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Basic information Range Target group Profile Description of programmes Communication strategies Programme offers. TMT Television is a Polish satellite channel transmitting programmes using digital technology. The first programmes were transmitted on the 23rd May 1988 . - PowerPoint PPT Presentation

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Page 1: Basic information Range Target group Profile Description of programmes Communication strategies
Page 2: Basic information Range Target group Profile Description of programmes Communication strategies

• Basic information• Range• Target group• Profile• Description of programmes• Communication strategies• Programme offers

Page 3: Basic information Range Target group Profile Description of programmes Communication strategies

TMT Television is a Polish satellite channel transmitting programmes using digital technology.

The first programmes were transmitted on the 23rd May 1988.

The channel is transmitted from Poland via the Amos1 satellite to viewers throughout Europe and to cable TV subscribers throughout the country.

We have two broadcasting licences for both cable and satellite.

for more information see www.tmt.pl

Basic information

Page 4: Basic information Range Target group Profile Description of programmes Communication strategies

We are received by cable TV subscribers throughout the whole country.

Our programmes reach decoders in homes throughout Europe via the Amos satellite.

We are present in over 3 million Polish homes – a number which is steadily growing.

Presently TMT Television reaches almost 12 million viewers.

for more information see www.tmt.pl

Technical range

Page 5: Basic information Range Target group Profile Description of programmes Communication strategies

• Daily 546 124 people

• Weekly 1 911 846people

• Monthly 3 103 933people

TMT – avarage ranges

Our channel reaches

Source: AGB Poland

Page 6: Basic information Range Target group Profile Description of programmes Communication strategies

Range map

Cities with TMT in cable TV systemsaccording to numbers of subscribers:

over 10 000

5 000 – 10 000

1 000 – 5 000

up to 1 000

Page 7: Basic information Range Target group Profile Description of programmes Communication strategies

Viewing figures

0

2000

4000

6000

8000

10000

12000

14000

TMT

Nat.Geogr

"WhatCinema"

Reality TV

TMT 6266 5314 5660 6918 6239 8775

Nat.Geogr 9691 9418 10494 12431 7990 7815

"What Cinema" 9441 7697 11159 10503 11772 10961

Reality TV 5319 5198 6897 8724 6814 5846

january february march april may june

Viewing figures for selected channels

Source: AGB Poland

Page 8: Basic information Range Target group Profile Description of programmes Communication strategies

Income structure

TMT viewers according to income

Source: AGB Poland

up to 1000 PLNabove 2500 PLN

1001 - 1400 PLN

1401 - 2500 PLN

Page 9: Basic information Range Target group Profile Description of programmes Communication strategies

Viewer structure

Source: AGB Poland

TMT viewers according to locationvillage

city up to 50 000

city 50 000– 100 000 city 100 000 – 200 000

city above 200 000

Page 10: Basic information Range Target group Profile Description of programmes Communication strategies

Viewers

Source: AGB Poland

Daily viewing figures

Page 11: Basic information Range Target group Profile Description of programmes Communication strategies

TMT – viewer profiles

TARGET GROUP Aff index

• 4-15115

• 30-44126

• 45+106

• top management151

• middle management150

• women 106

• income 1400-2500 pln 111

• town>50,000 people 160

• 50,000-100,000 people 124

• 100,000-200,000 people 184

• over 200,000 people 163

• without further education 115

• with further education106

• other education 115

Source: AGB Poland

Page 12: Basic information Range Target group Profile Description of programmes Communication strategies

TMT television programmes are aimed towards:

• the young (aged 15 - 30)• active• urban residents• those interested in new trends• those seeking modern entertainment• independent• those seeking mental challenges• those seeking to learn new things and develop themselves

for more information see www.tmt.pl

Target group

Page 13: Basic information Range Target group Profile Description of programmes Communication strategies

• TMT Television is an entertainment channel

• The majority of programmes are made by Polish producers and film companies for TMT Television

• Our aim is to educate the viewer through entertainment

for more information see www.tmt.pl

Channel profile

Page 14: Basic information Range Target group Profile Description of programmes Communication strategies

TMT Television is a general thematic channel

Our programmes can be classified as follows:

1. Films2. Topical programmes3. Children’s programmes4. Music programmes5. Documentaries

for more information see www.tmt.pl

Viewing schedules

Page 15: Basic information Range Target group Profile Description of programmes Communication strategies

Films

• comedies

• family entertainment

• action dramas

• thrillers

In dark places

Tarzan and the lost city

First 9 ½ week Cold night into dawn

Marco Polo

Page 16: Basic information Range Target group Profile Description of programmes Communication strategies

STUDIO TMT – This is a programme which looks at new developments in the arts and in other areas. Interesting guests appear in each episode with informative interviews and unusual events. Saturdays at 17.00hrs

General Entertainment

Page 17: Basic information Range Target group Profile Description of programmes Communication strategies

About Us – This is a selection of the best programmes from local television. The best news, the best reports and the best interviews from local television. In December award-winning and nominated programmes from the About Us competition. This hour is produced in cooperation with OIGKK.

Saturdays 11:30hrs.

Against The Wind – This is a new interactive programme for young people made by young people based in local television studios. Each episode features discussions in which experts appear, news of social events and entertainment, reports and interesting interviews.

Sundays 17:30hrs

for more information see www.tmt.pl

General Entertainment

Page 18: Basic information Range Target group Profile Description of programmes Communication strategies

The Music Studio – programme for music fans, who can see their idols not just from videos but also from ‘studio” interviews where they get to find out interesting private information, about their dreams, what they like and don’t like. Each episode features the SMS charts. Saturdays 21:30hrs.

In Time – this is a real mine of information for everyone involved in professional music. It features the latest instruments, technology and sounds. This programme can bring out the artist in every viewer.

Saturdays 16:30hrs.

for more information see www.tmt.pl

General Entertainmentmusic programmes

Page 19: Basic information Range Target group Profile Description of programmes Communication strategies

General Entertainment

for more information see www.tmt.pl

motoring programmes

Two Wheels – Featuring the latest motorcycle models, accesories and expert opinions on the subject of the relationship between quality and cost. It also follows the latest events at race tracks in Poland and abroad and also spectacular cross-country races. Tuesdays 22:30hrs

Motor Club – the programme for vehicle lovers in which are presented not only the latest and fastest models but also historic vehicles.

Wednesdays 22:30hrs

Page 20: Basic information Range Target group Profile Description of programmes Communication strategies

General Entertainment

for more information see www.tmt.pl

motoring programmes

V6 – Expert advice, comprehensive road tests and news on the latest technology are all brought together in an original programme format. This is the only programme in which we answer questions from viewers about cars and driving.

Thursdays 22:30hrs

Car Plus TV - this programme is a regular guest at European car showrooms. It relates events from all the Polish motor shows. It surprises viewers with news and developments from the field of car equipment.

Fridays 22:30hrs.

Page 21: Basic information Range Target group Profile Description of programmes Communication strategies

for more information see www.tmt.pl

sports programmes

General Entertainment

Arm Power – Arm-wrestling is a traditional combat sport which is dynamic and spectacular. Fights last from a few split seconds to a few minutes. From November on TMT there is a new programme called Arm Power dedicated to arm-wrestling.

Tuesdays 22:00hrs

Moto-Sport - The stars of this programme are among others Leszek Kuzaj, Bruno Tiry, Tomasz Czopik and others from the world of rally. Dynamic and skilful racing from spectacular events are the main characterstics of this programme.

Tuesdays 22:00hrs

Page 22: Basic information Range Target group Profile Description of programmes Communication strategies

General Entertainment

Woman’s World – those behind this programme undertake to answer questions asked by woman of all ages – how to be beautiful, pretty and fashionable.

Sundays 16:00hrs

Seasons – this programme shows viewers how to adapt their bodies and environments to enable proper functioning through the seasons.

Saturdays 12:45hrs

for more information see www.tmt.pl

information programmes

Page 23: Basic information Range Target group Profile Description of programmes Communication strategies

Travel notes – in this programme viewers can see the most beautiful parts of the world without leaving their own armchairs. It takes us to unusual places, where we get to know their history and their customs.

Mondays 18:30hrs

for more information see www.tmt.pl

General Entertainmentinformation programmes

Your dentist advises – medical programme discussing the latest methods of dental care.

Sundays 09:00hrs

Page 24: Basic information Range Target group Profile Description of programmes Communication strategies

Children’s Films – TMT Television is also a co-producer of children’s films, such as The Story of The Enchanted King, The Adventures of Sindbad the Sailor according to Bolesław Leśmian produced by Studio Miniatur Filmowych.

for more information see www.tmt.pl

Stories for children – hourly programmes showing Polish cartoons for children. Colourful, cheerful, entertaining cartoons open and positive to life and the world, watched by not only children but adults too.

Mondays to Fridays 10:00hrs, 15:00hrs and 19:00hrs

Weekends 07:00hrs, 10:00hrs and 19:00hrs

Children’s programmes

Page 25: Basic information Range Target group Profile Description of programmes Communication strategies

Music programmes

Now Music Television – under this common name are music video programmes showing different types of music broadcast three hours daily on TMT television.

Mondays to Fridays 07:00hrs, 12:15hrs and 18:00hrs

Weekends 15:30hrs and 18:30hrs

for more information see www.tmt.pl

Page 26: Basic information Range Target group Profile Description of programmes Communication strategies

Documentaries

Documentaries – interesting documentaries from different countries showing their culture, history, modern life, customs and tourist attractions.

Every day 09:30hrs and 17:00hrs

for more information see www.tmt.pl

Documentary series

• Interesting facts from Japan

• Modern Britain

• America in perspective

Mondays, Wednesdays, Fridays 20:00hrs

Page 27: Basic information Range Target group Profile Description of programmes Communication strategies

• The active broadcasting of programmes by way of weekly programmes: TeleWeek, Tele World, Around and About, TV Courier, Television Gazette, Tele Viewer.

• The placing of specially selected programmes in television guides.

• The promotion of features programmes in general interest magazines and newspapers: Żagle, Voyage, Playboy, Auto Moto, Życie Warszawy.

• Promotion of the new appearance of the channel in special interest magazines.

Broadcasting strategies

for more information see www.tmt.pl

Page 28: Basic information Range Target group Profile Description of programmes Communication strategies

Morning programme schedules

Saturday Sunday Monday Tuesday Wednesday Thursday Friday07:00 07:0007:15 07:1507:30 07:3007:45 07:4508:00 08:0008:15 08:1508:30 08:3008:45 08:4509:00 09:0009:15 09:1509:30 09:3009:45 09:4510:00 10:0010:15 10:1510:30 10:3010:45 10:4511:00 11:0011:15 11:1511:30 11:3011:45 11:4512:00 12:0012:15 12:1512:30 12:3012:45 12:45

TMT december 2004 time

TMT in the land of fairytales

TMT in the land of fairytales

teleshopping

teleshoppingNow Music Television

Woman's WorldAGAINST

THE WIND

Documentary Documentary TMT Hit List

In the panNow Music Television

In the pan

V6

TMT in the land of fairytales

ABOUT US

DocumentaryNow Music Television

Now Music Television

TMT Hit List Now Music Television TMT Hit List

time

Fatal Smoke In the pan Documentary

In the pan In the pan In the pan

Arm Power

TMT STUDIO

teleshopping

Page 29: Basic information Range Target group Profile Description of programmes Communication strategies

Afternoon programme schedules

Saturday Sunday Monday Tuesday Wednesday Thursday Friday13:00 13:0013:15 13:1513:30 13:3013:45 13:4514:00 14:0014:15 14:1514:30 14:3014:45 Now Music Now Music 14:4515:00 15:0015:15 15:1515:30 15:3015:45 15:4516:00 16:0016:15 16:1516:30 16:3016:45 16:4517:00 17:0017:15 17:1517:30 17:3017:45 17:4518:00 18:0018:15 18:1518:30 18:3018:45 18:45

Holiday Reports

The Olsen Gang

Now Music Television

People of Success

Now Music Television

The Music Studio 2

Two Wheels Motor Club TMT Hit List

In the pan In the pan In the pan In the panHeart isn't a

servant

The Music Studio 2

TMT in the land of fairytalesMeeting with

inspirationWoman's World

teleshopping

time

teleshoppingHoliday Reports

People of Success

teleshopping Now Music Television

In Time TMT Hit ListABOUT US

Meeting with inspiration

Documentary Documentary Documentary

timeTMT december 2004

Documentary Documentary DocumentaryHoliday Reports

Seasons

AGAINST THE WIND

Car Plus TV Two Wheels

In Time TMT Hit List teleshopping

TMT STUDIO

DocumentaryHoliday Reports

Documentary

Page 30: Basic information Range Target group Profile Description of programmes Communication strategies

Evening programme schedules

Saturday Sunday Monday Tuesday Wednesday Thursday Friday19:00 19:0019:15 19:1519:30 19:3019:45 19:4520:00 20:0020:15 20:1520:30 20:3020:45 20:4521:00 21:0021:15 21:1521:30 21:3021:45 21:4522:00 22:0022:15 22:1522:30 22:3022:45 22:4523:00 23:0023:15 23:1523:30 23:3023:45 23:4500:00 00:0000:15 00:1500:30 00:3000:45 00:4501:00 c 01:0001:15 c 01:1501:30 c 01:3001:45 c 01:4502:00 \ c c 02:00

Music Mixer

Feature Film

Feature Film

Feature Film

The Magic of Tarot

TMT Hit ListNow Music Television

The Magic of Tarot

Feature Film Feature Film Feature Film

Feature Film

Feature FilmDocumentary

Music Mixer Holiday Reports

Feature FilmFeature Film

Feature FilmTMT Hit List

time TMT december 2004 time

TMT in the land of fairytales TMT in the land of fairytales

TMT STUDIO The Olsen Gang Documentary

Holiday Reports In Time

Documentary

AGAINST THE WIND

Meeting with inspirationPeople of success

Fatal Smoke

TMT ConcertTravel notes Woman's World

Woman's World

Documentary

Cable storiesSeasons ABOUT US

Documentary

Documentary

The Music Studio 2

Auto Klub

Two Wheels Motor Club V6

Arm Power Woman's World

Car Plus TV TMT Hit List

Page 31: Basic information Range Target group Profile Description of programmes Communication strategies

We thank you for your time and attention.

TMT Televisionul. Ostrobramska 101, 04-041

Warszawa

tel.: +48 22 465 65 20

fax: +48 22 465 65 24

e-mail: [email protected]

http://www.tmt.pl