basics of an equity crowdfunding campaign
TRANSCRIPT
By 2025 the volume of INVESTMENT CROWDFUNDING will be:
> $92 billions= 1,6% of household savings≈ 2 x total Venture Capital volume
©2013 A.M. Lerro
TARGET: $250,000
FUNDING: $2,400.000
9.588 BACKERSIN 30 DAYS ON KICKSTARTER
SOLD TO FACEBOOK FOR:
$ 2,000,000,000
©2014 A
.M. Lerr
o
1 MONTH
INVESTORS: ≈ 525 IN EQUITY
MINIMUM TICKET: 5,000$
AVERAGE INVESTM.: 12,000$
MAXIMUM INVESTIM. : 1,200.000$
> $ 7,3 MILLIONS
©2014 A
.M. Lerr
o
©2014 A.M. Lerro
2 MONTHS
INVESTORS: 12 IN EQUITY
MINIMUM TICKET: 5.000 €
AVERAGE INVESTM.: 40.000 €
MAXIMUM INVESTM.: 140.000 €
€ 520.000
©2014 A
.M. Lerr
o
©2014 A.M. Lerro
A DEAL FOR ANGELS ?
ANGEL INVESTING
REVOLUTION
SAVE TIME
SAVE MONEY
SYNDICATE & LEVERAGE
EXTEND NETWORKS
REDUCE RISKS
©2014 A.M. Lerro
STRATEGIC
MARKET POSITION
COMPETITIVE POSITION
OPPORTUNITIES AND THREATS
FINANCIAL
FINANCIAL STATEMENTS
ASSETS & LIABILITIES
TAXES
LEGAL
LEASES
INTELLECTUAL PROPERTY
LAW SUITS
EMPLOYEES
CONTRACTS
QUALITY
COMPENSATION
RETENTION
SUPPLIERS
CONTRACTS
LIABILITIES
OTHER
SYSTEMS & TECHNOLOGY
ENVIRONMENT
CORPORATE SOCIAL
RESPONSABILITY
DUE DILIGENCE
©2014 A.M. Lerro
CLASS A/BSHARES
DIR
ECT
OR
S -
SU
PER
VIS
OR
S
CO
NS
ULT
ING
BO
AR
DS
ANTI-DILUTION
AGREEMENTS
EXIT STRATEGY CORPORATE
GOVERNANCE
TAG ALONG
SALARIES
DRAG
ALONG
©2014 A.M. Lerro©2014 A.M. Lerro
CAPITAL INCREASEEXAMPLE
CASH NEED 100.000
COMPANY VALUE 500.000
CAPITAL INCREASE 20%
(NOMINAL CAPITAL) 2.000
(PREMIUM) 98.000
100.000 EURO BUY 20% OF THE COMPANY
CA
PIT
AL
INC
REA
SE
©2014 A.M. Lerro
SMALL INVESTMENTS
• Directly managed
• NO MIFID
LARGE INVESTMENTS
• Through BANKS or INVESTMENT COMPANIES
• MIFID profiling
©2013 A.M. Lerro
SMALL INVESTMENTS:
INDIVIDUALS:< 500€ per investment< 1000€ per year
COMPANIES:< 5.000€ per investment< 10.000€ per year
©2013 A.M. Lerro
INVESTOR’S
IDENTIFICATION
ANTI-LAUNDERING
RULES
TEST INVESTOR’S PROCLIVITY TO
RISKY INVESTMENTS
MIFID:
©2013 A.M. Lerro
U.S.A. REGULATIONS ARE VERY RESTRICTIVE.
WHAT HAPPENS WITH NON U.S. INVESTORS IN U.S.A.? ARE
AMERICAN INDIVIDUALS ALLOWED TO INVEST ABROAD ?
©2014 A.M. Lerro
E.U. BROKER DEALERS HAVING E.U. PASSPORT MAY
OPERATE THROUGHOUT THE E.U..
WHAT HAPPEN WITH NON E.U. INVESTORS ?
©2014 A.M. Lerro
©2013 A
.M. Lerr
o
EDUCATION
WIT
H D
RA
WA
L
NO RECKLESS INVESTMENTS
TAG ALONGM
IFID
INFORMATION
NO INVESTMENTLIMIT