basu orientation creativity

8/8/2019 Basu Orientation Creativity

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Basu S Patagundi

Marshall University IMBA 2010

Orientation Programme

Bhavan Mysore, 13 Sept 2010



Contents

Concept of Cr eativity

Cr eativity @ work

Cr eativity iny Ar t

y Audio Visuals

Br ain Teaser s



Concept of Creativity

Who is the most cr eative human being?



Individual Creativity

Ping-Pong Ball Exper iment at MIT Lab

4 equally sided Tr iangles using 6 matchsticks



Myths of Creativity

1. Smar ter you ar e, the mor e cr eative you ar e.

2. The young ar e mor e cr eative than the old.

3. Cr eativity is r eser ved for the f ew- thef lamboyant r isk taker s.

4. Cr eativity is a solitar y act.

5. You cannot manage cr eativity.

Source: Harvard Business Essentials,

Managing Creativity and Innovation



then what is Creativity?

Is this a tr ait possessed by Minor

Community?

Does an individual get this by bir th or lear ns

it?

Is this r estr icted to only science and ar t

domains? Scientif ic Study: Right Vs Lef t Br ain

Contd«



«. Cr eativity is a process of developing and

expr essing novel ideas for solving problems

or

satisf

ying needs«.

Def ining Cr eativity is diff icult though«.



Cr eativity has cer tain level of or iginality

Lear ning without pr econceived notions

Br ain is tr ained to think in a specif icpatter n

Thinking beyond what we know and

exper ienced.



What you Per ceive

What is in action/r eality

New idea gener ation/per spective



Vivekananda says:y If you do not come across any problems in a day

then you have not perfor med anything.

Dar e to exper iment and explor e new ±

lear ning something new

Ability to lear n & unlear n

Have Passion in what you do



Or der

Str uctur e

Totality



Thr ee components of Cr eativity- P

rof .Te

r esa Amabile, HBS

.

Motivati

on

Cr eative

ThinkingSkills

Exper tise

Creativity

Expertise: It is in

knowledge- technical,

procedur al &

intellectual

Motivation: Intr insic , inner

passion to solve the problem

Creative Thinking

Skills: Flexibility and

imaginative skills



Videos on Individual Creativity

Indian Innovator s

Sandf atasy

Str ength in poland



Creativity in the Organization



Creativity in the Organization

Managing components of creativity

Getting the r ight match

Giving fr eedom

Providing suff icient time and r esour ces



Creativity in Organisation

Tap Ideas from top to bottomy Google, Computer gr aphics company

Encour age and Enable collabor ation

y ³lone inventor tr uth´, Diego Rodr iguezy Role of networking - Innocentive, wikipedia

y Identif y ³Super star s´ in the or ganisation

Open the or ganisation to diver se

per spectivesy Asian Amer icans

y Women Engineer s

Indian Fusion Video



Process Or ientation Vs Cr eativity Managing commer cialisation of Cr eative

Ideas

Filter ing mechanisms

Cr eativity for Manager or or ganisation

Accept the Failur es

What r eally motivates people?

y Progr ess in work

Cour age to Innovate



Explore Creativity«

Eye for details

Obser ving contr adictor y patter ns and str uctur e

Establish

link

between your

per cepti

on,

r ealityand the gap

Gener ate new idea and implement it



Creative Ads



Video Ads

y How to be cr eative in adver tising

y HDFC

y Global War ming

y Canar a Bank

y Surf Ad

Cr eativity Failur ey Per manent marker ad



Creativity in Movies

Clippings from movie Dr . Zhivago



You have a fox, a chicken and a sack of gr ain. You must cross a r iver with only

one of them at a time. If you leave the

fox with the chicken he will eat it; if you

leave the chicken with the gr ain he will

eat it. How can you get all thr ee across

saf ely?

Brain Teasers

Solution



You have two thr eads, they ar e uneven.

Each thr ead r equir es exactly 1 hour to

bur n. You have unlimited matchstickswith you. You need measur e the time of

45 mts. How will you do it?

Solution



9 mar bles look identical. Yet one is ver y

slightly heavier than the other s. You

have a balance scale, and ar e per mitted

to make only 2 measur ements. How will

you deter mine exactly which is the

heavy ma

r ble?

Solution



4 person A, B, C, & D have to cross a

bridge. Only 2 can cross at once. A

need 10mins, b 5mins, c 2mins, d1min to cross it. They have only 1

torch, whose battery can last upto 17

mins. How will they cross the bridge

within 17 mins???

Solution



What is special about the following

sequenceof

number s?

8 5 4 9 1 7 6 10 3 2 0

Solution



You have two buckets - one holds exactly 5 ltr s

and the other 3 ltr s. How can you measur e 4ltr s of water into the 5 ltr s bucket?

Solution



Measur e 100 ltr s of water from 3 vesselswith capacity of 21 ltr s, 127 ltr s and 3

ltr s

Solution



Measur e 30 ltr s of water from 3 vesselswith capacity of 22 ltr s, 82 ltr s and 15

ltr s

Solution



You ar e the bus dr iver . At your f ir st stop, you pick

up 29 people. On your second stop, 18 of those

29 people get off , and at the same time 10 newpassenger s arr ive. At your next stop, 3 of those

10 passenger s get off , and 13 new passenger s

come on. On your four th stop 4 of the r emaining

10 passenger s get off , 6 of those new 13

passenger s get off as well, then 17 new

passenger s get on. What is the color of the bus

dr iver's eyes?Solution

Solution is in the question



An Ar ab sheikh tells his two sons to r ace

their camels to a distant city to see who

will inher it his for tune. The one whosecamel is slower will win. The brother s,

af ter wander ing aimlessly for days, ask

a wise man for advise. Af ter hear ing the

advice they jump on the camels and

r ace as f ast as they can to the city. What

does the wise man say?

Solution



Tom's mother has thr ee childr en. One is

named Apr il, one is named May. What is

the thir d one named?

Solution

Solution is in the question



What seven-letter wor d has hundr eds of

letter s in it?

Solution



Videos on Attitude

Har sha Bogle

Hot Chocolate



Enjoy Learning at Marshall for the next two years

Than

kyou

Be Creative, Be Professional

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