1. Omniture Overview

2. What is Omniture?

ASP solution that powers analytics for e-bay, HP, AOL and many others

Check it out at :www.omniture.com

3. How is it different from webtrends?

More accurate visitor analysis (not log based)

Ability to count documents AND page views

Better path analysis how users flow through the site?

Better geo segmentation -where are users located?

Ability to see stats for arbitrary durations

Understandable page identification (breadcrumb)

Close to real time stats

Ability to compare metrics across sites

Ability to aggregate site stats in various ways (VPU, themes etc)

4. At first

Your site traffic will appear to go down

• Omniture is much more accurate at filtering out non-users (robots and spiders)

• Interpreting request for pages are different

5. Where are we now?

Stats now available for ISP sites

Stats avail for entire external web and intranet as a whole

Stats broken down by institutional hierarchy (VPU Site Name Page name)

Passing content metadata (title, type, topic, country / region etc)

Correlations (top press release in HIV AIDS)

6. Whats next

Work with metadata harmonization

Revise content input templates

Standardize reporting across the institution (creation of dashboards)

7. Key features-brief overview

• Reports available today provide you with:

• Accurate counts of uniques, pages views, sessions for any date range

• Audience profile in terms of geographic location, technology used

• Comprehensive path analysis

• Usage indicators such visitor loyalty

• Web landscape information: links in, search engine info

8. 9. 10. 11. 12. 13. 14. Disseminating information

Users have the ability to:

• Create and automatically distribute dashboards and reports

• • Aggregate several indicators into one comprehensive screen

• • Create different ones for management, editors, communications staff etc

• Create alerts

• • When traffic goes up or down on site

• • Or on a specific page

15. 16. 17. Bottom line

The software is a powerful solution able to provide everything you want to know about your site

It already offers a lot of information but it will take some time to fully benefit from its capabilities, so be patient

Also note:

• Relatively steep learning curve

• Analysis paralysis

• The customization death spiral

18. The analytics market place

Coremetrics

Omniture

Hit Box

Web Trends 7

Urchin

Nettracker

Clicktracks

Deepmetrix

Visitor Ville

and many others

Mid Market Mix of page embedding & logs Medium-to-large sites Price: volume based Minimum investment: $6-15k / year High end Page embedding Cross domain tracking Comprehensive metrics For large enterprises / sites Price: volumebased Minimum investment: $20+k / year Low end Mix of page embedding & logs Small-to-medium sites Price: volume based Minimum investment: $0-3k / year 19.

• Dos:

• Align your reporting with your organizations goals

• Engage key stakeholders early

• Balance between web jargon and simple language

• Start small, show progress in line with objectives

• Train a lot, communicate and report often

Embarking on a web analytics project 20.

Dont:

Fall into the customization death spiral

Be a victim of analysis paralysis (faster is better than better)

Report on information that is meaningless (HITS)

Report unless 100% sure of accuracy

Produce 100+ pages reports

Embarking on a web analytics project 21. The Conversion Funnel 100 35 20 10 2 First time visitor Repeat visitor Newsletter subscriber Active member Donor Etc.. Registered member micro micro micro micro macro 22.

Editorial management Content level

23. Editorial management Content groups 24. Editorial management Keywords 25. Editorial management keywords 26. Inform architecture / navigation 27. Inform design 28. Inform marketing-Cross linking 29. Inform marketing-Campaigns 30. Inform marketing-Keywords 31. Inform marketing-Internal campaigns 32. Inform partners / donors 33. Inform management