basics of cloud computing & salesforce.com
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GETTING READY FOR THE CLOUD
Demystifying Cloud – Basics of Cloud Computing & Salesforce.com
Vibhin Sreevalsan & Rejith VarmaFebruary, 2013
Cloud Computing – The Next Big Trend?
"Cloud computing has a significant POTENTIAL IMPACT ON EVERY ASPECT OF IT and how users access applications, information and business services.“
"Cloud computing is a MAJOR TECHNOLOGY TREND that has permeated the market over the last two years. It sets the stage for a new approach to IT that enables individuals and businesses to choose how they'll acquire or deliver IT services, with reduced emphasis on the constraints of traditional software and hardware licensing models,"
- David Cearley, vice president and Gartner Fellow, Gartner Report
• Way to increase capacity or add capabilities on the fly without investing in new infrastructure
• No need to build new, but licensing existing software
• Reduce scale up time
Cloud
Computing
comes into
focus
Cloud Computing Comes into
FOCUS
Evolving Company IT
Needs
Computer Networks
Applications
Servers
Storage (DB)
On Premise
Transformation to Cloud
Computer Networks
Applications
Servers
Storage (DB)
On Demand
Predictions & News on Cloud
Gartner says Cloud market is expected grow to $ 109 billion by end 2013
According to report by IBM, nearly 3 in 4 companies use the cloud in some form
Impact on Economy - Companies are estimated to save a total of $12.3 billion by moving to the cloud
Forrester forecasts that the global market for cloud will grow from $40.7 billion in 2011 to more than $241 billion in 2020
Deloitte is predicting cloud-based applications will replace 2.34% of enterprise IT spending in 2014 rising 14.49% in 2020.
Gartner is predicting that the cloud system infrastructure (cloud IaaS) market to grow by 47.8% through 2015 and reach 72 Billion in 2016
Oracle entering to IaaS Market
Public cloud services market – Growth
Next 30 minutes
Basics Of Cloud Computing
• What is cloud• Is it new?• On-Premise Vs On-Demand• Cloud service models• Opportunities & challenges• Developing applications in
the cloud• Cloud – Does it have a
future?
Salesforce.com
• Major Saas companies & Interesting cloud applications
• Salesforce – the most popular cloud name
• About the company Salesforce.com
• Offerings from Salesforce
• How Salesforce alleviated cloud concerns and captured market
• Salesforce – the Social CRM
• Opportunities for SIs in cloud computing
• What QBurst does in Salesforce
What is Cloud
Cloud computing is the use of computing resources (hardware and software) that are delivered as a service over a network (typically the Internet).
As a metaphor for the Internet, "the cloud" is a familiar cliché, but when combined with "computing," the meaning gets bigger and fuzzier.
Some analysts and vendors define cloud computing narrowly as an updated version of utility computing: Basically virtual servers available over the Internet.
Others go very broad, arguing anything you consume outside the firewall is "in the cloud," including conventional outsourcing.
Factors favoring movement to cloud
Benefits of Cloud
• Lower Costs - Cost savings that come with economy of scale
• Scale as Needed – As your applications grow, you can add
storage, RAM and CPU capacity as needed.
• Cap-Ex Free Computing - cash flow by eliminating the capital
expense associated with building the server infrastructure
• Deploy Projects Faster - Because servers can be brought up &
destroyed in a matter of minutes.
• Lower Maintenance Costs driven by 2 factors: Less
hardware and outsourced, shared IT staff.
Benefits of Cloud..contd.
• Resiliency and Redundancy –you can get automatic failover between hardware platforms and disaster recovery services
• Guaranteed "up time“• Software upgrades are provided with no cost and avoids
obsolescence• More available Capital to promote business growth
At the heart of many of the benefits of the on-demand model is a key innovation—a multitenant architecture
All users and applications share a single, common infrastructure down to the database level that is centrally maintained.
Better ROI for On-Demand
Cloud service models
PRIVATE CLOUD
Operated solely for an organization.
PUBLIC CLOUD
Made available to the general public or a large
industry group and is owned by an organization selling
cloud services.
HYBRID CLOUD
Composition of two or more clouds (private, community, or public) that
remain unique entities but are bound together by standardized or
proprietary technology that enables data and application portability
Cloud Service Available
Software as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
The Fear of Cloud
72% cited Security concerns
34% selected Integration issues
14% cited TCO
8% none of the above
Results from 90 respondents, IDC online survey taken 25 June 2009, Webinar - Cloud Computing Security: Protecting your Data in the Cloud
IBM Study
SECURITYINTEGRATION
TCO NONE
Fear of Cloud – Mitigated
72% cited security concerns Security of customer data has been the #1 priority of Saas companies today. Their systems are architected as a multi-tenant application that can securely store multiple customers
data on a shared architecture - This is the same approach that consumer banking web sites have followed for the past 10 years.
They maintain the highest security standards at three levels: Application Security, Facilities security & Network security
34 % selected Integration Issues Native connectors for SAP R/3 and Oracle 11i 32 certified integration middleware partners 300+ pre-built integrations to external web services on AppExchange Native connectors to desktop applications like MsOutlook, LotusNotes, Excel etc.
14% cited TCOCalculating an accurate TCO can also be a major challenge. Most of the TCO calculation do not factor in the value of opportunity cost (higher priorities for IT resources, cost of not upgrading, missing features, etc.) . An on demand system may be slightly more expensive than in-house over 5+ years. Regardless of which system may be cheaper, customers have found calculating ROI the best metric. When you take ROI, into consideration, cloud computing definitely has the upperhand.
Cloud – Does it have a future?
Gartner – Top Technology tends for
2013 & ahead.
Cloud features in the Top 5 for the
prospering technology trends in 2013 - just
behind Mobile and HTML 5
But by 2020 cloud is going to be a major
— and permanent — part of the enterprise
computing infrastructure.
By Jack Clark for Cloud Watch
Cloud – Does it have a future?
Around 2020, Johnson predicted, the size of
meaningful computational power will approach zero.
While computing power shrinks, the proliferation of big
data and the use of cloud computing will continue to
growBrian David Johnson , Intel’s futurist and
director of future casting and experience
research
Popular Saas companies
Billing Zuora
Business intelligence, analytics:
GoodData Acteea PivotLink
Customer insights: Gravity Research.ly
Call centers, helpdesk:
Assistly LiveOps Zendesk
Collaboration, community:
GetSatisfaction Huddle
CRM and HCM: BatchBlue SugarCRM SalesforceTaleo RightNow Successfactors
Supply chain: E2Open GTNexus
ERP NetSuite Plex Online Aplicor
Finance: FinancialForce Intacct FreeAgent Xero Host Analytics
HR: Sonar6 Workday Ultimate ADP Rypple.com
Infrastructure: EngineYard Amazon Web Services
Integration: AppirioCast Iron
Spend management: Ariba
Utilities: Dropbox Slideshare
Salesforce – the crowd puller
Salesforce.com – The company
Started in 1999, CEO is Marc Benioff
Salesforce.com – The company
(*) Annual revenue: $2.5bn (2012 Annual
Report)
(*) Business backlog: $3.5bn (2012 Annual
Report)
(*) 150bn datacenter transactions (2012 Annual Report)
(*) 100,000+ customers, 2000+ partners, 8000+ employees (2012
Annual Report)
(*) # 424 in market value
Basic Offerings
Salesforce Industry presence
Force.com Platform
The Fast Way to Build in the Cloud
Unlimited Real-Time Customization
Granular Security &
Sharing
Programmable Cloud Logic
Real-Time Workflow & Approvals
Programmable User Interface Real-Time Mobile
Deployment
Real-Time Analytics
AppExchange
Real-Time Content Library
Real-Time Websites
Salesforce - ‘Social Selling’ in Enterprises
VideoChat
CTI
Salesforce
YouTube
ERP
Analytics
Salesforce @ QBurst Technologies
Consulting
User Adoption & Training
Configuration & Customization
Integration
Migration
Future Plans - 2012
Questions ?
Future Plans - 2012
Thanks !