bates power point 2

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The Bates Model An ISD ‘Model’ to Assist in the Development of e- learning programs

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Presentation for the IDE 632 class in the IDD&E department at Syracuse University on Tony Bates's model of instructional development for e-learning.Presenters Kevin Forgard & Mehkta Waney

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Page 1: Bates Power Point 2

The Bates Model

An ISD ‘Model’ to Assist in the Development of e-learning

programs

Page 2: Bates Power Point 2

http://www.tonybates.ca/

Tony Tony BatesBates

specializing in the strategic use of e-learning in higher education

President and CEO of Tony Bates Associates Ltd, a private company specializing in consultancy and training in the planning and management of e-learning and distance education.

Chair person and advisor for numbers of Universities across the world

Director of Distance Education & Technology, Research, and Information Technology in numbers of Universities

Tutors online Author of nine (9) books about Technology, e-learning, and

Distance Education

Page 3: Bates Power Point 2

Before we begin…Before we begin…

Personal experience with an e-learning program Spring/Summer 2001

What is your experience with e-learning?- Practitioner ?- Student ?

Page 4: Bates Power Point 2

Face to Face

Teaching

from: Bates, A.W. (2004)

Classroom Aids

LaptopPrograms

Mixed Mode

Distance Education

No E-learning Fully E-learning

E-learning continuum

Page 5: Bates Power Point 2

Bates Model“Front-end System Design”

A four-phased process which emphasizes finding the best technological match to an instruction situation, mostly used within e-learning context in high education and training.

Page 6: Bates Power Point 2

Four phases of Front-End System Design

Course outline development

Selection of Media

Development/production of materials

Course delivery

Page 7: Bates Power Point 2

• Emphasis on Planning and Management

Gustafson, K.L. & Branch, R.M. (2002, p. 58)

The Bates Model

• Strategic planning approach for e-learning

Page 8: Bates Power Point 2

Systems approach?Systematic approach?

Input Process Output

Page 9: Bates Power Point 2

E-learning implementation fails when mismanaged

Careful Novice Designers

Implementation management important

hint: Module 7

Page 10: Bates Power Point 2

Management

Plan for Change Long term infrastructure Personnel acceptance Balance/ appropriateness Ask questions ..

Page 11: Bates Power Point 2

Questions to be addressed:

What are the unique features of F2F teaching, and for what kinds of learner are these essential?

What are the unique benefits of being on campus, and what kinds of learner will benefit most from this?

What do the necessary processes of planning and managing technology do to the culture of an academic institution?

From: Bates, A. W. (2000)

Page 12: Bates Power Point 2

Management

Not a better/worse argument• F2F vs. Distance

Social experience Faculty Cultural change - ‘postindustrial

form or organization’

Page 13: Bates Power Point 2

Road to Acceptance

Student preparation dependent to independent learners

Faculty development long term training

Other support departments student support services

Page 14: Bates Power Point 2

Bate’s Support Structure

Technology infrastructure support staff

Educational Media support staff

Instructional design support staff

Subject experts

“…quality in teaching with technology requires expertise not just in content but also in course or program evaluation and

maintenance.” (Bates , 2004)

Page 15: Bates Power Point 2

Where do you see yourself?

What will be your role?

Technology, ID, education media, SME

Page 16: Bates Power Point 2

Further beyond The Bates Model

Boutique model

Collegial material development

Project management

Page 17: Bates Power Point 2

Media Decision Making

Access

Cost

Teaching function

Interactivity

Organizational Issues

Novelty

Speed

ACTIONACTION model

Page 18: Bates Power Point 2

Advantages/ Distadvantages

E-learning implementation

Need to consider digital divide

Not really a model

(-)(-) (+(+)) Considering broader

scope

Larger context

Developing learning Objects

Page 19: Bates Power Point 2

What Now?

In your experience have you been enthralled with e-learning experience?

What’s the future hold?

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Bibliography

Bates, A. W. (2000). Managing Technological Change: Strategies for college and university leaders. San Francisco: Jossey-Bass Publishers. Bates, A.W. (2004). The promise and myths of e-learning in post-secondary education. In Castells, M. (ed.) The Network Society: A Cross-cultural Perspective. Cheltenham, UK/Northampton MA: Edward Elgar. Bates, A.W. (2005). Policy issues and challenges in planning and implementing e-learning in teacher education. In Resta, P. (ed.) Teacher Development in an e-Learning Age: a Policy and Planning Guide. Paris: UNESCO Bates, A.W. (2007). Strategic planning for e-learning in a Polytechnic. In Bullen, M. & Janes, D. (eds.), Making the Transition to E-Learning: Strategies and Issues. British Columbia Institute of Technology, Canada; University of Saskatchewan, Canada. Bates, A.W. (2008). Transforming distance education through new technologies. In Evans, T., Haughey, M., and Murphy, D. (eds.) The International Handbook of Distance Education. Bingley, U.K.: Emerald Press. Gustafson, K.L. & Branch, R.M. (2002). Survey of Instructional Development Models. (Fourth Edition). ERIC Clearninghouse on Information and Technology, Syracuse, NY.