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Page 1: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Page 2: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Unprecedented growth 024

Sep May

Page 3: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Number of users doubles every 6 months62M active users

250,000+ new users a day

0

11.8

23.6

35.4

47.2

59.0

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

62M

Note to Presenter:Please update these numbers based on our externally facing statistics: http://www.facebook.com/press/info.php?statistics

Page 4: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Other22%

2%2%4%

UK14%

Canada15%

US41%

International7%

US93%

No longer just a U.S. siteStrong international growth

Note to Presenter:Please ask the PR team for an update on approved/public intl stats before presenting this deck.

Note regarding data (10/22, Itamar)

Then: as of 9/1/06The methodology here is country of primary network affil, as opposed to GeoIP country, so there’s a disconnect. But the geoIP results (if we had them) would probably not paint too different a picture.US – 93.2% of activesNon-US – 6.8% of actives

Now: numbers updated as of 10/22/07

Page 5: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Dail

Source: Facebook internal data

Over 50% of our users return daily

Page 6: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Evolution of Facebook Platform

Page 7: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Mass DistributionDeep Integration New Opportunities

Revolutionary Platform

Page 8: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Astounding growth 7,000+ applications

100 new applications added per day

97% have added at least 1 application Now 100 Apps Over

Now over 100 apps with over 1M users

Note to Presenter:Please update these numbers based on our externally facing statistics: http://www.facebook.com/press/info.php?

Page 9: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Facebook Ads: A revolutionary way to promote...

Page 10: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Page 11: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Connect

Page 12: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Share actions from outside websites

Page 13: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Target exactly the audience you want

LocationCountryState City or TownAgeGenderInterestsActivities

MusicBooksTV showsEducationHigh schoolCollegeMajorWork history

Page 14: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

User-created advertisingTrusted referrals

Meagan Marks and 2 of your friends signed up for Sponsored Blockbuster Total Access Online.

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Meagan

Meagan Marks gave a 4-star rating to the movie Top Gun. Sponsored

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Page 15: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

Even more effective targeting through

Page 16: Basic Preso TK BL - Stanford University...Then: as of 9/1/06 The methodology here is country of primary network affil, as opposed to GeoIP country, so thereÕs a disconnect. But the

(c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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