battle testing
Post on 21-Oct-2014
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DESCRIPTION
BrandJuice overview of Battle Testing, our innovative transactional learning model that asks consumers to vote on ideas with their wallets in real shopping environments prior to a brand making big investments.TRANSCRIPT
BATTLE TESTING®
WHAT YOU MIGHT SAY: “Our innovation model isn’t effective – only a fraction of our new product launches and campaigns succeed. And worst, we spend so much time and money developing failures. We need to be quicker developing successful ideas – with less risk.”
WHAT WE OFFER:
BATTLE TESTING®
We ask consumers to vote with their wallets in real shopping environments, allowing innovations time to evolve and adapt. In this new innovation model, odds of success are better and there’s less risk.
OUR SERVICES
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BATTLE TESTING®
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Deliverables
An unparalleled consumer insight experience in-field pitching the innovation directly to consumers who are not pre-screened or paid for their opinion
An actionable insight report that:
Assesses progress towards project hypotheses
Provides objective qualitative insights using our proprietary key metrics system
Recommends how to evolve the innovation or communication idea moving forward
OUR SERVICES
BATTLE TESTING®
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Methodology Highlights
In-depth review of existing consumer insight research
Workshop to develop project hypotheses and understand key test elements: test criteria, test beds, etc.
Present a logistically and strategically sound Battle Testing Plan to most effectively test your marketing idea or innovation.
Develop product messaging utilizing our Creativity Collective and internal team of brand strategists to help bring an idea to life to sell it to consumers.
OUR SERVICES
BATTLE TESTING®
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Methodology
With a test and messaging plan in hand, our team seamlessly sets up the Battle Test, including required data systems, materials development, script or copywriting, creative and in-field execution and pitching, if required.
Each test includes sales and insight reports (daily or weekly depending on the test bed) for real time adaptations.
OUR SERVICES
BATTLE TESTING®
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Key Benefits
We test behavior not opinion and let consumers vote with their wallets
Creates deep in-market consumer learning for your team
Delivers more than a pass/fail decision – process identifies why something sells and how best to sell it
Brings an entrepreneurial approach to a company’s innovation process
Reduces risk. We save companies money and time learning about innovation weaknesses far early in the development process
OUR SERVICES
BATTLE TESTING®
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Success Stories
OUR SERVICES
Adopted methodology and process as part of corporate upstream innovation; have worked on over 15 projects and programs recently.
“Brand Juice’s rich experience in running Battle Tests was one of the key reasons our project became a resounding success. Their ability to stay on top of things, and collaborate with our team, helped us remain agile and evolve our model to one that we are now confidently executing on a national level. I was very impressed with the way BrandJuice could swap between their strategy and execution hats throughout the test period.”
-- Brand Manager, P&G
BATTLE TESTING®
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Success Stories
OUR SERVICES
Repositioned product and launched Clorox2 campaign “Lose the Stains, Keep the Color” in 2009, resulting in double-digit sales growth
Two products tested and optimized from Battle Testing and have migrated to test market in 2011.
www.brandjuice.com
IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you:
Jeff Scurlock
303.454.3260
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