Is used to help visualize a particular methodology, ideology or to just represent a particular or abstract lifestyle as just listening to the song may not give out the right image that is needed in the consumers mind..

Synergy the cross-convergence allows not only other electronical products to be sold e.g beats headphones shown... But any sort of product e.g cars, designer brands, jewellery etc.

Also they are a breakthrough for bands to express themselves not only from gigs and tours but through a screen where more people can access them. This for them is fundamental as they know can reach to more people as not only is the internet worldwide but people can pick anytime of day to watch a music video and at any location.

Initial Ideas