bay area green business program
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Bay Area Green Business Program. Presenters. Dana Armanino Robin Bedell-Waite Sarah Diefendorf Pam Evans John Katz Charlotte Payton Ceil Scandone. Why Do The Green Business Program?. Improve the Environment Motivate / Assist Businesses to: Comply with Regulations - PowerPoint PPT PresentationTRANSCRIPT
PresentersPresenters
Dana ArmaninoDana Armanino Robin Bedell-WaiteRobin Bedell-Waite Sarah DiefendorfSarah Diefendorf Pam EvansPam Evans John KatzJohn Katz Charlotte PaytonCharlotte Payton Ceil ScandoneCeil Scandone
Why Do The Why Do The Green Business Program?Green Business Program?
Improve the EnvironmentImprove the Environment Motivate / Assist Businesses to:Motivate / Assist Businesses to:
• Comply with RegulationsComply with Regulations• Go “Beyond Compliance”Go “Beyond Compliance”
– Prevent PollutionPrevent Pollution– Conserve Energy and WaterConserve Energy and Water– Reduce WasteReduce Waste
Improve Inter-Agency CoordinationImprove Inter-Agency Coordination Motivate Staffs to Promote P2 and RCMotivate Staffs to Promote P2 and RC
PhilosophyPhilosophy
Smaller Firms (w/o enviro staff)Smaller Firms (w/o enviro staff) Constructive OutreachConstructive Outreach On-site Personal ContactOn-site Personal Contact Compliance + P2/RCCompliance + P2/RC Multi-mediaMulti-media
More PhilosophyMore Philosophy
Standards basedStandards based Perfection not requiredPerfection not required Government doing same as Government doing same as
businessbusiness Not a sustainability program, per Not a sustainability program, per
sese We’re evolving!We’re evolving!
Agenda: PartneringAgenda: Partnering
Value of PartneringValue of Partnering
Building the PartnershipBuilding the Partnership
Organizational StructureOrganizational Structure
Take-Home MessageTake-Home Message
Developing the partnership isDeveloping the partnership is
absolutely crucial to theabsolutely crucial to the
foundation of your programfoundation of your program
& will dictate what it looks like& will dictate what it looks like
and its effectivenessand its effectiveness
Benefits to GBPBenefits to GBP
Required Required for this multi-media for this multi-media programprogram
FundingFunding In-kind commitmentsIn-kind commitments Program oversightProgram oversight Initial & strategic planningInitial & strategic planning Need for business referralsNeed for business referrals Ability to grow the programAbility to grow the program
Benefits to PartnersBenefits to Partners
It’s all about helping It’s all about helping them them achieve achieve their their agency goalsagency goals
Helps them with Helps them with their their awards awards programsprograms
Allows them to develop Allows them to develop their their P2 P2 expertiseexpertise
Heals old inter-agency woundsHeals old inter-agency wounds Yields non-GBP results Yields non-GBP results
Recruiting Partners & Recruiting Partners & Building RelationshipsBuilding Relationships
Identify every city & environmental Identify every city & environmental agency agency
Interview them first about Interview them first about benefits/barriers to partneringbenefits/barriers to partnering
Work first with key leadersWork first with key leaders Pay attention to meeting Pay attention to meeting
hogs/under- miners/make sure all hogs/under- miners/make sure all are heardare heard
Building Partnership Building Partnership (contd)(contd)
Involve in projects to develop Involve in projects to develop program ownership (kick-offs, program ownership (kick-offs, checklists, policies, strategic checklists, policies, strategic planning)planning)
Respond to Respond to their their issues/keeping it issues/keeping it relevant to themrelevant to them
Communicating with partners Communicating with partners (status reports, quarterly reports)(status reports, quarterly reports)
Expectations of PartnersExpectations of Partners
Do inspections/auditsDo inspections/audits Attend meetings/be real partnersAttend meetings/be real partners Provide fundingProvide funding Provide referralsProvide referrals Certify their own agency as GBCertify their own agency as GB Adopt GB pledge & participationAdopt GB pledge & participation
Lead Organization for Lead Organization for Administering ProgramAdministering Program
County department: CUPA, CD, County department: CUPA, CD, PW, SW, Ag, DOEPW, SW, Ag, DOE
Non-profit: SBDC, Santa Cruz Non-profit: SBDC, Santa Cruz Ecology ActionEcology Action
POTW or CWPPOTW or CWP
Agreements for FundingAgreements for Funding
MOUsMOUs
Commitment card in funding letterCommitment card in funding letter
Organizational StructureOrganizational Structure
Quarterly meetings (monthly at Quarterly meetings (monthly at start)start)
Steering committeeSteering committee
Task forces & committeesTask forces & committees
Funding a Green Business Funding a Green Business ProgramProgram
Basic Funding ‘Structure’Basic Funding ‘Structure’
BudgetingBudgeting
Sources of FundingSources of Funding
Other Kinds of SupportOther Kinds of Support
FundingFunding ‘Structure’ ‘Structure’ & Fiscal Agent& Fiscal Agent
Government ProgramGovernment Program
NonprofitNonprofit
‘‘Special Fund’Special Fund’
OtherOther
Budget - Budget - What Will You What Will You NeedNeed??
Overhead / Fiscal Services Overhead / Fiscal Services
Consulting Services / ContractorsConsulting Services / Contractors
Design & Production of MaterialsDesign & Production of Materials
WebsiteWebsite
Advertising / Ad PlacementAdvertising / Ad Placement
Events Events
Sources of FundingSources of Funding
Certification PartnersCertification Partners
AgenciesAgencies
NonprofitsNonprofits
Business Service OrganizationsBusiness Service Organizations
The Public?The Public?
Other Valuable SupportOther Valuable Support
Participation in Certification TeamParticipation in Certification Team
Serve on CommitteeServe on Committee
Pro Bono ServicesPro Bono Services
Local Coordination of TeamLocal Coordination of Team
Local Promotion to Public/BusinessLocal Promotion to Public/Business
Local Recruitment of BusinessesLocal Recruitment of Businesses
Getting Business Getting Business ParticipationParticipation
Many Successful ModelsMany Successful Models
Build on Past PartnershipsBuild on Past Partnerships
Expanding Expanding
Approach - It DependsApproach - It Depends
Sector by SectorSector by Sector
Open to All Open to All
Starting with Partners (Green Starting with Partners (Green Government) Government)
Build Build onon Existing/PastExisting/Past PartnershipsPartnerships
With Whom Have You Collaborated?With Whom Have You Collaborated?
Who Likes Your Program/Services?Who Likes Your Program/Services?
Who Will Help You Reach New Partners?Who Will Help You Reach New Partners?
Think ‘Cross-Disciplinary’ & ‘Multi-Think ‘Cross-Disciplinary’ & ‘Multi-Media’ Media’
Successful ExpansionSuccessful Expansion
Build on ‘Lessons Learned’Build on ‘Lessons Learned’
Use ‘Strategic Planning’ with PartnersUse ‘Strategic Planning’ with Partners
Use ‘Green’ EmissaryUse ‘Green’ Emissary
Rely on Target Group’s ‘Trusted Rely on Target Group’s ‘Trusted Resource’Resource’
Involve & Prepare Partners Involve & Prepare Partners (standards, (standards, orientation to new target)orientation to new target)
Be Open to New Alliances!Be Open to New Alliances!
Non-Profit Environmental Outreach Non-Profit Environmental Outreach GroupsGroups
Business Associations (be strategic, not Business Associations (be strategic, not traditional!)traditional!)
UtilitiesUtilities
Special Districts Special Districts
Motivating Candidates - ‘Incentives’
Employee Health & Safety, MoraleEmployee Health & Safety, Morale
Good Neighbor, Community ServiceGood Neighbor, Community Service
Environmental, Social ResponsibilityEnvironmental, Social Responsibility
Better Relationship with RegulatorsBetter Relationship with Regulators
Expert Assistance to ‘Do the Right Expert Assistance to ‘Do the Right Thing’Thing’
Save Money Save Money
Nuts & Bolts of Nuts & Bolts of ImplementingImplementing
Kick-offKick-off Mechanics of certifications--Mechanics of certifications--
GeneralGeneral Mechanics of certifications--MinutiaMechanics of certifications--Minutia Completion of certificationCompletion of certification RecognitionRecognition Recertification/revocationRecertification/revocation
Kick-offKick-off
ProclamationProclamation LocationLocation Speaker: leader from business sectorSpeaker: leader from business sector Invite big-wigs, media (press release)Invite big-wigs, media (press release) Folders: factsheet, directory, pledge, Folders: factsheet, directory, pledge,
application, steps, checklistapplication, steps, checklist Follow-up visits (not calls)Follow-up visits (not calls)
Mechanics of CertificationsMechanics of Certifications-- General -- General
2-4 months2-4 months Everything is verified (no self-cert)Everything is verified (no self-cert) Inspection within last year/no Inspection within last year/no
violationsviolations Compliance takes longer than P2Compliance takes longer than P2 Joint inspections (or not)Joint inspections (or not) Comprehensive compliance checklist Comprehensive compliance checklist
(or not)(or not)
Mechanics of CertificationsMechanics of Certifications-- Minutia-- Minutia
Application + checklist (or not)Application + checklist (or not) Mark on app what agency/staff to Mark on app what agency/staff to
do which part of certificationdo which part of certification Do/fax compliance assessment Do/fax compliance assessment
form + e-mails to auditorsform + e-mails to auditors Add to App Status FormAdd to App Status Form Inspectors call/e-mail/faxInspectors call/e-mail/fax Auditors fax checklist pagesAuditors fax checklist pages
Completion of CertificationCompletion of Certification
Add to database, directory, webAdd to database, directory, web Congrats letter, checklist, pledge, Congrats letter, checklist, pledge,
evaluation survey, decalevaluation survey, decal Certificate/framesCertificate/frames Logo (email or disk)Logo (email or disk)
Recognition CeremonyRecognition Ceremony
Board of Supervisors, Econ Devel Board of Supervisors, Econ Devel Alliance for Business; citiesAlliance for Business; cities
Motivator for apps & finishing certsMotivator for apps & finishing certs Reserve agenda, reception roomReserve agenda, reception room Letter to Board & remarksLetter to Board & remarks Invite: call + invite + callInvite: call + invite + call Decals & photographerDecals & photographer
Recertification/RevocationRecertification/Revocation
Certification good for 3 yearsCertification good for 3 years Call: want to be certified again?Call: want to be certified again? Send list of GBs annually to Send list of GBs annually to
agenciesagencies Revocation policy—egregious, Revocation policy—egregious,
repeated minor violationsrepeated minor violations Pull decal & remove name from Pull decal & remove name from
materialsmaterials
Promoting Green BusinessPromoting Green Business
Targets - Business, Public, Targets - Business, Public, AgenciesAgencies
Partners in Promoting Green Partners in Promoting Green BusinessBusiness
Feedback - Getting it and Using itFeedback - Getting it and Using it
Who are Your ‘Targets’ Who are Your ‘Targets’ for Green Business Promotionsfor Green Business Promotions
Agencies - Agencies - First you need partners to First you need partners to make it work!make it work!
Businesses - Businesses - Next, someone has to Next, someone has to get certified!get certified!
Public - Public - Focus of Promos will change as Focus of Promos will change as GB #s increase!GB #s increase!
Are Your Promotions Are Your Promotions Working? Working?
….….Ways to TellWays to Tell
Are Partners Staying Committed? -Are Partners Staying Committed? -Certification visits, funding, committees, Certification visits, funding, committees, training?training?
Are Businesses Calling Are Businesses Calling YOUYOU? - ? - Or Or being receptive to outreach? How did being receptive to outreach? How did they hear about you?they hear about you?
Public - Public - Do Businesses get positive Do Businesses get positive feedback - new or existing customers?feedback - new or existing customers?
Measuring SuccessMeasuring Success
Why MeasureWhy Measure
What to MeasureWhat to Measure
Ways to Do itWays to Do it
Measuring SuccessMeasuring Success
Why Measure - Why Measure - It mattersIt matters - - to to funders, partners, businesses, the publicfunders, partners, businesses, the public
What to Measure - What to Measure - Things that matter Things that matter to your partners, businesses, the public. to your partners, businesses, the public. Easy, available parameters. Easy, available parameters.
Ways to Do it - Ways to Do it - Decide on a few key Decide on a few key indicators & be willing to spend ‘face indicators & be willing to spend ‘face time’.time’.
Why Does It Matter?Why Does It Matter?
Funders Love Funders Love (and Often Demand)(and Often Demand) Measurement Measurement (& Linkage!)(& Linkage!)
Gives Partners Incentive to Gives Partners Incentive to Participate or Support Participate or Support (certifiers, (certifiers, managers, electeds)managers, electeds)
Incentive for Businesses Incentive for Businesses (especially (especially the internal champion!)the internal champion!)
What to MeasureWhat to Measure
Bay Area GBP has developed a set of Bay Area GBP has developed a set of metrics for common sectors and waste metrics for common sectors and waste streamsstreams
Focus on checklist measures that:Focus on checklist measures that:• are easy to measure on site or by surveyare easy to measure on site or by survey• have a clear environmental benefithave a clear environmental benefit• capture each Resource Conservation areacapture each Resource Conservation area
General Approach: count practices General Approach: count practices implemented and use multipliers to implemented and use multipliers to calculate environmental benefits calculate environmental benefits
Sample MetricsSample MetricsMETRIC DATA
SOURCE/HOWCOLLECTED
CONVERSION FACTOR ENVIRONMENTALMEASURE
Auto RepairSolvent use # of solvent cleaners
replaced by aqueousparts washers – visualcount
- 90 gal/year/unit = 600 lbs/year/unitreplaced
- 0.6 lb/day VOC per unit
Haz waste reduction
Air toxics reduction
Energy use - # of T-12sswitched to T-8(visual inspection)
20-40% reduction in kWhCA avg savings = 0.108 kg Carbonequivalent reduced /kWh saved- PGE & SMUD = 0.064 kgC/kWh- SDGE = 0.14 kgC/kWh
Air pollution reduction
Resource extraction avoided
C02/Global WarmingRecycling Buy recycled paper?
(Yes or No)
If so, how much(reams, or cases)?
Assuming 30% post consumer recycledcontent, each ream (10 reams per case)avoids:- 5 kilowatt hours of electricity,- 7.5 gallons of water,- 0.075 pounds of air pollution
Air pollution
CO2/ Global Warming
Water use
LandscapersSolid Waste Use of urban-derived
compost (yes/no),approximate cubicyards per month oryear
1 cubic yard of compost = 2.5 cubicyards of green waste diverted fromlandfill
Waste diverted from landfill
Non-gaspoweredemissions
Use of non-gas-powered equipment.How many non-gaspowered leaf blowershave they replaced?
Avg emissions per gasoline leaf blower- 7.7 lbs/year hydrocarbon- 20 lbs/year CO- 0.17 lbs/year fine particulate
Air pollution
Coordinators gather info on practices Coordinators gather info on practices implemented through on-site implemented through on-site verification or survey verification or survey
Enter facility data in spreadsheet or Enter facility data in spreadsheet or website that calculates enviro benefitswebsite that calculates enviro benefits
Data compiled and reported by facility, Data compiled and reported by facility, zip code, city, county, region, etc. zip code, city, county, region, etc.
Common standards will make this Common standards will make this dream a reality!dream a reality!
How it will work (eventually)How it will work (eventually)
Ways to MeasureWays to Measure
Develop a Good Survey Tool - Short & to the Develop a Good Survey Tool - Short & to the Point!Point!
Offer an Incentive to ParticipateOffer an Incentive to Participate Be Flexible - Some info is better than none!Be Flexible - Some info is better than none! Offer Choice of Ways to RespondOffer Choice of Ways to Respond Be AvailableBe Available Be a Good ResourceBe a Good Resource Be PersistentBe Persistent Be AppreciativeBe Appreciative Give Feedback on the SurveyGive Feedback on the Survey
GB Innovations / FutureGB Innovations / Future
Environmentally Preferable Environmentally Preferable Purchasing Policies - Build Market Purchasing Policies - Build Market ShareShare
““Recruiters/Mentors” – Build CapacityRecruiters/Mentors” – Build Capacity Thimmakka’s Resources - GERThimmakka’s Resources - GER Chambers of CommerceChambers of Commerce Sustainable NovatoSustainable Novato Green Team ProjectGreen Team Project PG & EPG & E
GB Innovations / FutureGB Innovations / Future
Going with What You’ve GotGoing with What You’ve Got
Rocky Mtn Fleet Maintenance Rocky Mtn Fleet Maintenance Assoc.Assoc.
Military PartnershipMilitary Partnership City of MesaCity of Mesa Arizona State UniversityArizona State University
GB Innovations / FutureGB Innovations / Future
Sustainable Partners / “Beyond Green”Sustainable Partners / “Beyond Green”Motivate/Reward Top PerformersMotivate/Reward Top Performers
Certified Green Businesses Plus: Certified Green Businesses Plus: More Environmental More Environmental
MeasuresMeasures Living Wages / Health - Living Wages / Health -
Wellness Wellness Training / Education Training / Education Corporate PhilanthropyCorporate Philanthropy