bauer media group 2021 digital media kit

2022 DIGITAL MEDIA KIT

WE BRING JOY TO WOMEN 45+

Womansworld.com, Firstforwomen.com and Soapsindepth.com deliver inspiring

content to millions of women who are highly engaged with our brands. We are the

#1 content platform reaching women 45+, guaranteeing that your brand connects with

a coveted consumer who actively seeks information and solutions for the multiple roles

she juggles as a wife, mother, working professional and more. We know this audience

better than anyone and deliver content that is meaningful to her so she can navigate her

life with confidence and joy.

Source: comScore Plan Metrix, August 2019. Based on ALL measured sites.

SPREADING JOY ACROSS OUR TOUCHPOINTS…

…AND DELIVERING HIGH USER RETENTION AND ENGAGEMENT.

Average time spent on our sites is consistently above the industry norm across all our content areas, with top categories including:

Weight Loss 4:07 Health 3:25 Food & Recipes 3:16 Beauty 3:07

89% of site views come from Regulars (2-29x per month) and Fanatics (over 30x per month).

14MM+ Monthly

Page Views

5MM+Monthly Unique

Visitors

866K+Social

Followers

984K+E-Newsletter Subscribers

Sources: Source: Google Analytics Sept 2021; Google Analytics; Quantcast

TAKEOVER OPPORTUNITIES

HOMEPAGE TAKEOVER CHANNEL TAKEOVER

MOBILE HOMEPAGE TAKEOVER

728x90 (Expands to 970x250)

728x90

728x90 Adhesion 728x90 Adhesion

320x50 Adhesion

300x600 (or two

300x250)

300x600(or two

300x250)

300x250

Native Ad

300x250

728x90 (Expands to 970x250)

320x50

(or 300x250)

*Takeovers include 100% SOV for all DFP units; Native units are not guaranteed

Custom Content• Original Articles• Premium Videos• Content Shorts• Editorial Integrations

Email Marketing • Sponsored Newsletters• Themed Newsletters• Custom Co-Branded

Newsletter Series• Shopping Spotlight Newsletter

Integrations• Dedicated E-blasts

- Editorial Segment - Walmart Shopper Segment - Book Enthusiast Segment

High Impact Units• Premium Engagement• Shoppable• Watch Now• Social Display• Native

Video Promotion• Completed Video Views• Instream/Outstream Units

Social Media Marketing

Custom Giveaways

Influencer Campaigns

And more!

Joy Studio is our one-stop shop for digital content solutions. When you work with Joy Studio, you’re

leveraging our unique editorial voice to talk directly to women 45+ about what matters to them

through channels they trust. All of which means a greater level of engagement and connection for

your brand.

Dedicated E-Blast

Shoppable Ad Unit

Original Article

Premium VideoContent Short

SPECIFICATIONS & GUIDELINESStandard & High Impact Media

Unit DimensionsMax File

SizeAnimation

lengthAccepted file types

Additional Assets Needed

Asset Lead Time

DesktopLeaderboard

728x90(Expands to 970x250)

Initial Load: 150KB

Subload: 100KB

Must not exceed 15 secs

jpg, gif, png Click-through URLLink Tracking UTMs

10 business days prior to campaign

start

LeaderboardAdhesion

728x90

Initial Load: 150KB

Subload: 100KB




start

Medium Rectangle

300x250

Initial Load: 150KB

Subload: 100KB




start

Mobile Leaderboard and Adhesion

320x50

Initial Load: 150KB

Subload: 100KB




start

Shoppable/Watch Now

300x600

Initial Load: 150KB

Subload: 100KB


jpg, gif, pngProduct Image(s)

Click-through URL(s)Link Tracking UTMs


start

Native Ad* n/a n/a n/a jpg, gif, png

Hi-res image; minimum 300 dpiImages should be

800px+ wideFile size should not

exceed 3MBHeadline; maximum length 90 charactersUp to 250 character limit for preview textClick-through URL


start

Social Display 300x250 n/a n/a n/aSocial Feed

Click-through URL Link Tracking UTMs


start

Completed View Video(0:60 length max)

640x480

1GB; Frame rate: 23.98 or 29.97;

Bitrate: At least 20Mbps

n/a

Must be .mov or .mp4

Aspect Ratio: 4:3

No black bars

No letterboxing

Codec: H.264

Click-through URL15 business days

prior to campaign start

Instream/OutstreamVideo(0:30 length max)

640x480

1GB; Frame rate: 23.98 or

29.97; Bitrate: At

least 20Mbps

n/a

Must be .mov or .mp4

Aspect Ratio: 4:3

No black bars

No letterboxing

Codec: H.264

Click-through URL15 business days

prior to campaign start

*Our content solutions team to create unit on behalf of advertiser. All dimensions are 1X density. Our default tracking UTMs are: utm_source=postup&utm_medium=email&campaign=xxxxx.All assets must be submitted by stated lead times otherwise campaign flighting is subject to change.Please send assets to Jamie Klahr: [email protected]

SPECIFICATIONS & GUIDELINESEmail Marketing

ExecutionCreative

DeliverablesMax File

SizeAccepted File Types

Additional Assets Needed

Asset Lead Time

Sponsored Newsletter

970x250 banner (3 units total; can

be same or different

creative)

100KB Jpg, gif Click-through

URL(s)Link Tracking UTMs

10 business days prior to scheduled

deployment

Themed Newsletter

970x250 banner; must be less than

250KB (3 units total; can

be same or different

creative)

100KBJpg, gif

Click-through URL(s)

Link Tracking UTMs


deployment

Shopping Spotlight Newsletter Integration

600x450 hero image

100KBJpg, gif

Product NameDetails on Product

Special Offer (if available)

Click-through URL (to shoppable product page)

Link Tracking UTMs

15 business daysprior to scheduled

deployment

Custom Co-Branded Newsletter Series

970x250 banner; must be less than

250KB (3 units total;

can be same or different creative)

600x450 hero image

100KB Jpg, gif

Product NameDetails on Product

Special Offer (if available)Click-through


15 business daysprior to scheduled

deployment

Dedicated E-Blast: • Editorial Segment • Walmart Shopper Segment• Book Enthusiast Segment

800x600 hero image. Can be image only or

include text like banner artwork. All text must be

legible on mobile.

Footer image/banner

(if desired)Maximum 600px

wide x 300px high

Hi-res transparent client logo

100KB

100KB

100KB

Jpg, gif, png

Jpg, gif, png

png only

100 - 150 Words for Body Copy or Key

Copy PointsCall to ActionClick-through



deployment

Our default tracking UTMs are utm_source=postup&utm_medium=email&campaign=xxxxx. All assets must be submitted by stated lead times otherwise campaign flighting is subject to change.Please send assets to Jamie Klahr: [email protected]

SPECIFICATIONS & GUIDELINESContent Offerings

ExecutionCreative

DeliverablesMax File

SizeAccepted File

TypesAdditional

Assets NeededAsset Lead Time

Original Custom Content

Hi-Res image(s); no logos

100MBJpg, gif, png

Completed Creative BriefClick-through URL(s)Link Tracking UTMs

20 business days prior to scheduled launch

Custom Editorial Integration

n/a n/an/a Click-through URL(s)

Link Tracking UTMs10 business days prior to scheduled launch

Branded Content

1500x1124 hero image 100KB Jpg only

Up to 1,500 words of copyto be approved by

our editors. (Please refer to provided

guidelines document) Click-through URLLink Tracking UTMs


Sponsored Content

728x90, 300x250 and/or 320x50 banners

100KB Jpg, gif, pngClick-through URL(s)Link Tracking UTMs


Premium Video/Content Short

Hi-Res image(s); logo

100MB Jpg, gif, png

Completed Creative Brief Brand Guidelines Product Sample

(if needed) Click-through URL(s) Link-Tracking UTMs

Minimum of 30 business days prior to

scheduled launch

Our default tracking UTMs are: utm_source=postup&utm_medium=email&campaign=xxxxx. All assets must be submitted by stated lead times otherwise campaign flighting is subject to change.Please send assets to Jamie Klahr: [email protected]

NEW YORKJeff WellingtonExecutive Vice President, AdvertisingTel: [email protected]

Christine StrifasIntegrated Sales DirectorTel: [email protected]

LOS ANGELESAmy LloydTel: [email protected]

CHICAGOMolly PowersTel: [email protected]

SOUTHWESTKelly McKayTel: [email protected]

CONTACTS

bauer media group 2021 digital media kit

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