- basic report and database specification travel market ... marketswitzerland_2… · losing market...

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TM-CH 2007 TM-CH 2007 Page 1 Travel Market Switzerland 2004- Travel Market Switzerland 2004- Basic Report and Database Specification Basic Report and Database Specification Prof. Dr. Christian Laesser Prof. Dr. Christian Laesser Prof. Dr. Thomas Bieger Prof. Dr. Thomas Bieger University of St. Gallen University of St. Gallen © IDT-HSG, University of St. Gallen. All rights reserved. © IDT-HSG, University of St. Gallen. All rights reserved.

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Page 1: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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1 Travel Market Switzerland 2004-

Travel Market Switzerland 2004-

Basic Report and Database Specification

Basic Report and Database Specification

Basic Report and Database Specification

Prof. Dr. Christian Laesser

Prof. Dr. Christian Laesser

Prof. Dr. Christian Laesser

Prof. Dr. Thomas Bieger

Prof. Dr. Thomas Bieger

University of St. Gallen

University of St. Gallen

University of St. Gallen

© I

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Page 2: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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07Content

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2Content

•K

ey

fe

atu

res

of

TM

S•

Ke

y f

ea

ture

s o

f T

MS

•S

om

e r

es

ult

s (

se

lec

tio

n)

•S

om

e r

es

ult

s (

se

lec

tio

n)

•S

om

e r

es

ult

s (

se

lec

tio

n)

© I

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All

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erv

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Page 3: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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3 Key features of TMS

Key features of TMS

Key features of TMS

© I

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Page 4: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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07Scope

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4Scope

•Private trips

: T

rav

el

aw

ay

fro

m h

om

e w

ith

•Private trips

: T

rav

el

aw

ay

fro

m h

om

e w

ith

–a

t le

as

t 1

ov

ern

igh

t s

tay

–a

t le

as

t 1

ov

ern

igh

t s

tay

–a

ll le

isu

re r

ea

so

ns

–a

ll le

isu

re r

ea

so

ns

© I

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of

St.

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Page 5: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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07Method, Sampling, Sample

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5Method, Sampling, Sample

•Method:

Se

lf-a

dm

inis

tra

ted

an

d s

tru

ctu

red

wri

tte

n i

nte

rvie

ws

of

ho

us

eh

old

, •Method:

Se

lf-a

dm

inis

tra

ted

an

d s

tru

ctu

red

wri

tte

n i

nte

rvie

ws

of

ho

us

eh

old

, in

clu

din

g t

he

ex

am

ina

tio

n o

f in

clu

din

g t

he

ex

am

ina

tio

n o

f

–th

e h

ou

se

ho

lds

th

em

se

lve

s–

the

ho

us

eh

old

s t

he

ms

elv

es

–a

ll tr

ips

ma

de

by

th

eir

me

mb

ers

–a

ll tr

ips

ma

de

by

th

eir

me

mb

ers

•Sampling:

Re

pre

se

nta

tiv

e s

am

ple

of

ho

us

eh

old

s,

loc

ate

d i

n t

he

Ge

rma

n-

•Sampling:

Re

pre

se

nta

tiv

e s

am

ple

of

ho

us

eh

old

s,

loc

ate

d i

n t

he

Ge

rma

n-

an

d F

ren

ch

-sp

ea

kin

g p

art

of

Sw

itz

erl

an

da

nd

Fre

nc

h-s

pe

ak

ing

pa

rt o

f S

wit

ze

rla

nd

•Sample (non weighted):

•Sample (non weighted):

–1

,89

8 h

ou

se

ho

lds

–1

,89

8 h

ou

se

ho

lds

–4

,38

7 p

ers

on

s–

4,3

87

pe

rso

ns

–1

0,9

03

tr

ips

–1

0,9

03

tr

ips

© I

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Page 6: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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07Limitations/ underrepresentation

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6Limitations/ underrepresentation

•P

ers

on

s i

n c

olle

cti

ve

ho

us

eh

old

s•

Pe

rso

ns

in

co

llec

tiv

e h

ou

se

ho

lds

•P

ers

on

s o

lde

r th

an

80

•P

ers

on

s o

lde

r th

an

80

•P

ers

on

s o

lde

r th

an

80

•M

os

t o

f th

e f

ore

ign

cit

ize

ns

in

th

e s

urv

ey

co

me

fro

m t

he

ne

igh

bo

rin

g

•M

os

t o

f th

e f

ore

ign

cit

ize

ns

in

th

e s

urv

ey

co

me

fro

m t

he

ne

igh

bo

rin

g

co

un

trie

sc

ou

ntr

ies

•T

rip

s w

ith

a r

eg

ula

r a

nd

ho

mo

ge

ne

ou

s r

ep

eti

tio

n r

ate

Tri

ps

wit

h a

re

gu

lar

an

d h

om

og

en

eo

us

re

pe

titi

on

ra

te

(fo

r e

xa

mp

le t

o o

wn

ho

lida

y h

om

es

)(f

or

ex

am

ple

to

ow

n h

olid

ay

ho

me

s)

�Approximately 20-25% of all trips taken have not been recorded

�Approximately 20-25% of all trips taken have not been recorded

© I

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Page 7: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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07Database rational of TMS

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7Database rational of TMS

Ho

us

eh

old

Tri

p(s

)H

ou

se

ho

ldT

rip

(s)

Ho

us

eh

old

Database „Household“

Me

rge

r

Database „Household“

Me

rge

r

Database „Household“Database „Trips“

(travelling persons)

Database „Household“Database „Trips“

(travelling persons)

Database „Household“

(persons)

Database „Trips“

(travelling persons)

Database „Household“

(persons)

Database „Trips“

(travelling persons)

Database „Household“

(persons)

Database „Trips“

(travelling persons)

Database „Household“

(persons)

Database „Trips“

(travelling persons)

Database „Household“

(persons)

Database „Trips“

(travelling persons)

Database „Household“Database „Trips“

(travelling persons)

Database „Household“Database „Trips“

(travelling persons)

Database „Household“

(travelling persons)

Ag

gre

ga

tio

nA

gg

reg

ati

on

© I

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Page 8: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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07Key travel variables recorded 1

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8Key travel variables recorded 1

•D

es

tin

ati

on

•D

es

tin

ati

on

•P

ers

on

alit

y o

f d

es

tin

ati

on

•P

ers

on

alit

y o

f d

es

tin

ati

on

•P

ers

on

alit

y o

f d

es

tin

ati

on

•N

um

be

r o

f p

art

icip

an

ts•

Nu

mb

er

of

pa

rtic

ipa

nts

•D

ura

tio

n o

f tr

ip•

Du

rati

on

of

trip

•M

on

th a

nd

we

ek

da

y o

f tr

ip•

Mo

nth

an

d w

ee

kd

ay

of

trip

•T

ime

ba

se

d r

ea

so

n o

f tr

ip•

Tim

e b

as

ed

re

as

on

of

trip

•T

yp

e o

f tr

ip•

Ty

pe

of

trip

•T

rav

el

mo

tiv

ati

on

•T

rav

el

mo

tiv

ati

on

•P

oin

t o

f ti

me

of

tra

ve

l d

ec

isio

n•

Po

int

of

tim

e o

f tr

av

el

de

cis

ion

•S

ou

rce

s o

f in

form

ati

on

•S

ou

rce

s o

f in

form

ati

on

•S

ou

rce

s o

f in

form

ati

on

© I

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Page 9: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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07Key travel variables recorded 2

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9Key travel variables recorded 2

•T

rav

el

de

cis

ion

str

uc

ture

(p

ro D

es

tin

ati

on

vs

. p

ro a

cti

vit

y)

•T

rav

el

de

cis

ion

str

uc

ture

(p

ro D

es

tin

ati

on

vs

. p

ro a

cti

vit

y)

•D

eg

ree

of

pa

ck

ag

ing

an

d t

ime

of

bo

ok

ing

•D

eg

ree

of

pa

ck

ag

ing

an

d t

ime

of

bo

ok

ing

•D

eg

ree

of

pa

ck

ag

ing

an

d t

ime

of

bo

ok

ing

•M

ea

ns

of

tra

ns

po

rta

tio

n t

o d

es

tin

ati

on

•M

ea

ns

of

tra

ns

po

rta

tio

n t

o d

es

tin

ati

on

•M

ea

ns

of

tra

ns

po

rta

tio

n i

n d

es

tin

ati

on

•M

ea

ns

of

tra

ns

po

rta

tio

n i

n d

es

tin

ati

on

•T

yp

e o

f a

cc

om

mo

da

tio

n•

Ty

pe

of

ac

co

mm

od

ati

on

•S

po

rts

ac

tiv

itie

s•

Sp

ort

s a

cti

vit

ies

•N

on

-sp

ort

s a

cti

vit

ies

•N

on

-sp

ort

s a

cti

vit

ies

•S

ati

sfa

cti

on

: w

ith

tri

p a

s a

wh

ole

, w

ith

th

e p

rod

uc

ts o

ffe

red

in

th

e d

es

tin

ati

on

, •

Sa

tis

fac

tio

n:

wit

h t

rip

as

a w

ho

le,

wit

h t

he

pro

du

cts

off

ere

d i

n t

he

de

sti

na

tio

n,

wit

h t

he

ac

co

mm

od

ati

on

ch

os

en

w

ith

th

e a

cc

om

mo

da

tio

n c

ho

se

n

wit

h t

he

ac

co

mm

od

ati

on

ch

os

en

•T

rav

el

co

sts

•T

rav

el

co

sts

•P

rob

ab

ility

of

retu

rnin

g t

o t

he

sa

me

de

sti

na

tio

n o

r th

e s

am

e a

cc

om

mo

da

tio

n•

Pro

ba

bili

ty o

f re

turn

ing

to

th

e s

am

e d

es

tin

ati

on

or

the

sa

me

ac

co

mm

od

ati

on

•P

rob

ab

ility

of

rec

om

me

nd

ati

on

of

de

sti

na

tio

n a

nd

ac

co

mm

od

ati

on

•P

rob

ab

ility

of

rec

om

me

nd

ati

on

of

de

sti

na

tio

n a

nd

ac

co

mm

od

ati

on

© I

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Page 10: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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10 Some results

Some results

Some results

© I

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Page 11: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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07Results overview

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11Results overview

With regard to...

With regard to...

With regard to...

•travel propensities

, S

wit

ze

rla

nd

ha

s h

ad

on

e o

f it

s m

os

t tr

av

el

inte

ns

ive

•travel propensities

, S

wit

ze

rla

nd

ha

s h

ad

on

e o

f it

s m

os

t tr

av

el

inte

ns

ive

tr

av

el

ye

ar

ev

er,

ma

inly

du

e t

o

tra

ve

l y

ea

r e

ve

r, m

ain

ly d

ue

to

–th

e e

co

no

mic

pro

sp

eri

ty a

nd

the

ec

on

om

ic p

ros

pe

rity

an

d

–fa

vo

ura

ble

ou

tlo

ok

du

rin

g l

arg

e p

art

s o

f re

po

rtin

g y

ea

r;–

fav

ou

rab

le o

utl

oo

k d

uri

ng

la

rge

pa

rts

of

rep

ort

ing

ye

ar;

•th

e duration of trips

, m

os

t tr

ips

la

st

no

w l

es

s t

ha

n o

ne

we

ek

. T

he

"c

las

sic

" •

the

duration of trips

, m

os

t tr

ips

la

st

no

w l

es

s t

ha

n o

ne

we

ek

. T

he

"c

las

sic

" tw

o w

ee

k t

rip

is

mo

re t

ha

n e

ve

r c

ha

llen

ge

d b

y s

ho

rte

r a

s w

ell

as

lo

ng

er

•th

e duration of trips

, m

os

t tr

ips

la

st

no

w l

es

s t

ha

n o

ne

we

ek

. T

he

"c

las

sic

" tw

o w

ee

k t

rip

is

mo

re t

ha

n e

ve

r c

ha

llen

ge

d b

y s

ho

rte

r a

s w

ell

as

lo

ng

er

two

we

ek

tri

p i

s m

ore

th

an

ev

er

ch

alle

ng

ed

by

sh

ort

er

as

we

ll a

s l

on

ge

r la

sti

ng

tri

ps

;la

sti

ng

tri

ps

;

•th

e choice of destination

, S

wit

ze

rla

nd

re

ma

ins

th

e f

av

ou

rite

de

sti

na

tio

n.

•th

e choice of destination

, S

wit

ze

rla

nd

re

ma

ins

th

e f

av

ou

rite

de

sti

na

tio

n.

Ho

we

ve

r, n

on

-ne

igh

bo

uri

ng

co

un

trie

s i

n E

uro

pe

as

we

ll a

s o

ve

rse

as

H

ow

ev

er,

no

n-n

eig

hb

ou

rin

g c

ou

ntr

ies

in

Eu

rop

e a

s w

ell

as

ov

ers

ea

s

de

sti

na

tio

ns

ha

ve

ac

hie

ve

d c

on

sid

era

ble

ma

rke

t s

ha

re i

nc

rea

se

s;

Ho

we

ve

r, n

on

-ne

igh

bo

uri

ng

co

un

trie

s i

n E

uro

pe

as

we

ll a

s o

ve

rse

as

d

es

tin

ati

on

s h

av

e a

ch

iev

ed

co

ns

ide

rab

le m

ark

et

sh

are

in

cre

as

es

;d

es

tin

ati

on

s h

av

e a

ch

iev

ed

co

ns

ide

rab

le m

ark

et

sh

are

in

cre

as

es

;

•th

e month of departure

, J

uly

re

ma

ins

th

e s

tro

ng

es

t m

on

th.

Ad

dit

ion

ally

, •

the

month of departure

, J

uly

re

ma

ins

th

e s

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07Results overview

TM

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07

Pa

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12Results overview

With regard to...

With regard to...

With regard to...

•travel motivation

, p

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•travel motivation

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Pa

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13Results overview

With regard to...

With regard to...

With regard to...

•modes of transport

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00

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ars

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ly d

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•type of accommodation

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du

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07Results overview

TM

-CH

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07

Pa

ge

14Results overview

Summary

Summary

Summary

•In summary, a prosperous 2007 has led

•In summary, a prosperous 2007 has led

–to an increased travel activity,

–to an increased travel activity,

–which generated above average demand for long haul travel

–which generated above average demand for long haul travel

–and thus flights as well as hotel accommodation.

–and thus flights as well as hotel accommodation.

•At least in this year,

•At least in this year,

–the overall trend of stagnation has been interrupted;

–the overall trend of stagnation has been interrupted;

–however it is uncertain if it has been broken, bearing in mind the less

–however it is uncertain if it has been broken, bearing in mind the less

favourable economic outlook for the time to come.

favourable economic outlook for the time to come.

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07Travel propensities overview

TM

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20

07

Pa

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15Travel propensities overview

90

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20

07Net travel propensity

TM

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20

07

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16Net travel propensity

with regard to trips with 4+ overnight stays

with regard to trips with 4+ overnight stays

with regard to trips with 4+ overnight stays

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20

07Net travelpropensitiesandtravelfrequencies

TM

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20

07

Pa

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17Net travelpropensitiesandtravelfrequencies

byage

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07Net travelpropensitiesandtravelfrequencies

TM

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20

07

Pa

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18Net travelpropensitiesandtravelfrequencies

byterminal education

byterminal education

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TM

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20

07

Pa

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19Net travelpropensitiesandtravelfrequencies

byprofessional position

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07Gross travelpropensitybyWEMF region

TM

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20

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Pa

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20Gross travelpropensitybyWEMF region

(1+ overnights)

(1+ overnights)

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Page 21: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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Page 22: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

TM

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Page 23: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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Page 24: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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Page 25: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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20

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Page 26: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

TM

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20

07Choice ofdestination(4+ overnights)

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Page 27: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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Page 28: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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Page 29: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

TM

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20

07Travel motivation(1+ overnights)

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Page 30: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

TM

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Page 31: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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20

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Page 32: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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20

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Page 34: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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Page 36: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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Page 37: - Basic Report and Database Specification Travel Market ... MarketSwitzerland_2… · losing market shares, mainly due to the choice of d estination. Trains have again continuously

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