bba retail management programme structure …there are different parameters – unit test,...

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Symbiosis Skills and Open University

BBA –Retail Management

Programme Structure-Teaching Pedagogy,

Evaluation Scheme & Syllabus

2018-19

2

Programme Structure

BBA Retail and Management

Semester

Subject

Codes Courses

Semester 1 MGMT101 Principles of Management

MGMT102 Basics of Economics

MGMT116 Basics of Accounting

MGMT117 Business Computing

MGMT118 Principles of Marketing I

RETL101 Fundamentals of Retailing

IDSC101 Communication Skills-I

IDSC TALENT SKILLS

Semester 2 RETL201 Retail Merchandise Management

MGMT201 Human Resource Management

MGMT202 Principles of Marketing II

RETL202 Legal Aspects of Retail Business I

RETL203 Retail Logistics Management

IEVS100 Environmental Studies

IDSC102 Communication Skills-I I

RETL204 Internship I

Semester 3 RETL301 Legal Aspects of Retail Business II

RETL302 Retail Store Design & Layout Planning

RETL303 Customer Relationship Management

RETL304 Retail Market Research

RETL305 Visual Merchandising

MGMT301 Organizational Behavior

IDSC201

Personal Enhancement

Skill-I

( Employability skills)

IDSC TALENT SKILLS

Semester 4 RETL401 Retail Supply Chain Management

RETL402 Retail Store Operations & Mall Management

RETL403 Retail Information System

MGMT401 Introduction to E-Commerce

MGMT402 Spread Sheet Modeling

DM100 Disaster Management(Non Credit)

IDSC202 Personal Enhancement skills-II

RETL404 Internship II

Semester 5 RETL501 Product and Service Strategy

RETL502 Retail Branding

MGMT501 Entrepreneurship Development

3

RETL503 Rural Retailing

RETL504 Retail Data Analytics

RETL505 Franchise Management

IDSC301 Professional Competency Skill –I

IDSC TALENT SKILLS

Semester 6 MGMT601 Business Ethics and Governance (MOOCs with INT III)

RETL601 Digital and Social Media in E Commerce (MOOCs with INT III)

RETL602 Internship

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Teaching Pedogogy

Teaching/Learning Component Pedagogy

L:Lecture Teachers Conduct Lectures in Classroom at

Workshop or in labs where

equipment’s/Machineries/industry models

are kept .At times classes are also conducted

in industry premises during visits

T:Tutorial These Sessions are conducted to clarify the

doubts in respective subject. Teachers

Discuss with the students in group or at

individual levels. Separate Tutorial rooms

are used for this sessions

P:Practical There are subjects specific labs, centre of

excellence or learning factories on campus.

They are used by teachers to showcase and

demonstrate working of equipment ,model,

machinery, business process, software tool

etc. A separate Journal is maintained to

record all practicals.

S: Skill Skill Component focuses on the application

of theoretical concepts and practical inputs

at workplace. These are the activities or

miniprojects or formative assignments that

give industry or job skills to students .They

work in small groups or at individual level

5

Evaluation Scheme

General Evaluation Procedure:

Performance in each course/subject of study shall be evaluated based on;

Theory Assessment: 50% weightage for Continuous Assessment and 50% for End semester University

examination.

Practical Assessment: 40% weightage for Continuous Assessment, 40% for End semester University

practical examination.

Skill Assessment (Industry Assessment): 20% for Skill Assessment conducted by a panel comprising

industry experts.

For Example:

For each course of study having theory & practical component, the distribution of marks shall

be as under:-

Theory - 100 marks (50 marks Continuous & 50 marks Term End Examination)

Practical - 80 marks (40 marks Continuous practical & 40 marks Term End Practical)

Skill/Industry Assessment - 20 marks

Student needs to score minimum 40% in each head of passing. In case of B. Architecture the minimum

45% in each head of passing and 50% in average. There are five heads of passing as, Continuous

theory assessment, End semester theory examination, Continuous Practical assessment, End semester

Practical examination and skills/ Industry assessment.

The grace marks policy, class improvement and allotment of marks for extra-curricular activities shall

be decided by the Board of Examination of the University.

1. Rules of Passing

1.Continuous assessment (theory and practical), semester end examination (theory and practical)

& skill assessment will be separate heads of passing. In case of B. Architecture the minimum 45%

in each head of passing and 50% in average. To pass in a semester, a student must earn minimum

(40%) marks in each head.

2.To earn credits of a course the student must pass the course with minimum passing marks/grade.

3. Students can only apply for the revaluation of End-Semester Exam only.

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2. Continuous Assessment for Theory and Practical:

Based on the learning objectives / outcomes, each course would be subdivided into no. of units

and on the completion of each learning objective, an assessment is planned. By this way students

would be assessed regularly. There are different parameters – Unit Test, Presentations, Case

Studies, Quizzes, Assignments, Viva, Industrial Visits, Journal Work, Tutorial, lab practical etc.

for every course under every program for continuous assessment of theory and practical. Passing

percentage for every continuous assessment is 40%. The parameters for assessment may vary from

program to program based on the learning outcomes.

3. End Semester University Exam for Theory and Practical:

The student would appear in an end semester examination conducted by the university, based on the

complete syllabus for the course. The end semester theory exam & end semester practical exam will be

conducted under general supervision of the Office of Controller of Examination.

4. Skill Assessment/Industry Assessment:

Skill assessment will be carried out by a panel comprising of industry experts. This will be followed by

a viva voce.

5. Evaluation of Grades

Grade and their numeric equivalent are as below

% Marks *Grade Point Grade Description of Performance

91-100 10 O Outstanding

81-90 9 A+ Excellent

71-80 8 A Very Good

61-70 7 B+ Good

51-60 6 B Above Average

41-50 5 C Average

40 4 P Pass

<40 0 F Fail

ABSENT 0 Ab Absent

*Based on absolute marking system rounded to nearest integer.

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Grade and their numeric equivalent for B Arch program are as below,

A grade assigned to each head based upon marks obtained by the student in examination of the course.

Table 1: GRADING SYSTEM FOR PASSING HEADS

(Theory / sessional / sessional-viva)

Gra

de

% of Marks

Obtained

Grade

Point

Description of

Performance

O 90-100 10 Outstanding

A 80-89 9 Very Good

B 70-79 8 Good

C 60-69 7 Fair

D 50-59 6 Average

E 45-49 5 Below Average

F <45 0 Fail

Table 2: GRADING SYSTEM FOR AGGREGATE

Gra

de

% of Marks

Obtained

Grade

Point

Description of

Performance

O 90-100 10 Outstanding

A 80-89 9 Very Good

B 70-79 8 Good

C 60-69 7 Fair

D 50-59 6 Average

F Below 50 0 Fail

Passing grades for various heads: The grades O, A, B, C, D & E are passing grades for various heads

(paper / sessional / sessional viva voce). A candidate acquiring any one of these grades in a course shall

be declared as pass only in that particular subject head. And student shall earn the credits for a course

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only if the student gets passing grade in that course (which includes paper and/or sessional and/ or

sessional viva voce).

Passing grades for Aggregate: The grades O, A, B, C & D are passing grades in the aggregate.

F grade for various heads: The grade F is a failure grade. The student with F grade will have to pass the

concerned course by reappearing for the examination.

F grade for aggregate: The grade F is a failure grade for aggregate. The student with F grade will have

to appear for paper &/ or sessional & /or session viva voce for improvement of aggregate.

6. Calculation of SGPA and CGPA

The Semester Grade Point Average (SGPA) is calculated as under:

SGPA = Where Ci is the number of credit offered in the ith subject of a Semester

for which SGPA is to be calculated, Pi is the corresponding grade earned in ith subject and n is

number of subjects in the semester.

1.The Cumulative Grade Point Average (CGPA) is calculated as under :

Where SGj is SGPA earned in the jth semester, NCj is total credit allotted to

the jth semester and m is the number of semester till which CGPA is calculated.

2.The conversion from CGPA to equivalent percentage is calculated as under:

Equivalent Percentage = CGPA obtained X 10.

Rules of A.T.K.T

17.1 ATKT Rules for 5 year

programs

Mandatory Condition

A student will attend classes of all years

with her/his batch. However he/she

a) Cannot appear for end Semester

V exams if she/he has not cleared

Semester I & II.

a) A student must acquire full credits

of either of the semesters for current

year (excluding credits of

internship)

OR

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programs

Mandatory Condition

A student will attend classes of all

years with her/his batch. However

he/she



Semester I & II.

b) Cannot appear for end Semester

VII exams if she/he has not cleared

Semester III & IV.

a) A student must acquire full credits

of either of the semesters for current

year (excluding credits of

internship)

OR

b) A student must acquire 50%

credits (excluding credits of

internship) for the current year, to

be eligible for admission to

subsequent year, else the student

will be given Year down (YD).


programs

Mandatory Condition


with her/his batch. However he/she :-



Semester I & II.

a) A student must acquire full credits of

either of the semesters for current year

(excluding credits of internship)

OR

b) A student must acquire 50% credits

b) Cannot appear for end Semester

VII exams if she/he has not cleared

Semester III & IV.

c) Cannot appear for end Semester

IX exams if she/he has not cleared

Semester V & VI.


(excluding credits of internship) for

the current year, to be eligible for

admission to subsequent year, else

the student will be given Year down

(YD).

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(excluding credits of internship) for the

current year, to be eligible for

admission to subsequent year, else the

student will be given Year down (YD).

17.4 ATKT Rules for 2 year programs Mandatory Condition


with her/his batch. However he/she :-

a) A student must acquire full credits of

either of the semesters for current year

(excluding credits of internship)

OR


(excluding credits of internship) for the

current year, to be eligible for admission to

subsequent year, else the student will be

given Year down (YD).

7. Backlog Examination

18.1 Backlog examination shall be conducted along with regular semester term end examination. Each

student will get total 5 attempts per course.

18.2 In case of students appearing for Backlog Examination, the marks secured in the subsequent attempt

will be fitted back into the earlier distribution.

18.3 Backlog Examination shall be conducted under the general supervision of Controller of

Examinations and Deans of Schools by the faculty member concerned as per the Examination Rules &

Regulations prescribed by the University from time to time.

18.4 Backlog examination fees are applicable to each head of passing, which shall be prescribed by the

University from time to time.

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Syllabus

SEM-I

12

Program Name

Degree in BBA Retail Management

Course Name

Principles of Management Course Code MGMT101

Version No 1.0 Version Update date 27-Feb-2018

Pre-requisite

None

Course Objective

The objectives of this course is to impart knowledge about Principles and Practices of Management, along with imparting necessary skills so that the same can be applied by students in the real business world.

Course Outcome

• To describe the working of business organization through the process of management and demonstrate its practical utility.

• To summarize the different principles of management and its application in business situations.

• To demonstrate the aspects of environmental scanning and planning in rational decision making process.

• To demonstrate the process of delegation & use power to influence people to get the work done through proper communication and control.

Total Credits / L:T:P:S

Total credits: 3 L:1 / T:0 / P:2 / S:1

Teaching & Examination Scheme

Teaching Scheme Examination Scheme (Marks)

Hours (Sessions in term, should match with hrs mentioned in Syllabus)

L

15

T

0

P

30

S

15

Th Internal 50

Pr Internal 40

Th Term end 50

Pr Term end 40

Skill Assessment 20

13

Syllabus

Sr. No

Unit Detailed Topic wise Syllabus (In bullet points)

Separate Sessions (L :T:P: S)

Total Sessions (Contact hours)

1. Introduction to Management Theory Duration (hh.mm): 2 hrs

Origin of Management- Meaning, Nature

and Evolution of Management.

Approaches towards Management:

Scientific Management, Human Relations

and Systems approach. Principles of

Management: Henry Fayol and Fredrick

Taylor Approach. Need, Purpose and Scope

of Management. Managerial Skills and

Roles to be performed by a Manager

L:T:P:S 2:0:4:2

8

2. Models & Methods of Business Administration Theory Duration (hh.mm): 2

Basics positions in Banking Organizations

and Levels of Management.

Departmentation: Introduction, Meaning,

Process and Factors to be considered.

Pattern of Departmentation followed in

Banks. Delegation and Decentralization of

Authority – (Overview). Span Of

Management.

L:T:P:S 2:0:4:2

8

3. Functions of Management Theory Duration (hh.mm): 3

Introduction to Different functions of

Management: Planning, Organizing,

Directing, Coordination and Controlling.

(POSDCORB). Planning- Introduction,

Essentials, Importance, Types of Plans

followed in Banking sector, Process, Vision,

L:T:P:S 2:0:4:2

8

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Goals, Strategies, Polices and Planning

Premises. Rationality in Decision Making.

4. Planning, Organizing and Staffing Function of Management Theory Duration (hh.mm): 3

Meaning of Organizing- Introduction,

Importance, Principles, process, Elements

of Organizing & Processes, types of

organizations. Delegation, Decentralization

of authority. Staffing- Meaning,

Importance and Process. Process followed

in different Banks.

L:T:P:S 3:0:6:3

12

5. Coordination & Controlling Theory Duration (hh.mm): 2

Need and Importance of Coordination.

Principles of Coordination. Nature, Process

of Controlling. Techniques and Methods of

Controlling

L:T:P:S 3:0:6:3

12

6. Leading, Directing and Motivation Theory Duration (hh.mm): 3

Meaning, Nature and Importance and functions of a Leader. Difference between Leader and Manager. Qualities of a good leader and Leadership. Styles of Leadership. Motivation- Concept and Meaning. Need theory of Motivation. Maslow’s theory of Motivation. Herzberg’s theory of Motivation.

L:T:P:S 3:0:6:3

12

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Program Name

Degree in BBA(Retail)

Course Name

Basics of Economics Course Code MGMT102

Version No 1.0 Version Update date

Pre-requisite

Basic Knowledge Economic Events occurring in the Country

Course Outcome

CO1. Describe the object and methods of economics.

CO2. List out the benefits and limitations of Law of Demand and its application in Retail business.

CO3. List out the benefits and limitations of Law of Supply and its application in Retail business.

CO4. Understand and apply the theories of firm for decision making.

CO5. Demonstrate the logic of economic decisions and ability to independantly draw conclusions for

individual and collective actions.

CO6. Demonstrate ability to communicate impact of economic decisions with technical and correct terminologies used in Retail Sector.


4 Credits (1:1:1:1)


Teaching Scheme Examination Scheme

L 15

T 15

P 30

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

16

Module/Unit wise Syllabus Details

Sr. No Module/Units Detailed Topic wise Syllabus Total Hours

(L +T+P+ S)

1 Introduction to

Economics.

Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Introduction: Definition of Economics, Key

economic concepts, Positive and Normative

Economics, Micro and Macro economic theories,

Relationship between Micro and Macroeconomics,

Kinds of Economic Decision, Economics Principles

relevant to managerial decisions, Scope of

managerial economics

15 (3+3+6+3)

2 Demand Analysis

Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Concept of Demand, Law of Demand, Scarcity and

Demand, Factors affecting demand, Demand

Functions, shift in demand curve, Income and

demand, Income and substitution effects, other

factors affecting demand, demand forecasts,

Elasticity of Demand and its types.

15 (3+3+6+3)

3 Supply Analysis

Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Supply Curve, Factors affecting Shift in Supply,

change in Supply vs Change in Quantity Supply.

15 (3+3+6+3)

4 Theory of Firm

Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Modern Theories of Firm, Profit Maximization, Sales

Maximization, Organizational Slack.

Types of Market Structure: Perfect Competition,

monopoly, Monopolistic and Oligopoly Market.

15 (3+3+6+3)

17

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

5 Monetary Policy Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Concept of Monetary Policy: Framework, tools and operation of monetary policy

Key Policy Rates: CRR, SLR, Bank Rate, MSLR, Repo and Reverse Repo and impact on individuals, business and economy

Fundamental Principles and Supervision for liquidity risk management.

15 (3+3+6+3)

18

Program Name

Degree in BBA

Course Name

Basics of Accounting Course Code MGMT116

Version No 2.0 Version Update date 1 June 2018

Pre-requisite

Basic knowledge of arithmetic, counting

Basic Knowledge of overview of financial Accounting

Course Objective

Develop understanding of basic concepts in financial accounting and allied

functions.

Course Outcome

The course shall provide a basic understanding of the different aspects of Financial

Management with a focus on to create a successful venture with decision- and system-

oriented perspective.

Understanding the concept of accounting and financial terms.

Understanding the applications of financial management to the business


4/ 1:1:1:1




L

15

T

15

P

30

S

15

Th Internal 50

Pr Internal 40

Th Term end 50

Pr Term end 40

Skill Assessment 20

19

Syllabus

Sr. No




1 Introduction

Accounting – Meaning,

Objectives,

Accounting as source of

information, Internal and

External users of accounting

information and their needs.

1:1:2:1 5

2 Key Accounting Terms

Basic Accounting Terms –

Asset, Liability, Capital,

Expense, Income,

Expenditure, Revenue,

Debtors, Creditors, Goods,

Cost, Gain, Stock, Purchase,

Sales, Loss, Profit,

Voucher, Discount,

Transaction, Drawings.

Introduction to Book

Keeping and Accountancy,

1:1:2:1 5

3 Accounting

Concepts and

Conventions,

Accounting Concepts and

Conventions, principles.

(Theory); Classification of

accounts, personal, real and

nominal; golden rules of

accounting for each type;

Journal: Meaning,

Definition, formats, simple

Journal entry Problems.

Personal Accounts in

Banking Sectors

1:1:2:1 5

20

4 Ledger

Meaning, Definition,

formats,

Posting from Journal to

ledger.

2:2:4:2 10

5 Trial Balance and Errors in Trial Balance.

Trial Balance: Meaning,

Definition,

Methods of preparation of

Trail balance and errors in

Trail Balance.

2:2:4:2 10

6 Subsidiary Books Theory

Subsidiary Books: Purchase

Book, Sales Book, Purchase

Returns Book, Sales

Returns Book. (Theory and

Problems);

Cash book;

2:2:4:2 10

7 Bank Reconciliation

Bank Reconciliation

Statement. (Theory and

Simple Problem);

Rectification of errors

2:2:4:2 10

8 Final Accounts

Preparation of final

accounts includes Trading

Account, Profit and Loss

Account and Balance Sheet.

2:2:4:2 10

9 Computerized Accounting Theory

Computerized Accounting:

Introduction, Features and

Accounting Software.

(Tally) version-ERP-9;

Electronic accounting

system in banks.

2:2:4:2 10

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Program Name

BBA Retail Management

Course Name

Business Computing

Course Code MGMT117


Pre-requisite

None

Course Outcome

At the end of this course, students will be able to prepare

reports by MS Word,

spreadsheets by MS Excel,

presentations by MS PowerPoint,

databases by MS Access.

use of MS Outlook.


3/1:0:1:1


Teaching Scheme

Examination Scheme

L 15

P 30

T 0

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

22

Sr. No Module/Units Detailed Topic wise Syllabus (In bullet points)

Total Hours (L +T+P+ S)

1 Microsoft Word 2010 Edit and proofread text: making text changes, finding and replacing text, correcting spelling and grammatical errors, inserting saved text.

Change the look of text: quickly formatting text, changing a document’s theme, manually changing the look of the characters and paragraphs, creating and modifying the list.

Organizing information in columns and tables: presenting information in columns, creating table list, presenting information in tables, formatting tables.

Add simple graphic elements: inserting and modifying pictures, changing a document’s background, inserting building blocks, adding wordart text.

Preview and page layout: previewing and adjusting page layout, controlling what appears on each page, printing documents, preparing documents for electronic distribution.

3:0:6:3

2 Microsoft PowerPoint 2010

Work with slide text: entering text in

placeholders, adding text boxes, editing text,

correcting and sizing text while typing,

checking spelling and choosing the best words,

finding and replacing text and fonts.

Format slides: applying themes, using different

color and font schemes, changing the slide

background, changing the look of placeholders,

changing the alignment, spacing, size, and look

of text.

Add simple visual enhancements: inserting

pictures and clip art images, inserting diagrams,

inserting charts, drawing shapes, adding

transitions.

Review and deliver presentations: setting up

presentations for delivery, previewing and

printing presentations, preparing speaker notes

and handouts, finalizing presentations.

3:0:6:3

3 Microsoft Excel 2010 Set up a workbook: creating workbook,

modifying workbook, modifying worksheets.

3:0:6:3

23

Work with data and excel tables: entering and

revising data, moving data with workbook,

finding and replacing data, correcting and

expanding upon worksheet data.

Perform calculations on data: naming groups of

data, creating formulas to calculate values,

finding and correcting errors in calculations.

Change workbook appearance: formatting cells,

defining styles, applying workbook themes and

excel table styles, adding images to worksheets.

Focus on specific data by using filters: limiting

data that appears on screen, manipulating

worksheet data, defining unique values for

ranges of cells.

4 Microsoft Access 2010 Explore an access 2010 database: working in

access 2010, understanding database concepts,

exploring tables, exploring forms, exploring

queries, and exploring reports.

Create database and simple tables: creating

databases from templates, creating databases

and tables manually, manipulating table

columns and rows, refining table structure,

creating relationships between tables.

Create simple forms: creating forms by using

the form tool, changing the look of forms,

changing the arrangement of forms.

Display data: sorting information in tables,

filtering information in tables, filtering

information by using forms, locating

information that matches multiple criteria.

3:0:6:3

5 Microsoft Outlook 2010 Send and receive E-mail messages: creating and

sending messages, attaching files to messages,

viewing messages and message attachments,

configuring reading pane behavior, viewing

message participant information.

Store and access contact information: saving

and updating contact information,

communicating with contacts, displaying

different views of contact records, printing

contact records.

Managing scheduling: scheduling and changing

appointments, scheduling and changing events,

scheduling meetings, responding to meeting

requests, displaying different views of a

calendar.

3:0:6:3

24

Track task: creating tasks, removing tasks and

items from task lists, managing task

assignments, displaying different views of

tasks.

25

Program

Name

B.B.A.

Course

Name

Principles of Marketing I Course Code MGMT118


Pre-

requisite

NA

Course

Outcome

To appraise the students about marketing with its significance in retail.

To establish the importance of marketing mix, its integration and applicability.

To evaluate the application of STP (Segmentation, Targeting and Positioning) in

retail.

To familiarize students with the decisions involved in running a retail firm and the

concepts and principles for making those decisions.

To reiterate the importance of consumer behavior in retail marketing decision

making

To enable incumbents to understand the application of consumer behavior

regulating factors

To introduce the students to technological innovations in retail

To appraise students about various trends in retailing. Aligned to RAS/Q 0202 RAS/ N 0212 Ensure effective marketing and sale of goods and services RAS/Q 0203 RAS/N 0219 Drive marketing activities and plan promotion strategies RAS/Q 0204 RAS/ N 0224 Ensure product, pricing and promotions are in harmony to augment sales and profitability RAS/Q0107 RAS/N0157 Implement promotions and special events at the store

Total

Credits /

L:T:P:S

1: 1: 1: 1

Teaching &

Examinatio

n Scheme


L

T

P

S

CAT

CAP

TTE

TT

SA

26

Syllabus

Sr. No Module/Units Detailed Topic wise Syllabus (In bullet points) Total Hours

(L +T+P+ S)

1 Role of Marketing in

Retail

An Introduction to Retail Marketing

Retail marketing concept.

The role of marketing in retail.

Marketing impact on consumer.

Retail Marketing challenges.

Implications of Retail marketing on

consumers.

10

2 Retail marketing mix

The basic function of retail.

Components of retail marketing mix.

The relevance of retail marketing mix in the

current business scenario.

Retail mix for various formats.

Pricing strategies

Consumer’s response to pricing strategies.

20

3 Segmentation,

Targeting and

Positioning

Segmentation in retail

Targeting in retail

Positioning in retail.

Marketing relevance of STP in Retailing.

Positioning strategies.

20

4 Consumer Behavior

Introduction to Consumer Behavior.

Importance of same in retail industry.

Consumer Decision Making Process.

Consumer Roles.

15

5 Marketing Trends in

Retail

Technology in Retail.

Trends in retail formats.

Online retailing.

Omni Channel Marketing

10

15

15

30

15

50

40

50

40

20

27

Program Name

BBA

Course Name

Fundamentals of Retailing

Course Code RETL101


Pre-requisite

NA

Course Outcome

CO1: Understand the concepts of effective retailing

CO2: Know the recent trends in retailing in India

CO3: Possess the knowledge of various retail formats and will be understand the retail customer

RAS / N0212 Ensure effective marketing of goods and services

RAS / N0224 Ensure product, pricing and promotions are in harmony to augment sales and profitability RAS/N0105 To display stock to promote sales RAS/N0106 To plan and prepare visual merchandising displays RAS/N0107 To dress visual merchandising displays RAS/N0108 To dismantle and store visual merchandising displays RAS/N0109 To prepare products for sale RAS/N0118 To promote loyalty schemes to customers RAS/N0124 To provide information and advice to customers


4/1: 1:1:1

28

Syllabus



Module 1 AN OVERVIEW OF RETAILING ENVIRONMENT:

Introduction to Retailing

Evolution of Retailing Environment

Formats of Retailing

Theories of Retail

3 + 3 +6 +3

Module 2 RETAILING PLANNING AND DEVELOPMENT

Understanding the Retail Customer

Research for Retailing

Strategic Retail Planning Process

Locational Decisions

Growth Strategies

3 + 3 +6 +3

Module 3 MERCHANDISE MANAGEMENT

Basics of Retail Merchandising

Process of merchandise Planning

Methods of Merchandise Procurement

Retail Pricing and Evaluating

Development of Private Labels

Category management

3 + 3 +6 +3

Module 4 MANAGING RETAIL 3 + 3 +6 +3



L – 15

T -15

P- 30

S- 15

CAT- 50

CAP-40

TEE-50

TEP-40

SA-20

29

HRM in Retail

Retail Store Operations

Legal and Ethical Aspects of Retail Business

Store Design, Layout and Visual merchandising

Module 5 CREATING AND SUSTAINING VALUE

Managing Retail Infrastructure

SCM

Understanding Retail Viability

Role of Technology in Retail

Changing Facets of Retail

3 + 3 +6 +3

30

SEM- II

31

Program Name

BBA RETAIL

Course Name

Retail Merchandise Management

Course Code RETL201


Pre-requisite

Basic understanding retail

Course Outcome

• Develop skill to manage the products in retail store. • Develop detail understanding of merchandising & its importance • Prepare to make merchandise plan. • To enable to procure right merchandise • Able to perform categorization in the merchandise

Aligned to RAS/Q0101 1. RAS/N0101 To receive and store goods in retail operations 2. RAS/N0102 To deliver products to customers 3. RAS/N0103 To maintain required levels of stock in retail operations 4. RAS/N0104 To maintain adequate stock levels for sale 5. RAS/N0121 To maintain health and safety 6. RAS/N0130 To create a positive image of self & organisation in the customers mind 7. RAS/N0137 To work effectively in a Retail team 8. RAS/N0138 To work effectively in an organisation


4/1:1:1:1



L 15

T 15

P 30

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

32

Syllabus



1 Product Introduction

Product overview

Product level

Product Personality & Product mix

Product line analysis

Classification of the product

Types of the product

Product Life Cycle (PLC)

3:3:6:3

2 Basics of Merchandise

Concept

Evolution

Merchandise types & mix

Role & responsibility of merchandiser

Principles of merchandising

Markup& markdown in Merchandising

3:3:6:3

3 Merchandise Planning:

Concept

Merchandise Hierarchy

Process of Merchandise Planning

Implication of Merchandise Planning

Merchandise Budget

Constraining factors

3:3:6:3

4 Buying:

Importance of buying,

Who buys?

What & when to buy?,

How much to buy?

Buying function/OTB

Methods of buying

Source of supply

Process of Merchandise

Sourcing

Assortment plan

Evaluating merchandise / buying

Performance

Enhancing the profitability

3:3:6:3

5 Category Management

Concept

Reason for the emergence of category

management Components of category

management

Process of category Management

Role of category captain

3:3:6:3

33

Drawback of category management

34

Program Name

Degree in BBA- Retail Management

Course Name

Human Resource Management

Course Code MGMT201


Pre-requisite

None

Course Outcome

Students will be able to understand importance of Human Resource, Human Resource Planning also will get insights of Recruitment ,Selection and Training and Performance appraisal in Retail Scenario


4/ 1:1:1:1



L

15

T

15

P

30

S

15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

35

Syllabus

Sr. No Unit Detailed Topic wise Syllabus (In bullet points) Separate Sessions (L :T:P: S)

1 Introduction to Human Resource Management

Definition, Concept about HRM & its

Evolution. Components of HRM. Importance

of human Resource Practices in retail Industry.

Difference between HRM & Personnel

Management.

Role of HR Manager in retail outlet. New

trends in HRM due to globalization,

deregulation and Technological

advancements, with special focus on retail

industry.

3:3:6:3

2 Human Resource Planning

Concept Factors and Process of Human

Resource Planning in different retail outlets.

Skill Inventory ,Problems in HR Planning

Job Analysis and Job Description – Concept.

Job Specification and Job Evaluation.

3:3:6:3

3 Recruitment & Selection

Meaning and Concept of Recruitment. Factors

affecting Recruitment process in Retail sector.

Methods / Types of Recruitment followed in

present scenario.

Selection – Concept and Process followed.

Types of interviews and Tests conducted in

Retail stores. Placement of selected

candidate.

3:3:6:3

36

4 Training & Development

Concept and Significance of Training in

different sectors. Identifying training

requirements / needs. Methods and Types of

Training programs followed in Retail Industry.

Difference between Training and

Development. Policy followed in Retail stores.

3:3:6:3

5 Performance Appraisal

Meaning,Importance, KPA, Graphic Rating

Scale ,Checklist Error in Performance

Appraisal,PA Forms

3:3:6:3

37

Program Name


Course Name

Principles of Marketing II

Course Code MGMT202


Pre-requisite

None

Course Outcome

At the end of this course, students will be able to prepare

Define Product and the major classification of products and services.

Define Price and the major classification of products and services.

Define Place and the major classification of products and services.

Define Promotion and the major classification of products and services.


3/1:1:0:1


Teaching Scheme

Examination Scheme

L 15

T 0

P 30

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

38

Syllabus



1 Product Mix Product, services.

Levels of product.

Product and service classifications.

Product line decisions.

New product development process.

Managing new product.

Product life cycle.

3:0:6:3

2 Price Mix Customer perception of value.

Company and product cost.

Internal and external considerations affecting

price decision.

Pricing strategies – skimming, penetration, line

pricing, optional-product pricing, bundle pricing.

3:0:6:3

3 Place Mix The nature and importance of marketing channels.

Channel behavior and organization.

Channel design decisions.

3:0:6:3

4 Promotion Mix Integrated marketing communications – need and

importance.

Communication process.

Promotion budget and mix.

Advertising, personal selling, sales promotion and

public relation.

3:0:6:3

5 Sustainable Marketing Social criticism of marketing.

Marketing impact on individual consumer.

Marketing impact on society as a whole.

Consumerism.

Public actions to regulate marketing.

3:0:6:3

39

Program Name

BBA

Course Name

Legal Aspects of Retail Business-I

Course Code RETL203


Pre-requisite

Course Outcome

On completion of this course, the student should be able to

To explain the legal scenario of doing business in India. To identify laws, conditions, regulations in Indian business environment. (focusing on

Retail Sector) RAS/Q0201 (RAS / N0201 Get licenses, follow legal policies and procedures to start/run business) (RAS / N0206 Meet health and safety requirements at place of work ) RAS/Q 0202 (RAS / N0209 Implement legal compliances, policies and procedures ) (RAS / N0206 Meet health and safety requirements at place of work) RAS/Q 0203 (RAS / N0209 Implement legal compliances, policies and procedures ) RAS/Q0205 (RAS/N0201 Get licenses, follow legal policies and procedures to start/run business )


1:1:0:1



L T P S CAT CAP TEE TEP SA

15 0 30 15 50 40 50 40 20

40

Syllabus



1 Introduction to

Business Law

Introduction: Overview of the legal system

in India.

Difference between Civil and Criminal Law.

Indian Judiciary System.

Kinds of Law

3:0:6:3

2 Indian Contract Act-

1872

Definition, Nature of the Act, Classification

of Contracts.

Essentials of valid contract, Classification of

contract.

Types of Offers, Legal rules as to offer.

Capacity to Contract.

Free Consent. Consideration.

Legality and Objects of consideration.

Void Agreements and Agreements opposed to

public policy.

Contingent Contracts.

Performance of Contract, Discharge of a

Contract

Remedies for Breach of a contract.

4:0:8:4

3 Negotiable Instrument

Act

1881 (Overview)

Introduction to the act. History, definition

and characteristic of Negotiable Instruments.

Kinds of negotiable Instruments.

Bouncing of a cheque and its redressal

process.

4:0:8:4

4 Legal aspect of

Retailing

(Shop and

Establishment Act State

Law)

Different forms of Retail business

organizations- Proprietorship, Partnership

firm, Private company, Public company,

Limited Liability Partnership, HUF Firm,

Joint ventures etc.

Process of Opening a Retail Store. Legal

formalities to be taken into consideration

(Shop and Establishment Acts):

Introduction, Registration of Establishment,

Classification of establishment as per local

act of state. Operational Rules - opening,

closing, working hours, working condition,

holidays as per act. Rules relating to

employment of child, young person and

working women, Health and safety.

Enforcement & Inspection, offences and

penalties.

4:0:8:4

41

Program

Name

Degree in BBA

Course Name Retail Logistics

Management

Course Code RETL 203

Version No 1.0 Version Update date 19 Sept 2018

Pre-requisite BBA Students- Attended First Year of Retail Management

Course

Objective

Develop understanding Retail Logistics and e-tail logistics

Course

Outcome LO1- Know Retail Logistics and various methods of logistics and

understand concepts like Cross docking and Reverse Logistics Method

including application

LO2 – Understand the evolution, concept and significance of Supply chain

Management

LO3 – Co-relate retail logistics and SCM with real Industry Practices

LO4 - Identify role of logistics service providers and able to assess

changing role of buyer-seller relationships

LO5 – Recognize e-commerce as a channel of retail, eMarketing Mix and

e-Commerce growth in India

LO6 – Able to co-relate environmental effects of retail logistics and

appreciate importance of energy efficient green logistics practices

Total Credits

/ L:T:P:S

3/ 1:0:1:1

Teaching &

Examination

Scheme


Hours L

15

T

0

P

30

S

15

CAT

50

CAP

40

TEE

50

TEP

40

SA

20

42

Syllabus

Sr.

No.

Module / Units Detail Topic wise Syllabus ( In Bullet Points) Total

Hours (

L+T+P+

S)

1 Retail Logistics-

Understanding,

Changes and

Challenges

Introduction

The Logistics Task

Understanding Retail Logistics and its

functions

Cross Docking and Reverse Logistics

Method

Retail logistics – Dynamic Changes

3:0:6:3

2 Retail Supply Chain

Management (SCM)-

Evolution,

Significance and

Challenges

The Significance of SCM

The Evolution of SCM

Challenges in developing the SCM

- Case Study – Apparel Industry

3:0:6:3

3

Relationships in the

Supply Chain

Significance of Relationship Management

in SCM

Changing Buyer-Seller Relationships

Relationship between Manufacturers and

Suppliers

The Role of Logistics Service Providers

3:0:6:3

4 The Development of

e-tail Logistics –

Changing Face of

Retail

E-Commerce as a Channel of Retail

The Growth of E-Commerce in India

eRetail Marketing Mix

The Omni Channel and Multi-Chanel

Dilemma

3:0:6:3

5 The Greening of

Retail Logistics Scenario

Environmental effects of retail logistics

Choice of Transportation Mode

Energy Efficiency of Retail Deliveries

3:0:6:3

43

SEM-III

44

Program Name

BBA Retail

Course Name

Legal Aspects of Retail Business-II

Course Code RETL301


Pre-requisite

NA

Course Outcome

On completion of this course, the student should be able to

Demonstrate the accurate knowledge and understanding on legal role and responsibilities of a store manager in the statutory compliance for the store.

List the statutory obligation relating to Labor laws, Tax laws, as applicable to the retail business.

Compliance of statutory provision in Retail StoreRAS/Q0201 (RAS / N0201 Get licenses, follow legal policies and procedures to start/run business) (RAS / N0206 Meet health and safety requirements at place of work ) RAS/Q 0202 (RAS / N0209 Implement legal compliances, policies and procedures ) (RAS / N0206 Meet health and safety requirements at place of work) RAS/Q 0203 (RAS / N0209 Implement legal compliances, policies and procedures ) RAS/Q0205 (RAS/N0201 Get licenses, follow legal policies and procedures to start/run business )


3/ 1:1:0:1




15 0 30 15 50 40 50 40 20

45

Syllabus



1 Introduction to Statutory Compliance

Legal System in India. Various Law

Applicable to Retail Sector. Three pillars-

Judicial, legislative and Administrative

Bodies.

Different types of Laws (Labour laws, Tax

Laws.)

Process of Opening a Retail Store. Legal

formalities to be taken into consideration.

Different forms of business organizations.

3:0:6:3

2 The Sale of Goods Act 1930

Meaning of contract of Sale

Essential elements of Contract of Sale, Sale and Agreement to Sell

Sale and Hire Purchase, Contract of Sale- How it is made.

Conditions and Warranties.

Performance of Contract of Sale: Duty of the Seller and the Buyer

Delivery, Rights and Duties of the Buyer and Seller, Unpaid Seller and Auction Sales.

3:0:6:3

3 Statutory compliance under Labour Laws

Object, Scope, Application and Major

Provision relating to Factories Act 1948

(Health, Safety and Welfare Provisions).

Offenses and Penalties

(RAS / N0206 Meet health and safety requirements at place of work )

(RAS / N0206 Meet health and safety

requirements at place of work)

3:0:6:3

4 Statutory compliance under Tax Laws

Overview of GST and its impact on retail

sector.

3:0:6:3

5 Obtaining License, maintaining of record and register for compliance under various acts.

Brand License, Music License (PPL),

Signage License, Certificate of Environment

clearance, Lift Operation License, Escalator

operator License, Pollution Certificate, Fire

department (NOC), Weight and measure

license, Shop and establishment license,

Eating house license, Insurance – group

insurance, Medical insurance, fire insurance,

theft insurance, Information of security

guard and employees to local police station,

3:0:6:3

46

Installation and Maintenance of Portable

first aid Fire Extinguishers.

(RAS / N0201 Get licenses, follow legal

policies and procedures to start/run

business)

(RAS / N0209 Implement legal compliances, policies and procedures )

(RAS / N0209 Implement legal compliances, policies and procedures )

RAS/Q0205 (RAS/N0201 Get licenses, follow

legal policies and procedures to start/run

business )

47

Program Name

BBA Retail

Course Name

Retail Store Design & Layout Planning

Course Code RETL302

Version No

1.0 Version Update date

Pre-requisite

Students should have the basic understanding of length & breadth Sq ft, Metre, Retail Store

Course Outcome

To understand the importance of store Location” and the significance of locating the

retail unit properly.

Locating the right catchment area in order to include the target customers of the store.

To understand the relationship between strategic retail planning and the process of

choosing a location and to evaluate the various retail locations available.

To understand the concept of store design, the principle of store design, layout the

techniques related to retail space planning and associated performance measures.

To evaluate the concept of and approach of visual merchandising.

To understand the usage of color, wall, music, lights, physical material etc. in the

context of retail planning Aligned to RAS/Q0103 1. RAS/N0105 To display stock to promote sales 2. RAS/N0106 To plan and prepare visual merchandising displays 3. RAS/N0107 To dress visual merchandising displays 4. RAS/N0108 To dismantle and store visual merchandising displays 5. RAS/N0109 To prepare products for sale 6. RAS/N0118 To promote loyalty schemes to customers 7. RAS/N0119 To keep the store secure 8. RAS/N0121 To maintain health and safety 9. RAS/N0123 To keep the store clean and hygienic 10. RAS/N0124 To provide information and advice to customers 11. RAS/N0130 To create a positive image of self & organisation in the customers mind 12. RAS/N0137 To work effectively in a Retail team


4 credits 1:1:1:1



48

Syllabus

Sr. No Module/Units Detailed Topic wise Syllabus L:T:P:S 1 Trading area Analysis

The importance of location to a retailer

The use of geographic information in trading Area

The size and shape of trading area

Characteristics of Trading area

Analysis of trade area

3:3:6:3

2 Store location Type of retail location

Factors for choosing a location.

The choice of location

Location and Site evaluation.

3:3:6:3

3 Store Design

The concept of store design.

The principle of store design

Elements of store design Exterior design and Interior store design.

3:3:6:3

4 Store layout

Introduction to store planning

Types of fixture

Purpose and planning of fixtures

Introduction to planogram

Circulation Plan

3:3:6:3

5 Term paper on Store design and Store layout:

Term project has to be done in groups.

Each group should have 4-5 students.

The group list should be submitted to the faculty at the end of the first session itself.

The selected store by each group should be submitted to the faculty at the end of the second session

3:3:6:3

L 15

P 30

T 15

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

49

The report should have the following parts: introduction, objectives, methodology, analysis and interpretation, findings, conclusions, learning’s.

The report should be typed on one side with 12 font, Times New Roman and 1.5 line spacing and spiral bound.

Hard copy to be submitted before of the presentation.

Topic Presentation.

Store location & layout for different categories i.e Apparel. Footwear, watches, sports, groceries departmental store. This exercise to enhance the Classroom participation; and to relate theory to the practical.

50

Course Curriculum Pack

Syllabus



1 CRM Concepts Acquiring customers, - Customer loyalty and optimizing

customer relationships - CRM defined - success factors,

the three levels of Service/ Sales Profiling - Service Level

Agreements (SLAs), creating and managing effective

SLAs

3 + 3 +6 +3

2 CRM in Marketing One-to-one Relationship Marketing - Cross Selling & Up

Selling - Customer Retention, Behaviour Prediction -

Customer Profitability & Value Modeling, - Channel

3 + 3 +6 +3

Program Name

BBA Retail

Course Name

Customer Relationship Management

RETL304 RETL303


Pre-requisite

Course Outcome

CO1: To understand the concepts and principles of CRM

CO2: To appreciate the role and changing face of CRM as an IT enabled function, and

CO3: To enable managing Customer Relationship


4/1: 1:1:1



L – 15

T -15

P- 30

S- 15

CAT- 50

CAP-40

TEE-50

TEP-40

SA-20

51

Optimization - Event-based marketing. - CRM and

Customer Service - The Call Centre, Call Scripting -

Customer Satisfaction Measurement

3 Sales Force Automation Sales Process, Activity, Contact- Lead and Knowledge

Management - Field Force Automation. - CRM links in e-

Business - E-Commerce and Customer Relationships on

the Internet - Enterprise Resource Planning (ERP), -

Supply Chain Management (SCM), - Supplier

Relationship Management (SRM), - Partner relationship

Management (PRM).

3 + 3 +6 +3

4 Analytical CRM Managing and sharing customer data - Customer

information databases - Ethics and legalities of data use

- Data Warehousing and Data Mining concepts - Data

analysis - Market Basket Analysis (MBA), Click stream

Analysis, Personalization and Collaborative Filtering

3 + 3 +6 +3

5 CRM Implementation Defining success factors - Preparing a business plan

requirements, justification and processes. - Choosing

CRM tools - Defining functionalities - Homegrown versus

out-sourced approaches - Managing customer

relationships - conflict, complacency, Resetting the CRM

strategy. Selling CRM internally - CRM development

Team - Scoping and prioritizing - Development and

delivery - Measurement

3 + 3 +6 +3

52

Syllabus

Program

Name

B.B.A. - Retail Management and E Commerce– IIIrd Semester

Course

Name

Retail Market Research

Course Code RETL304


Pre-

requisite

Basic knowledge of retail

Course

Outcome

LO1:Understand the business research problem

LO2: Understand the requirements of review of literature

LO3: Select the variable from research problem.

LO4: Construct a problem scientifically.

LO5: Select the appropriate scale

LO6: Define, describe and compose hypothesis.

LO7: Recognize and state methods of sampling types.

LO8: Understand the mode of data collection.

LO9: Develop questionnaire.

LO10: Synthesize the need for business research, its conduct and application to business decisions

Aligned to

RAS/Q 0301

RAS / N0305 Study the market and competition to improve business performance

RAS/Q0106

RAS/N0141 To monitor and manage store performance

Total

Credits /

L:T:P:S

3/1: 0: 1: 1

Teaching &

Examination

Scheme


L

15

T

0

P

30

S

15

CAT

50

CAP

40

TTE

50

TT

40

SA

20

53

Sr. No Module/Units Detailed Topic wise Syllabus (In bullet points) Total Hours

(L +T+P+ S)

Sr. No Module/Units Detailed Topic wise Syllabus

1 Introduction of

Research Methodology

Theory Duration

(2 Hrs)

Meaning and Scope

Need for business research

Steps in Research Process

Identification of research problem

Introduction of Review of Literatures

Importance of Review of Literatures

Components of Literature Review

3:0:6:3

2 Variable &

Classification of

Research

Theory Duration

(2 Hrs)

Variables

Types of variables

Developing hypothesis based on variables.

Types of Hypotheses

3:0:6:3

3 Scale & Research

Design

Theory Duration

(4 Hours)

Importance of Measurement

Types of Scale

Purpose of Research Designs

Classification of Research Designs

Types of Data Sources

Methods of Data Collection

3:0:6:3

4 Framing of objectives ,

Rationale & Sampling

Theory Duration (4

Hours)

Purpose of Research Objectives.

Framing of Research objectives

Connecting research objectives with data

requirement and appropriate research design

Need for Sampling

Sampling Plan

Types of sampling techniques and their

application

3:0:6:3

5 Designing Data

Collection Tools

Theory Duration (3

Hours)

Questionnaire & its design process

Designing Focus Groups

Observations Study

Interview schedule

Data Collection, Field Work & its

challenges.

3:0:6:3

54

Syllabus



1 The world of Visual

merchandising Definition Of Visual merchandising

History of Visual merchandising

Understanding the current trend in Visual

merchandising

3:3:6:3

Program Name

BBA Retail

Course Name

Visual Merchandising

Course Code RETL305


Pre-requisite

Students are required to have a basic knowledge of Retail concept principles, concepts and the components of the marketing environment. Students are expected to have read “Retailing Management” ,and have updates of the retail trend and should update the knowledge by reading the retail magazine Retail image and Retailer

Course Outcome

To introduce the students to the modern and complex subjects of Visual merchandising. a) The second part of the course deals with the important topic of Visual merchandising which deals with the art and science of tastefully displaying the merchandise to the customers in order to enhance store ambience and at the same time aiding the customer in all stages of the purchase cycle.


1:1:1:1



L 15

T 15

P 30

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

55

2. Display Basics Store Exterior & Interiors Element of

Display

AICDS

The basics Of Visual merchandising.

3:3:6:3

3 Planning for Visual creativity

Short-term and long term shop planning

Importance of a shop-planning sequence

To list proper VM setup procedures

3:3:6:3

4 Store Planning & fixtures, Calendar

• Store Planning & Fixtures

• Circulation plan

• Planogram

3:3:6:3

5 Merchandise planning, Window display& Tools

Merchandise presentation

Window display

Visual merchandising hands on

3:3:6:3

56

Syllabus



Program Name

BBA Retail

Course Name

Organizational Behavior

Course Code MGMT301


Pre-requisite

Course Outcome

On completion of this course, the student should be able to Understand how application of OB frameworks, tools, and concepts can enhance individual,

group, and organizational effectiveness

Reflect on your own beliefs, assumptions and behaviors with respect to how individuals, groups and organizations act in order to expand your approaches and increase your own organizational effectiveness.


3/1:1:0:1




15 0 30 15 50 40 50 40 20

57

1 Organizations and Organizational Behavior: An Introduction

Introduction to organization, organization

and managers, manager’ roles and skills,

behaviour at work

Introduction to organization behaviour,

major behavioural science disciplines

contributing to OB, challenges and

opportunities managers have in applying OB

concepts

OB model and levels of OB model

3:0:6:3

2 Analysis of Individual Behavior

Introduction to individual behaviour, Factors

affecting IB

Values, attitudes, personality, perception and

individual decision making

3:0:6:3

3 Learning and Motivation

Learning, Types of Learning, Theories of

Learning. Motivation at work, managing emotions

Interpersonal Behavior

3:0:6:3

4 Group behavior

Introduction to group behaviour, concept of

group and group dynamics, types of groups,

formal and informal groups, stages of Group

development.

group norms, group cohesiveness, group

decision making, inter group behaviour,

concept of team vs. group, types of teams,

building and managing effective teams,

leadership theories and styles, power and

politics, conflict and negotiation (Overview)

3:0:6:3

5 Organizational behavior

Foundations of organization structure,

organization design, organization culture

Organization change, managing across

cultures, human resource management

policies and practices, diversity at work.

3:0:6:3

58

SEM-IV

59

COURSE WISE SYLLABUS

Program Name BBA Retail

Course Name Retail Supply

Chain Management

Course Code RETL401


Pre-requisite 12th or equivalent from state board or any other recognised board/body

Level 4 as per academic equivalence of skill development bureau, UGC

Course Objective The purpose of this course is to impart to the students an understanding of

management concepts with a view to prepare them to face emerging challenge of

managing business supply chain. Understand modern business practices, forms,

procedures and functioning of commercial organizations. To know the essential

elements in designing a formal supply chain organisation system with an objective

of effectiveness and efficiency.

Course Outcome LO 1. • State the need for supply chain management , understand different phases

of a supply chain, Identify the various processes of a supply chain, Analyse the

importance of the macro processes in a supply chain

LO 2. • Understand Reverse Logistics, Know Introduction to 3PL 4PL, Comparison

of 3PL and 4PL

LO 3. • Evaluate the need for holding inventory, Explain various types of

inventories and classification methods

LO 4. • Understand Functions of Transport Department, explain constituents of

Transportation Cost, Discuss different Modes of Transport, understand Transport

Documents

LO 5. • Understand Functions of Packaging, Recognise problems of Packaging,

Classify types of Packaging, Recognise packaging Machines and Materials,

Labelling and Symbols in Packaging

LO 6. • State types of Warehouses, Examine functions of Warehousing, Know cost

of Warehousing, Evaluate warehouse Locations and Layout, State Identification of

Material in a Warehouse

LO 7. • Understand cross Docking, Barcoding, RFID (Radio Frequency

Identification), Smart Cards, ECR (Efficient Consumer Response), VMI (Vendor

Managed Inventory)

LO 8. • Evaluate role played by IT in SCM, Understand benefits of IT in a Supply

Chain, IT Enabled Supply Chain, Radio Frequency Identification in SCM

60

Syllabus

Sr.

No

Unit Detailed Topic wise Syllabus (In bullet points) Separate

Sessions

(L:T:P: S)

Total

Sessions

(Contact

hours)

1 Introduction

to Supply

Chain

Management

(SCM)

Introduction, Core Concept of SCM,

Nature and Scope of SCM,

Decision Phases in SCM,

Process of SCM,

Three Tier Concept of SCM,

Pitfalls in Inventory Management under SCM,

SCM Elements,

Competitive Strategy versus SCM Strategy,

Achieving Strategic Fit,

Factors affecting Strategic Fit,

The Role played by Major Drivers in achieving

Strategic Fit,

The Obstacles in Strategic Fit Achievement,

Importance of SCM in Business Management

2:0:4:2 8

2 Inventory

Management Introduction,

Advantages and Disadvantages of Inventory,

Constituents of Inventory Costs,

Economic Order Quantity (EOQ),

Selective Control of Inventory,

Inventory Turnover Ratio

2:0:4:2 8

3 Transportation Introduction, Functions of Transport

Department,

Constituents of Transportation Cost,

Modes of Transport,

2:0:4:2 8

Total Credits /

L:T:P:S

Teaching &

Examination

Scheme


Hours (Sessions in

term, should match

with hrs mentioned

in Syllabus)

L

15

T

0

P

30

S

15

Th

Internal

50

Pr

Internal

40

Th

Term

end

50

Pr.

Term

end

40

Skill Assessment

20

61

Transport Documents

4 Packaging Introduction,

Functions of Packaging,

Problems of Packaging,

Types of Packaging,

Packaging Machines and Materials,

Labelling and Symbols in Packaging

2:0:4:2 8

5 Warehousing Introduction,

Types of Warehouses,

Functions of Warehousing,

Cost of Warehousing,

Warehouse Locations,

Warehouse Layout,

Identification of Material in a Warehouse

2:0:4:2 8

6 Modern

Concepts in

Logistics

Introduction to Cross Docking,

Introduction to Barcoding,

Introduction to RFID (Radio Frequency

Identification),

Introduction to Smart Cards,

Introduction to ECR (Efficient Consumer

Response),

Introduction to VMI (Vendor Managed

Inventory)

2:0:4:2 8

7 Role of IT in

Supply Chain

Management

Introduction,

Role played by IT in SCM,

Benefits of IT in a Supply Chain,

IT Enabled Supply Chain,

Radio Frequency Identification in SCM

3:0:6:3 12

62

Program Name

BBA RETAIL

Course Name

Retail Store Operations & Mall Management

Course Code RETL402


Pre-requisite

Idea of Store Activities

Course Outcome

• To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions • Provide the students with the understanding of the concepts and the components of Modern Retail Store Operation and as the modules proceed further the student will understand the different activities centered in the store operation. • Recognize and understand the operations-oriented policies, methods, and procedures used by successful retailers in today’s global economy • To know the process of review of store performance get practical orientation of stock management. To get familiarized with the retail arithmetic’s. • The students will further learn about Operational Activities, Revenue Generation Activities, and Customer Service Activities. • The final session of the Store Management, the student will conduct a study based on the Store operation procedures for the different stores in the city to understand SOP

Aligned to RAS/Q0201

RAS / N0204 Conduct daily business operations RAS/Q 0203

RAS/N 0216 Manage business operations effectively RAS/Q0205

RAS/N0303 Execute daily operational activities to enhance performance and improve seller satisfaction

RAS/Q0107 RAS/N0153 Adhere to standard operating procedures, processes and policies of the store while ensuring timely and accurate reporting


4/1:1:1:1

63

Syllabus



1 Introduction to store operation

Overview of store operation

Pre store operation

Distribution center

1:1:2:1

2 Introduction to store operation

Daily Store opening and

Daily Store closing

1:1:2:1

3 Functional Areas of a store

Store finance and Control

Stock management

2:2:4:2

4 Functional Areas of a store

Customer Service Desk

H R functions

2:2:4:2

5 Store Operational Activities

Inside the store

Stock management

2:2:4:2

6 Store Operational Activities

Retail Arithmetic

Loss prevention& control

2:2:4:2

7 SOP I SOP for store

SOP for Visual merchandising

SOP for Operations

2:2:4:2

8 SOP II SOP for loss prevention 3:3:6:3



L 15

T 15

P 30

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

64

SOP for Inventory & stock management

SOP for Cashiering

SOP for Customer handling

65

Program Name

B.B.A. - Retail Management

Course Name

Retail Information System Course Code: RETL403

Version No 1.0 Version Update date 21st June 2018

Pre-requisite

Basic understanding of retail management & processes

Course Objective

Develop understanding of Retail Enterprise Management Systems among students of the fourth semester of BBA Retail Management course.

Course Outcome

Develop skills to understand in detail, the processes in retail business.

Develop detailed understanding of investments in retail business.

Prepare students to query movements of each item through its existence in a business.

To enable students to get real time data and generate useful reports.

Prepare students to use all the resources in most efficient way.


3 / 1:0:1:1




L

15

T

0

P

30

S

15

Th Internal 50

Pr Internal 40

Th Term end 50

Pr Term end 40

Skill Assessment 20

66

Syllabus

Sr. No




1. Introduction to ERP ERP overview

Basic features of ERP systems

Understand retail at micro level

Understand needs of stake holders

Defining the structure of business

Defining structure of Operations

1:0:2:1 4

2. Overview of Retail business

Understand locations of business

Create basic requirements of ERP

Create basic modules list for each

stake holder

State requirement of data

Data management systems

1:0:2:1 4

3. Management of Products within retail business

Classification of products

Variations in product affecting POS

Product hierarchy in system

Creation of SKU’s & items on

system

Define paths of merchandise in the

system

1:0:2:1 4

4. Merchandise Management System

Concept of MMS

Create Merchandising Plans

Process of Merchandise Purchase

Process of handling Merchandise

Merchandise Budget & monetary

control

2:0:4:2 8

5. Merchandise Planning & Assortment

Generating Open to Buy plans by

category & sub categories

Plan quantities by item level

Generate assortment plan

Vendor-wise allocation of planned

buys

Generate quantity, cost and Sales

value reports

2:0:4:2 8

6. Sales & Margins Management

Sales analysis at retail values

Location wise analysis

Sales & Gross profit

2:0:4:2 8

67

Treatment of top sellers & worst

sellers

Planning mark-downs & mark-ups.

Build strategic & tactical discount

events

Enhancing the profitability by

controlling merchandise

7. Inventory Management.

Concept – what is IM

Warehouse & stock locations

How to launch new season

Automated replenishment process

Stock transfer process

Stock counts and shrinkages

2:0:4:2 8

8 Customer Relationship Management

Concept of CRM

Collecting & collating customer

data

Understanding modules of CRM

Integrating and analyzing customers

Design customer loyalty programs

2:0:4:2 8

9 Miscellaneous modules

Data requirement of Operations

team

Vendor relationship module

Audit interface

Data storage & management options

Others

2:0:4:2 8

68


Program Name


Course Name

Introduction to E-Commerce Management

Course Code MGMT401

Version No 1.0 Version Update date 20-June -2018

Pre-requisite

None

Course Outcome

Student will be able to Understand

What is E-Commerce?

Why E-Commerce?

Fundamental Understanding of E-commerce business.

Growth in E-Commerce business.

How E-commerce being the new face of E-retailing.

Types of E-commerce

Scope of E-commerce, Online Retailing

E-Commerce Marketing Strategies


4/ 1:1:1:1



L

15

T

15

P

30

S

15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

69

Syllabus

Sr. No Module/Units Detailed Topic wise Syllabus (In bullet points) Total Hours (L +T+P+ S)

1 Understanding of

Ecommerce

Understand the meaning of E-Commerce as a whole Industry perspective

The importance of E-Commerce in a digital economy

Various trends of e-commerce and its influences.

3:3:6:3

2 Fundamentals of

Ecommerce Management

Meaning and concept of E-Commerce Management; History of E-Commerce; Traditional Commerce and E-Commerce;

Different types of E-Commerce – B2B, B2C, C2C, B2E, G2C;

Need and Role of E-Commerce; Advantage and Disadvantage of E-Commerce – organization, Consumer, Society.

3:3:6:3

3 Scope & Opportunity

for Retailing in E-Commerce

E-Retailing/Online Retailing-Importance,Advantages,Disadvantages,Overview of Major Online Retail Players

Online Retailing process study-E-catalogue, Shopping Cart, Payment Gateway,E-payment

Reverse Logistics in E-Commerce

3:3:6:3

4 E-commerce Marketing strategies

Content Marketing strategies for E-Commerce

Overview of –Mobile App Marketing,SEO,SEM,Pay per click,Social Media Marketing

DRTV Like Homeshp18,naaptol etc

3:3:6:3

70

5 Case Study

Successful E-Commerce Retail Players –Amazon, Vakrangee Limited,Paytm,Big Basket,Make My Trip,Myntra

3:3:6:3

71

Program Name BBA Retail

Qualification Pack

Course Name Spreadsheet Modelling Course Code

MGMT402


19/07/2017

Pre-requisite Working knowledge of MS- Office.

Understanding of computer functionality.

Course Outcome To identify and select the appropriate mechanisms for applications in real life situations.

To familiarize the approaches of information management and its use in Business Informatics.

To illustrate the principles of good spreadsheet design.

Demonstrate proficiency the acquisition and analysis of organizational data from a variety of data sources common in the business environment

To exhibit proficiency in the creation of analyses to aid in data-centric decision making

To establish proficiency in creating analysis reports.


3/ 1:0:1:1



L

15

T

0

P

30

S

15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

72


Sr. No Module/Units Detailed Topic wise Syllabus L:T:P:S

1 Concept and Meaning of Information Theory Duration (hh.mm): 01.00

Organization of data in computers, overview of information system, data/information hierarchy, data quality issues with information processing needs at various levels, concept of management information systems, classification of information, methods of data and information collection, management information systems and decision making, types of information system

2:0:4:2

2 Introduction to

Spreadsheets Theory Duration (hh.mm): 02.00

Introduction to spreadsheets, reading data, manipulating

data. Basic spreadsheet operations and functions.

2:0:4:2

3 Spreadsheet Functions

to Organize Data Theory Duration (hh.mm): 04.00

Introduction to some more useful functions such as the

IF, nested IF, String Functions, VLOOKUP and HLOOKUP

functions in Excel. Introduction to Excel Solver. Using

excel solver for business decisions.

3:0:6:3

4 Conditional Formatting

Theory Duration (hh.mm): 03.00

Using Conditional Formatting; Using Conditional Formatting with Multiple Cell Rules; Using Color Scales and Icon Sets in Conditional Formatting; Creating New Rules and Managing Existing Rules.

3:0:6:3

5 Data Sorting and Filtering Theory Duration (hh.mm): 02.00

Sorting Data A-Z and Z-A; Using Filters to Sort Data; Advance Filtering Options

3:0:6:3

6 Pivot Tables and Charts

Theory Duration (hh.mm): 03.00

Introduction to the Data filtering capabilities of Excel, the

construction of Pivot Tables to organize data and

introduction to charts in Excel. Constructing various Line,

Bar and Pie charts. Using the Pivot chart features of Excel.

Understanding and constructing Histograms and

Scatterplots. Basics

3:0:6:3

73

SEM-V

74

Program Name


Course Name

RETAIL BRANDING

Course Code RETL502

Version No 1.0 Version Update date 20-June -2018

Pre-requisite

None

Course Outcome

Student will be able to Understand :

What is Brand and Branding?

Retail Branding concept

Brand Equity ,Brand positioning Strategies

How to Manage the Brand Over Time


4/ 1:1:1:1



L

15

T

15

P

30

S

15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

75

Syllabus

Sr. No

Model/Unit Detailed Topic wise Syllabus (In bullet points) Separate Sessions (L :T:P: S)

1 Introduction to Retail Branding

Meaning of Brand, Branding, Brand Management

Concept of Retail Branding and Its Importance , Brands v/s Products,

Scope of Branding, Branding Challenges and Opportunities,

3:3:6:3

2 Brand Equity

Strategic Brand Management Process in Retail Branding

Customer Based Brand Equity model (CBBE), Sources of Brand Equity.

3:3:6:3

3 Brand Positioning and Brand Elements

Brand Positioning in Retail : Meaning, Importance, Basis Brand Elements: Meaning, Criteria for choosing Brand Elements,

Types of Brand Elements

Private Label in Retail : Importance, Growth and Strategies

3:3:6:3

4 Sustaining Branding Strategies in Retail Scenario

Brand hierarchy, Brand extension and brand transfer, Managing brand over time in retail scenario

2:2:4:2

5 Managing Brand Over Time

Brand Reinforcement, Brand Revitalization, and Brand Crisis.

2:2:4:2

6 Brand Building Exercise Case Discussion on Brand Building in Retail

Scenario 2:2:4:2

76

Program Name

Degree in BBA(Retail)

Course Name

Entrepreneurship Development

Course Code BBRM05EF06


Pre-requisite

General awareness

Course Outcome

Demonstrate knowledge of the fundamentals of entrepreneurship

Discuss how entrepreneurship fits into the business environment

Assess the steps in planning and organizing an entrepreneurial venture

To give an overview of who the entrepreneurs are and what competences are needed to

become an Entrepreneur.

To acquaint students with the special challenges of starting new ventures and introducing

new product and service ideas.

To introduce the students to different types of family business

Aligned to RAS/Q0201: RAS / N0208 and RAS/Q0205: RAS/N0208

Demonstrate/show creativity, newness/Innovation and enthusiasm to grow business


3 Credits (1:0:1:1)



L 15

T 0

P 0

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

77


Sr. No Module/Units Detailed Topic wise Syllabus Total Hours (L +T+P+ S)

1 Foundations of Entrepreneurship Development Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Entrepreneurship concept – Role of Entrepreneurship

in the Economy – Entrepreneur – Personality

Characteristics of Successful. Entrepreneur –

Knowledge and Skills Required for an Entrepreneur.

12 (3+0+6+3)

2 Entrepreneurial Environment Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Types and Classification of Entrepreneurs.

Intrapreneurs. Women Entrepreneurs. Social

Entrepreneurship. Entrepreneurial Development

programme. Environment factors affecting

entrepreneurial development programmes. Legal

requirements for a new unit.

12 (3+0+6+3)

3 Entrepreneur Project Development and Business Plan Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Business Idea and Opportunities. Idea Generation.

SWOT analysis. Creating entrepreneurial Venture.

Business Planning process. Feasibility Report

Preparation, submission and financing.

12 (3+0+6+3)

78

4 Venture Development Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Planning and organizing an Entrepreneurial Venture.

Steps involved in starting a venture. Institutional

support to an entrepreneur. Marketing channels.

New trends in entrepreneurship. Rehabilitation of

Business Units.

12 (3+0+6+3)

5 Family Business Development Models Theory Duration

(hh.mm): 3

Practical Duration

(hh.mm): 6

Tutorial Duration

(hh.mm): 3

Skilling Duration

(hh.mm): 3

Introduction of Family Business – Conceptual Models of Family firms – Four Classic Family Business types – Founders and the Entrepreneurial experiences – Growing and evolving family business – Complexity of family enterprise – Diversity of successions: Different Dreams and challenges.

12 (3+0+6+3)

79

Program Name


Course Name

RURAL RETAILING

Course Code RETL503

Version No 1.0 Version Update date 20-June-2018

Pre-requisite

None

Course Outcome

Students will be able to understand: The insights related with Rural Retailing, Rural Marketing Strategies and Study the Existing Rural Retail Player Performance.


4/ 1:1:1:1



L

15

T

30

P

30

S

15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

80

Syllabus

Sr. No Unit Detailed Topic wise Syllabus (In bullet points) Separate Sessions (L :T:P: S)

1 Introduction to Rural Marketing

Introduction, an Overview of the Indian Rural Market,

Challenges and Opportunities in Indian Rural Market

Rural Marketing-Meaning, Importance

Rural marketing Environment, social environment, economic environment, technological environment, innovations, political environment and development initiatives,

3:3:6:3

2 Introduction to Rural Retailing

Meaning of Rural Retailing

Role of Rural retailing in India

Indian rural retail scenario

Characteristics of Retail for rural markets, Challenges to Retail Industry from a rural perspective.

3:3:6:3

3 Rural Retailing Experiences

Objecive,Function and Overview :Hariyali

KisanBazaars (DCM), Aadhars (Pantaloons-

Godrej JV), Choupal Sagar (ITC), Kisan

Sansar (Tata), Reliance

Fresh, Project Shakti (HUL) and Naya Yug

Bazaar

3:3:6:3

4 Rural Retail Marketing Strategies

Rural Retail Product Strategies

Rural Retail Price Strategies

Rural Retail Place Strategies

Rural Retail Promotion Strategies

3:3:6:3

5 Future of Rural Retailing

Rural Development.

Government initiatives

ICT and Rural Retailing

3:3:6:3

81

Program Name

B.B.A.

Course Name

Retail Data Analytics

Course Code RETL504


Pre-requisite

Understanding of Research Methodology

Course Outcome

To reiterate the importance of data analysis in effective retail marketing decision making

To enable incumbents to understand the significance of data and pursue data preparation, its

treatment and analysis

To introduce the students to SPSS for efficient conduct of data analysis

To appraise students about various univariate and bivariate data analysis tests.

To familiarize students about the contents of report writing.


4 credits 1:1:1:1



L

15

T

15

P

30

S

15

CAT

50

CAP

40

TTE

50

TT

40

SA

20

82

Syllabus



1. Retail Analytics

Introduction to retail analytics.

Composition of analytics.

Avenues for retail analytics.

3:3:6:3

2. Data Preparation, Cleaning and Primary Analysis

Test marketing, Pilot Study & Data

Preparation concept.

Data Preparation process.

Descriptive analysis.

Data organization and cleaning.

Normality of data. Validity and Reliability

testing.

Cross tabulation.

4:4:8:4

3. Parametric & non Parametric Test

Hypothesis testing using t-test, z test and

chi square.

Measures of association using Correlation

and Simple linear regression analysis.

Measure of variance using one- way

ANOVA.

4:4:8:4

4. Reporting Results

Data representation

Reporting results

4:4:8:4

83


Program Name

BBA RETAIL

Course Name

Franchisee Management

Course Code RETL505


Pre-requisite

Basic understanding retail

Course Outcome

• Define the concept and pros & cons of franchisee option • Identify legal formalities & process of franchisee • Develop relationship between Franchisor & franchisee • Resolve the conflict between franchisor & franchisee • Analyze the benefits involve in acquiring or expansion through franchisee • Develop Franchisee marketing plan • Analyze the way to enter into International Market entry strategies • Record the parameter to become Franchisor or Franchisee


3 credits (1:0:1:1)



L 15

T 0

P 30

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

84

Syllabus



Franchisee-Introduction History of franchising

Definition of franchisee

Definition of Franchisor

Frenching in India

Franchisee’s & Franchisor’s benefits

Demerits of Franchisee & Franchisor

2:2:4:2

Synergies between Franchisor and the franchisee

Value Addition from Franchisor and

Franchisee

Franchise relationship Model

2:2:4:2

Evaluation • Introduction

• Assessing the Business Formats

• Studying own finance

• Checking own objective

• How will a franchisor select a franchisee

• Selecting Franchisor • Granting a Franchisor

• From the Franchisee’s Perspective- Buying a

Franchisee

• Franchisee Operation

• List of Criteria for selecting Franchisor

Win-Win-Win Model

2:2:4:2

Legal Aspect The franchise agreement

Sales of franchise right

General obligation of both parties

Confidentiality & on competition restriction

Franchise dispute

3:3:6:3

85

Forms of Resolution

Arbitration

Disclosure Document

Franchise Argument Draft

Marketing & Global Scenario in Franchisee

Introduction

The key Principal of Franchise Marketing

Franchisor’s and the franchise consideration

for Marketing

Potential Marketing Problem

Franchise across the global

Need for a franchise law in India

Checklist of basic franchising argument

Franchisor’s and Brand

3:3:6:3

86

SEM-VI

87


Program Name


Course Name

Business Ethics and Governance

Course Code MGMT601


Pre-requisite

None

Course Outcome

It tries to answer questions like,

What is corporate governance?

What is ethics and business ethics?

How is risk managed in corporate governance?


3/1:0:1:1


Teaching Scheme

Examination Scheme

L 15

T 0

P 30

S 15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

88

Syllabus



1 Introduction to Ethics Ethics and Business Ethics

Concepts Values and Ethics 3:0:6:3

2 Organizational Ethics Ethical Corporate Behaviour, its Development

Ethical Leadership 3:0:6:3

3 Ethical Decisions

Ethical Decision-making

Ethical Dilemmas in Organization

Social Responsibility of Business and

Corporate Governance.

3:0:6:3

4 Ethical Issues in the

Functional Ethic in Functional Area, Marketing, Finance,

Human Resource and Information Technology 3:0:6:3

5 Environmental Ethics

and Gender Issues

Environmental Ethics

Gender Issues—Gender Ethics, Sexual

Harassment and Discrimination.

3:0:6:3

89

Program Name

Degree in BBA Retail Management

Course Name

Digital and Social Media in E Commerce

Course Code RETL601


Pre-requisite

None

Course Outcome

Student will be able to Understand

What is Digital Marketing

Why Digital Marketing?

Fundamental Understanding of E-commerce business.

Tools of Digital Marketing


3/ 1:0:1:1



L

15

T

0

P

30

S

15

CAT 50

CAP 40

TEE 50

TEP 40

SA 20

90

Syllabus

Sr. No Module/Units Detailed Topic wise Syllabus (In bullet points) Total Hours (L +T+P+ S)

1 Understanding of

Ecommerce

Understand the meaning of E-Commerce as a whole Industry perspective

The importance of E-Commerce in a digital economy

Various trends of e-commerce and its influences. Types of E-Commerce

4:0:8:4

2 Fundamentals of Digital

Marketing

E-business: Definition, Components of e-business, steps in building an e-business application.

Digital Marketing-Definition, Importance, Uses and Application for Beauty and Wellness Sector.

4:0:8:4

3 Tools of Digital

Marketing

Search Engine Optimization-Definition, Merits & Demerits and Tools

Social Media Marketing- Definition, Merits & Demerits and Tools

Facebook: Introduction ,Techniques,Advantages and Disadvantages

Twitter: Introduction ,Techniques,Advantages and Disadvantages

Youtube : Introduction ,Techniques,Advantages and Disadvantages

Linked In: Introduction ,Techniques,Advantages and Disadvantages

Email Marketing - Definition, Merits & Demerits and Tools

Mobile Marketing - Definition, Merits & Demerits and Tools

4:0:8:4

91

4 Digital Marketing Online Web Project

Case Discussion on Digital Marketing Strategies used in Retail Sector

Designing the Digital Marketing Campaign for new retail store Startup- Executive Summary, Introduction, Objectives, Tools used ,Impact of Tools ,Findings and Suggestion, Conclusion

3:0:6:3