bauer media group - institutions by tom smith

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Background Information - - Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. - Bauer Media joined the Bauer Media Group in January 2008 and the Group employs 6,400 people and has a 2008 turnover of €2.08 billion. - Bauer Media spans over 80 influential brand names covering a diverse range of interests. Their main

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Page 1: Bauer Media Group - Institutions By Tom Smith

Background Information -- Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.- Bauer Media joined the Bauer Media Group in January 2008 and the Group employs 6,400 people and has a 2008 turnover of €2.08 billion.- Bauer Media spans over 80 influential brand names covering a diverse range of interests. Their main successful Brand names being ‘Heat’, ‘Match’, ‘Kerrang!’ & ‘CAR’

Page 2: Bauer Media Group - Institutions By Tom Smith

• Kerrang! is a Rock/Metal music magazine published by Bauer Consumer Media in the United Kingdom. The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar.

• Audience Profile For Kerrang! – Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.

• Kerrang! is the worlds largest weekly music magazine, therefore ‘Bauer’ must be a successful Publisher.

Kerrang! Operates on many Platforms such as:- Magazine, Radio, TV, Website & Kerrang! Awards.

Page 3: Bauer Media Group - Institutions By Tom Smith

• Q has been the UK’s best selling music monthly magazine. With its unrivalled access it has delivered the world’s biggest music stars every month.

• Audience Profile For ‘Q’ - Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.

‘Q’ Operates on many Platforms such as:- Magazine, Radio, TV, Website & ‘Q’ Awards.

Page 4: Bauer Media Group - Institutions By Tom Smith

• Audience profile: ABC1 women aged 16-35 who are obsessed with celebrity gossip. Typical heat readers are in their mid twenties – social butterflies with a career that’s on the up. They are incredibly entertainment literate: avid cinema-goers, DVD-renters, internet-users, music-lovers, TV-addicts. They are smart and prolific shoppers especially when it comes to beauty & fashion products. In fact, shopping is one of their key precious leisure activities and high street fashion, in particular, is supremely important to them.

‘Heat’ is the 'must-have' celebrity weekly. It has defined a generation and set the celebrity agenda for nearly a decade through a relentless urge to innovate, surprise & delight its audience. Whether it’s breaking the latest celebrity news online, to your mobile, on the radio, or delivering unrivalled exclusive access to the world's most famous people in the magazine every week.

Page 5: Bauer Media Group - Institutions By Tom Smith

• This research shows that Bauer have lots of experience with publishing Music Magazines and also publish normal magazines. This will help with my magazines promotional links as the other magazines would be linked to my magazine.

• As Kerrang! is also a Rock magazine they would be able to help promote ‘Volume’ in their magazine and on their TV channel/Radio.

• By allowing Bauer to publish my magazine would mean my magazine would have strong promotional links which would allow my magazine to be promoted more successfully and increase sales.