About the firmThe Progressive research group began operations in 1948 and it is one of the oldest marketing research companies. They have done many market research projects and their clients are largest consumer goods manufacturers. The company possesses most advanced computer technology and also making constant improvements in it to speed up and make more economical, complete and detailed client reports.The Preliminary stages of the MR process adopted by Progressive research groupResearch purposeProblem to be studied: To know how many people would buy RILL because (a) it is cleanser (b) it is laundry additive or (c) it is dual-purpose product What packet size should we have and whether to have a strong product or a weaker one and what price are the customers willing to pay? How do people see RILL as a product and what they like and dislike about the product?Nature of the problem: It is possible that two major uses of RILL may, in combination, effect market negatively. Women may think of it primarily in one sense or other and those who regard it as a cleanser may not be willing to use it as a laundry additive or vice versa.Decision alternatives: Product can be used as a cleanser, a laundry additive or a dual purpose product.Research users: Mr. George Robert Research director of Bay-MadisonEllis CompanyProgressive research groupResearch objectives: Brand personality and image for each of the several cleansers( including Rill) Brand personality and image for each of the several laundry additives( including Rill) Habit pattern on home cleaning (including products used). Habit pattern on laundry additives (including products used)Research questions: Is the product right? What about its physical characteristics? What about its psychological connotations? What about the packaging?

Hypothesis:Hypothesis is developed based on exploratory research.Research boundary: Across the country including these the regions Southeast, Northeast, Midwest, West, Southcentral.

Field Work and Data CollectionHere the company is approaching for primary data as they are collecting the data especially to address this specific research objective. A sample of 750 home-makers in terms of region, socio-economic group, urban-rural, and the like would be interviewed. The methodology would include interviewing with the help of questionnaires. Right approach of the questions will be used so that all the women can answer the questions, despite their nature. For the smooth process, they will hire women as the interviewers.Tests conducted The Progressive Research Group plans a Field Testing with a total of 100 homemakers distributed among people of varying socio-economic groups, largely concentrated (for efficiency of handling) in the Chicago Metropolitan Area to make sure that sequence and phrasing are such a nature as to be understandable, to get co-operation and to obtain unbiased replies.

Natural Proportional Distribution Of SampleProposed Sample DistributionWeighting FactorWeighted Cases

Southeast771252250

Northeast2112113633

Midwest2651775885

West1301303214

South Central671072214

Total7507502372

Possible Types of Errors Sampling error: This error occurs if we choose the wrong database. Here, Progressive Research Group is only concentrating on the homemakers. They should also consider other users of Rill like restaurants, hotels, mess etc.

Administering error Recording error: There can be an error in recording the information given by the sample. Response error: As the questionnaire is quite lengthy, its feasibility cant be predicted.

Time and Cost Estimation Research can be completed in 12 weeks after finalizing the project details. The estimate of the cost of this project is $ 23900 plus/minus 10%. Fifty percent will be payable at the time of authorization and the remaining on the delivery of the report.