b&b italia: product innovation concepts
DESCRIPTION
New products design for B&B Italia, my presentation to Federico Busnelli.TRANSCRIPT
x3.2008
objectivedesign objects that meet the needs of today’s lifestyle (to be
identified) and to the need of renovate oneself
small objects flexible objects, can live with others
very elegant with many functions
containers single material, or at most two
pleasure of purchase / gift
requirements
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identitystrengthen the identity of B&B
create community
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what are the needs of today’s lifestyle?interactive company
new rituals eat and watch
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interactive company what are the needs of today’s lifestyle?
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interactive company I-dog: a virtual pet, a music accessory and a
fashionable item
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what are the needs of today’s lifestyle?
new rituals
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new rituals
what are the needs of today’s lifestyle?
eat and watch
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eat and watch
conceptsaladino
allamanohandware
giardinopensiletavolacalda
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desire heat light
conceptaladino
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aladino
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aladino
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aladino
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oasiscustomization
synthesis
conceptgiardinopensile
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giardinopensile
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giardinopensile
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giardinopensile
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giardinopensile
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home fine foodsophistication
genuine pleasures
concepttavolacalda
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tavolacalda
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tavolacalda
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tavolacalda
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tavolacalda
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tavola calda 2
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in nature light is heat
tavola calda 2
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tavola calda 2
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thank you. 29
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