baton rouge 2023 volume 1
DESCRIPTION
Pan American Games Fantasy Bid Book (Created by mrbernham)TRANSCRIPT
1
VOLUME ONE
CONTENTS
Introduction p. 4 – 5
1 Concept and Legacy p. 6 – 10
2 Poltical Structure and Climate p. 11 – 13
3 Culture p. 14 – 15
4 Environment p. 16 – 18
5 Finances p. 19 – 20
6 Marketing p. 21 – 22
INTRODUCTION VOLUME 1
Baton Rouge 2023 plans to create the best Pan-American experience possible,
through cultural exploitation, sport, and celebration. Baton Rouges games will
be a games of International Celebration.
Our vision is founed on lessons learned over the course of 300 years and aims to
utilize existing venues and infrastructure, while at the same time engaging a
new generation of athletes, architects, and artists to create a games unfied with
sustainability and culture.
The efforts of Baton Rouge are championed by our bid committee comprised of
civic leaders, athletes, citizens, architects, artists, and busisness people. Through
out the bid Baton Rouge has maintained a high level of civic engagement, this
will continue during the years leading up to the games and especially during the
games themselves.
Unifiying all of our goals are five values that both our bid committee and city
take seriously.
Honor – The ability to host a games that honors all cultures and people
Responsibility – The promise to host a games that will be responsible in
spending, organization, and construction.
Courage – The drive to change how people see large sporting events and
the willingness to take the risk that comes with staging such an event.
Accountability – Being accountable in all decisions we make.
Service – The duty to serve all people of our city by hosting a games that
will benefit all people.
These values have not only been at the core of our bid, but have been values
that all Baton Rougians hold deeply.
In addition to our values and goals, Baton Rouge has pulled experience from
over thirty years of event hosting to ensure the success of the Pan-American
Games. Even greater are the lessons learned over the past 300 years. Baton
Rouge is a city with a unique mix of different cultures that come together to
make the unique culture found in the city today, it is a culture deeply
embedded with our history. It is this culture and history that Baton Rouge will
showcase if awarded the 2023 Pan-American Games.
The games of Baton Rouge will be uniquely athlete centered. Located in the
heart of Baton Rouge, the Pan-American Village will be located centrally
allowing for short travel time for all athletes. As a result of hosting Baton Rouge
will be creating ‘Pan-American Priority Lanes’ and the athletes will have their
own fleet of buses and light rail trains.
Baton Rouge 2023 will utilize existing sporting venues such as the Pete Maravich
Center, Tiger Stadium, and the River Center. All of these venues were
developed with large events in mind and will not only be able to handle the
crowds expected for the games, but also evoke the spirit of the games.
A very small number of permanent venues will be constructed for the games.
Instead we have decided to renovate many existing venues in order to ensure a
positive legacy and keep costs down. These venues will be The Aquatic Center,
Velodrome, The IBM Superdome, and the Pan-American Stadium. Likewise the
International Broadcast Center and Main Press Center will be a part of an
expansion and renovation of the Baton Rouge River Center.
For games time many temporary pavilions will be constructed. These venues will
be constructed to the highest quality and placed in front of many famous city
sites. Additionally, these venues will be constructed in each cluster
appropriately.
Baton Rouge’s games will leave an amazing legacy for the city as a whole. With
investments on infrastructure, park land, sporting infrastructure, and sports
programs for younger athletes, the effects of the games will be felt for years to
come.
We will inspire the America’s and bring much needed unity to the United States.
This unity will come from sport exposing the beauty of sport and the unifying
qualities so fervently sponsored by PASO.
Baton Rouge is ready to host these games and bring the Americas together with
sport and the hope for a brighter future.
1 Pan-American Games Concept and Legacy
____________________________________________
The Baton Rouge Pan-American Games will showcase “L'Inspiration des Jeux”. The
simple but effective concept of “One Village, One City” an athlete centered plan,
and the promise to create a positive and sustainable legacy.
1.1 Proposed Dates Volume One
Proposed Dates
The proposed dates for the Baton Rouge Pan American Games are from Friday
June 20th - Saturday July 8th 2023. These dates fall within the requested time
period by PASO.
The proposed dates for the Parapan games are Friday July 14th – Saturday July
22nd 2023.
These dates were selected because:
They offer the best air quality
Best weather during the summer
Distance from the high points of Hurricane Season
Best natural environment
Fall during the Independence Day of the United States which will allow for
all athletes and spectators to celebrate the birth of freedom in this
continent
They fall in between major sporting seasons
They will be in the summer holiday for the people of the US allowing for
many spectators
1.2 Vision for the Games Volume One
Vision
The Baton Rouge vision can be summed up in the motto “L’Inspiration des Jeux”.
This simple, but powerful statement embodies the United States relationship with
sports and global friendship.
It is at the heat of our vision for Baton Rouge’s games. Translated it means “The
Inspiration of the Games”, and this inspiration is defined by the legacy of the
games, athletes, sports, artistic programs, and civic engagement.
The organizing committee is committed to providing the best possible
experience to the PASO family by combining American excellence and love of
sports with an international flair. This committee will provide the PASO family with
the best games, through:
Creating a powerful relationship between the local, state, and national
government
Placing the athletes at the heart of our games
Understanding and taking into account the needs of all participating
NOC’s
Focus on phenomenal organization of the games
Creating an event that is as unique as it is familiar
The vision for our games was inspired by the legacies studied during our bid.
These legacies come from both Olympic and Pan-American host cities with the
goal to fix what went wrong and to repeat what went well. These cities were:
Toronto
Rio
London
Atlanta
Sydney
Barcelona
Indianapolis
Los Angeles
Lima
Over the course of our bid we have learned much and grown even more. We
have a firm vision of a games that inspire, leave behind a positive legacy, and
bring the magic of the Pan-American Games to a new generation of sports
lovers. Like we did in 1983 with the
International Summer Special Olympics,
Baton Rouge will welcome the world and
truly embody “L’Inspiration des Jeux”.
Concept
The Baton Rouge 2023 Concept for staging
the Pan-American games centers around the creation of a new athletic center
along the cities interstate. Our goal is to create a plan focused on the idea of
‘Two Clusters and One Village’. Our main clusters intersect on the Athletes
Village, creating easy access for all athletes.
The first cluster will be the Downtown Cluster, this cluster is located along the
Mississippi River and focuses on venues in the Louisiana State University area and
Downtown Baton Rouge.
The second cluster, or the Legacy Cluster is located in South Medical District. It is
centralized around the Pan-American Park and temporary venues located in
the new Westminster Park.
The Athletes Village will be located in between these two clusters. It will have
direct access to light rail, interstate, and high speed rail connection. The village
will offer fantastic facilities for the athletes and new housing opportunities after
the games.
In partnership with the states of Texas, Georgia, California, New Mexico, Arizona,
Mississippi, and Alabama a new high speed rail system will be created. This will
be the nation’s first and will link Baton Rouge with other cities in the American
south-east and south-west. This will allow for spectators around the nation to
have easy and affordable access to the games and create a positive legacy
which will help the United States continue to innovate, grow, and stay
competitive. The most notable cities this line will connect are Los Angeles,
Phoenix, Albuquerque, San Antonio, Austin, Dallas, Houston, New Orleans,
Jackson, Mobile, and Atlanta.
Finally, to ensure safe and easy travel athletes will have the option of bus, and
expanded light rail system, or city owned bikes.
1.3 Legacy Volume One
Legacy
The most notable legacy of the games will be the new parks, athletic facilities,
and housing opportunities. Beyond that will be a rejuvenated city,
intercontinental rail connection, strengthened international relationships, and a
generation of young people inspired to pick up sport.
The Baton Rouge games will be the legacy games and it is our goal to use these
games as a catalyst for growth in both the city and state. Additionally we want
to further American economic growth through other national projects.
Our games will also be environmentally
and fiscally friendly. We plan on using as
many temporary venues as possible and all
permanent venues will be maintained by
the BRAFA or Baton Rouge Athletic Facility
Association. They will maintain the
cleanliness and proper use of both the
permanent venues and temporary venues. The new parks will be given to the
city and maintained by BREC (Baton Rouge Ecology Committee) and will be
added to the cities pre-existing parks program.
The Athletes Village will become the location of new dorms and housing for LSU.
The training facilities will be repurposed into community centers, shops, and
restaurants. The village itself will integrate with the City Park next door, University
Lakes, Garden District, and LSU campus.
We are also pledging the creation of the WSA or World Sport America. This
organization will build upon the legacy of the Chicago 2016 Olympic Bid legacy.
During Chicago’s bid, World Sport Chicago, a city wide youth athletic program,
was created. As a result of Baton Rouge hosting and bidding for the games,
World Sport America will be created. This program will bring new athletic
opportunities to cities across America through their own local branch. In the
summer all of these athletes will come together in an American city to compete
in the World Sport America Olympics. This organization will inspire millions of
young Americans to be active, involved with their community, and teach them
valuable life lessons.
The legacy of the Baton Rouge games will not be limited to city or state borders,
but instead spread across the nation and continent, achieving the goal set forth
by the Olympic movement.
2 Political Structure and Climate
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The United States is a global leader economically, culturally, military, and politically.
Founded on principles of freedom, equal opportunity, and democracy this nation has
gown into a world super power. Divided into fifty states and many territories, the United
States has connected nearly 400 million people and continues to do so to this day.
2.1 Political Structure Volume One
Political Structure
The United States is a
constitutional
republic. It has three
main branches of
government that
handle varying jobs of
the government. The
nation is divided into
fifty states, 49
continental and one
island. These states
manage domestic
affairs in each state
while the national government handles national and foreign issues. The three
branches of government are:
Executive: President and his cabinet
Legislative: The Congress which includes the Senate and House of
Representatives
Judicial: The Supreme Court
Baton Rouge is the capitol city of the State of Louisiana and is located in the
nations south-east. It too has the same branches of government with the added
feature of Napoleonic Code.
The East Baton Rouge Parish is the cities metropolitan area and is controlled by
the Metropolitan City Council. The council and state government will be the
main governmental partners during the games, but the national government will
provide security for the games.
The United States government is not only easy to work with, but open to events
such as the Pan-American Games.
2.2 Political Climate Volume One
Political Climate
The United States is one of the most politically stable nations in the world. Every
four, two, and six years, there is an election. A governor and president can only
serve two, four year terms, representatives two years with unlimited terms, and
senators serve six years with unlimited terms.
There are two main political parties in the nation, these parties are the
Republican Party, and Democrat Party. Each work well together in
governmental affairs. As of September 2014, the Republican’s hold a majority in
the House of Representatives and the Democrats hold a majority in the Senate.
Current President Barack Obama is a Democrat.
In the State of Louisiana there is a Republican majority in both the Senate and
House of Representatives. Our Governor Bobby Jindal is Republican. The
Metropolitan City Council has neither a majority of either party and the mayor
Kip Holden is a Democrat.
Both the nation and state have smooth power transitions between
administrations and very rarely do violent riots or protests occur.
The United States is a secular nation, practices free speech, rights to assemble,
and the right to worship freely. This very rarely leads to violence or revolt.
The United States will be a safe and responsible host of the Pan-American
Games and welcome to the world to a nation of nations.
3 Culture
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Baton Rouge lye’s at the crossroads of Cajun, French, and Spanish cultures. It is
uniquely Baton Rouge and uniquely Louisianan. The city is colorful, young, and
exciting. This unique blend is reflected in our events, architecture, and will be in our
games.
3.1 Culture Volume One
Culture
When most people think of Louisiana they think of New Orleans culture, but
Louisiana is so much more. Baton Rouge is home to Louisiana’s complex cultural
mix and a perfect place for the various cultures of the Americas to gather.
Founded in 1719 by the French, Baton Rouge gained prominent French culture.
This was expanded upon as Baton Rouge grew into the cross roads of
American’s coming from the east, immigrants from the south, and French settlers
from Canada or Cajuns. When Louisiana became part of the Spanish Empire,
Baton Rouge gained an influx of Spanish culture that survives today.
Now the city is home to a very diverse
population and two major universities that
have brought new life to the city. Home to
one of the nation’s largest ports, Baton
Rouge receives cultural gifts from around
the world.
Baton Rougians are proud of their culture
and city, they are proud of their
achievements and optimistic about what the future brings.
However, being the states capitol, Baton Rouge is also home to state wide
favorites. The most notable being the Mardi-Gras celebrations which are held
every year in the cities historic Spanish Town in the downtown area. The parades
of the season and other yearly events have a unique Baton Rouge flair to them
that not only separate them from New Orleans, but exploit the cities strong
cultural mix.
Baton Rouge is an athletic city, this is reflected in our culture. Year round Baton
Rouge is host to runs, marathons, cycling events, and of course college football.
Louisiana State University is the heart of the city and Game-day holds traditions
all Baton Rougians love.
The games in Baton Rouge will offer athletes and spectators the opportunity to
experience a new culture. A culture embedded in history, refreshed with youth,
and electrified by sport.
4 Environment
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Baton Rouge sits along the Mississippi River and is protected by a natural bluff. The city
is surrounded by lush green parks, winding bayous, and public lakes. Roads are lined
with beautiful rows of trees and landscaping cultivating a beautiful atmosphere for the
games.
4.1 Environment Volume One
Envitonment
The natural environment of Baton Rouge is
not typical for cities in this part of the
state. It is surprisingly hilly and protected
by a natural bluff from hurricanes. The city
is split by two large rivers, the Mississippi
and Amite. Throughout the city are many
bayous, lakes, and large parks. The city as
a whole is very green and you would be
hard pressed to not find a park, tree lined
street, or water spaces in the city. All of these parks come together to create a
truly beautiful city.
Baton Rouge has a mix between sprawl and density. Over the past decade any
efforts have been made to make the city more dense, but there are still
sprawled areas. In order to cope with this a new ring road and network of
boulevard will be constructed in the lead up to the games. The existing light rail
system will also be expanded
with stops at all main venue
clusters. During the games
Athlete Priority Lanes will be
created to give athletes and
national delegations quick and
easy transportation to and from
venues. The final transportation
addition that will be added is
high speed rail (see pg. 8)
During the games the weather will be warm and humid. Average temperatures
run to 76-86 degrees Fahrenheit or 20-30 degrees Celsius. The evenings are much
cooler and rain is very light and rare, while day time breezes are the norm.
During the summer time many residents enjoy our beautifully shaded parks and
recreational centers. Baton Rouge also offers fantastic indoor and outdoor
activities to keep everyone entertained. The venue plan has been designed to
take advantage of the landscape and offer many different solutions for athletes
and spectators to cope with the weather.
The games will be both enjoyable and easy to get around. They will be held in
the cities best natural landscapes and provide the best possible experience for
athletes and spectators.
5 Finances
____________________________________________
The Baton Rouge games will be affordable and privately funded. This will decrease
the use of public money and leave behind a positive legacy without an expensive
and public tab.
5.1 Budget Volume One
Budget
The budget of the games is projected at 3.5 billion dollars. Much of that money
will go towards to new parks, athlete’s village, and infrastructure improvements.
The entire games will be privately funded and not a dime will be taken from tax
payers. We feel that the games are a private event that is not necessary for the
city to survive and grow. Therefore we also believe that using public money
would not be justified.
If Baton Rouge wins the honor of hosting the games the organizing committee
will create more detailed and full budget that will help guide us in funding and
organizing the games.
5.2 Financial Legacy Volume One
Financial Legacy
The financial legacy of the games will be found in the billions of private money
invested in the event and lack of tax payer dollars.
It has become a recent trend for cities to spend billions of dollars on sporting
venues that hold no real legacy and instead become a waste of money, time,
and resources. Baton Rouge will not fall in line with this trend, instead each and
every dime spent will hold some type of legacy value for the city.
Baton Rouge will host a games that are fiscally responsible and legacy oriented.
Not only will this leave a positive memory of the games on the public, but ensure
future growth for the city.
6 Marketing
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The games will be marketed to a vast audience of millions of people around the
nation and continent. We plan on marketing not only the city and event, but also the
Pan-American Games.
6.1 Marketing Vision Volume One
Brand
The brand of the games
is focused around the
logo and our motto of
“The Inspiration of the Games”. Very
artistic style posters will be used during the games. The posters and banners will
feature vibrant, and paint brush styles. The motto will be used in three different
languages, all of which are spoken in the state. These languages will be English,
French, and Spanish. The brand will be bilingual, communicating to a vast
audience of people the values of the movement and goal of the games.
The brand will be featured in all marketing materials, such as commercials,
banners, posters, products, and other marketing materials.
Television
The games will be televised nationally by NBC. A year long marketing campaign
will begin from the 2022 Winter Games to the Opening Ceremonies on TV. This
will be the first time the games will be televised in this nature for American
audiences. The games will be also be available for millions of audiences in the
Americas. This will expand the Pan-American Games globally to a new
audience.
Internet
The Internet has become a vital part of the modern world. It has changed the
way we communicate, think, do business, and live. The Baton Rouge games will
connect with the youth of the internet through a website, multiple social media
accounts, and a YouTube channel that will stream live videos from the games
and various other video types. This will bring the games to an even greater
population of people globally in order to push the ideals and goals of the
Olympic Movement.
The marketing plan will not only bring the games to all, but fill them with a
vibrant and colorful atmosphere.