars, kut ofdy whaf

thay nra proiucai lf dnrga-scnda bormnt, prlftai of dow qundlty pnpar, nfi

wlth pnga dnyouts ob bour or mora fnrrow, bdush-sat codumfs.

Compntld Yaxt DY ragudnr

Compntld Yaxt DY kodi


14/27

>9

CO[ZO[NYA Y\ZABNCAS

Fof-dntlf scrlpts

Bor dnfgungas thnt io fot usa Dntlf scrlpt systams, tha raspofslkda

iapnrtmafts ob tha raspactlva raglofnd uflts wldd iablfa tha bofts thnt

mntch koth tha ok`actlvas ob KNSBs krnfi posltloflfg nfi tha sadactlof

crltarln bor bofts knsai of tha Dntlf ndphnkat.

Yha iatnlds ob thasa bofts wld d ka pukd lshai lf tha Krnfiwak, nfi thalr

usa ls mnfintory ncross tha KNSB Group.

Qslfg KNSB ns n wori lf taxt

Yha most commof nppanrnfca ob tha KNSB krnfi ls ns n propar fnma

usai lf taxt.

Lf taxt, tha fnma KNSB must ndwnys ka wrlttaf ns bour cnpltnd dattars nfi

must fot nppanr ns n grnphlc or ns n dogo.

Compnfy fnmas

Compnfy fnmas nra ndwnys wrlttaf lf tha wny thay nra d lstai lf tha

raspactlva trnia raglstar. Axnmpdas0

KNSB LY Sarvlcas K.R., KNSB Corporntlof, KNSB Netlafgasaddschnbt.

Bor ndd dnfgungas, tha fnma KNSB must ndwnys ka usai lf nccorinfca

wlth tha spaddlfg nfi grnmmntlcnd rudas ob tha raspactlva couftry.

Axnmpda0 tha possasslva borm l.a. KNSBs Forth Nmarlcnf nctlvltlas.

Yha trniamnre symkod ls fot faaiai bor slmpda usa ob KNSB ns n

fnma. Yha compnfy fnmas nra ob coursa protactai ufiar trniamnre

dnws kut, lf coftrnst to proiuct fnmas, thay nra subblclaftdy protactaiwlthout hnvlfg to nppafi tha slgf.

KNSB wlth proiuct/sarvlca krnfis

Yha corpornta krnfi nfi proiuct or sarvlca krnfis mny ka rabarrai

to togathar, kut fot ilractdy dlfeai togathar. Worilfgs such ns KNSB

Ncrofnd ... nra fot parmlttai, ns tha spaclblc fntura ob anch krnfi

or trniamnre ioas fot coma ncross nfi fo cdanr ilstlfctlof ls irnwf

katwaaf tha two trniamnres kalfg usai.

Yha corpornta krnfi nfi proiuct or sarvlca t rniamnres shoudi nppanr

lfiapafiaftdy ob ofa nfothar, ns boddows0 Ncrofnd ky KNSB.

Yha fnmas ob KNSB proiucts shoudi fot coftnlf KNSB. Yhls ls bor

tha purposas ob cdnrlty nfi to afnkda ilstlfctlofs to ka irnwf katwaaf

proiucts whlda niiltlofnddy nddowlfg tha strntaglc bdaxlkldlty thnt ls

facassnry bor axnmpda whaf saddlfg krnfis to thlri pnrtlas.

Qslfg tha cdnlm lf taxt

Yha cdnlm mny ndso ka usai lf taxt, sapnrntai brom tha wori KNSB wlth n

hyphaf. Lt ls wrlttaf ns boddows

KNSB Yha Chamlcnd Compnfy.

N Compnfy

KNSB Ncrofnd

Ncrofnd ky KNSB


15/27

>1

Z[LFY MAILN

Gafarnd rudas

Ndd tha knslc corpornta iaslgf adamafts nra ampdoyai lf tha prasaftntlof

ob tha KNSB krnfi lf prlft mailn, nfi tha knffar dnyout ls pnrtlcudnrdy

lmportnft.

Yha knffar dnyout must ndwnys ka usai bor mnreat nfi corpornta

commuflcntlofs mailn, nfi bor mailn whlch coudi hnva n strofg

lfbduafca of KNSBs lmnga.

Yha slza ob tha KNSB dogo nfi knffar ls iablfai lf tha boddowlfg

sactlofs nccorilfg to tha typa nfi bormnt ob tha ltam usai.

Lb tha bormnt kalfg usai ls fot covarai ky tha iatnlds glvaf lf tha

boddowlfg tnkdas, tha knffar wlith mny ka iatarmlfai ns boddows0

Lb tha bormnt iavlntas ofdy sdlghtdy brom ofa ob tha stnfinri bormnts,tha knffar wlith bor tha stnfinri bormnt mny ka nioptai5

Bor othar bormnts, tha knffar shoudi ka proportlofnddy afdnrgai or

raiucai to tha bormnt lf oriar thnt tha vlsund lmprasslof ramnlfs tha

snma.

Nivartlsamaft Bormnt Wlith ob knffar, mm Wlith ob KNSB dogo, mm

N3 (ioukda-sliai N9) 7: 1;.1N9 (;>: x ;98 x ;>: mm) 98 32 (91 mm dogo mnstar x 8:%)

N2 (>:1 x >98 mm) 32 ;7 (3: mm dogo mnstar x


16/27

>2

Yltda/Covar Znga Bormnt Wlith ob knffar, mm Wlith ob KNSB dogo, mm

N9 (;>: x ;>) (;;: x ;71 mm) 7: 1;.1

K1 (>72 x ;1: mm) 2: 91

;>: x ;>: mm 2: 91

N1 (>98 x ;>: mm) 98 32 (91 mm dogo mnstar x 8:%)

Dofg (>:1 x ;>: mm) 98 32 (91 mm dogo mnstar x 8:%)

N2 (>:1 x >98 mm) 32 ;7 (3: mm dogo mnstar x ;> x >;: mm) 32 ;7 (3: mm dogo mnstar x 1> x >>8 mm) 32 ;7 (3: mm dogo mnstar x


17/27

>7

Z[LFY MAILN

Hnfiouts, lfbormntlof danbdats, bdyars, prass radansas,

nivartlslfg dattars, fawsdattars

Lf coftrnst to krochuras, mngnzlfas, kooes atc, tha broft pnga ob ltams

such ns fawsdattars, prass radansas nfi bdyars, ls usai slmudtnfaousdy bor

koth tltda nfi taxt coftaft. Yhasa commuflcntlofs mailn nra gafarnddy N9

or QS Dattar bormnt.

Yo nddow mora spnca bor tha taxt coftaft of thasa ltams,

n smnddar knffar wlith hns tharabora kaaf spaclblai.

Bor N9/QS dattars, tha wlith ob tha knffar ls 98 mm.

Yha dogo ls 32 mm wlia (corraspofilfg to 8:% ob tha

dogo mnstar 91 mm).

Bor othar bormnts, pdansa rabar to tha tnkda lf tha pravlous

sactlof, (krochuras, mngnzlfas, atc.) kut usa tha slza bortha faxt smnddast bormnt.

Zostars

Yha slza ob tha knffar nfi tha dogo bor lfilvliund postar bormnts ls glvaf

lf tha boddowlfg tnkda.

Zostar Bormnt [acommafiai slzas bor knffar nfi dogo Mlflmum slzas bor knffar nfi dogo

(tha racommafiai slzas bor tha faxt smnddast bormntnra tha mlflmum slzas bor tha knffar nfi dogo)

Wlith ob knffar, Wlith ob KNSB dogo, Wlith ob knffar, Wlith ob KNSB dogo,

mm mm mm mm

N: ;8: ;>: >99

(89> x >>88 mm) (1;.1 mm mnstar dogo x 9::%) (91 mm mnstar dogo x 3;:%)

N> >99 >9: >:1

(1 mm) (91 mm mnstar dogo x 3;:%) (1;.1 mm mnstar dogo x ;::%)

N; >9: >:1


18/27

>8

Y[NIA BNL[S NFI AXHLKLYLOFS

Gafarnd rudas

Whaf axhlkltlfg nt trnia bnlrs nfi axhlkltlofs, ndd tha knslc corpornta

iaslgf adamafts nra usai.

Yha iaslgf banturas, nfi radntai guliadlfas, nra st ructurai lfto zofas

thnt radnta to tha wny lf whlch vlsltors saa nf axhlkltlof stnfi.

Qppar zofa ;.1 m to 2 m nkova tha bdoor

Rls lkl dlty brom n ilstnfca ls tha most lmportnft bufctlof ob thls zofa.

Caftrnd & dowar zofas > m to ;.1 m

Yhasa zofas nra usai to cofvay massngas nfi coftaft.

Qsa ob tha knslc adamafts

KNSB dogo nfi cdnlmKNSB stnfis nt trnia bnlrs nfi axhlkltlofs must ilspdny tha KNSB dogo

ns tha most promlfaft adamaft. Yha cdnlm ls ndwnys usai togathar wlth

tha dogo.

Qppar zofa0 ofdy tha KNSB dogo wlth cdnlm mny ka ilspdnyai hara5

lt cnf althar ka wlthlf tha knffar dnyout or of lts owf. Yha slza nfi

fumkar ob dogos shoudi ka sadactai so thnt tha KNSB dogo cnf ka

ansldy racogflzai brom ndd ilractlofs nfi brom n ilstnfca.

Caftrnd nfi dowar zofas0 tha dogo nfi cdnlm nra ndwnys usai togathar

wlth tha knffar dnyout lf thasa zofas.

Lf niiltlof, of tndd fnrrow surbncas, tha KNSB dogo nfi cdnlm mny karotntai through


19/27

>>.


21/27

;>

Z[OMOYLOFND GLBYS

Mntchlfg tha corpornta codors

Lb n promotlofnd ltam ls codorai or banturas codorai adamafts, tha slx KNSB

corpornta codors nra to ka usai. Lb stnfinri ltams nra fot nvnldnkda lf

tha axnct corpornta codors, n codor mny ka sadactai whlch ls n vary cdosa

mntch to tha iablfai corpornta codor.

Lf axcaptlofnd clrcumstnfcas, l.a. sports tanm `arsays, lt mny ka

facassnry to prlft tha KNSB dogo of n codorai ltam, whlch ls compdatady

ilbbaraft to tha KNSB corpornta codors. Yhls shoudi ka nvoliai wharavar

posslkda. Lb lt ls howavar assaftlnd, tha dogo nfi cdnlm shoudi ka prlftai ns

iatnldai lf tha pravlous sactlof Qslfg tha KNSB dogo of codorai knce-

groufis pnga >:. Lf thasa clrcumstnfcas, lt ls ndso nccaptnkda to prlft

tha dogo compdatady lf whlta or kdnce.

Qsa ob tha knffarYha knffar dnyout mny ka usai of glvanwnys lf tha snma wny ns bor

krochuras nfi othar prlft ltams.

Lt must ndwnys ka prlftai althar vartlcnddy or horlzoftnddy, fot nt nf nfgda.

Yha knffar must ruf tha bud d wlith or dafgth ob tha ltam or sactlof.

Yha dogo squnra must ka prlftai lf ofa ob tha corpornta codors. Yha

rudas bor tha slza nfi posltlof ob tha dogo or othar taxt wlthlf tha squnra,

nfi bor tha codor ob tha knr nra tha snma ns iascrlkai lf tha Knffar

Dnyout sactlof pnga >>.

Qsa ob nivartlslfg sdognfs

Nivartlslfg sdognfs mny ka usai of promotlofnd l tams koth lf taxt nfi

grnphlc borm.

Lb n sdognf ls usai wlth n knffar dnyout or lf tha dogo kox, tha rudas bor tha

slza nfi posltlof ob tha taxt wlthlf tha squnra nra tha snma ns iascrlkai

lf tha Knffar Dnyout sactlof pnga >>.


22/27

;;

Z[OMOYLOFND GLBYS

Qsa ob kdnce nfi whlta

Of kdnce or whlta kncegroufis, tha whlta or kdnce dogo varslofs, wlth tha

squnras compofaft lf grny, nra to ka usai.

Lf axcaptlofnd clrcumstnfcas whara, iua to cost or tachflcnd ransofs,

lt ls nksodutady fot posslkda or prnctlcnd to raproiuca tha corpornta dogo

corractdy, tha boddowlfg optlofs nra nvnldnkda.

Zdansa fota thnt tha boddowlfg optlofs nra bor axcaptlofnd sltuntlofs

ofdy nfi wa racommafi thnt kabora sadactlfg ofa ob thasa optlofs,

you cnrabud dy cofsliar ndtarfntlva ltams or proiuct lof tachflquas .

[aproiuca tha compdata dogo nfi cdnlm ndd lf kdnce of n d lght

kncegroufi.

[aproiuca tha compdata dogo nfi cdnlm ndd lf whlta of n inre

kncegroufi.

Atchlfg, afgrnvlfg nfi amkosslfg

Yha dogo mny ka atchai, stnmpai, afgrnvai or amkossai of matn d,

danthar or slmldnr mntarlnds.


23/27

;3

Z[ASAFYNYLOF G[NZHLCS

Gafarnd rudas

Ndd prasaftntlof chnrts whathar pro`actai ofto n scraaf, prasaftai

ilractdy brom n computar or prlftai ns ovarhani trnfspnrafclas must

usa tha knffar dnyout.

N rnfga ob tampdntas bor tlt da chnrts nfi

coftaft chnrts lfcorporntlfg tha npprovai

knffar slzas, codors nfi posltlofs, togathar

wlth ilbbaraft kncegroufi optlofs, ls nvnldnkda

lf tha KNSB Zowarpolft Wlznri. N dlmltai

sadactlof ob tampdntas ls ndso nvnldnkda lf tha

Krnfiwak.

Yha Zowarpolft Wlznri ls lfstnd dai of mnfy

formnd KNSB obblca computar systams. Lb you

io fot hnva tha Zowarpolft Wlznri, pdansacoftnct tha radavnft Krnfi Chnmplof bor your

kuslfass bor burthar iatnlds (dlst nvnldnkda lf

tha Krnfiwak).

Codor or kdnce nfi whlta

Wa racommafi thnt ndd prasaftntlofs nra

ndwnys proiucai lf codor. Lb kdnce nfi whlta

ovarhani trnfspnrafclas or hnri coplas nra

raqulrai, tha formnd codor chnrts shoudi slm-

pdy ka prlftai out uslfg n kdnce & whlta dnsar

prlftar.

Zortrnlt-bormnt

Yha usa ob portrnl t-bormnt Zowarpolft chnrts ls gafarnddy fot facassnry.

Zortrnlt-bormnt chnrts cnffot ka cdanrdy or abbactlvady prasaftai althar of

n computar scraaf or n pro`actlof scraaf iua to tha smndd lmnga nran nfi

parspactlva ilstortlof. Yha proiuctlof ob portrnlt-bormnt chnrts ls thara-

bora fot posslkda uslfg tha Zowarpolft Wlznri.

Zrasaftntlof I

Zrasaftntlof N

Zrasaftntlof C

Zrasaftntlof K


24/27

;9

LFYA[FAY NFI LFY[NFAY

Ndd KNSB Group Lftarfat nfi Lftrnfat s ltas must cofborm to tha gdoknd

wak stnfinris sat ky tha Gdoknd Wak Stnfinris Yanm. N copy ob tha

stnfinris ls nvnldnkda of tha Krnfiwak. N dlst ob coftncts bor Lftarfat nfi

Lftrnfat afqulrlas ls dlstai of tha boddowlfg pngas.


25/27

;1

Bor afqulrlas nkout tha KNSB Lftarfat0

Yha Gdoknd Wak Stnfinri Yanm coorilfntas ndd Lftarfat nctlvlt las (iaslgf, structura nfi tachflcnd support) bor tha

aftlra KNSB Group. Group compnflas cnf coftnct nfy ob tha coftnct parsofs dlstai kadow bor nivlca nfi sup-

port of Lftarfat radntai toplcs.

Auropa

Corpornta Commuflcntlofs Earstlf Ernusa Zhofa +9< 2;>/2:--;1

Bnx +9< 2;>/2:-93731mnrtlfn.edafeJknsb-ng.ia

LY Kanta Plssad Zhofa +9< 2;>/2:--/2:-;>

kanta.zlssadJknsb-ng.ia

Nsln Znclblc

Corpornta Commuflcntlofs Mnry \uaf Zhofa +81; ;73>>-;3 8

mn`asegJknsb-corp.com

a-commarca Rarn Dnginmao Zhofa +> 9>2 279 ;833

FOC Bnx +> 9>2 279 ;83> 9393-;97> 9393-;1:1

cdnuiln.invliJknsb-sn.com.kr

a-commarca [nbnaddn Cnrdn Nrrofcha Zhofa +11 >> 9393-;982

DKB/LSN Bnx +11 >> 9393-;> 9393-3>83

SNB/LC Bnx +11 >> 9393-;


27/27

;7

Nssoclnta Mamkars

Auropa

Corpornta Commuflcntlofs Chrlstlnf Schroapbar Zhofa +9< 2;> 2:-9>797

PON/CZ KCF 8->-9>797

Bnx +9< 2;> 2:-;:389

chrlstlnf.schroapbarJknsb-ng.ia

Ilnfn Waltafeopb Zhofa +9< 2;> 2:-9919-9919 2:-7;9>7

ilnfn.waltafeopbJknsb-ng.ia

a-commarca Ndlca Dnfgfar Zhofa +9< 2;> 2:-- 2:-8-2:3::>

ndlca.dnfgfarJknsb-ng.ia

FNBYN

Corpornta Commuflcntlofs Gudsnh Koya Zhofa +> 2:

basf identity design

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