Hello and Congratulations

A career development initiative to recognize and reward our young

and most promising Change Agents.

• “Young” - 30 and under• Digital savvy• Curious, Provocative, Youthful and Family

• First YCA program in 2008.

• Recognized at global WPP Atticus awards on our thought leadership paper on Asian youths attitudes towards co-creation.

Why should you care

• Rare opportunity to:– Showcase your talent – Be mentored by David, Des, Dheeraj, Sonal and

MDs– Be part of a network-wide initiative to develop

award-worthy case study, thought leadership and new business.

Your Mission

The Chairman’s Green Award

• Sustainability is no longer a corporate buzzword equating to “doing good”, but a boardroom issue that affects business value.

• USD5000 to the office with the best program for cutting consumption.

• Together we will develop a regional framework. Then each of you will develop and lead local programs based on a common thinking.

Your first assignment

• Desktop research. Look for local published articles, reports, university/think tank research, etc.

• To find out:– What are peoples’ attitudes towards the environment in

your country? Do they feel that there’s a problem? Are they doing anything to fix it?

– What are governments and NGOs doing? What are brands doing?

– What are the key issues in environmental sustainability in your country?

• Deadline: August 5 (Close of business)• Following your research, we will formulate hypotheses and

then test them out.

Game plan

• Now to August: – Interrogate the context– Develop strategy and big idea

• September: – Develop local programs

• September-January: – Launch and execute

• February: – Submit case study for Chairman’s award

How this will work • Spend half day every Friday on the assignment.

• Fuel conversations– Everyone must have a Twitter account and tweet

and re-tweet constantly. Use hashtags #ycagogreen

– Upload insights onto blog using video, instagram/regular photos, etc.

– Start conversations on blog via comments, polls, etc.

• Follow our blog – batesyca.tumblr.com

• Follow our Twitter @tedbates

• Follow your fellow YCAs

• Start conversations

Next steps

Questions?

Thank you. Now go change the world!