BashéLook Book 2011

Bashé

Bashé’s Mission

Bashé’s Vision

Bashe is designed to empower women to discover and achieve a look that provides beauty, encourages a blissful existence, and supports a beloved experience beyond all measures.

Bashe would like to develop a culture where women are empowered, as an ultimate effort to help improve and complete her as an individual.

Bashé

Company OverviewBashe is a start-up image consultancy providing styling advice, and creating tailor-made trendy, fashionable clothing for everyday women at an affordable price. Located in Antioch, Tennessee, Bashe is strategically placed within the growing Nashville metropolitan area, which is approxi-mately 15minutes away from a college commu-nity that consists of Vanderbilt University, Fisk University, Lipscomb University, and Tennessee State University. Our specialty at Bashe focuses solely on the styles, colors and fits to flatter the needs of our client’s figure. Our specialists consult with potential clients to offer them a one-on-one image design experience which is unavailable in the current market, with the designated price point, directed to our targeted customer. Bashe would like to maximize clients’ special events and occasions by styling them for birthdays,

parties, work gatherings, dates, school functions, photo shoots, casting calls etc.

It is Bashe’s goal and priority to thoroughly assess the personal needs and image ambitions of each prospective client. Bashe’s services are intent on boosting confidence and ultimately providing valuable custom made clothing and advice to enhance personal and professional style. Bashe’s approach to consultations cut through the confusion often released by the fashion world, saving their clients time and money.

While initially opening and operating as a home based/online business, on an appointment basis, Bashe’s goal is to eventually move into a bou-tique retail space and build a well-recognized brand name.

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LO O K B O O Kkera annax

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Occupation: Tech SupportE: jamaica@bebashe.comT: @JamaicaMeCrazzi

JAMAICA R. WHITE

amaica White was born and raised in Chattanooga, TN as the youngest sibling of four. In 2006, she set out to Nashville, TN to attend Tennessee State University, where she recently graduated with her Bachelors of

Science in Aeronautical Industrial Technology.

As a child, Jamaica spent her free time creatively through sketches of cartoon charac-ters, landscape figures, and other images. In the years following, she drifted from childlike illustrations to designing prom dresses. However, Jamaica did not continue on with this creative hobby once she graduated high school.

After the passing away of her Mother in April of 2007, she noticed her designs lying dormant; she felt as if her life was missing something. As Jamaica reflected on her past life experiences, the idea of making her designs available to the public came to mind. As she toyed with this idea, she felt renewed and refilled with purpose. With transformed spirit, Jamaica realized Bashé would be the best name for her clothing line; it's an acronym for Bourne Again.

Today, Jamaica can be found building the Bashé brand. She has created a consistent clientele that seeks the advice of her and Bashé's other consultants.

Jamaica believes women look to the fashion world for guidance, but many times their perceived images are mixed messages of how to add to their personal power. Jamaica’s goal is to get women to realize how much fashion choices impact their professional and personal success.

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Whether her clients need a tailor-made expression of apparel for a business meeting, special event, or a first date, Jamaica wants them to feel that they have chosen an image expert to transform their desires into their own version of beauty.

The most rewarding experience Jamaica has faced is been able to make someone smile and knowing that are satisfied with their results. “Giving a woman insight on how to feel good inside and out is an honor.”

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Occupation: Executive AssistantE: Kera@bebashe.comT: @KareFreeMe12

KERA D. TAYLOR

era Taylor was born and raised in Chattanooga, TN. in 2010, Kera

graduated from Tennessee State University with a Bachelor’s degree in Speech Pathology. As the Vice President of Bash�, Kera works

closely with Jamaica, the President, to ensure the day-to-day operations are sufficient and effective for their goals.

In high school, Kera did not have the opportunity to creatively express herself through clothing. She attended a private school where they had strict uniform dress-code. Influenced by the mediocre images she was exposed to on a day-to-day basis, Kera’s wardrobe was straightforward and simple.

In 2010, when Kera entered college, she was introduced to the world of fashion. Today, she proudly expresses herself through her attire.

Kera’s fashion philosophy-

“You are not complete and improved until your original look from head to toe is in accordance with your own personality and lifestyle”

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