basic design workshop ppt

8/10/2019 Basic Design Workshop PPT

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Basic design

workshopA.K.A. The Super Crash Courson Design


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ELEMENTS OFDESIGN


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Line spac

Shape

formColor


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BALANCEDistribution of the visual weight of elem

aesthetically pleasing arrangemen

Symmetrical | Asymmetrical | Rad


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hierarchyThe visual contrast that directs the movem

eye in perceiving what it sees.


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movementMovement occurs when elements seem

moving. Its the way the design leads or deyes of the viewer.


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Pattern &

REPETITIONPattern is the repetition of an eleme

to enhance design.

Repetition works with pattern to make the

art seem active.


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rhythmRhythm is created when elements of de

used repeatedly to create a feeling of omovement.


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proportionProportion is the relative size and scale of

in relation to each other.


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emphasisEmphasis creates the focal point of the de

is the part the viewer first sees.


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UnityUnity is the harmony of the whole comp


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TYPOGRAPHY


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COLORPSYCHOLOGY


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Colors have meani


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THE DESIGNPROCESS


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What isyourGoal/mes

e?


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Who is your

Target audience


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What is your venu

Format? Budge


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BASICS OF

LAYOUTING

F (BASIC) l t


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Four (BASIC) elements us

page design:Graphics- Photographs, graphs/char

illustrationsCutlines (captions)HeadlinesText (Body)

PLUS:

margi

i d


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reminders

Font choiceUse contrast (type, size, weight, s

BOLD HEADLIWith a sans serif body text

i d


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reminders

Type and hierarchy

THIS IS MORE

IMPORTANTThis is kind of important

You know what this is

i d


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reminders

Tomb stoning

i d


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reminders

Cropping/scaling


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i d


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reminders

ColorsRGBadditive, digitalCMYKsubtractive, print


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reminders


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reminders

Placing of elementsBe conscious of your other eleme(design on an individual page vs.design as a whole)


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S


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Sources N is for "Never Say Never by Jason Hargrove (https://flic.kr/p/9jPauM)

Candy Bin by Jason Hargrove (https://flic.kr/p/7ophNB)

Whats your life message? by Wendy (https://flic.kr/p/7QCia5) Crowd - Fres Festival 2013 by FresFestival (https://flic.kr/p/mU6xGR)

Newspaper colour by Jon S (https://flic.kr/p/ayGZwq)

Layout by gdiazdeleon (https://flic.kr/p/yZtjp) Anatomy of a Type (http://typophile.com/files/first-draft_5210.jpg) Type by Victoria Pickering (https://flic.kr/p/nXYA5V)

Canon 550d - Pencil Colour by @Doug88888 (https://flic.kr/p/7VB1m

Simple Rules for Color Coordination by The Working Man(http://theworkingwardrobe.com/wp-content/uploads/2011/04/486465_thumbnail.jpg)

Magazines by Sean Winters (https://flic.kr/p/HN51N)

Sources


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Sources 28 Newspaper And Magazine Layout Disasters compiled

Lewis. (http://www.buzzfeed.com/lukelewis/newspaper-a

magazine-layout-disasters#2ks3k5t) RGB vs CMYK

(https://lh5.googleusercontent.com/dJM3sQ_6MUqOmvQzWdfMCoFHwj_RX0WSNTSN2VtDu_kKDzypU8UazrIzTg3zqhzuJalSrbB_mmyVsdjaf6YnrPBUnkYVexlN0WS-CPCeamZg2A)

J. Paul Getty. Principles of Design.https://www.getty.edu/education/teachers/building_lesso

es_design.pdf Principle of Design Poster Series by Efil Trk

(http://www.joquz.com/2271/paper-art-principle-of-designseries)

basic design workshop ppt

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