battuta (app)

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Battuta A Travel App for Sharing and Discovering

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Travel app for adventurous explorers and their friends!

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Page 1: Battuta (App)

BattutaA Travel App for Sharing and Discovering

Page 2: Battuta (App)

Ibn Battuta

Page 3: Battuta (App)

Combine

Battuta’s spirit

with an app!For discovering places and people

Page 4: Battuta (App)

What makes Battuta special?

The way you travel

Destination is unknown!

Google Maps

checklist view

Like Battuta, Explorers don’t know what awaits around

each corner!

Social Media Element

Builds community, interaction, identity

Page 5: Battuta (App)

Who Battuta is for

-Travel lovers

-Adventurers

-Boredom blocker

-Friends looking to connect

Page 6: Battuta (App)

Four Elements of Battuta

1. Planning the Expedition

2. Enlisting Explorers

3. Explorer’s Diary

4. Treasure & Return Trip

Page 7: Battuta (App)

Trip Planning

Customizable Trip Categories

Amount of Money

Amount of Time

Number of Miles

Interests

Number of Companions

Page 8: Battuta (App)

Destination Selection

Current

-Chosen by us by the

interest categories

-Use outlets like Yelp!

and other rating

systems

Future

-Users would submit

suggestions

-Survey information

would guide

destination choices

Page 9: Battuta (App)

How Battuta Looks

-App icon

-Trip planning screen

-Explorer finder screen

-links with Facebook messenger

-Battuta app shows a “Ready?” icon

-Travel Screen

-Reward & Survey screen

Page 10: Battuta (App)

Enlisting Explorers

● Synced through Facebook

● After the app plans the trip, a “Potential Explorers” survey will be delivered

to the user’s entire friends list or just those the user would like to invite.

o The act of inviting others to join you on the trip is a form of

interaction. People are “gregarious by nature… and want to be

with other people” (Hunsinger & Senft, 2014, p. 1).o The survey is designed so that friends of the user can determine if this

trip is suitable for them to join, based on their interests.

● If friends receive a high score on the survey, they are eligible to join the

trip.

Page 11: Battuta (App)

Enlisting Explorers

● Those who receive a high score on the survey will join the trip and be

placed into a group chat with others who are going on the trip.

● A community is created for users of the app, even though they may

have not met. We will create a hashtag for Twitter users so they can

link to the app and increase others’ awareness of the app.

● Social media allows users to interact in an in-depth way that goes

beyond the offline world (Hunsinger & Senft, 2014, p. 1). Thus, users

off the app can interact through Twitter in ways that they may not be able

to in the offline world.

Page 12: Battuta (App)

Sample Survey

Are You Ready to Join this Expedition?1. I enjoy laid-back trips as opposed to adventure-filled trips.

Strongly agree -- Agree -- Neutral -- Disagree -- Strongly disagree

2. On trips, I often search for free or inexpensive attractions.

Strongly agree -- Agree -- Neutral -- Disagree -- Strongly disagree

3. I prefer sunny and hot weather as opposed to snowy and cold weather.

Strongly agree -- Agree -- Neutral -- Disagree -- Strongly disagree

4. Food is the most important part of a trip.

Strongly agree -- Agree -- Neutral -- Disagree -- Strongly disagree

5. Long road trips don’t bother me. In fact, I enjoy them!

Strongly agree -- Agree -- Neutral -- Disagree -- Strongly disagree

Page 13: Battuta (App)

Survey Results

Sorry, this trip does not

meet your interests.

You can create your

own trip based on your

interests here and

invite friends to join you

on your expedition!

Congrats! You are

equipped to be an

explorer on this

expedition. You can now

join the group chat located

under “messages” to start

planning your trip! Have

fun!

Page 14: Battuta (App)

Logging the Trip

● During the trip, explorers are instructed to upload

media (pictures, reactions, etc.) every so often before

they are given the next set of directions to encourage

interaction through the app

→ Creation of users’ Identity

Page 15: Battuta (App)

Logging the Trip

● Upon arrival to the destination, explorers are

encouraged to upload pictures, provide opinions, offer

feedback, etc. relating to, not only the destination, but

their journey as a wholeo Shared through users’ profiles on the app to their

connections/friends

o Linked through Facebook and Twitter profiles

Page 16: Battuta (App)

Developing the App’s Community

“A group to which we feel a sense of belonging”

(Hunsinger, 2014, p. 21)

● Existing communities are integrated (e.g. Facebook,

Twitter) and strengthened through shared experiences

● Interactions between users reinforces sense of

community among them

Page 17: Battuta (App)

Trip Reward

● Online scrapbooko When a user has completed

their trip, an online

scrapbook will be unlocked.

o The scrapbook will consist

of pictures and journal

entries from other users’

trips. With this, users will be able to

interact with other users and share

their own experiences and interests

through social media.

Once scrapbook for a destination is

unlocked, it will be available for

interacting and viewing from then

on.

Page 18: Battuta (App)

Trip Reward Cont.

● Easy way to travel with companions

● Able to travel to new places of interest

● Meet “potential explorers”o Joining the Battuta community

As more members join the Battuta app and more trips are accessed, the Battuta

community will continue to grow.

Every app user will be categorized in the Battuta community.

Additional communities will be made within the app based on users’ interests and

trips whether they be similar destinations or the same destination.

“[Community consists] of four elements: membership, influence, integration and

fulfillment of needs, and shared emotional connection… [it is] further described… as

being based on boundaries, emotional safety, a sense of belonging and

identification…” (Hunsinger and Senft, p. 21. 2014).

● Make memories

Page 19: Battuta (App)

Post-Trip Survey

● At the end of every trip, a

survey will be conducted

through the app.

● Survey will be based on:o likes/dislikes (weather, destination,

distance, location, activities, dining)

o favorite part of trip

o rate of overall trip

o matching of interests and needs

o suggestions for improval of app

● The survey will be

combination of scaled and

open-ended questions.

● Identity in surveyo Each survey taken will be

based on each users own

personal interests creating

your own personal identity

throughout the app.

o Surveys will be open for

viewing by other users. This way users will be able to

interact with other users based

on their identity.

Page 20: Battuta (App)

Post-Trip Survey Cont.

● Taking the survey at the end of a trip IS a

requirement.o To make Battuta more desirable for each individual

user, new trips will be based off of survey answers

based on each individual’s interests

● A new trip will not be able to be planned until

the survey from the last trip is complete.

Page 21: Battuta (App)

Sample Post-Trip Survey

How Was Your Battuta Trip?1. Did you enjoy the weather?

Strongly Agree -- Agree -- Neutral -- Disagree -- Strongly Disagree

1. Was the trip a suitable driving distance for you?

Strongly Agree -- Agree -- Neutral -- Disagree -- Strongly Disagree

1. Please describe to us, what your favorite part of the trip was.

2. Did the trip that was planned for you meet your interests and expectations of the trip?

3. In a 100 words or less, please let us know your thoughts on how we could improve the app.

4. On a scale of 1 to 10, please rate your overall Battuta trip. (1 being lowest and 10 being highest)

Page 22: Battuta (App)

The Future of Battuta

- Monetization- Businesses could pay to be featured destinations

- offer coupons and rewards to Explorers

- Point System- Explorers could level up based on

- number of trips

- explorer interactions

- uploaded content

- Rewards to higher level Explorers from destinations