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BBC SCOTLANDoN-screeN GuideliNes

Version 1.0 • april 2009

BBC sCoTlanD • on-sCreen GuiDelines – TaBle of ConTenTs

Section One: General Guidelines

1.1 Brand colour and Background

1.2 3d logo

Section Two: Programme Guidelines

2.1 opening Tag

2.2 end-board for in-house productions

2.3 production credit and copyright line

2.4 end-board and copyright for independent productions

Section Three: Trails and Pointers

3.1 Trails

3.2 pointers

Section Four: BBC Radio Scotland

4.1 BBc radio scotland logo

4.2 BBc radio scotland logo application

Contact

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BBC SCOTLANDoN-screeN GuideliNes

BBC sCoTlanD• on-sCreen GuiDelines – 1.1 BranD Colour anD BaCKGrounD paGe 3

The following information provides an introduction to the fundamental on-screen branding elements for BBc scotland programmes, promotions and osp materials.

BBC scotland Highland Berry

r.91 G.32 B.102

pantone 269c

BBc scotland Brand Background

‘Highland Berry’ is the signature colour for all on-screen BBc scotland branding.

The BBc scotland Brand Background is a purple radial gradient that has been derived from the ‘Highland Berry’ hue. This has been designed exclusively for use on all television trails.

The BBC Scotland brand files are available in SD and HD format and can be found in the ‘BBC Scotland Rebrand 09’ folder located on the ‘Graphics dropzone’.

Independent companies can access these files at :

bbc.co.uk/commissioning/tv/local/scotland.shtml

http://www.bbc.co.uk/commissioning/tv/local/scotland.shtml


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BBC sCoTlanD • on-sCreen GuiDelines – 1.2 3D loGo paGe 4

The BBc scotland logo has been rendered in 3D for on-screen use only.

The 2D vector logo is designed exclusively for print and should never be used on-screen. it exists in two versions as shown below.




∫ Scotland

∫ Scotland

BBc scotland on-screen logo (3d render) BBC scotland print logo (2D vector artwork)



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BBC norTHern irelanD • off-sCreen GuiDelines – 2.0 BranD iDenTiTYBBC sCoTlanD • on-sCreen GuiDelines – 2.1 openinG TaG paGe 5

The new look for the opening tag is shown below. The BBc scotland logo must appear in the opening sequence of all programmes produced in-house.

(NB For all programmes produced independently, there should be no opening branding for BBC Scotland, BBC or any independent production company or co-producer. )

a 3D animation has been created specifically for use in

programme openings only. it should never be used elsewhere.

The programme opening tag should be integrated into the opening titles or pre-title sequence and must:

animate on and be cut or mixed off•

be white where possible • and black only when white provides limited contrast

not be scaled up or down •

not appear in the first two • seconds of the programme but it can appear at any other point in the title or pre-title sequence

animate on, hold for a minimum of • three seconds, then cut or mix off

appear within the 4:3 grid for front • credits (see example below)

be centred horizontally at the bottom • of the screen (see example below)

not use a drop shadow or • be modified in any way.




programme opening tag programme opening tag laid over the 4:3 safe area

167

68



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BBC sCoTlanD • on-sCreen GuiDelines – 2.2 enD-BoarD for in-House proDuCTions paGe 6

This section explains the closing sequence for programmes made by BBc scotland production departments. The closing sequence comprises a black or white end-board (supplied with alpha and keyed appropriately) where the BBc scotland logo animates on and resolves along with copyright information and a final single production credit, where relevant.

The end-board must be used after all BBc scotland programmes and should:

animate on•

not be scaled up or down•

not be modified in any way•

use animation where possible, • alternatively use a still frame.

please note that rollers and crawlers are not affected by this.




in-house animated end-board (against black/ white) Do not rescale or modify the logo/ position in any way



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BBC sCoTlanD • on-sCreen GuiDelines – 2.3 proDuCTion CreDiT anD CopYriGHT line paGe 7

When setting the production credit, ensure the following guidelines are adhered to:

the credit should sit within the two • rows highlighted in the diagram below on the 4:3 safe grid

the line should always be centred•

channel names should • never be incorporated

the credit should preferably • be set in white. if visibility is compromised then alternatively the credit may be set in black.

a font can be selected for the production credit at the discretion of the programme maker. This is always the same font as the main end credits.

When setting the copyright information please refer to the appropriate section of the BBC commissioning guidelines.

if a website address (url) is included below the copyright line please refer to the BBC URL usage guidelines.




production credit position including website information



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BBC sCoTlanD • on-sCreen GuiDelines – 2.4 proGramme enD-BoarD for inDepenDenT proDuCTions paGe 8

in addition to the requirements for network and non-network programmes, an independent production company may be identified only by:

its logo•

or its name•

or its logo and name.•

Where the above criteria are met, the identification must appear as part of the final end-board together

with the words ‘for BBC’ in BBC scotland Gill sans (the corporate typeface) and the animated logo. The production logo must:

occupy no more than 116 pixels • high within the highlighted 4:3 safe area. see example below.

be centred horizontally at the bottom • of screen, above the copyright line

keep any animation within the •

above size specification and to a maximum of 2.5 seconds’ duration, but with no accompanying audio.

The end-board should be held for at least 3 seconds as part of the overall credit duration, which itself must not exceed 25 to 30 seconds’ duration in total. it should then be held for a further 10 seconds as a precautionary measure.

it is critical that the BBc scotland logo should always fade in last.

When more than one independent production company logo is to be included, the logos should be distributed equally on a horizontal axis within the highlighted area of the 4:3 safe grid below, with each logo occupying no more than 116 pixels high.

When setting the copyright information and any website address, please refer to the appropriate section of the BBC commissioning guidelines.

For more information visit:


end-board with one producer end-board with two producers with pixel size end-board with two producers

http://www.bbc.co.uk/commissioning/tvbranding/copyright_ind.shtml

http://www.bbc.co.uk/commissioning/tvbranding/copyright_ind.shtml



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BBC sCoTlanD • on-sCreen GuiDelines – 3.1 Trails paGe 9

The following guidelines refer to trails for BBc scotland television programmes shown within scotland. further guidelines will be developed for BBc radio scotland trailing.

There are currently 3 versions of the trail that utilise the 3d logo as a device to introduce VT. The presentation variants are called ‘right twist’, ‘left twist’ and ‘zoom’ as illustrated below. aim to make equal use of the three variants when choosing your animation.

The trail opener is to be used in conjunction with both BBc one and BBC Two’s current trail branding conventions. continue to use BBc one scotland and BBc Two scotland trail logos, patches and end-boards as normal.

all trail audio should not start before the first frame of animation.


n.b. quicktimes are supplied with embedded alpha channel

‘right Twist’

Total duration: 50 frames (5 frame hold, 45 frame transition)



‘left Twist’

‘Zoom’

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BBC sCoTlanD • on-sCreen GuiDelines – 3.2 poinTers paGe 10

a series of abstract animations has been created as a generic brand background for pointers and announcements. These animated backgrounds are supplied in durations of 10, 15 and 20 seconds.


Generic Background for BBC scotland pointers & announcements (clean) still frame from a BBC radio scotland pointer

still frame from a BBC scotland pointer

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BBC sCoTlanD • on-sCreen GuiDelines – 4.1 BBC raDio sCoTlanD loGo paGe 11

a new logo has been designed for BBC radio scotland to sit comfortably within the existing brand portfolio.

The logo exists in two versions as shown below.

The Highland Berry patch should preferably be used for all on-screen use. if visibility is compromised using the logo within the white patch is acceptable.




BBC radio scotland logo (Highland Berry patch) radio Brand portfolio

BBc radio scotland logo (white patch)



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BBC sCoTlanD • on-sCreen GuiDelines – 4.2 BBC raDio sCoTlanD loGo appliCaTion paGe 12

The BBc radio scotland logo has been designed to be contained within a ‘Highland Berry’ patch for all on-screen trails and pointers.

The patch is a device that has been considered for use against dark and light footage and photographic material.

all channel and station logos should be the same height as demonstrated below.




example 1 example 2



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coNTaCT

for further information or clarification regarding the information in these guidelines please contact:

Tommy Weir marketing & events Co-ordinatortommy.weir @bbc.co.uk

BBC Scotland40 pacific Quay,Glasgow,lanarkshire,G51 1da

Tel. + 44 (0)141 422 6318 int. (01) 26318 mob. +44 (0) 7912 583 219

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