BBH @ SXSW ‘14

COWBOYS & COWGIRLS

CREATIVE

SOCIAL

MUSIC

TEAM MANAGEMENT

PRODUCTION

UX TECHSTRATEGY

CHIEF DIGITALS

THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE

THE BEST STORIES ARE TRILOGIES

WE WENT SEARCHING FOR THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...

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PART I: TECHNOLOGY

SOMETIMES YOU NEED A PERFECTLY CRAFTED STORY

FORT TILDEN - WINNER OF BEST NARRATIVE FEATURE

BUT WITH TECHNOLOGY YOU DON’T ALWAYS NEED THE PERFECT EXECUTION

OCULUS RIFT GAME - UNDERWATER AQUARIUM

OR IT TO HAVE ALL

THE BELLS AND

WHISTLES TO BE AMAZING

The latest Exoskeleton tech was on display at the SX Trade Show

WE FORGET SIMPLE

WONDERS CAN STILL DELIGHT

NASA TALK: LIVE SKYPE WITH ASTRONAUTS ABOARD THE ISS

SOMETIMES,THE TECHNOLOGY IS THE MAGIC ITSELF

3D PRINTED 3D SCANNED MODELS OF YOURSELF

THE RELENTLESS HUMAN PURSUIT OF BETTERING OURSELVES THROUGH INNOVATION IS

ASTOUNDING.

TECHNOLOGICAL INNOVATION ALLOWS US TO ALL EXPERIENCE

PARTS OF LIFE FOR THE VERY FIRST TIME.

THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...

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TECHNOLOGY

PART II: CREATIVITY

“SCI-FI DOESN’T EXIST ANYMORE”Bruce Sterling

WE LIVE IN AN AMAZING WORLD WHERE SCI-FI IS REALITY

ROBOTS!MIT DEBUTED THE LATEST DEVELOPMENTS FROM THEIR

ROBOTICS DIVISION

DRONES!

DRONES WERE ACTUALLY FLYING AROUND THE TEXAN SKY

WE ARE NOW PROPERLY MERGING PHYSICAL AND DIGITAL

OUR BRAINS

‘How the internet is affecting teenage brain development’

OUR BODIES

VIRTUAL REALITY GAMING

3D PRINTING

‘NOW’ SHOPPINGThe choice of digital with the convenience of reality

iRETAIL

James Barrese, PayPal CTO

MOBILE IS THE KEY TO ACCESSING THE ‘PHYGITAL’ WORLD

“IT SHOULDN’T BE ‘MOBILE FIRST’ IT SHOULD BE ‘MUST HAVE MOBILE’

AFTER THE TROUGH OF DISILLUSIONMENT, CREATIVITY MUST BE

APPLIED TO TECHNOLOGY TO CONTINUE TO DRIVE DELIGHT &

PRODUCTIVITY.

‘DIGITAL’ LINES ARE BLURRING.WE HAVE A NEWLY CONNECTED PHYGITAL SANDBOX TO PLAY IN

THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...

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TECHNOLOGY CREATIVITY

PART III: PEOPLE

HUMANS ARE THE FUTURE

THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND PEOPLE

“We saw talks from incredibly smart people with amazing businesses, however they drifted off when trying to deliver a message. When you have something great to say, just say it. Get to the fucking point.”

PEOPLE AT SX DON’T UNDERSTAND PRESENTATIONS

THE FUTURE WILL BE

CREATED BY THE DOERS

AND MAKERS

The best business card at SXSW

SX LOVES PEOPLE LIKE ROBERT RODRIGUEZ

SXSW saw the launch of his own Network

and the ‘From Dusk til Dawn’ TV Series

THE FUTURE WILL BE CREATED BY THOSE WHO GIVE IT AWAY

THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND PRIVACY

THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN MAKE SENSE OF DATA OKcupid talk on attractiveness pattern ratings created from user data

THE FUTURE WILL BE CREATED BY PEOPLE THAT EXPERIMENT WITH

NEW THINGS The Walking Dead Short Form Web video

THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN INNOVATE

THE FUTURE WILL BE CREATED BY THOSETHAT ADD VALUE Doritos’ role & fit with Lady Gaga

was widely criticised

THE FUTURE WILL BE CREATED BY BOTH GENDERS

THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND WHAT PEOPLE WANT

Sapient hosted a jobs fayre and put on a great party - the two things agency folk were interested in - their careers and booze!

WE ARE MAKING OUR OWN STEPS

WITHOUT TECHNOLOGY, HUMANS CAN’T EVOLVE.

WITHOUT CREATIVITY, TECHNOLOGICAL DELIGHT IS EPHEMERAL.

WITHOUT AN UNDERSTANDING OF PEOPLE, CREATIVITY CANNOT BECOME USEFUL.

THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...

TECHNOLOGY CREATIVITY

PEOPLE

“Turn it around, Turn it around”Lucius

IT’S NOT JUST WHAT THE PEOPLE LEARN

IT’S NOT JUST WHAT THE PEOPLE LEARN

IT’S WHAT YOU LEARN ABOUT THE PEOPLE

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