UPER CONNECTED MEDIA PARTNERSHIPS

MediaCom Edinburgh10th October 2013

Dilupa Nanayakkara, Head of Strategy, Bauer Media

S

BAUER MEDIA GROUP: GLOBAL4 Continents - 17 Countries

OVER

570MAGAZINES

OVER

300DIGITAL

PRODUCTS

OVER

50RADIO & TV STATIONS

200 MILLION REACH

Magazines

Radio Stations

Television

THAT’S 39% OF

THE POPULATION!

20 MillionREACH

AT ANY ONE TIME REACHING

OVER 2/3 OF ALL WOMEN AGED 15-34

REACHING 62% OF ALL 15-24

36% OF ALL ABC1s

53

43

07

BAUER’S TARGET MARKET

PREMIUM

LIFESTYLE

FOOD

TV

PEOPLE

CHILDREN AND

YOUTH

SPECIAL INTEREST

WOMEN

OLDER MARKET

SUCCESSFUL BAUER PARTNERSHIPS

CONTENTINSIGHT

WE KNOW WE OWN

O2GoThinkBIG

Heat & C4 LIVEDual screenCompanion

shows

MatalanCloser & ITV Partnership

O2GoThinkBIG

2

GOTHINKBIG

A social media hub and partnershipbetween O2

and Bauer Media

IDEA

&

1 INSIGHT

O2 ‘Think Big’ CSR

16-24s Second highest unemployment

16-24s Want real

opportunities andcareer advice from

trusted people

Support and inspiration for young people seeking work

3

Editorial +Commercial

EXECUTION 4

No.10 Support

RESULTS

2,500 + Skills and experience in first 3

months. Commitment to bridge skills gap for

46,000 over 3 years

Social enterprise partners:

FeaturesOpportunities

ToolsConversations

HOW TO GET THE BEST

WHAT TO DO

Test, test, test….

Launch product will change

Be agile

Invest in a great Project Manager

MOST IMPORTANTLY

That grumble can become a truth

Identify stakeholders: working group

Weekly conference calls

MatalanCloser & ITV Partnership

“Window to the high street”

Value, editorial, paper technology,

AFP

1 INSIGHT2

22+ week partnership IDEA

Creative execution

Editorial support

This morning partnership

3 EXECUTIONFront page flash Fashion sense TV

Editorial tweetsCurator for MATALAN

KatByrne

Retail partnership

with Matalan stores

4 RESULTSIncrease in driving traffic to

Matalan online sales, increasing footfall & basket

size

Database of 11m matalan customers

Exclusive subs deal with Closer & heat

Future: adding Bauer Radio to the mix

HOW TO GET THE BEST

WHAT TO DO

Be clear on individual roles

Understand how the advertiser will measure success

MORE IMPORTANTLY

Trade + PR is aligned

Contingency budget - don’t spend it

Heat & C4 LIVEDual screenCompanion

shows

1 INSIGHT

Increase in dual screen technology

Increase in young people using

Twitter

Generating the most buzz online

2 IDEA

+

Fans, cast& Unseen footage

3 EXECUTIONSimulcast live programmes on E4.com and heatworld.com

Prompting fans to go to their mobile devices

4 RESULTS

HOLLYOAKS

REVENGE

MIDNIGHTBEAST

23M

+20%

+23%

+37%

HOW TO GET THE BEST

WHAT TO DO

Spend time on what matters

Focus on the technology and the smooth transition

Avoid having to pay for extra talent

MORE IMPORTANTLY

Right platform – right audience

We’re Creatives not IT

Twitter feeds go global

FAMILY

Your Partnership will be like a

family: dysfunctional but you will learn to make it work!