Small Business B:B Marketing Strategy

Objective

Develop marketing strategy and collateral for top 600 realtors in the

South Bay area.

Marketing Foundation

Vertical / Niche Marketing strategy to include the following: Competitive Analysis Keyword / Content Strategy Deep Linking Strategy Inbound Link Strategy Advertising Strategy Non-profit Strategy

Competitive Analysis

Review top lenders in CA that you believe are

leaders in this category. Can you tell lender /

agent relationship on home sales?

Keyword & Content Strategy

Identify top searched content for industry keywords; Real

Estate Industry, Realtor Marketing, Realtor Coaches, etc.

for purposes of delivering content your clients/agents are

searching for.

Preliminary research to be reviewed on top 600 REAs to

develop personas to target. Develop polls and surveys to

augment persona data for advertising targeting.

Develop linking strategies using

appropriate keyword anchors.

Develop Link Bait for realtors

that link back to this site.

Define top 15 keyword targets

and will mine 200 more

keywords for CPC optimization.

Acquisition model will be

delivered once keywords have

been identified for content

creation.

Keyword & Content Strategy

Advertising Strategy

The Omnichannel advertising strategy will be used to reach all identified hi-producers in the south bay area with multiple messages and web properties with the primary goal being an in-person meeting.

Commercial(s) Content Marketing Social Media

Banner ads Re-targeting Trade Journals Charity Programs

Advertising

Support

Storyboard commercial and edit / review for final production use.

FAQs

Develop inbound ads for the following social networks to link to authentic content:

Facebook pages, LinkedIn, Google+ and Twitter.

Advertising Support

Develop Acquisition banners for advertising realtor coaching sites; Shop directories and associations. Develop banner ads to re-target Top Agent visiting your content on other sites back to the JALT B2B site.

Non-profit Strategy

Sourced 2 non-profit organizations to support the VA Home Loan marketing initiative: Project Any Soldier Sending care packages to service men abroad. War Hero Dogs Funding the training and care necessary to support the war dogs. Each closed loan receives a donation from Julie.

Thank You!