WHAT IS BEYOND BLACK?

Beyond Black is not just a company. • It’s a movement • It’s the insight that “good enough” is not good enough • It’s adding value • It’s looking for new answers to old questions

Beyond Black believes in constantly broadening the scope of marketing and communications, offering a fresh twist to brand activations, consumer experiences and events.

OUR PHILOSOPHY“You’re not an S, M, L, or XL. You’re a U.”— Poonam Waghmode, Director - Events & Activation

Backed by over 25 years’ experience in creating, promoting and growing brands, Beyond Black’s philosophy breaks through category and industry stereotypes to get to the essence of the brand and achieve relevant and measurable results.

Our methodology complements the dynamic process of communication. Putting client requirements at the forefront, we create concepts that become the foundation of the entire project. And since the way from Point A to Point B is not always a straight line, the next step is a fluid series of actions, evolving as needed to achieve the best possible results.

OUR METHODOLOGY

What makes an event successful? How can you tell you have achieved your marketing objectives? In a competitive market, having the right information is key. Beyond Black uses various measurement tools to keep you informed whether you have achieved your set goals and objectives.

OUR EXPERTISE

ACTIVATION

ConceptBranded trucks that can create brand engagement or brand presence

BenefitsTake the brand to consumers and get a captive audience

How we can add value Customized set up & brand experiences within the truck.Visibility & placement in high traffic areas

What we offerBranded Trucks, Creative Engagement Concepts. Location permissions & permissions as per governing bodies

How trucks be customized Mobile salons, gaming zones & engagements, product experiences, brand experiences

ACTIVATION TRUCKS

ConceptBranded boards carried by promoters that can have targeted messages and engagements at crowded locations

BenefitsEngagements in a creative manner in areas with limited access or large crowds

How we can add value Communicating exclusive daily offers. High visibility & placement in high traffic areas

What we offerLED ticker messaging to highlight offers and deals. Customized branding. Locations permissions & permissions as per governing bodies

Where moving brand walkers reach Malls, metros, supermarkets, exhibitions & events

MOVING BRAND WALKERS

ConceptBranded mobile units that can engage and attract consumers in targeted locations

BenefitsCost effective, innovative and interactive

How we can add valueHigh visibility & placement in high traffic areas

What we offerCustomized Segways & engagements.Creative branding. Location permissions & permissions as per governing bodies

SEGMOTION

ConceptCustomized photo booth that can engage consumers and can be linked to social media

How we can add value • Create interactive games• Collect data• Digital online activation

What we offer• Custom built photo booths• Engagement concepts• Technology & technical support

PHOTO BOOTHS

Turnkey solutions for sampling at supermarkets, malls, exhibitions and events

What we offer• Customized stand • Engagement concepts• Data capture• Multi Cultural Promoters• Supervision• Training• Reports

SAMPLING

EVENTS

Design, map & execute engaging brand experiences for conferences, corporate, product, media and brand launch events

What we offer• Set design & production• Light, sound & AV support• Models/hostesses• Registration set up and software• Branding & décor• Artists & entertainment• Invitation management• Venue management

EVENTS

Complete production solutions from design to execution for exhibitions, kiosks retail displays, interiorsand fit outs

What we offer• Concept & design• 3D Specialist• Logistics, installations and management of turnkey projects

PRODUCTION

OUR CASE STUDIES

The briefEngage event visitors at the Sun & Sand Sports Festival 2016, where MASAFI was the official water sponsor.

ApproachTwo-pronged approach:Sampling - Masafi Water bottles freely distributed to all ticket holders Activation - MASAFI Strength & Speed challenge. Each participant got 30 secs to place 10 MASAFI gallon bottles into the slots of the MASAFI Wheel. On completing the challenge, the participant got a set of branded wristbands. For children, the challenge varied with empty bottles

Results Sampling: Over 9500 MASAFI water bottles distributedActivation: 262 participants in the MASAFI Strength & Speed challenge

MASAFI @ SUN & SAND SPORTS FESTIVAL

The briefSouq.com was one of the sponsors at the Tropical Colour Run Dubai, giving them the opportunity to engage with the r un participants. We needed to run an activation that would be fun and entertaining

ApproachSet up an activation challenge that is inspired by the theme - THE HULA HOOP CHALLENGEParticipants were each given a hula hoop and were told to start hula hooping at the same time. The one that could hula hoop the longest got a SOUQ.com discount voucher

Results Over 475 participants 425 vouchers given away (including vouchers for consolation prizes)

SOUQ.COM @ TROPICAL COLOUR RUN DUBAI

The briefBring alive Café Gupshup (a short radio show) on HUM FM to help increase awareness about social issues, specifically polio eradication amongst the South Asian community in the UAE.

ApproachA series of events that would target, entertain and engage South Asian blue-collar workers. First event held at the Pakistani Association of Dubai. We reached out to 220 taxi, truck and other transport drivers of the diaspora Asian community. The event featured a live performance by a well-known Pashtun musical artist Gulzar Alam, a presentation on polio awareness by a social worker from Pakistan and interactive digital/mobile phone messaging, along with competitions and Q&A session with the audience.

Results • Of the invited 220, 164 attended from all over UAE• 5 polio awareness messages broadcast on Whatsapp • Highest number of times a message was shared - 120

CAFÉ GUPSHUP BY106.2 HUM FM

MIRCHI PREMIERLEAGUE 2.0

The briefBeyond Black was tasked with working with Mirchi Premier League to deliver a more exciting and more engaging event for MPL 2.0 – 2016. The League is the richest indoor cricket league bringing together districts of Dubai in a 1st of its kind community based sporting event.

ApproachBeyond Black worked closely with the MPL team from the player try-outs (over 600 participants), player auction & the 3-day cricketing event (over 40 matches), including more family related activities giving the event a truly community feel.

Results "The entire team at Beyond Black executed their role for MPL in a very professional manner with the attention to detail that the event required. The event was well received by all thanks to the meticulous planning by Poonam. I wish her and the team all the very best!"

The briefMasafi was the official water sponsor for the Dubai Duty Free Tennis Open 2016. As part of the sponsorship Masafi was given an activation opportunity at the Tennis Village. This was to be used to highlight Fruitsss Sparkling Juice from Masafi

ApproachA tennis themed activation set up that engaged visitors to play tennis on the Xbox. Two players played against each other and each participant was given a Fruitsss sample pack. Winners were rewarded with either a branded stress ball or wristband

ResultsAlmost 2000 participants in the activation. Over 1900 Fruitsss sample packs given away.More than 850 winners

MASAFI @ DUBAIDUTY FREE TENNIS OPEN

The briefFurther the position of Balance as the fashion brand of Masafi by seeking partnerships, such as with Runway Dubai, in keeping with its image

ApproachSponsor the Runway Dubai Fashion Show and run a ‘Be the face of Fashion’ model hunt on Facebook, with support on digital media and radio, during the run-up to the event to find the brand ambassador for Balance

Results Over 573 entries for the model hunt in 3 weeks. Extensive PR & Social Media coverage through Twitter and Instagram

MASAFI BALANCERUNWAY DUBAI

The briefTo recognize the Heroes of Polio Eradication (HOPE) for their efforts and support towards the cause of polio eradication

ApproachAn awards ceremony attended byHH Sheikh Mohamed bin ZayedAl Nahyan, Bill Gates and other VVIPs. The polio drop, (creative symbol of “Hope,”) was used throughout the event branding, collateral, and décor

Client TestimonialWe could not have chosen a better event partner for the HOPE Awards. The Beyond Black team was professional, flexible, and proactive, and their approach to the brand concept of the event was creative. Lapis Communications would partner with them again without hesitation for furture events

HOPE AWARDS

The briefTo launch the Masafi Fruitsss line of drinks in an engaging event targeting 18 to 30 year olds

Approach“BE THE OFFISSSIAL FACE OF FRUITSSS” an activation driven through social media to encourage sampling at cinemas & metro stations

Results No of cans distrbuted over 35,000No of social medai uploads over 5,500No of gallery views 27,000

MASAFI FRUITSSS

The brief To revisit a classic video game character and relaunch the franchise to a new generation

ApproachLife-size interaction of PAC MAN with a Maze Game and a Spot the Car activity

Results Over 2700 kids participated in the maze activation in Dubai & KSAOver 200,000 impressions over14 days in Dubai & KSA

PAC MAN RETURNS

The briefTo reinforce the brand’s positioning as a high-end fashion brand at one of the most attended social events of the year, the Dubai World Cup 2014

ApproachA 7x7 mts stand with a Hollywood Walk of Fame, engaging guests to upload their pictures on Instagram using hashtag #SacoorStyle & encouraging followers. The 10 most stylish couples received gift vouchers

ResultsFaceBook:Engaged Users-4167 Post Likes-726Comments-19 Instagram:New fans-246 Gained-32 followers on 29th of March

SACOOR BROTHERS

The briefTo raise awareness and engage residents to support the city’s bid to host the World Expo 2020

ApproachInteractive mall activation - 3 months, 23 locations across UAE

Results Over 25,000 pledges3500 FB uploads of messagesAlmost 1000 surveys completed

EXPO 2020 DUBAI

The briefTo create a brand asset that would attract the target audience while informing them of the benefits of Al Rawabi Milk.

ApproachFamily Fun Day on World Milk Day

Results 4000 + visitors on the day Extensive PR coverage Strong word of mouth

AL RAWABI

The briefBuild excitement amongst MCFC fans through a unique on ground activation to launch a credit card

ApproachA victory bus parade across Dubai and Abu Dhabi

Results Engaged approximately 6000 ManCity fans across 6 malls in2 cities within 2 days

FIRST GULF BANK

The briefTo create awareness of CDA activities and position the entity as the authority on human rights in the UAE

ApproachPosition human rights as a celebration of humanity

Results Twitter: 300 + conversations with influencersDirect content reach to 200,000+ online Extensive PR

COMMUNITY DEVELOPMENTAUTHORITY

The briefTo drive awareness and encourage the use of the services and facilities offered by the RTA

ApproachMobility for All

Results 2500 FB entries 2700 FB likes4000 data capturedSuccess lead to Phase 2

RTA

The briefTo welcome the sought-after designer Ben De Lise on his first appearance in Dubai and launch his new line at a memorable press event beyond the expected fashion show

ApproachMedia event created using a blank canvas of a photo studio converted into a pop up store

Results Highly appreciated by the media Extensive media coverage

DEBENHAMS

SEE HOW WELL WE FIT YOU

Poonam WaghmodeDirector - Events & Activation

M +971 50 459 2687 F +971 4 357 349 poonam@beyondblackme.com

Charlton Dmello Outdoor Specialist

M +971 56 932 2603 F +971 4 357 349 charlton@beyondblackme.com