bass 2 billfish presentation

8/3/2019 Bass 2 Billfish Presentation

1/25

FishingCapital.com

FishingCapital.com


2/25


3/25

CAPT. MADISON ROBERTSHOST PETER MILLERCAPT. JON FROGGY COOPER


4/25

The Setting:The Host:

The Show:

The Contest:

Florida One of the hottest fishing destinations in the world. Florida is home to some of the most highly sought after game fish species in the world.

Peter Miller is the fresh new face of fishing television. An accomplished tournament angler, Peter has earned numerous awards and accolades. His skill andknowledge have been proven time and again in competition. However, his draw as the host of Bass 2 Billfish extends beyond the water. For more than 20 years, Peter hasworked in front of the camera and has gained extensive experience in the TV industry. His combination of knowledge, experience and talent adds to his appeal as host ofBass 2 Billfish.

Every episode begins by introducing the winners of our once in a lifetime fishing adventure. They will be the guest stars on Bass 2 Billfish, televisednationally. Contest winners will be outfitted with essential gear from a Bass Pro Shops store upon arrivalto the sunshine state. The anglers will join Peter on a fishing adventure in Floridawhere they could be fishing for anything from Bass 2 Billfish.

The angle for each show depends on the winners, their experience level, and their sense of adventure. Examples of story lines are: Near-pro competitors out for a new challenge. Newlyweds on a dream honeymoon. College buddies in need of an adventure. Wives looking to prove to their husbands they deserve to be included in future fishing weekends. * Families in need of a getaway.The shows format introduces audiences to the diverse fishing opportunities available inthe sunshine state. This provides an ideal platform to showcase a wide variety of non endemicproducts and services all while keeping the feel of the show current, hip and friendly.

Whether its freshwater or saltwater, each unique Florida location becomes the backdropfor a series of unscripted fishing adventures. Each half-hour episode will be televised nationallyon NBC Sports - reaching over 80 Million Homes.

To enter, contestants will upload a video to Youtube and email the link. Each entry contains a 2-3 minute explanation of why they should be selected.

www.Bass2Billfish.com is directly linked to the official Visit Florida Fishing website, www.FishingCapital.com which has scores of Bass 2 Billfish vignettes, articles andother segments taken directly from our B2B Nationally televised show. Visit Floridas website is currently receiving 1 Million unique visitors per month.
http://www.bass2billfish.com/http://www.fishing.visitflorida.com/http://www.bass2billfish.com/http://www.fishing.visitflorida.com/http://www.fishing.visitflorida.com/http://www.bass2billfish.com/http://www.bass2billfish.com/http://www.bass2billfish.com/http://www.bass2billfish.com/http://www.bass2billfish.com/http://www.bass2billfish.com/


5/25

WHY FISHING

WHYBASS 2 BILLFISH


6/25

FISHING IS THETOPRECREATIONAL SPORT!


7/25

* RATED ONE OF THE TOP 5 FISHING SHOW IN THE NATION *

* WITH OVER 8 MILLION VIEWERS IN 2011 *

*52 AIRINGS


8/25

* More than 44 Million Americans six years of age and older enjoy fishing every year.

* Over one quarter of all anglers are female.

* Recreational anglers spend a staggering $41.5 Billion a year to fish. This has tremendous economic impacts.

* Anglers spend more than $1 Billion a year on bait alone.

* Anglers spend almost $300 Million a year on ice.

* American fish 996 Million days per year (2009)

* 20.5 Million own a boat.


9/25

* Angler Expenditures in State, $4.4 Billion.

* State and Local taxes generated by sport fishing, $440 Million.

* Of the 2.9 Million anglers fishing in Florida, 1.9 Million were resident and 1 Million were non-resident (tourists). Anglersaveraged 17.2 days per year fishing in Florida, for a total of 47.5 Million days of quality outdoor recreation. Of those,24.4 Million days were spent in fresh water by 1.4 Million anglers and 23.1 Million days were spent in saltwater by 2Million anglers.

* Non-Resident anglers spent over $1 Billion in direct retail sales in Florida - not mentioning the other dollars they spenton tourism while in Florida.

* Saltwater Fishing - $5.1 Billion, 51,588 jobs.

* Freshwater Fishing - $2.4 Billion, 23,480 jobs.

* Total Fishing = $7.5 Billion

* Total Jobs = 75,068

* Generating $358 Million in Federal tax revenues.

* Generating $316 Million in State and Local tax revenues.


10/25


11/25

Bass Pro Shops Spring Fishing ClassicPromotion with Millions of Impressions.

1/2 Page in 2 Million Copies of Playboyand tweeted to over 235,000

Peter next to his Billboard advertising hisBass Pro Shops appearance.

Peter and Floridas Governor Rick

Scott on 5 hours of live national news. Peter on NBC news promotingBass 2 Billfish.


12/25


13/25


14/25

Bass 2 Billfish Facebook has 24,000 Fans

Average impressions per post is anywhere from 10,000 - 40,000

impressions. With 100,000 impressions in a single day at times.

Bass 2 Billfish Facebook ads have a lifetime impression # of 25Million. Seen here, is our first run of ads at close to 10 Millionimpressions.


15/25


16/25


17/25


18/25

Invest in Floridas futureBuy a 5 year license

MyFWC.com / licensePublic Service Provided by the Florida Outdoor Advertising Association MyFWC.com


19/25


20/25


21/25


22/25


23/25


24/25


25/25

bass 2 billfish presentation

Documents