basics of a psa
DESCRIPTION
PSA powerpointTRANSCRIPT
PSA Basics
Our goal is to create a Public Service
Announcement…
…that has an engaging story…
…is informative…
…is geared towards the proper audience…
…and has a call to action.
4 steps towardmaking great
PSAs
12
3
4
Step 1:the PSA format
1
The goal of a PSA is to…
Inform & Change
How do PSAs differ from commercials?
No Selling + Factual
How do PSAs differ from technical reporting?
Shorter & for a general audience
Step 2:Presentation
12
Variety is interesting
Extreme Close Up
Close Up
Medium Shot
Wide Shot
Extreme Wide Shot
Rule of 3rdsCreates a sense of balance
Adds complexityMakes the composition more dynamic
Rule of 3rds
Sound
Check sound with headphonesShoot in quiet locationsCheck the sound meter in the cameraStop and listen to the sound around youRecord narration indoors if possible
Step 3:Problems
12
3
Don’t just argue louder.
Motivate, then educate!
The curse of knowledge
Approach from the outside
Step 4:Storytelling
12
3
4
How do you engage an audience?
LogicEmotionHumor
Keeping it accurate and interesting
Inaccurate Accurate
Interesting
Boring
Comedy & Movies
DocumentariesWhy would anyone try to make this?
Perfect Balance
Who is your audience?
Different audiences respond to different approaches
The call to actionThe main goal of any PSA is to get people
to change their behavior!
Suggest easy changesLet them find
more information
Give them a reason to change
Let’s Review!
Make sure to use filmmaking techniques to support your message.
Don’t forget about your audience. They may not know as much as you do.
The best way to engage an audience is by using humor and emotion to tell a story.
PSAs are used to inform an audience about a problem and motivate them to change their actions.