A company that turned the cobbler’s job into a business idea.

A Social Media Analysis on

The History§ Bata was founded on august 24,

1894 by three siblings in Zlin, Czechoslovakia

§ Thomas G. Bata, is the present chairman and the grandson of the founder

§ The main reason behind Bata’s success was its brand placement as ‘Fashionable and Affordable’

§ Today Bata has over 5000 retail outlets in over 60 countries.

Image source: bataindustrials.co.in

has an interesting Social Media story…

Bata Pakistan has the highest share of Facebook fans

Source: https://www.facebook.com/BataHomePK

Bata India is the only player with an official Twitter handle1204 followers

ON

Bata Pakistan has the highest share of fans on Facebook with 1,286,864 likes

Bata Pakistan Focuses Their Content around new arrivals and collections

Bata India portrays a more classy look!

The difference in the content is stark !

-0.002

0

0.002

0.004

0.006

0.008

0.01

0.012

0.014

0.016

13-F

eb-1

5

14-F

eb-1

5

15-F

eb-1

5

16-F

eb-1

5

17-F

eb-1

5

18-F

eb-1

5

19-F

eb-1

5

20-F

eb-1

5

21-F

eb-1

5

22-F

eb-1

5

23-F

eb-1

5

24-F

eb-1

5

25-F

eb-1

5

26-F

eb-1

5

27-F

eb-1

5

28-F

eb-1

5

01-M

ar-1

5

02-M

ar-1

5

03-M

ar-1

5

04-M

ar-1

5

05-M

ar-1

5

06-M

ar-1

5

07-M

ar-1

5

08-M

ar-1

5

09-M

ar-1

5

10-M

ar-1

5

11-M

ar-1

5

12-M

ar-1

5

Bata Namibia

Bata Shoes Australia

Bata Armenia

Bata Shoe Company (Bangladesh) Ltd.

Bata Home Malaysia

Bata Shoe Singapore

Bata South Africa

Bata (IN)

Bata (PK)

Bata Pakistan’s Facebook Page witnessed high engagement with

their content focusing around Cricket World Cup

Bata Namibia Bata Home Malaysia

Bata Shoe Singapore

Bata South Africa

Bata (IN)

Bata Shoe Company (Bangladesh) Ltd.

Bata (PK)

Bata Armenia

0

5000

10000

15000

20000

25000

30000

0 50000 100000 150000 200000 250000 300000 350000 400000 450000

Number of Fans

Number of Likes, Comments and Shares

Radius of the bubbles represents no of posts.

Bata Pakistan is the clear leader on Facebook but Bata Armenia is most active on Facebook.

Contest with maximum engagement

TOP HASHTAGS

Highly shared contest but poor response

Other Popular Hashtags

6Related Posts

1,160 Collective

Likes

539 Collective Comments

186 Collective Shares

#COLOURMEBATA contest received a

huge applause

# COLOURMEBATA

The Campaign celebrated the

colors of the festival Holi

#COLOURMEBATA performed better among the female

population

Lakhani Footwear

Woodland

Liberty Shoes Ltd.

Bata (IN)

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

0 10 20 30 40 50 60 70

Woodland is the strongest competitor for Bata

Engagement per post

Liberty and Lakhani have very little activity on Facebook.

Other Popular Hashtags

WOODLAND TOP HASHTAGS

Contest with maximum engagement

Highly shared contest but poor response

Woodland’s # EXPLOREMORE

21Related Posts

18,385 Collective

Likes

96Collective Comments

101 Collective Shares

The EXPLOREMORE campaign reflected with huge engagement

ON

5Tweets Per Day

1,204Followers

So Far

28Mentions Per Day

Contests Perform Better on Twitter as well

Twitter content is the same as that of Facebook

Contest related posts received better response

Observations

• Bata Pakistan Facebook page is most successful among all it’s peers.

• Bata India is highly active in posting occasional content like Women’s day, Holi and Valentine’s Day, and they are one of the most engaging posts.

• Woodland is the most strongest competitor so far, Lakhaniand Liberty has very little social media presence.

• Woodland content is primarily focused around Adventure and Travel.

Image References:

All the images has been taken from respective Facebook Pages of Bata and Woodland.Data for respective analysis has been taken from Simplify360 and the respective Facebook and Twitter Channels.

THANK YOUCONNECT WITH US

About Simplify360

Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises.

We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods.

Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.

Visit for more information: www.simplify360.com