Slide 1

BBC Radio 1 Evening Music Show: Mon-Thu, 19:00-21:00

Av. Hrs per listener:

01:25

Share of listening:

6%

Weekly Reach (000’s):

1,508

Proportion who

also listen to: Greg James Mon-Fri 16.00-19.00:

71% Radio 1 Various Progs Mon-Thu

21.00-22.00: 29%

Huw Stephens/Other Progs

Mon-Fri 22.00-25.00: 25%

Proportion who

listen every day:

5%

AI average:

74

Highest day of

reach:

Tuesday

(625)

Slide 2

SN

AP

SH

OT

– E

ve

nin

g M

usi

c S

ho

w: M

on

-Th

u, 1

9:0

0-2

1:0

0

Average age:

33 Proportion target

audience:

(15-29s) : 51%

52% 48%

Source: RAJAR Q4 2016 15+

Slide 3

Live radio listening

performance &

appreciation

5.2

5.2

4.9

5.2

4.8

4.5

5.0

6.1

0

1

2

3

4

5

6

7

Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16

1,523 1,583 1,509 1,601 1,449 1,309 1,528 1,508

0

500

1000

1500

2000

0

0.5

1

1.5

Share % Reach (000s)

Slide 4

Headline on slot trend (no reference to

presenters)

Source: RAJAR Q4 2016 15+

Source: Pulse Panel

80

78

79 79

2015 2016

Slot Mon-Thurs 7-9pm

Radio 1 Average

The show’s appreciation (AI) has just fallen short

of the Station’s average

Appreciation Index

01:04 01:05 00:58

01:26 01:25 01:28

01:11

01:53

Adults 15+ 15-34 35-54 55+

Q4 15 Q4 16

Slide 6

Time spent listening is high at an average of 1hr

25 per listener

Ave. hours per listener

Source: RAJAR Q4 2016 15+

0

200

400

600

800

1000

1200

18:30 18:45 19:00 19:15 19:30 19:45 20:00 20:15 20:30 20:45 21:00 21:15

Q4 2015

Q3 2016

Q4 2016

Audience reach is strongest in the first half hour

of the show

Slide 7

Reach (000s) Evening Music Show Mon-Thu, 19:00-21:00

Source: RAJAR Q4 2016 15+

Slide 8

The Audience

The audience skews

more well off:

54% are ABC1

The programme

attracts a more male

audience:

52% vs 48%

54% 46%

ABC1

C2DE 34%

32%

15%

12% 4%

3%

15-24

25-34

35-44

45-54

55-64 65+

52% 48%

male female

The audience skews

15-24:

34% are 15-24

The audience to the programme is more male

(52%), younger (34% are 15-24) and more well of (54% are ABC1)

Source: RAJAR Q4 2016 15+

Slide 10

The reach of 15-34s is just under 1m for this slot

0

200

400

600

800

1000

1200

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

15-34 35-54s 55+

Reach (000s) by age groups for Evening Music Show Mon-Thu, 19:00-21:00

Source: RAJAR Q4 2016 15+

Slide 11

Listening by platform and

location

46% 32% 23%

The slot reaches nearly a third of the

audience in car

Source: RAJAR Q4 2016 15+

0

100

200

300

400

500

600

18:30 18:45 19:00 19:15 19:30 19:45 20:00 20:15 20:30 20:45 21:00 21:15

At Home

In A Car/Van/Lorry

At Work/Elsewhere

In car and in home listening is strongest during

the first half hour

Slide 13

Reach (000s) Evening Music Show Mon-Thu, 19:00-21:00

Source: RAJAR Q4 2016 15+

Slide 14

Listening to the show via digital devices is

increasing

DAB

AM/FM

Online

2013: 63.1%

2016: 61.7%

2013: 14.4%

2016: 18%

2013: 12.2%

2016: 17.3%

Source: RAJAR Q4 2016 15+

Slide 15

The iPlayer requests for this slot is driven by live

listening

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

0.0

0.1

0.1

0.2

0.2

0.3

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17

Millio

ns

Catch-up UK Requests

Live UK Requests

Live & Catch-Up Mon-Thu, 19:00-21:00 iPlayer Requests

Slide 16