SEO Basics

for Realtors®

Matthew Rathbunwww.TheAgentTrainer.com

Google - 85% of Web Traffic

ContentReigns!

Write for Success!

Start with MLS Descriptions

You can almost smell the campfires as you drive through the woods to roomy home in the country. Come enjoy the large yard that backs to the creek set on 8.33 wooded acres w/lots of privacy in Caroline County, VA. 2 yr young home boasts 2 full kitchens, fully finished basement w/handicapped access. You'll love the spiral staircase, bamboo floors, & abundance of natural lighting.

Become a Resource

Meta-Data: Data about Data (Think “Card Catalog System”)

Meta-Tag: Terms used to build structure for Meta-Datahttp://www.onlinemetatag.com/

Meta-Description: Allows some search engines to display a description of your site in search results

Google Spidering: A spider is a program that visits Web sites and reads their pages and other information in order

to create entries for a search engine index.

URL: Universal Resource Locator(aka “web address”)

No more than 2 to the same site

Reciprocal Links are dead (kinda)

Inbound Links are Good

Make ‘em Relevant

Market Your Site

Google.com/addurl

Google.com/Alerts

Under the Hood

www.google.com/webmasters/tools/

www.Google.com/Analytics

www.free-press-release.com