bates power point 2
DESCRIPTION
Presentation for the IDE 632 class in the IDD&E department at Syracuse University on Tony Bates's model of instructional development for e-learning.Presenters Kevin Forgard & Mehkta WaneyTRANSCRIPT
The Bates Model
An ISD ‘Model’ to Assist in the Development of e-learning
programs
http://www.tonybates.ca/
Tony Tony BatesBates
specializing in the strategic use of e-learning in higher education
President and CEO of Tony Bates Associates Ltd, a private company specializing in consultancy and training in the planning and management of e-learning and distance education.
Chair person and advisor for numbers of Universities across the world
Director of Distance Education & Technology, Research, and Information Technology in numbers of Universities
Tutors online Author of nine (9) books about Technology, e-learning, and
Distance Education
Before we begin…Before we begin…
Personal experience with an e-learning program Spring/Summer 2001
What is your experience with e-learning?- Practitioner ?- Student ?
Face to Face
Teaching
from: Bates, A.W. (2004)
Classroom Aids
LaptopPrograms
Mixed Mode
Distance Education
No E-learning Fully E-learning
E-learning continuum
Bates Model“Front-end System Design”
A four-phased process which emphasizes finding the best technological match to an instruction situation, mostly used within e-learning context in high education and training.
Four phases of Front-End System Design
Course outline development
Selection of Media
Development/production of materials
Course delivery
• Emphasis on Planning and Management
Gustafson, K.L. & Branch, R.M. (2002, p. 58)
The Bates Model
• Strategic planning approach for e-learning
Systems approach?Systematic approach?
Input Process Output
E-learning implementation fails when mismanaged
Careful Novice Designers
Implementation management important
hint: Module 7
Management
Plan for Change Long term infrastructure Personnel acceptance Balance/ appropriateness Ask questions ..
Questions to be addressed:
What are the unique features of F2F teaching, and for what kinds of learner are these essential?
What are the unique benefits of being on campus, and what kinds of learner will benefit most from this?
What do the necessary processes of planning and managing technology do to the culture of an academic institution?
From: Bates, A. W. (2000)
Management
Not a better/worse argument• F2F vs. Distance
Social experience Faculty Cultural change - ‘postindustrial
form or organization’
Road to Acceptance
Student preparation dependent to independent learners
Faculty development long term training
Other support departments student support services
Bate’s Support Structure
Technology infrastructure support staff
Educational Media support staff
Instructional design support staff
Subject experts
“…quality in teaching with technology requires expertise not just in content but also in course or program evaluation and
maintenance.” (Bates , 2004)
Where do you see yourself?
What will be your role?
Technology, ID, education media, SME
Further beyond The Bates Model
Boutique model
Collegial material development
Project management
Media Decision Making
Access
Cost
Teaching function
Interactivity
Organizational Issues
Novelty
Speed
ACTIONACTION model
Advantages/ Distadvantages
E-learning implementation
Need to consider digital divide
Not really a model
(-)(-) (+(+)) Considering broader
scope
Larger context
Developing learning Objects
What Now?
In your experience have you been enthralled with e-learning experience?
What’s the future hold?
Bibliography
Bates, A. W. (2000). Managing Technological Change: Strategies for college and university leaders. San Francisco: Jossey-Bass Publishers. Bates, A.W. (2004). The promise and myths of e-learning in post-secondary education. In Castells, M. (ed.) The Network Society: A Cross-cultural Perspective. Cheltenham, UK/Northampton MA: Edward Elgar. Bates, A.W. (2005). Policy issues and challenges in planning and implementing e-learning in teacher education. In Resta, P. (ed.) Teacher Development in an e-Learning Age: a Policy and Planning Guide. Paris: UNESCO Bates, A.W. (2007). Strategic planning for e-learning in a Polytechnic. In Bullen, M. & Janes, D. (eds.), Making the Transition to E-Learning: Strategies and Issues. British Columbia Institute of Technology, Canada; University of Saskatchewan, Canada. Bates, A.W. (2008). Transforming distance education through new technologies. In Evans, T., Haughey, M., and Murphy, D. (eds.) The International Handbook of Distance Education. Bingley, U.K.: Emerald Press. Gustafson, K.L. & Branch, R.M. (2002). Survey of Instructional Development Models. (Fourth Edition). ERIC Clearninghouse on Information and Technology, Syracuse, NY.