Fashion DesigningFashion Designing

Rajesh RajRajesh Raj+91-96405-+91-96405-

9433594335

Basic concept of Fashion Basic concept of Fashion DesigningDesigning

What is Fashion designWhat is Fashion design is the is the applied artapplied art dedicated to dedicated to clothingclothing and and lifestyle lifestyle accessoriesaccessories created within the cultural and social influences of created within the cultural and social influences of a specific time. ' Fashion design differs from a specific time. ' Fashion design differs from costume designcostume design due to its due to its core product having a built in core product having a built in obsolescenceobsolescence usually of one to two usually of one to two seasons. A season is defined as either autumn/winter or seasons. A season is defined as either autumn/winter or spring/summer. Fashion design is generally considered to have started spring/summer. Fashion design is generally considered to have started in the 19th century with in the 19th century with Charles Frederick WorthCharles Frederick Worth who was the first who was the first designer to have his designer to have his labellabel sewn into the garments that he created. sewn into the garments that he created. While all articles of clothing from any time period are studied by While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could academics as costume design, only clothing created after 1858 could be considered as fashion design.be considered as fashion design.

Some fashion designers are self-employed and design for individual Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a 'name' as their brand such as designer brands which have a 'name' as their brand such as Calvin KleinCalvin Klein, , Ralph LaurenRalph Lauren, or , or ChanelChanel are likely to be designed by a are likely to be designed by a team of individual designers under the direction of a designer director.team of individual designers under the direction of a designer director.

Types of fashionTypes of fashion

There are three main categories of There are three main categories of fashion design, although these may fashion design, although these may be split up into additional, more be split up into additional, more specific categories:specific categories:

●● Haute coutureHaute couture ●● Ready-to-wearReady-to-wear ●● Mass marketMass market

Haute coutureHaute couture :- :- Haute coutureHaute couture The type of fashion design which The type of fashion design which

predominated until the 1950s was "made-to-measure" or predominated until the 1950s was "made-to-measure" or haute couture, (haute couture, (FrenchFrench for high-fashion). The term made-to- for high-fashion). The term made-to-measure may be used for any garment that is created for a measure may be used for any garment that is created for a specific client. Haute couture, however, is a protected term specific client. Haute couture, however, is a protected term which can only be officially used by companies that meet which can only be officially used by companies that meet certain well-defined standards set by the Chambre certain well-defined standards set by the Chambre Syndicale de la Couture. Nonetheless, many ready-to-wear, Syndicale de la Couture. Nonetheless, many ready-to-wear, and even mass market labels, claim to produce haute and even mass market labels, claim to produce haute couture, when in fact, according to established standards, couture, when in fact, according to established standards, they do not. A couture garment is made to order for an they do not. A couture garment is made to order for an individual customer, and is usually made from high-quality, individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of techniques. Look and fit take priority over the cost of materials and the time it takes to make.materials and the time it takes to make.

Ready-to-wearReady-to-wear :- :- Ready-to-wearReady-to-wear Ready-to-wear clothes are a Ready-to-wear clothes are a

cross between haute couture and mass cross between haute couture and mass market. They are not made for individual market. They are not made for individual customers, but great care is taken in the customers, but great care is taken in the choice and cut of the fabric. Clothes are made choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear they are rather expensive. Ready-to-wear collections are usually presented by fashion collections are usually presented by fashion houses each season during a period known as houses each season during a period known as Fashion WeekFashion Week. This takes place on a city-wide . This takes place on a city-wide basis and occurs twice per year.basis and occurs twice per year.

Mass marketMass market :- :- Mass marketMass market Currently the fashion industry relies Currently the fashion industry relies

more on mass market sales. The mass market caters more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They trends set by the famous names in fashion. They often wait around a season to make sure a style is often wait around a season to make sure a style is going to catch on before producing their own going to catch on before producing their own versions of the original look. In order to save money versions of the original look. In order to save money and time, they use cheaper fabrics and simpler and time, they use cheaper fabrics and simpler production techniques which can easily be done by production techniques which can easily be done by machine. The end product can therefore be sold machine. The end product can therefore be sold much more cheaplymuch more cheaply

Designing a collectionDesigning a collection Many designers carefully research and plan a collection Many designers carefully research and plan a collection

so that all the items in it complement each other, and so that all the items in it complement each other, and have the particular fashion look which the company is have the particular fashion look which the company is known for or is going for. Oftentimes, a designer will known for or is going for. Oftentimes, a designer will look at what the fashion directions have been in look at what the fashion directions have been in previous seasons, keep an eye on what others in the previous seasons, keep an eye on what others in the fashion business are doing, and read fashion forecasting fashion business are doing, and read fashion forecasting magazines. They also rely on knowledge of their own magazines. They also rely on knowledge of their own customers to see which styles succeeded and which customers to see which styles succeeded and which were less popular in past seasons. Such research is were less popular in past seasons. Such research is combined with creative ideas to develop a theme for a combined with creative ideas to develop a theme for a collection. Other considerations must be taken into collection. Other considerations must be taken into account as well, such as which season the collection is account as well, such as which season the collection is designed for (e.g. choosing thinner, lighter fabrics for designed for (e.g. choosing thinner, lighter fabrics for summer; thicker, warmer fabrics for winter).summer; thicker, warmer fabrics for winter).

Designing a garmentDesigning a garment

●● The designThe design :- :-

●● Making a card pattern:-Making a card pattern:-

●●The finished dressThe finished dress :- :-

The designThe design :- :-

The designThe design: Different designers : Different designers work in different ways. Some sketch work in different ways. Some sketch their ideas on paper, others drape their ideas on paper, others drape fabric on a dress stand. fabric on a dress stand.

Making a card pattern:-Making a card pattern:-

Making a card pattern:Making a card pattern:When the designer is completely satisfied When the designer is completely satisfied with the fit of the toile (or muslin), they with the fit of the toile (or muslin), they show it to a professional pattern maker show it to a professional pattern maker who then makes the finished, working who then makes the finished, working version of the pattern out of card. The version of the pattern out of card. The pattern maker's job is very precise and pattern maker's job is very precise and painstaking. The fit of the finished painstaking. The fit of the finished garment depends on their accuracy. garment depends on their accuracy.

The finished dress:-The finished dress:-

The finished dressThe finished dress: Finally, a : Finally, a sample garment is made up in the sample garment is made up in the proper fabric and tested on a proper fabric and tested on a fitting modelfitting model. .

Areas of workAreas of work

There are three main ways in which There are three main ways in which designers can work:designers can work:

●● Working freelanceWorking freelance:- :- ●● Working In-houseWorking In-house:- :- ●● Own LabelOwn Label:- :-

Working freelanceWorking freelance:-:-

Working freelanceWorking freelance: Freelance : Freelance designers works for themselves. designers works for themselves. They sell their work to They sell their work to fashion housesfashion houses, direct to shops, or to , direct to shops, or to clothing manufacturers. The clothing manufacturers. The garments bear the buyer's label.garments bear the buyer's label.

Working In-houseWorking In-house:-:-

Working In-houseWorking In-house: In-house : In-house designers are employed full-time by designers are employed full-time by one fashion company. Their designs one fashion company. Their designs are the property of that company, are the property of that company, and cannot be sold to anyone else.and cannot be sold to anyone else.

Own LabelOwn Label:-:-

Own LabelOwn Label: Fashion designers often : Fashion designers often set up their own companies. A lot of set up their own companies. A lot of designers find this more satisfying designers find this more satisfying than working for someone else, as than working for someone else, as their designs are sold under their their designs are sold under their own label.own label.

Who is this DearWho is this Dear

Who is this DearWho is this Dear

Areas of fashion designAreas of fashion design Many professional fashion designers start off by specializing Many professional fashion designers start off by specializing

in a particular area of fashion. The smaller and the more in a particular area of fashion. The smaller and the more specific the market, the more likely a company is to get the specific the market, the more likely a company is to get the right look and feel to their clothes. It is also easier to right look and feel to their clothes. It is also easier to establish oneself in the fashion industry if a company is establish oneself in the fashion industry if a company is known for one type of product, rather than several known for one type of product, rather than several products. Once a fashion company becomes established products. Once a fashion company becomes established (that is, has regular buyers and is well-known by both the (that is, has regular buyers and is well-known by both the trade and the public), it may decide to expand into a new trade and the public), it may decide to expand into a new area. If the firm has made a name for the clothes it already area. If the firm has made a name for the clothes it already produces, this helps to sell the new line. It is usually safest produces, this helps to sell the new line. It is usually safest for a company to expand into an area similar to the one it for a company to expand into an area similar to the one it already knows. For example, a designer of women's already knows. For example, a designer of women's sportswear might expand into men's sportswear. The chart sportswear might expand into men's sportswear. The chart below shows the areas in which many designers choose to below shows the areas in which many designers choose to specialize.specialize.

Fashion design termsFashion design terms

A A fashion designerfashion designer conceives garment combinations conceives garment combinations of line, proportion, color, and texture. While sewing of line, proportion, color, and texture. While sewing and pattern-making skills are beneficial, they are not a and pattern-making skills are beneficial, they are not a pre-requisite of successful fashion design. Most pre-requisite of successful fashion design. Most fashion designers are formally trained or apprenticed. fashion designers are formally trained or apprenticed.

A A pattern makerpattern maker (or (or pattern cutterpattern cutter) drafts the shapes ) drafts the shapes and sizes of a garment's pieces. This may be done and sizes of a garment's pieces. This may be done manually with paper and measuring tools or by using manually with paper and measuring tools or by using an AutoCAD computer software program. Another an AutoCAD computer software program. Another method is to drape fabric directly onto a dress form. method is to drape fabric directly onto a dress form. The resulting pattern pieces can be constructed to The resulting pattern pieces can be constructed to produce the intended design of the garment and produce the intended design of the garment and required size. Formal training is usually required for required size. Formal training is usually required for working as a pattern marker. working as a pattern marker.

Fashion design termsFashion design terms

A A tailortailor makes custom designed garments made to the makes custom designed garments made to the client's measure; especially suits (coat and trousers, client's measure; especially suits (coat and trousers, jacket and skirt, et cetera). Tailors usually undergo an jacket and skirt, et cetera). Tailors usually undergo an apprenticeship or other formal training. apprenticeship or other formal training.

A A textile designertextile designer designs fabric weaves and prints for designs fabric weaves and prints for clothes and furnishings. Most textile designers are clothes and furnishings. Most textile designers are formally trained as apprentices and in school. formally trained as apprentices and in school.

A A styliststylist co-ordinates the clothes, jewelry, and co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design. However, Many stylists are trained in fashion design. However, many are not and simply have a knack for pulling great many are not and simply have a knack for pulling great looks together. They are also referred to as personal looks together. They are also referred to as personal shoppers. shoppers.

Fashion design termsFashion design terms

A A buyerbuyer selects and buys the mix of clothing selects and buys the mix of clothing available in retail shops, department stores available in retail shops, department stores and chain stores. Most fashion buyers are and chain stores. Most fashion buyers are trained in business and/or fashion studies. trained in business and/or fashion studies.

A A seamstressseamstress sews ready to wear or mass sews ready to wear or mass produced clothing by hand or with a sewing produced clothing by hand or with a sewing machine, either in a garment shop or as a machine, either in a garment shop or as a sewing machine operator in a factory. She (or sewing machine operator in a factory. She (or he) may not have the skills to make (design he) may not have the skills to make (design and cut) the garments, or to fit them on a and cut) the garments, or to fit them on a model. model.

A A teacher of fashion designteacher of fashion design teaches the art and teaches the art and craft of fashion design in art or fashion school. craft of fashion design in art or fashion school.

Fashion design termsFashion design terms

A A custom clothiercustom clothier makes custom-made garments to makes custom-made garments to order, for a given customer. order, for a given customer.

A A dressmakerdressmaker specializes in custom-made women's specializes in custom-made women's clothes: day, cocktail, and evening dresses, business clothes: day, cocktail, and evening dresses, business clothes and suits, trousseaus, sports clothes, and lingerie. clothes and suits, trousseaus, sports clothes, and lingerie.

An An illustratorillustrator draws and paints clothing designs for draws and paints clothing designs for commercial use. commercial use.

A A modelmodel wears and displays clothes at fashion shows and wears and displays clothes at fashion shows and in photographs. in photographs.

A A fit modelfit model aids the fashion designer by wearing and aids the fashion designer by wearing and commenting on the fit of clothes during their design and commenting on the fit of clothes during their design and pre-manufacture. Fit models need to be a particular size pre-manufacture. Fit models need to be a particular size for this purpose. for this purpose.

A A fashion journalistfashion journalist writes fashion articles describing writes fashion articles describing the garments presented or fashion trends, for magazines the garments presented or fashion trends, for magazines or newspapers. or newspapers.

Fashion design termsFashion design terms

An An alterations specialistalterations specialist ( (alterationistalterationist) ) adjusts the fit of completed garments, usually adjusts the fit of completed garments, usually ready-to-wear, and sometimes re-styles them. ready-to-wear, and sometimes re-styles them. NOTE: despite tailors altering garments to fit NOTE: despite tailors altering garments to fit the client, not all alterationists are tailors. the client, not all alterationists are tailors.

A A wardrobe consultantwardrobe consultant or or fashion advisorfashion advisor recommends styles and colors that are recommends styles and colors that are flattering to the client. flattering to the client.

A A photographerphotographer photographs the clothes on photographs the clothes on fashion models for use in magazines, fashion models for use in magazines, newspapers, or adverts. newspapers, or adverts.

A A fashion show producerfashion show producer is a person or firm is a person or firm that organizes runway/catwalk shows. that organizes runway/catwalk shows.

Fashion designingFashion designing Designing is one of the most important aspects of the fashion world. In fact, everything revolves around designs. But it's no easy cakewalk. It's a hard grind and you need a lot of stamina to sustain in the long run. Do you feel it's right up your street? Then read on.

Fashion designingFashion designingDesigning is one of the most Designing is one of the most

important aspects of the fashion important aspects of the fashion world. In fact, everything revolves world. In fact, everything revolves around designs. But it's no easy around designs. But it's no easy cakewalk. It's a hard grind and you cakewalk. It's a hard grind and you need a lot of stamina to sustain in need a lot of stamina to sustain in the long run. Do you feel it's right up the long run. Do you feel it's right up your street? Then read your street? Then read

Fashion designingFashion designing You need to have a feel for textures and a flair You need to have a feel for textures and a flair

for styles. Colours and combinations should for styles. Colours and combinations should fascinate you. Your mind's eye should be able to fascinate you. Your mind's eye should be able to put it all together before you start on a project.put it all together before you start on a project.

An ability to sketch and draw is of immense An ability to sketch and draw is of immense help. You need a keen eye for detail. So sharpen help. You need a keen eye for detail. So sharpen your powers of observation.your powers of observation.

Unless you have terrific talent and the right Unless you have terrific talent and the right contacts, don't venture out by yourself. You're contacts, don't venture out by yourself. You're always better off working as a trainee under always better off working as a trainee under some designer for a while. You'll pick up some designer for a while. You'll pick up valuable pointers. Be willing to learn from them.valuable pointers. Be willing to learn from them.

Fashion designingFashion designing Don't expect to hit gold with your first few Don't expect to hit gold with your first few

designs. Your enthusiasm shouldn't wane with designs. Your enthusiasm shouldn't wane with rejects. Keep yourself motivated and continue to rejects. Keep yourself motivated and continue to work hard.work hard.

Don't be afraid to experiment with colours and Don't be afraid to experiment with colours and designs. Give your creativity free rein. designs. Give your creativity free rein.

Learn to handle people. Customers, tailors, Learn to handle people. Customers, tailors, suppliers may each have their own idiosyncrasies. suppliers may each have their own idiosyncrasies. It's important you cope without losing your cool.It's important you cope without losing your cool.

Scout around for textiles. Don't go in for the run of Scout around for textiles. Don't go in for the run of the mill stuff. You'll find some priceless stuff in the mill stuff. You'll find some priceless stuff in little towns and villages that have a heritage of little towns and villages that have a heritage of weaving. Get them to cater to your requirements.weaving. Get them to cater to your requirements.

Fashion designingFashion designing Find a real good tailor. Don't compromise on this issue. Find a real good tailor. Don't compromise on this issue.

Only a good Only a good karigarkarigar can make your dreams come true. Build can make your dreams come true. Build up a rapport with him/her. It's important you understand up a rapport with him/her. It's important you understand each other. You should be able to discuss the requirements each other. You should be able to discuss the requirements and the possibilities of each design. and the possibilities of each design.

Always have a variety of designs. Especially if you are going Always have a variety of designs. Especially if you are going to hold an exhibition for your potential customers, you need to hold an exhibition for your potential customers, you need to show off your varied styles. The styles should be market to show off your varied styles. The styles should be market friendly.friendly.

Start off with affordable styles. It's almost impossible for a Start off with affordable styles. It's almost impossible for a newcomer to succeed with extravagant price tags.newcomer to succeed with extravagant price tags.

Get to know the nitty-gritties of merchandising. There is a Get to know the nitty-gritties of merchandising. There is a lot more to it than meets the eye.lot more to it than meets the eye.

Learn to enjoy your job. If you have an eye only on the Learn to enjoy your job. If you have an eye only on the rewards, it will be a relentless grind for you.rewards, it will be a relentless grind for you.

Meaning of fashionMeaning of fashion Fashion is the most talked about term in the present times. Fashion is the most talked about term in the present times.

Walk on the street and you will see the images of high-end Walk on the street and you will see the images of high-end fashion. Today every single person is fashion conscious. fashion. Today every single person is fashion conscious. People are very particular about what to wear, which brand People are very particular about what to wear, which brand to go for and about the fitting, cuts, colors and fabrics. The to go for and about the fitting, cuts, colors and fabrics. The word Fashion exemplifies the appearances of clothing and word Fashion exemplifies the appearances of clothing and accessories that accentuate its appeal. It's an art class to accessories that accentuate its appeal. It's an art class to learn the basics of the fabulous, colorful, and wildly creative learn the basics of the fabulous, colorful, and wildly creative world of fashion clothing.world of fashion clothing.Fashion sketching helps in visualizing how a garment will Fashion sketching helps in visualizing how a garment will look when worn. Designers can bring their designs to life look when worn. Designers can bring their designs to life before they are sewn by adding color, texture, and pattern before they are sewn by adding color, texture, and pattern on sketches. Every rich and famous have their personal on sketches. Every rich and famous have their personal fashion stylist. They perfect the art of assembling and fashion stylist. They perfect the art of assembling and putting together the right outfit for the right occasion. They putting together the right outfit for the right occasion. They select the right and mix and match with the accessories that select the right and mix and match with the accessories that best expresses the wearer's personality and style.best expresses the wearer's personality and style.

Trendy Jewels for Festive Trendy Jewels for Festive SeasonSeason

So you are busy buying clothes to So you are busy buying clothes to match the celebratory mood of the match the celebratory mood of the season. Since it is all about season. Since it is all about traditional religious rituals, you are traditional religious rituals, you are filling up your wardrobe with saris filling up your wardrobe with saris and salwar kameez... and salwar kameez...

Make the Most of SalesMake the Most of SalesNot all of us are stashed to the gill Not all of us are stashed to the gill

with the moolah. But that does not with the moolah. But that does not stop you from craving the designer stop you from craving the designer dress or shoes or a glam accessory... dress or shoes or a glam accessory...

Trendy Sari BlousesTrendy Sari BlousesDid you know that in latest Indian Did you know that in latest Indian

fashion trends, the basic sari blouse fashion trends, the basic sari blouse or choli has become a key accessory or choli has become a key accessory to dressing up your sari. Choli can to dressing up your sari. Choli can truly be an accent for sensuality as it truly be an accent for sensuality as it reveals and conceals all at the same reveals and conceals all at the same time. time.

Top Fashion TrendsTop Fashion TrendsYou believe in showing your You believe in showing your

character through your clothes. This character through your clothes. This season showing off your personal season showing off your personal style comes easy. All you have to do style comes easy. All you have to do is add bright splash of colour, big is add bright splash of colour, big bold prints juxtaposed against classic bold prints juxtaposed against classic cut trousers or slim pants. Here's cut trousers or slim pants. Here's how.. how..

A Great Pair Of EyesA Great Pair Of EyesWith the sun shining high, you need With the sun shining high, you need

to invest in a good pair of sunglasses to invest in a good pair of sunglasses that will protect and look trendy all at that will protect and look trendy all at the same time. This season large, the same time. This season large, round frames of the 70's is the round frames of the 70's is the inspiration. inspiration.

Best of luck DearBest of luck Dear&&

God Bless youGod Bless you

Thank youThank youRegards,Regards,

Rajesh RajRajesh Raj