baumann wmep top floor seminar 10 23-13
TRANSCRIPT
ExporTech™ Proven Results for Export Growth
October 23, 2013 Top Floor Technologies / Taking Your Website Global
New Berlin, Wisconsin
Roxanne Baumann, Director Global Engagement, WMEP
Next Generation Mfg Survey :
<50% of manufacturers believe Global Engagement is important.
75% of manufacturers rate their progress as furthest from world-class.
9 out of 10 manufacturers rate export sales growth as furthest from world-class.
2010 NEI – National Export Initiative – Double Exports in 5 years.
Betting your business on 5%?
The New Realities: 95% of consumers
are outside the US.
Majority of middle
class growth is outside the US.
2013 WI Economic Future Study: Exports Not On Radar
37% of WI Mfrs have NO STRATEGY or PLAN Only 41.5% felt export was important to
success over next 5 years. Only 17.9% felt they made progress towards
world class. Only 12.9% felt they had sufficient talent in
place. Only 20.2% had a greater than 25% increase
in exports over the past 3 years.
Why Export?
Growth – Successful exporters grow 2.4 times faster; and fail less often than non-exporters.
Product Life Cycle – revitalize products at end of their cycle in fresh markets.
Risk Mitigation – better manage economy fluctuations. JOBS!!
• Exporters grow jobs 4x faster than non-exporters. • Export is job multiplier. • Exporters offer better opportunities for advancement • Exporters are 8.5% less likely to go out of business.
©WMEP 2012
The CEO conversation …Growth?
Increase the Top Line
Reduce Cost
Maybe I’ll……
Do nothing?
Do it alone?
I need a
plan!
Roger Bensinger, Prolitec
What Are My Options?
Hire a consultant?
20-25K
ROI? Will it work?
ExporTech?
< $2,500
Our team learns, buys-in, and gets proven results.
ExporTech™ Model
Rick Kettler, The Wagner Company
CEO Roadblocks Answered
• ExporTech fast tracks you to the best export markets with an outcome, results-based roadmap that grows exports and drops $$ to your bottom line.
Getting My Arms Around It
How would I do it… even if I wanted to?
• ExporTech has a proven ROI averaging 900K in 9 months.
• Averages 1.5 jobs created • Averages 5 jobs retained
How long before I get my ROI?
Unknown timeline makes me fearful of
investment!
CEO Roadblocks Answered
• ExporTech helps you sharpen your value proposition.
• ExporTech focuses on market research to identify your top 3-4 countries for your products; with least risk; greatest ROI.
Are the markets really there for my
products?
• Wishing & hoping; dabbling & reacting only goes so far.
• ExporTech provides helps you craft a strategy to fast track you to customers and profits! And you get a coach, too!
It’s nice when these surprise
international orders arrive. Wish that
would happen more!
CEO Roadblocks Answered
• ExporTech removes your risks with a solid plan.
• Connects you to the Wisconsin export community.
• Experts vet your plan, to avoid costly mistakes.
There are a lot of unknown risks
here. I don’t want to lose
any money!
• ExporTech companies are averaging 900K in 9 months
• ExporTech companies are adding average 1.5 new jobs.
• ExporTech companies are retaining average 5 jobs
Hmmm……. What’s the ROI
Again?
Future ExporTech™ events:
Place Dates
Appleton, FVTC Nov 12th, Dec 3rd, Jan 7th
Waukesha, WCTC Dec 5th, Jan 9th, Feb 6th,
ExporTech™ contacts: Joni Geroux Outreach Program Manager UW-Stout Manufacturing Outreach Center [email protected] (715) 232-5270 office (715) 225-3446 cell
Roxanne Baumann Director Global
Engagement
WMEP [email protected]
262 442 8279 cell
Follow me on Twitter @RoxanneBaumann