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Vol. 32 No. 49 December 8, 2014 $1.00 A Weekly Space Coast Business Magazine with Publishing Roots in America since 1839 André family sees new indoor shooting range venture as destination By Ken Datzman Are shooting ranges the new bowling alleys? That was the headline on an “NPR” story this year, accompanied by a photograph of a 76–year–old woman firing away at her hometown range. Business is booming for many indoor shooting–range owners across the nation and the robust growth trend seems to show no sign of slowing anytime soon. The $6 billion industry is being fueled by newcomers to the shooting sports. The face of America’s recreational target shooters has changed in the last few years, with many first–time participants taking up the sport. They are younger, and the demographic includes a sizeable female segment. According to the 2013 National Shooting Sports Foundation Inc. survey, 66 percent of new shooters fall into the 18– to 34–year–old category, compared to 31 percent in the same–age category for established shooters; and 37 percent of new target shooters are female, compared to 22 percent of established shooters. The report shows that one–fifth of target shooters in America first started participat- ing in the sport between 2008 and 2012. The expansion of younger, female participants coincides with the surge in firearm sales that occurred over the same 2008–2012 period. Locally, businessman Ed André and his family are looking to woo female target shooters and others with their new concept for this market. Their business is expected to open during the first quarter of next year, around mid–February, and has already gained a growing fan base on the company’s Facebook page, FrogBonesFamilyShootingCenter. They are making a multimillion–dollar investment in what they think will become a regional “destination” for individuals and families in the recreational shooting–sports arena. And to make it such a place, their business plan goes beyond the typical indoor shooting–range facility. There will be a twist of luxurious interiors and bright color schemes throughout the building, and much more. They are setting it Please see FrogBones, page 19 PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. 32904 The Andrés plan to open FrogBones Family Shooting Center on U.S. 1 in Melbourne early next year. They are renovating a 14,000–square–foot facility, which will feature a restaurant and a retail shop, in addition to the shooting range. The upscale facility will be certified for both handguns and rifles. The Andrés purchased all the inventory of two similar businesses run by Herb Stratton, who is retiring after more than three decades as an entrepreneur. From left, in front: Jessica André, Ed and Jeanne André’s daughter; and Ed and Jeanne’s son–in–law Tracy Anderson, FrogBones. Back: Stratton; Ed André, FrogBones founder; Jeanne André, Ed’s wife; and Doug Torpy, FrogBones. BBN photo — Adrienne B. Roth BBN Brevard Business News

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Page 1: BBN Brevard Business Newsbrevardbusinessnews.com/ArchiveDocs/2014/2014-12-01/BBN-120814.pdf · The Andrés plan to open FrogBones Family Shooting Center on U.S. 1 in Melbourne early

Vol. 32 No. 49 December 8, 2014 $1.00 A Weekly Space Coast Business Magazine with Publishing Roots in America since 1839

André family sees new indoor shooting range venture as destinationBy Ken Datzman

Are shooting ranges the new bowling

alleys? That was the headline on an “NPR”

story this year, accompanied by a photograph

of a 76–year–old woman firing away at her

hometown range.

Business is booming for many indoor

shooting–range owners across the nation and

the robust growth trend seems to show no

sign of slowing anytime soon.

The $6 billion industry is being fueled by

newcomers to the shooting sports. The face of

America’s recreational target shooters has

changed in the last few years, with many

first–time participants taking up the sport.

They are younger, and the demographic

includes a sizeable female segment.

According to the 2013 National Shooting

Sports Foundation Inc. survey, 66 percent of

new shooters fall into the 18– to 34–year–old

category, compared to 31 percent in the

same–age category for established shooters;

and 37 percent of new target shooters are

female, compared to 22 percent of established

shooters.

The report shows that one–fifth of target

shooters in America first started participat-

ing in the sport between 2008 and 2012. The

expansion of younger, female participants

coincides with the surge in firearm sales that

occurred over the same 2008–2012 period.

Locally, businessman Ed André and his

family are looking to woo female target

shooters and others with their new concept

for this market. Their business is expected to

open during the first quarter of next year,

around mid–February, and has already

gained a growing fan base on the company’s

Facebook page,

FrogBonesFamilyShootingCenter.

They are making a multimillion–dollar

investment in what they think will become a

regional “destination” for individuals and

families in the recreational shooting–sports

arena. And to make it such a place, their

business plan goes beyond the typical indoor

shooting–range facility.

There will be a twist of luxurious interiors

and bright color schemes throughout the

building, and much more. They are setting it

Please see FrogBones, page 19

PRESORTEDSTANDARD

US POSTAGEPAID

BREVARD BUSINESSNEWS, INC.

32904

The Andrés plan to open FrogBones Family Shooting Center on U.S. 1 in Melbourne early next year. They are renovating a 14,000–square–footfacility, which will feature a restaurant and a retail shop, in addition to the shooting range. The upscale facility will be certified for both handgunsand rifles. The Andrés purchased all the inventory of two similar businesses run by Herb Stratton, who is retiring after more than three decades asan entrepreneur. From left, in front: Jessica André, Ed and Jeanne André’s daughter; and Ed and Jeanne’s son–in–law Tracy Anderson, FrogBones.Back: Stratton; Ed André, FrogBones founder; Jeanne André, Ed’s wife; and Doug Torpy, FrogBones.

BBN photo — Adrienne B. Roth

BBN Brevard Business

News

Page 2: BBN Brevard Business Newsbrevardbusinessnews.com/ArchiveDocs/2014/2014-12-01/BBN-120814.pdf · The Andrés plan to open FrogBones Family Shooting Center on U.S. 1 in Melbourne early

DECEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2

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Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 8, 2014

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BREVARD BUSINESS NEWS / 3

Brevard Family Partnership announces the appointmentof three new board members to community organization

Brevard Family Partnership, the county’s lead agency for child welfare, has welcomed

three new community members to its board of directors. Board Chairman and Brevard

County Manager Stockton Whitten introduced the members at the organization’s October

meeting.

The new members are Andrea Betting, managing director of the Florida Adoption

Center in Satellite Beach and vice president of the Florida Crisis Pregnancy Resource

Center; Dr. Gregory Howes, the chief executive officer of Treaty Consulting Group; and

Mark Peterson, a seasoned trial and appellate attorney.

l Betting is a native of Great Britain. She spent her early career working for Her

Majesty’s Customs and Excise, Lloyd’s of London Member’s Agencies, and the University

of Cambridge. Eventually settling with her husband and daughter in Melbourne, Betting

earned both her undergraduate and graduate degrees in social work from the University

of Central Florida. Today, she puts her business background and her experience as a

clinical social worker together to serve her adoption and counseling clients.

l Dr. Howes is a practitioner, educator, author and scholar of business and manage-

ment. Over his career working with small businesses and Fortune 500 companies, he has

championed numerous change efforts, steered market penetrations and business pursuits,

led post–merger integrations, and ran various departments at the management and

executive level.

He is an adjunct faculty member at Florida Institute of Technology and at Webster

University, where he teaches Strategic Management, Technology Commercialization and

Entrepreneurship, Operations and Logistics, and Program Management. He has a

bachelor’s degree with a computer science emphasis from Barry University; an MBA in

technology management from Florida Tech, and a doctor of management in organizational

leadership from the University of Phoenix.

l Peterson’s legal career has lent to extensive experience and expertise representing

individuals and corporations in state, federal, circuit and the U.S. Supreme Court. He

received his bachelor’s degree from Northwestern University and his juris doctor cum

laude from the University of Minnesota.

Peterson served as an adjunct professor, clinical instructor and guest lecturer at the

University of Minnesota Law School and the William Mitchell College of Law, in trial

practice, criminal law and procedure, constitutional law, ethics and legal writing. A

Minnesota native, Peterson contributes a significant amount of time to community causes

in Brevard, as he did in his home state.

He is a court–appointed representative for children through the Guardian Ad Litem

program and also serves as a volunteer with Children’s Home Society, Brevard Rescue

Mission, and the Brevard Zoo.

“The new members bring varied and invaluable experience to a board that includes

members of Brevard County government, private industry, and nonprofit organizations,”

said Whitten. The all–volunteer board guides the mission and vision of Brevard Family

Partnership and oversees the fiscal health and organizational welfare of the agency.

Established in 2004 by a Legislative mandate to privatize foster care and related

services in Florida, Brevard Family Partnership works with more than 70 community

organizations.

LaNeil White joins real–estate team at Britton GroupLaNeil White has joined the growing real–estate team at the Britton Group Inc. in

Satellite Beach. She moved to Brevard in 2006.

As a military wife, White has lived in Mississippi, Maryland, California and Japan.

She currently lives in Viera with her husband, retired U.S. Air Force 1st Sgt. David White,

and their four children. She is “passionate about helping her customers find exactly the

right properties they are looking for” by getting to know them personally and working

side–by–side with them though “each transaction and beyond.” Her “vast knowledge of

military family needs” and her appreciation for the military make her a “valuable asset to

military families relocating to and from the Space Coast.”

LaNeil White is a supporter of the Shriner’s organization and hospitals where her

daughter has received care for more than 14 years. She is also a member of the Osteogen-

esis Imperfecta Foundation and a speaker on behalf of the OI Society. Her office phone

number is 446–1061.

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Page 4: BBN Brevard Business Newsbrevardbusinessnews.com/ArchiveDocs/2014/2014-12-01/BBN-120814.pdf · The Andrés plan to open FrogBones Family Shooting Center on U.S. 1 in Melbourne early

DECEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising Information

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4300 Fortune Place, Suite DWest Melbourne, FL 32904

(321) 951–7777fax (321) 951–4444

BrevardBusinessNews.com

PUBLISHERAdrienne B. Roth

EDITORKen Datzman

SPECIAL PROJECTS EDITORBill Roth

Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.

Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

seeping into our aquifer. The loss of this system, which

would be comparable to closing airplane hubs, has a direct

impact on humans. However, our failure to see this

connection could impact water quality and availability in

the near future.

So why is it so hard for us to develop policy and support

for conservation initiatives that would promote maintain-

ing these vital connections? In the recent elections, the

approved Amendment 1 thankfully supported the concept

of purchasing lands for conservation or recreation in

Florida. However, it did not address the need to create or

maintain the connections between these systems.

Our failure to plan sustainable development that

would support and balance the needs of human and

natural systems alike, could result in an overall crash of

our resources. An example of this is clearly seen in the

story of Easter Island, documented by scientist and

Pulitzer Prize–winning author Jared Diamond. Centuries

ago, tribes of the small island in the South Pacific Ocean

competitively used natural resources, resulting in an

overall depletion of forests, which ultimately led to tribal

warfare and near extinction of the human population on

the island.

Author Aldous Huxley once said: “That men do not

learn very much from the lessons of history is the most

important of all the lessons that history has to teach.”

We need to start prioritizing the natural resources

needed to sustain life and provide sustainable approaches

to maintaining or creating vital connections. What we do

now will impact generations to come, and our failure to

apply these simple concepts could result in an overall

collapse.

So I invite you to learn from the lessons of our past,

make a new connection to the future, and remember that

this is a small world after all.

It’s a small world after all — and we’re all connected in some way to natureCalled “small–world networks” — the idea that there are

patterns to connections and that those patterns impact the

way the overall systems respond — has been heavily

studied by disease specialists, food–web ecologists and

engineers.

We experience this concept daily, such as when we use

an online search engine, travel through airport hubs when

flying, drive along roads or highways, socially interact, or

connect parcels of land in nature. For example, on the

UCF campus, we recently completed a project to connect

conservation lands on the east side of campus through a

small corridor of green space that provides animals a place

to travel between larger tracts of land. This simple project

supports the larger idea that we need to create connec-

tions to sustain the natural world as we rapidly develop.

In the natural world we continue to break these

connections, which greatly impacts the ability for species

that we coexist with to move. Habitat fragmentation, an

example of a human–caused disturbance, is the reduction

of large habitats into many small isolated habitats.

Fragmenting these natural lands greatly changes the

ability of plants and animals to move into and out of

previously connected areas, or have homes large enough to

survive.

This would be similar to closing the road between your

work and home, or your house being divided by a large

impenetrable wall.

In the catastrophic events of 9/11, air travel became

nearly impossible when large airports, such as in New

York, were closed down. The airline system became

rapidly impacted, affecting travelers globally. When our

relied–upon connections were broken, travel became

almost impossible until the airline hubs were restored.

The same impact can be seen in the natural world. The

U.S. Fish and Wildlife Service estimates that the 48

contiguous states have lost about 55 percent of their

wetlands in the past 200 years, and that we’re now losing

about 60 acres every hour nationally. Florida alone has

lost 9.3 million acres of this important ecosystem.

Wetlands are nature’s way of holding water, which

allows filtration and other important functions prior to it

By Alaina BernardUCF Forum columnist

We’ve probably all had the song “It’s a Small World”

stuck in our heads after visiting Fantasyland at Walt

Disney World. This simple song highlights how we all are

connected, and was created to promote the message of

international peace and inclusion of diversity. Walt Disney

sped up the tempo from the original version and made it

more cheery, but it is arguably a simple message that we

continue to strive for decades later.

But there is more to that song than most realize.

Have you ever played “Six Degrees of Separation,” in

which you find connections between yourself and a famous

individual, such as Kevin Bacon or Barack Obama? Think

about it for a moment and I am sure you will discover that

you know someone who knows someone who is connected

to someone famous.

This concept is actually more than just a game or song,

and has been studied by scientists for the past 50 years.

UCF ranks among the nation’s top universities awarding degrees to minoritiesThe University of Central Florida is ranked 12th nationally in awarding degrees to minority students, according to

“Diverse: Issues in Higher Education” magazine.

The publication released its rankings of the top–100 undergraduate and graduate minority–degree producers as part

of a special report on the magazine’s 30th anniversary.

UCF awarded 3,616 degrees to all minorities in 2012–13. Out of these, the university ranked:

l 8th nationally for awarding degrees to African–Americans (988)

l 8th for Hispanics (1,868)

l 22nd for native Americans (49)

l 39th for Asian–Americans (605)

“Becoming more inclusive and diverse is one of our long–standing goals at UCF because different life experiences

enhance excellence in everything we do,” said Dale Whittaker, provost and vice president for Academic Affairs. “The

value of diversity is that it results in a richer educational experience for everyone.”

The data about minority degrees was compiled for the publication by Dr. Victor Borden of Indiana University–

Purdue University of Indianapolis using the most recent numbers from the U.S. Department of Education (2012–2013

academic year). Dr. Borden created rankings in the total number of degrees awarded at every college and university, as

well as specific figures in major fields of study and disciplines.

For the magazine’s complete list, go to DiverseEducation.com/Top100.

Alaina Bernard is UCF’s assistant director ofLandscape & Natural Resources. She can bereached at [email protected].

Page 5: BBN Brevard Business Newsbrevardbusinessnews.com/ArchiveDocs/2014/2014-12-01/BBN-120814.pdf · The Andrés plan to open FrogBones Family Shooting Center on U.S. 1 in Melbourne early

Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 8, 2014 BREVARD BUSINESS NEWS / 5

BBN BREVARD BUSINESS NEWS

WASHINGTON — Activists with the Project 21 black

leadership network are critical of just–announced

executive action by President Barack Obama to grant

amnesty to non–citizens illegally in the United States.

“What President Obama did is reward those who broke

our laws. This will only embitter and endanger the

citizenry and legal immigrants who are similarly looking

for work, just scraping by and worried about their

economic future,” said Project 21 Archbishop Council

Nedd II of St. Alban’s Anglican Church. “God has blessed

America with abundance, and I cannot fault those seeking

a better life here. But the unregulated surge of people

across our borders is problematic, unsustainable and in

violation of carefully crafted rules.”

“By himself, and against the protests of congressional

leaders, President Obama is giving the illegal alien

community absolution for its law–breaking. Obama’s

action effectively rewards the intentions of these illegals

to exploit a broken immigration system and lay claim to

the American way of life at the expense of its citizens and

legal immigrants who obeyed our laws,” said Project 21’s

Derryck Green, a Southern California resident. “Our

nation will undoubtedly suffer from further and a likely

intensified strain on our infrastructure as well as

resources that are already limited in supply due to a poor

economic recovery.”

“What we are now witnessing with Obama’s amnesty

plan is a complete destruction of our constitutional

republic. We no longer seem to live under a system of

checks and balances or separation of powers,” said Project

21’s Shelby Emmett, a lawyer and former congressional

staff member who dealt with immigration issues. “We the

people apparently have no more say in our representation

or our form of government.”

Project 21 has issued six “DataReleases” on immigra-

tion in recent weeks, covering the following major policy

areas:

l Jobs: Jobless black Americans are demographically

similar to illegal immigrants and amnesty means they

encounter substantially increased head–to–head competi-

tion for jobs. Illegal immigrant migration to urban centers

exacerbates challenges for black jobseekers. The U.S.

Commission on Civil Rights concluded that illegal

immigrants “depress both wages and employment rates

for low–skilled American citizens, a disproportionate

number of whom are black men.”

l Fairness: Carefully crafted rules to manage immigra-

tion into the United States with an eye toward health,

financial sustainability and clean legal records are

discarded by mass amnesty, which also is unfair to those

who immigrated after waiting in line. Obama–backed

immigration policy changes would eliminate the method

by which a quarter of all African immigrants, who

historically have emigrated legally, are allowed residency

in the U.S. while millions of Latin Americans who arrived

illegally are granted amnesty.

l Health: Health providers along the U.S–Mexico

border are dealing with flu, tuberculosis, chicken pox,

scabies and other illnesses brought into the U.S. by illegal

aliens. The legal immigration process contains health

screening, but the massive influx of Latin American

children in 2014 in particular led the Obama Administra-

President Obama’s amnesty order harms jobs, schools and simple fairness, say black activists with Project 21tion to rely on inferior screening processes and a resettle-

ment strategy that dispersed them across the country.

l Public schools: Attorney General Eric Holder told

public school administrators they have an “obligation to

enroll students regardless of immigration status.” This

influx expands class sizes and stretches school budgets.

l Refugees: Designating Latin American illegal aliens

as “refugees” from gangs and drug lords to justify an

executive action blocking them from deportation would

disrupt rules and limits for accepting refugees into the

United States and put refugee candidates from other

parts of the world at a severe disadvantage.

l History: Immigration surges historically have tended

to hurt the employment prospects of black Americans.

This year, Project 21 members have been interviewed

and published hundreds of times on immigration,

including an op–ed in the “Orlando Sentinel” by Project

21’s Joe Hicks, a former executive director of the Greater

Los Angeles chapter of the Southern Christian Leadership

Conference.

Brevard County Association for Women Lawyers to host annual ‘Charity Yoga Event’The Brevard County Association for Women Lawyers

will host its second annual “Charity Yoga Event” from

10:45 a.m. to 12 p.m. on Saturday, Dec. 6, at Intracoastal

Brewing Co., in the Eau Gallie Arts District of Melbourne.

The address is 652 W. Eau Gallie Blvd.

This year the organization and the yoga instructor,

Amy Ustjanowski, are asking attendees of the event to

donate to the fight against human trafficking. Every year,

more than 100,000 to 300,000 American children are sex–

trafficked. In Florida, most victims are in the hospitality

industry, agriculture or are young American girls involved

in the sex trade.

There is a suggested $10 donation that will go to Zonta

Club of Melbourne’s efforts to fight human trafficking and

assist victims.

The Brevard County Association for Women Lawyers

is a chapter of the Florida Association for Women

Lawyers, which actively promotes leadership roles of

women in the legal profession, judiciary and community–

at–large. Jennifer Coberly, a board member of the

Central Brevard Humane Society receives grant to fund free neuter program for catsCOCOA — The Central Brevard Humane Society is providing a new grant–funded program for cats of low–income

residents of Brevard County which will allow for community cats to be spayed or neutered free of charge.

This program is made possible through sales of the Official Florida Animal Friend’s (FAF) Spay and Neuter License

Plate. FAF is an organization that strives to reduce the pet overpopulation problem in the state by increasing awareness

of programs that are available to pet owners and homeless animals.

To take part in this program, download and complete the “Free Spay/Neuter Program Application” by going to

www.BrevardHumaneSociety.com. Additional copies will be available at the Central Brevard Humane Society’s

Adoption Centers in Cocoa and Merritt Island, their Spay/Neuter & Wellness Clinic (located in Cocoa), their four Molly

Mutt Thrift Shops (Melbourne, Merritt Island, Palm Bay and Rockledge), and the North and South Animal Care

Centers. Funds are limited and available on a first–come, first–serve basis. Once the application has been completed,

mail it along with the documentation of eligibility, and a copy of your valid driver’s license or state–issued identification

card to the: Central Brevard Humane Society, 1020 Cox Road, Cocoa, Fla., 32926.

Spaying or neutering your pet is the number–one way you can help reduce pet overpopulation that results in the

“needless euthanasia of hundreds of thousands of healthy, loving animals.”

For more information about this program, contact the Central Brevard Humane Society at 636–3343, extension 206,

or send an e–mail message to [email protected].

association and a Zonta Club of Melbourne member, is a

local leader in the fight against human trafficking.

Coberly recently organized a presentation with Claire

Ellis, a member of the Zonta Club of Melbourne and the

East Coast Human Trafficking Task Force.

The presentation focused on the revisions to numerous

Florida statutes related to human trafficking, which

recently took effect on Oct. 1.

The hour–long yoga class led by Ustjanowski is open

for all participants. “This is a fun way to raise awareness

about the issue of human trafficking and assist victims,”

she said.

Ustjanowski, aka Yogi Perogi, teaches a variety of yoga

classes from power flow to aerial yoga (using special fabric

hammocks) at three Brevard County locations:

Intracoastal Brewing Co.’s Tasting Room, Mavericks

Crossfit, and Downtown Yoga (in Melbourne and

Suntree).

For more information about this event, visit

www.BCAWL.com or call 345–7526.

Sorelli Hair Studio & Spa drop–off site for toysSorelli Hair Studio & Spa in Melbourne and Toys for Tots are teaming up to bring joy to children this holiday season.

Sorelli’s will have a donation box in the lobby for new, unwrapped toys to be dropped off through Dec.19. Sorelli’s will be

offering 10 percent off any retail purchase with your toy donation that day. Sorelli’s address is 400 St. Andrews Blvd. in

Suntree. For more details this program, call 253–0030 or visit www.SorelliHairStudio.com.

Project 21, a leading voice of black conserva-tives for more than two decades, is sponsoredby the National Center for Public PolicyResearch (www.NationalCenter.org).

Page 6: BBN Brevard Business Newsbrevardbusinessnews.com/ArchiveDocs/2014/2014-12-01/BBN-120814.pdf · The Andrés plan to open FrogBones Family Shooting Center on U.S. 1 in Melbourne early

DECEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising Information

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Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 8, 2014

BBN BREVARD BUSINESS NEWS

BREVARD BUSINESS NEWS / 7

Stetson University’s international student enrollment surges,up 65 percent over last three years; 61 countries represented

DELAND — Stetson University is one of the top master’s universities in Central

Florida for international students as well as students studying abroad, according to the

Institute for International Education’s (IIE) 2014 “Open Doors Report on International

Educational Exchange.”

Stetson University has seen a 65 percent increase in international student enrollment

since 2011, and currently has 157 students from 61 foreign countries enrolled.

“The dramatic increase in the number of international students represents significant

efforts at Stetson to strategically focus on one of our core values, global citizenship,” said

Rosalie Richards, associate provost for faculty development and interim executive director

of World Outreach, Research, Learning and Development at the David and Leighan

Rinker Center for International Learning.

According to IIE, the number of international students in Florida has grown by

11 percent since the last academic year. That is three percent higher than the national

average of eight percent.

Over the past several years Stetson University has increased its international

enrollment and students studying abroad by offering 25 exchange options with more than

400 different programs. Other international initiatives include partnerships with universi-

ties in other countries such as Vietnam, Brazil, Latin America, and others; faculty

research abroad, joint degrees and other partnerships with foreign universities; and

international fellowship, grant and scholarship recipients.

The David and Leighan Rinker Center for International Learning coordinates the

university’s international initiatives; strengthens collaborations with other countries;

increases the global engagement of faculty; facilitates the internationalization of the

curriculum; enhances the intercultural awareness, experiences and learning of students

on all campuses; and increases the overall quality of the academic enterprise by attracting

a diverse and rich multicultural mixture of students, faculty and academic partners.

The new Open Doors report was released in conjunction with the 15th annual celebra-

tion of International Education Week, a joint initiative of the U.S. Department of State

and the U.S. Department of Education to prepare Americans for a global environment and

attract future leaders from abroad to study, learn and exchange experiences in the United

States.

This year’s statistics document how much more global U.S. higher education has

become since the launch of the initiative. The overall number of international students in

the U.S. has grown by 72 percent since the first International Education Week briefing

was held in 2000. International students constitute roughly four percent of the more than

21 million students enrolled in U.S. higher education.

Founded in 1883, Stetson University in Central Florida is an independent university

that “provides a transforming education in the liberal arts tradition.”

Derek Gores to conduct workshops at his new GalleryDerek Gores will conduct a Collage Workshop Jan. 5–6 at the new Derek Gores

Gallery, 587 W. Eau Gallie Blvd., Suite 101, in the Eau Gallie Arts District of Melbourne.

Attendees will learn to create a portrait or still life in a “whole new way,” by using

recycled magazines, maps and photographs, for example. Gores will demonstrate and

assist in this “challenging yet fun workshop.”

All skill levels are welcome to participate. The Monday–Tuesday workshop runs from

9 a.m. to 3 p.m. The fee is $210. To register for this program, send an e–mail message to

[email protected].

Gores will also conduct a Wet–Drawing Workshop from 9 a.m. to 4 p.m. on Saturday,

Jan. 17. Participants will learn how to develop an “intuitive touch” in drawing and

painting. Using water, charcoal and perhaps some paint, the students will “enhance their

speed, accuracy, and sensitivity.”

Gores said he recommends wet drawing as the “perfect bridge between drawing and

painting.” He will demonstrate and lead attendees in several projects. “Two of the most

common requests among art students are to learn to ‘loosen up’ and to become ‘more

accurate,’ and this method addresses both,” he said.

The subject matter will include abstract, still–life drawing, spatial drawing, and the

figure. Students are also welcome to bring personal items to draw. The workshop fee is

$110. The supply list for these workshops is available upon registration. Use the above

e–mail address to register for these workshops.

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DECEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN BREVARD BUSINESS NEWS

BREVARD BUSINESS NEWS / 8

Berman Hopkins

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Orlando, FL ~ 255 S. Orange Avenue, Suite 745 (407) 841-8841Melbourne, FL ~ 8035 Spyglass Hill Road (321) 757-2020

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Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 8, 2014 BREVARD BUSINESS NEWS / 9

BBN BREVARD BUSINESS NEWS

Space Coast Credit Union promotes Alan Lewis to senior vice president of information systemsSpace Coast Credit Union has announced the promo-

tion of Alan Lewis to the position of senior vice president of

information systems.

Lewis joined SCCU in November of 2012 as the vice

president of information services, bringing more than 20

years of management experience in the financial–services

industry. Lewis has a strong track record in information

technology infrastructure design and implementation, as

well as strategic technology planning that includes global–

operations initiatives, said Doug Samuels, the president

and chief executive officer of SCCU. Lewis has led several

key projects and migrations in each of his positions.

“Alan’s leadership skills were immediately evident as

he worked to develop an infrastructure that was more

responsive to business needs and streamlined processes,”

said Samuels. “His extensive knowledge and approach,

leverages technology and elevates the role of information

services for the benefit of our members through an

improved service experience.”

In his new role, Lewis will guide the credit union’s

business strategies to ensure system and network stability,

security, and the continual improvement of the member

experience through the use of technology. A Valdosta State

College graduate with a bachelor’s degree in business

administration and management, Lewis also holds a pair

of leadership program certifications.

Chartered in 1951 and headquartered in Melbourne,

SCCU serves more than 290,000 members. The organiza-

tion has assets of more than $3 billion and a network of 57

branches and over 100 ATMs located throughout Florida

and through SCCU.com. The credit union is open for

membership to anyone who lives or works in the 14

Florida counties it serves. Locations can be found at

SCCU.com/Locations.

Next Generation of agricultural leaders selected; a two–year training programGAINESVILLE — Florida Farm Bureau has announced the selection of outstanding young agriculturists, ages 18–35,

for the 2014–2016 Young Farmers & Ranchers Leadership Group.

The Young Farmers & Ranchers Leadership Group trains in a two–year program that empowers young farmers to be

effective agricultural leaders at the local, state and national level. The following individuals or couples will serve as

members of the group:

Lee Bigham, Jackson County; Tyler Brown, Santa Rosa County; Alex and Emily Murphy, Hamilton County; Chance

Clay, Putnam/St. Johns County; Tomas Ford, Nassau County; Justin and Tiffany Ingle, Alachua County; Chris and Julie

Wall, Marion County; Tiffany Dale, Hillsborough County; Christian Spinosa, Polk County; Rob Bullock, Highlands

County; Jay Ryals, Desoto/Charlotte County; Courtney Davis, Okeechobee County; Kevin Kersey, Osceola County; Ethan

Basore, Western Palm Beach County and Lindsey Bowen, Hendry/Glades County.

Christian Spinosa will serve as the group’s president and Lindsey Bowen will serve as the YF&R group liaison for the

FFBF Women’s Committee. “We are excited to provide young farmers the opportunity to network with other young

farmers and help expand their knowledge of agricultural issues,” said program coordinator Michael Rogalsky. “These

young people are committed to tackling the challenges that face agriculture.”

Group members will spend the next 24 months refining their leadership abilities by focusing on personal growth,

public speaking, media relations, issue advocacy, business development and service leadership.

Florida Farm Bureau, the state’s largest general agricultural organization, represents more than 147,000 member–

families. Its mission is to enhance farm enterprise and improve rural communities.

Shopping event for educators at Barnes & NobleBarnes & Noble at 1955 W. New Haven Ave. in West Melbourne will host its “Educator Holiday Shopping” event from

8 to 10 a.m. on Saturday, Dec. 6. The event is for pre–kindergarten through 12th–grade educators in the community.

They will receive 25 percent off their classroom and personal purchases. Some exclusions apply. For more information

about this program, call B&N at 726–8817.

Community Bank of the South

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7th Annual Holiday Toy Drive

For our community partners who would like to participate, The Brevard Sharing Center Holiday Toy Drive

for less fortunate children begins now through December 12th

Toys for all ages are needed and don’t forget the teens!

Last year’s toy drive was a great success,and we would like to thank everyone who participated.

You may drop off your gifts at one of the following locations:

277 N. Sykes Creek PkwyMerritt Island, FL 32953

321-452-0420

1902 Fiske BlvdRockledge, FL 32955

631-638-8939

2321 Highway 524Cocoa, FL 32926

631-631-1110

HAPPY HOLIDAYS FROM:

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DECEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN BREVARD BUSINESS NEWS

BREVARD BUSINESS NEWS / 10

Please see Brenner Real Estate Group, page 15

Brenner Real Estate Group sells 18–acre tract on North Wickham Road inSuntree, new retail development set; solid year for the firm in local marketBy Ken Datzman

The commercial real–estate market appears to be

solidly on the road to recovery in Brevard County, with the

Suntree area especially seeing strong leasing– and land–

sales activity this year.

The Melbourne office of Fort Lauderdale–based

Brenner Real Estate Group — which leases and manages

the Class A Imperial Plaza building and the retail

complexes Suntree Plaza and The Centre at Suntree —

has closed the books on more than 70 acres of prime land

fronting North Wickham Road.

The land was on the market for years. The real–estate

downturn made it doubly tough to find a buyer because

developers stepped aside and waited for the economy to

improve. Now they are back in the game and Suntree is

one of the hot spots for new commercial construction.

Brenner Real Estate Group, representing landowner

Imperial South, has sold all the acreage it had listed in

Suntree to two separate buyers.

One project is well under construction, the 24–acre

Suntree Viera Professional Park, a “medical city” campus

that includes a 31,000–square–foot building that will be

the new home for Suntree Internal Medicine. That tract of

land was sold to longtime area physician Abe Hardoon. He

made two purchases over an 18–month period.

“We always felt like if we could sell the first tract at

that site, momentum would build, and it did,” said Carla

Casey, Brenner Real Estate Group’s regional manager and

property manager whose office is in the Imperial Plaza

building. “We had a vision for eight years for how this land

could be developed.”

Commercial raw land is selling and prices are rising.

According to the new “CoStar Commercial Repeat Sale

Indices,” its U.S. “Land Index” has ramped up, with third

quarter 2014 growth of 8.6 percent, compared to 4.8

percent in the second quarter and 3 percent growth in the

first quarter of the year.

Brenner Real Estate Group’s remaining acreage at that

North Wickham Road location is now under contract, and

it happened recently.

In September, a capital venture firm in Orlando

purchased the 18 acres at Jordan Blass Drive in Suntree,

and followed up recently putting under contract the

remaining 30 acres that Brenner Real Estate Group was

marketing.

Jill Rose, vice president of retail services for commercial

real–estate firm BishopBeale in Orlando, represented the

buyer in the recent Suntree land transaction.

A retail center is set for the 18–acre site, where signs

are up on the property and a “big–name” national retailer

is headed this way as the anchor tenant. “We will be

releasing all the details about the retail development in

Suntree soon,” said Caroline Miller, director of marketing

at BishopBeale.

Brevard is a mid–tier market that is getting more looks

from national companies as well as from out–of–area real–

estate investors and developers.

“Melbourne is a submarket of Orlando,” said Colette

Wood, a commercial sales and leasing associate who joined

the local Brenner Real Estate Group team eight years ago

and is a business graduate of California State University

at Sacramento.

“I think we are going to see more activity, particularly

on the retail–development side, in our market because the

county’s demographics look pretty good to some of these

national companies.”

Developers and investors are looking closely at opportu-

nities beyond the core markets, says the 2015 “Emerging

Trends in Real Estate” report produced by Pricewater-

houseCoopers and the Urban Land Institute. It says one

Carla Casey, left, is the regional manager for Brenner Real Estate Group in Brevard County. She opened the Melbourne office in 2003for the Fort Lauderdale–based firm. Colette Wood is a leasing and sales associate at the office, which is housed in Imperial Plaza onNorth Wickham Road. They are seeing a lot of activity at their properties, including Suntree Plaza the The Centre at Suntree.

BBN photo — Adrienne B. Roth

strategy is to focus on investment opportunities near a

major metropolitan area.

It has been a standout year for Brenner Real Estate

Group in the local market. The 134,989–square–foot The

Centre at Suntree is fully leased, as is the 14,200–square–

foot Suntree Plaza. And the 107,000–square–foot Imperial

Plaza office building is 99 percent leased.

“It has been a fantastic year,” said Casey, who opened

the start–up Melbourne office in 2003 for Brenner Real

Estate Group.

The last time Imperial Plaza was 100 percent leased

was eight years ago, she said. “We’ve been at 85 percent

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BBN BREVARD BUSINESS NEWS

Please see Goodman–Gable–Gould Co., page 17

Goodman–Gable–Gould/Adjusters International marks 15th year in the region,Melbourne office led by Pat Cuccaro; firm helps clients to ‘level the playing field’By Ken Datzman

For the typical policyholder, the process of navigating

an insurance claim and the desired recovery amount can

be an emotionally draining experience.

Even sitting across the table from a company insur-

ance adjuster trying to negotiate a claim can be an

intimidating experience for some policyholders who go it

alone.

How many people really know the in–depth details and

the written legalese of their home–insurance policy or

their business–insurance policy? It’s probably not

something they memorize. A typical fire or flood policy

contains hundreds of provisions and stipulations and

many complex details.

“If a policyholder experiences a loss, whether it’s

because of a fire, a hurricane, a flood or a broken pipe, for

example, it’s the obligation of the policyholder to prove his

or her loss to the insurance company, and most people are

at a disadvantage. They don’t know how to do that,” said

Pasquale “Pat” Cuccaro, who sits on the board of directors

of the National Association of Public Insurance Adjusters

and chairs its Ethics Committee.

The burden of proof is the policyholder’s responsibility.

Public adjusters know the insurance business and are

familiar with all procedures so they can work quickly to

expedite payments, he said.

Two years ago, extreme storms wreaked havoc on

businesses, leaving a trail of devastation up and down the

East Coast and in other areas. Many businessowners then

turned to public insurance adjusters, who swung into

action on their behalf.

“We step in and we level the playing field,” said

Cuccaro, who has worked in the industry for more than 30

years and is senior vice president/principal at Goodman–

Gable–Gould Co./Adjusters International in Melbourne.

In this market, his firm specializes in three segments

within the industry: real estate, business personal

property or personal property, and loss of revenues.

“Those are three areas in the commercial world that

are typically insured on behalf of the policyholder or

businessowner,” said Cuccaro, who is a past president of

the Florida Association of Public Insurance Adjusters and

has worked with several law firms providing consulting

advice and litigation and trial support.

The Baltimore–based company Goodman–Gable–

Gould was founded more than 70 years ago. The firm

entered the Brevard market 15 years ago, in 1999.

It recruited Cuccaro to open the Melbourne location

and build its clientele. He relocated from Tampa, where

he had worked since 1987 for another public insurance

adjuster.

Goodman–Gable–Gould has offices in a number of

states, including Maryland, Georgia, North Carolina,

Virginia and Tennessee. It also has a New York City

office.

In Brevard County, Cuccaro and his team have honed

Pat Cuccaro is senior vice president/principal at Goodman–Gable–Gould Co./Adjusters International in Melbourne. The Baltimore–based firm, founded in 1941, is celebrating its 15th year in the Brevard market. Cuccaro sits on the board of directors of the NationalAssociation of Insurance Adjusters and chairs its Ethics Committee.

BBN photo — Adrienne B. Roth

a long list of commercial customers over the years. They

include American Business Interiors, Meg O’Malley’s,

Cantina Dos Amigos, Howard Construction, Remi

Properties, All–Florida Storage, Don Facciobene Inc.,

Breakers Condominiums, Tuscany Builders, Omni

Healthcare, Miller & Caruso, CPA, and Schopke Enter-

prises.

“We were hired by these businesses right out of the

gate,” he said, adding that most of its work is the result of

fires. For example, two years ago American Business

Interiors, a decades–old family enterprise, experienced a

devastating fire in its main facility in downtown

Melbourne.

Cuccaro said his company also does a lot of work in the

multifamily sector of the commercial market.

Public insurance adjusters are experts who are

retained by policyholders to assist in preparing, filing, and

adjusting property–loss insurance claims.

“As public insurance adjusters, we remove that

responsibility of having to prepare the claim and we

create a comfort level for the businessowner. The

businessowner knows that their damages are going to be

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DECEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN BREVARD BUSINESS NEWS

BREVARD BUSINESS NEWS / 12

FORT LAUDERDALE — Azul Brazilian Airlines

has received approval from the U.S. Department of

Transportation and Federal Aviation Administration

to commence sales on its first international flights to

and from the United States.

Azul, Brazil’s third–largest airline, began daily

nonstop service between Fort Lauderdale Interna-

tional Airport and Sao Paulo/Campinas International

Airport on Dec. 2. It will follow with daily service

between Orlando International and Campinas two

weeks later on Dec. 15. Fares for the new services

start from $888 roundtrip (including fees and taxes).

American travelers will fly in and out of Azul’s new

$1.5 billion terminal at Sao Paulo/Campinas airport,

strategically located 60 minutes from the city. Azul

transformed Sao Paulo/Campinas into Brazil’s largest

airline hub serving 55 non–stop destinations with

more than 175 daily flights. Customers flying in from

Fort Lauderdale or Orlando can conveniently connect

to popular destinations including Rio de Janeiro, Belo

Horizonte, Brasilia and Iguacu Falls.

Flights will depart Fort Lauderdale at 7 p.m.,

arriving the next day at Sao Paulo/Campinas at 6:20

a.m. Returning flights leave there at 11:27 p.m.,

arriving the following day at Fort Lauderdale at 5

a.m.

From Orlando International, flights will depart at

7:45 p.m., arriving the next day at Sao Paulo/

Campinas at 7:35 a.m. Returning flights depart there

at 11:04 a.m., arriving in Orlando on the same day at

5:10 p.m.

“Azul is the one airline that truly serves all of

Brazil. With 104 destinations throughout the country,

Azul unites Brazil with convenient and frequent

connections from Campinas,” said David Neeleman,

the chief executive officer and founder of Azul. “We

now look forward to providing U.S. customers with our

superior service on international flights, just as we

have been doing today on our 850 daily domestic

flights. We’re excited to share the Azul experience

with new customers internationally and expand the

airline’s success story beyond Brazil’s borders.”

In its six years of operations, Azul already has

flown more than “95 million customers and changed

the face of competition in the Brazilian domestic

aviation market” since its first flight, on Dec. 15, 2008.

The airline currently operates one–third of Brazil’s

daily departures with a fleet of 145 aircraft serving

104 destinations throughout Brazil. Azul employs

10,000 people and has been named best low–cost

carrier in South America four years in a row by

Skytrax.

The airline was named “Best Low–Cost Carrier in

the World” by CAPA Centre for Aviation in 2012 and

is recognized by FlightStats as having the best on–

time performance in Latin America. For more infor-

mation about the company, visit www.FlyAzul.com.

JetBlue founder Neeleman returns to Fort Lauderdale, Orlando with his popular Brazilian Airline

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BBN BREVARD BUSINESS NEWS

HealthSouth Sea Pines in Melbourne receives clinical excellence award at its company banquetHealthSouth Sea Pines Rehabilitation Hospital in

Melbourne recently received the Outstanding Performance

in Clinical Excellence for Home Health Award during the

company’s Annual Meeting and Awards Banquet Oct. 10

in Naples.

HealthSouth Sea Pines was the only hospital in

HealthSouth’s network of 25 hospitals providing home–

health programs to receive the prestigious award. It

recognizes outstanding clinical performance and quality of

patient–care services in the home–health division.

“Being honored with the Outstanding Performance in

Clinical Excellence for Home Health Award is recognition

for our commitment to high–quality home health rehabili-

tation services,” said Denise McGrath, the chief executive

officer of HealthSouth Sea Pines.

“Working together as a team, our staff has demon-

strated a genuine concern for our patients’ satisfaction by

always striving to provide whatever it takes for successful

outcomes. I applaud our home–health staff and take great

pride in accepting this award on their behalf.”

Sea Pines Home Health has been offering home–health

services to residents of Brevard County since its Medicare

certification in 2007. The service accommodates Medicare

and VA patients with physical, occupational and speech–

therapy needs in addition to nursing care.

“We are a boutique agency but that really allows for us

to offer customized care and continuity to our patients,”

said registered nurse Julie Kane, the director of Sea Pines

Home Health. “We treat them like family here, and this

award has recognized our hard work and efforts to do so. It

is truly an honor to be known for that.”

HealthSouth Sea Pines is a 90–bed inpatient rehabili-

tation hospital that offers comprehensive inpatient and

outpatient rehabilitation and home–health services.

Serving patients throughout Brevard as the only acute

rehabilitation hospital in the county, the facility is located

at 101 E. Florida Ave.

HealthSouth is the nation’s largest owner and operator

of inpatient rehabilitation hospitals in terms of patients

treated and discharged, revenues and number of hospitals.

Operating in 28 states across the country and in Puerto

Rico, HealthSouth serves patients through its network of

inpatient rehabilitation hospitals, outpatient rehabilitation

satellite clinics and home–health agencies.

Western & Southern Life plans to hire financial representatives for Melbourne marketWestern & Southern Life continues its recruiting initiative launched a year ago, with plans to hire up to 10 financial

representatives in the Melbourne area.

“Implementing solutions to address our clients insurance, retirement and investments needs helps them prepare for

the future,” said Miguel Taveras, divisional vice president of Western & Southern Life. “While we can’t control the future

and what life brings us, we can take steps to protect loved ones by addressing our client’s needs.”

Recent surveys show that middle–market consumers prefer to purchase life insurance and retirement products face–

to–face from “knowledgeable, well–trained” financial representatives in their own communities.

“Our financial representatives are modern–day ‘financial translators’ working in communities throughout the country

to help translate financial jargon, so people understand their options and see how planning for their financial future

today can benefit them and their loved ones tomorrow,” Taveras said.

With 171 offices across the U.S., Western & Southern Life’s financial representatives provide middle–income Ameri-

cans access to life insurance, annuities, investments and retirement services. By adding 10 financial representatives,

Western & Southern Life “strives to serve the life insurance and other financial needs in the Melbourne community,” he

said.

As part of Western & Southern Financial Group, Western & Southern Life provides all its financial representatives

training, helps them set professional selling goals, and offers a competitive benefits package that includes medical,

dental, life and disability insurance, 401(k) match and a company–paid defined pension plan.

Interested candidates are encouraged to visit www.WSLife.com/Careers for more information about and how to apply

for career opportunities in Melbourne or throughout the country. They can also contact the Western & Southern Life

office at 1800 W Hibiscus Blvd., Suite 133, in Melbourne.

Brevard Zoopick up BBN

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Malcolm and Jane Kirschenbaum • Matt and Sue Ann Kucera • Tom and Polly Molnar • O’Brien Law • Bryan and Judy Roub • RWBaird Private Wealth Management • Dan and Mary Ann Sperando • SunTrust • Wells Fargo Home Mortgage

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Barefoot Wine & Bubbly • Bella Luna Restaurant & Pizza• Carrabba’s Italian Grill • Chipotle Mexican Grill • Christian Culinarian, LLC • Continental Flambe • Cosmic Café • Crush Eleven • Doubletree 3 Wishes • Dove III • Fiesta Azteca • Fishlips Waterfront Bar & Grill • Flamingo Café @ Brevard Zoo • Florida Beer Company

Flour & Spice Boutique • Goombays • Green Turtle Market • Grills Riverside Seafood Deck & Tiki Bar • Intracoastal Brewing Company • Land & Sea Thai Fusion Restaurant • Long Doggers • Olive Tree Greek Grill • Pita Pit • Pollo Tropical • Red Ginger Chinese Restaurant • Red Lobster, Merritt Island • Renaissance Catering of Cocoa

Rendezvous Restaurant & Lounge • River Rocks & The Dock Restaurants • Rodizio Grill • Rusty’s Seafood and Oyster Bar • Slow & Low BBQ • Sonny’s Bar-B-Q • The Florida Key Lime Pie Company • The Melting Pot • Two Chicks and a Pot • UNO Pizzeria & Grill

RESTAURANTS

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Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 8, 2014 BREVARD BUSINESS NEWS / 15

BBN BREVARD BUSINESS NEWSBrenner Real Estate GroupContinued from page 10

occupancy for the last year and a half, and have continued

to gain new clients while some of our existing clients are

expanding.”

Two existing clients, Newscycle Solutions and PCTEL

Inc., will be expanding in 2015, she said. “We are very

excited to see that.” Both are international companies.

Newscycle is a technology business offering a range of

software solutions to more than 750 media companies. It’s

headquartered in the Midwest.

PCTEL, also based in the Midwest, develops antennas,

scanning receivers, and engineered site solutions and

services for both public and private networks. The

Melbourne office houses the company’s engineering–

services operation.

At Imperial Plaza — one of only a small number of

Class A office buildings in the county — Casey, a Bowling

Green State University communications graduate, said her

team works closely with clients to meet their needs.

“One phrase that is not in our vocabulary: ‘We don’t

have space.’ We always try to adapt to meet the client’s

needs and serve the market.”

“Carla is known for thinking ‘outside–the–box’ and

when occupancy gets this high, you have to do that. She is

very creative in her approach to space design,” added

Wood.

To better accommodate clients at Imperial Plaza, Casey

is converting the conference room, more than 800 square

feet, on the Executive Suite floor into four office spaces.

At the same time, the smaller seminar room is being

converted into two conference rooms that will each feature

theater–style seating for 20 to 30 people. And Casey is

modifying a storage room in the office building to create

more space options to generate revenue.

Another Brenner Real Estate Group client, the YMCA

of Central Florida housed at The Centre at Suntree, is

doing a reconfiguration and renovation of its space.

Brenner Real Estate Group is seeing other tenants

expand, too, at its properties in Sutnree. “It’s exciting. The

business market in this part of the county is faring well.

We are now looking for new inventory — such as office

buildings and retail centers to lease or manage or to do

both for property owners. In the last year — from Fort

Pierce to Clermont — we have sold three hotels for clients

and a marina. We are ready to take on new inventory in

2015,” said Wood.

LOOK Marketing welcomes new social media, public relations manager BlottieLOOK Marketing LLC, a Central Florida creative agency, recently announced that Bianca Blottie has joined the

company as social media and public relations manager.

She will focus on the development and implementation of its digital–marketing strategies. In this strategic position,

she will play an integral role to LOOK Marketing’s client base in “delivering the brand experience.”

Blottie brings digital marketing and management experience from the tech–startup industry. Her well–rounded

understanding of startups will enable LOOK Marketing to continue to grow as a successful, full–service creative agency

that delivers high–impact promotional activities, said Tim McKercher, the president of locally based LOOK Marketing.

“As LOOK Marketing’s client list expands, we are excited to welcome Bianca to our team. Our clients demand

solutions that will move their audiences, and Bianca’s experience will allow us to continue providing the exceptional

service we are known for,” said McKercher. “The adoption of our digital–marketing services will position us for additional

growth, and with Bianca joining our team, we can further generate the LOOK experience for our clients to be seen.”

“LOOK Marketing is a standout agency that provides outstanding creative services to some of the most passionate

brands in the market place, and I am thrilled to join the team,” said Blottie. “This is an exciting new challenge, and I am

looking forward to helping the company lead in the digital–marketing strategies and integrate those in all of our efforts

we provide to our clients.”

The full–service agency includes public relations, social–media management, and video–production services. Clients

include BRP, Sea–Doo Watercraft, Evinrude Propulsion, Red Bull North America, Rec Boat Holdings, and Melbourne

Central Catholic High School.

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Loans | Treasury Management | Can-Do Attitude

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Get the whole story at regions.com/europamarket.

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DECEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN

BREVARD BUSINESS NEWS / 16

BREVARD BUSINESS NEWS

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ENROLLING FOR SECOND SEMESTER

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Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 8, 2014 BREVARD BUSINESS NEWS / 17

BBN BREVARD BUSINESS NEWSGoodman–Gable–Gould Co./Adjusters InternationalContinued from page 11

measured and evaluated independently of the person

writing the check,” he said.

Employed exclusively by a policyholder who has

sustained an insured loss, these professionals manage

every detail of the claim, working closely with the insured

to provide the “most equitable and prompt settlement

possible.”

A public insurance adjuster, for instance, inspects the

loss site, analyzes the damages, assembles claim–support

data, reviews the insured’s coverage, and determines

current replacement costs — all while fully serving the

client.

“One thing I love about this business is the level of

satisfaction you get when you settle a claim. Our firm is

very aggressive. We go to the ‘mat’ for our clients. And

when you are through with the exercise, you feel really

good about it.”

Originally from Ithaca, N.Y., Cuccaro has training in

the construction field. “I know how to write an estimate

because I understand the components of a building or of a

home and what it costs to rebuild a structure or a home

that was damaged or completely destroyed by a fire, a

hurricane, or other catastrophic event.”

He was a vocational student at an upstate New York

high school, learning everything from drafting to electron-

ics to carpentry and masonry. The hands–on program

allowed students to equip themselves with a range of

skills in the construction field.

“By the time we were juniors, we were building houses

in upstate New York, and those were nice homes. The

homeowner purchased the materials and the vocational

students provided the labor. It was a tremendous

experience for me, and I use that knowledge today in my

career.”

A sampling of the types of business or residential

losses a public adjuster can assist with include flood, fire,

explosion, hurricane and wind damage, smoke damage,

and vandalism.

The general rule of thumb is if you estimate you have

losses of $10,000 or more, it’s probably wise to hire a

public insurance adjuster. Their fee is based on a certain

percentage of the total value of the settlement.

According to the National Association of Public

Insurance Adjusters, most states require public adjusters

to be tested and licensed. In addition, they must follow

state guidelines that outline their job duties and the

claims process.

Adjusters aren’t allowed to handle bodily injury claims,

car–insurance claims, or third–party claims, such as a

trust or an estate.

“The industry is more than 100 years old. Hopefully,

you won’t need the services of a public adjuster, but if you

do experience such an event and have a loss, you probably

want to consider this approach, because we produce great

results. I know that sounds cocky, but our added value

produces the kind of result you won’t get on your own.

That’s what it comes down to,” said Cuccaro.

Businessowner Harber joins the team at Coldwell Banker Commercial NRTColdwell Banker Commercial NRT recently announced that Timothy Harber has become affiliated with the company

as a broker associate. Harber will be specializing in net leased and retail investments throughout Florida.

“Tim will be primarily working on commercial retail buildings,” said David Hunter, the commercial director for

Central Florida. “We believe with his expertise and experience in this area, Tim will be a great addition to Coldwell

Banker Commercial NRT.”

Harber previously owned his own firm, Harber Realty, where he also specialized in net leased commercial. He was

the 2012 president of Space Coast Realtors and brings many years of experience to Coldwell Banker Commercial NRT.

Coldwell Banker Commercial NRT is the 12th largest corporate–owned commercial real–estate brokerage in the

nation. It is the commercial real–estate brokerage division of NRT LLC, a subsidiary of Realogy Corp. Coldwell Banker

Commercial NRT operates in 21 states and provides commercial real–estate solutions serving the needs of owners and

occupiers in the leasing, acquisition, disposition, structured finance and management of all property types.

For additional information about the company, visit www.CBCWorldWide.com.

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forward to the contributions of our advisors at the new Viera office.

RAYMOND JAMES PROUDLY ANNOUNCES THE RELOCATION OF THREE HIGHLY EXPERIENCED

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Visit BrevardBusinessNews.com for Advertising InformationDECEMBER 8, 2014 BREVARD BUSINESS NEWS / 19

BBN BREVARD BUSINESS NEWSFrogBones Family Shooting CenterContinued from page 1

up to be a showcase business for the Space Coast.

“It’s going to be beautiful inside,” said André. “We will

have vaulted ceilings with pecky cypress. The lighting in

the facility will be LED. In the range, we will also have

UV lights. When we dim the lights, the targets will glow.”

The project team includes local interior designer Liz

Harris of Designers West Interiors.

FrogBones Family Shooting Center on U.S. 1 in

Melbourne will feature a retail section and a restaurant

venture, all housed in a 14,000–square–foot building that

is currently being fully renovated by area general

contractor M.H. Williams Construction Group Inc.

The FrogBones Family Shooting Center will be on one

side of the building, and the restaurant on the other. The

separate retail area will contain more than 3,000 square

feet of displayed merchandise.

“The mission is to create a family friendly, clean,

bright atmosphere, one that is especially attractive to

women so they will feel comfortable coming here to shoot,

eat, have fun and even bring their kids,” said André,

whose facility plans to be open from 10 a.m. to 10 p.m.,

seven days a week. “We’re excited. We think it’s going to

be a destination place.”

He says he’s heard a lot of favorable comments,

including those from the law–enforcement community,

about the facility.

FrogBones Family Shooting Center plans to have a

full calendar of activities and events, such as “ladies’

night” and “date night,” and is considering setting up

league competition. Air–rifle instruction for youngsters is

another possibility. The center is giving away range

passes as part of its pre–opening promotions. The details

are on its Facebook page.

The Andrés’ project is coming at the right time, it

seems. The three–day “Shooting, Hunting and Outdoor

Trade Show” this year in Las Vegas shattered attendance

records, attracting industry professionals from the U.S.

and more than 100 other countries.

During the event, the National Shooting Sports

Foundation issued a “first–of–its–kind” report that

showed the importance of the shooting sports on the U.S.

economy.

The report, “Target Shooting in America: Millions of

Shooters, Billions of Dollars,” revealed that the money

target–shooters spent in 2011 resulted in $23 billion

being added to the nation’s economy and supported more

than 185,000 jobs nationally.

Combined data from “Target Shooting in America” and

“Hunting in America,” a report released last year, shows

that spending by target–shooters and hunters had a total

impact of more than $110 billion on the nation’s economy

in 2011, supporting more than 860,000 jobs.

Communities and businesses of all sizes benefit from

these activities, it says.

Ed André’s idea for his indoor shooting–range business

became clearer after having a conversation with the

architect who was remodeling their family cabin in

Georgia, making it handicapped–accessible for Ed and

Jeanne André’s daughter, Jessica André.

Ed André learned that one of the areas of expertise of

architect Rick LaRosa is designing indoor shooting

ranges. LaRosa, of Kennesaw, Ga., who is licensed to

practice in Georgia and Florida, signed on to design the

FrogBones Family Shooting Center.

“Rick drew up all the plans in Georgia. We then took

them to Mike (Williams of M.H. Williams Construction

Group) and he took charge,” said Ed André.

Renovating and retrofitting a facility for an indoor–

firing range is an undertaking that requires a lot of detail.

Air–filtration and maintenance guidelines, for example,

must be followed.

“We are putting in more than 40 tons of air condition-

ing in the back of the building to clean the air. When the

air is running, every single bit of air has to go away from

the shooter,” said Ed André, adding that his team worked

closely with the City of Melbourne during the permitting

process and continues to do so throughout the construc-

tion process.

“It was a pleasure working with the City of Melbourne

and the professionals in the various departments. The

experience was an education in itself, dealing with issues

such as ammunition storage,” he said.

A Vietnam veteran who served in the U.S. Marine

Corps, Ed André said he chose the name “FrogBones” in

honor of U.S. Navy frogmen, also known as “combat

divers.” The U.S. Navy SEALs trace their origins to this

group who served during World War II and the Korean

War.

“As a kid, I always wanted to join the Navy and be a

frogman. I grew up in Miami and learned to dive when I

was 9 years old,” he said.

His father served in the Marine Corps. During his high

school days, Ed André said there was a period when his

father “grounded” him for making a bad choice and not

living up to expectations of the André family. “To get back

on my father’s good side, I decided to join the Marine

Corps.”

He soon found himself in Vietnam at the height of the

war. Ed André was stationed at Da Nang and Chu Lai.

“I never had that opportunity to try out to be a

frogman. So we are dedicating this facility to the frogmen

of the past and the U.S. Navy SEALs who have lost their

lives protecting the country,” he said. There is a state-

ment on the back of the FrogBones Family Shooting

Center business card summarizing this dedication.

FrogBones Family Shooting Center’s hiring preference

will be veterans, said Ed André, who went on to earn a

bachelor’s degree in electrical engineering from East

Tennessee State University, worked for Harris Corp. and

later co–founded André–Troner LLC in the mid–1990s, a

firm positioned in the patent–licensing field.

On the gun side of FrogBones Family Shooting Center,

the company plans to employ about 14 people. André said

he does not know how many people will be hired for the

restaurant operation.

“We are still working out details on that part of the

business. We are talking to some people in the area to

perhaps partner with, or we can bring someone in to run

the restaurant and lease the equipment from us. We

already have all the restaurant equipment for this

venture.”

In the front retail area of the building, there will be a

large FrogBones inlay logo on the floor. Richard Coulter of

Coulter Designs in Vero Beach has been hired for that

project. The design will feature the color teal. That is the

ovarian–cancer awareness color. Ed and Jeanne André

lost their oldest daughter, Rachael Anderson, to ovarian

cancer nine years ago.

FrogBones Family Shooting Center will include the

inventory of two companies run by longtime businessman

Herb Stratton, who recently retired. The André family

purchased his inventory.

Stratton ran Action Gun Outfitters on Aurora Road in

Melbourne, and Action Gun and Archery on U.S. 1 in

Melbourne. His son operated the archery business. The

Andrés also bought the Action Gun Outfitters building,

roughly a 3,000–square–foot structure, from Herb and his

wife Patty.

The sales transaction from the Stratton family

included guns, ammunition, accessories, and the archery

business. It will all move to the FrogBones Family

Shooting Center.

Herb Stratton has been a successful entrepreneur for

more than 35 years and also founded B&H Gun Rack on

Merritt Island. “I was planning to retire and was looking

for an exit strategy,” he said. “This worked out great for

me. I can now spend more time with my new grand-

daughter.”

Stratton said what attracted him to the business for so

many years was his “love for the history of firearms.” He

added, “But I don’t hunt with a gun anymore, other than

shotguns for skeet and pheasant. I bow–hunt mainly in

Colorado and Canada, for elk and caribou.”

Herb Stratton said some of his best years in business

were during economic downturns. “When the economy

soured, our business surged. It was incredible.”

At a short ceremony at the FrogBones Family

Shooting Center construction site, Ed André presented

Herb Stratton with “Certificate No. 1,” the first lifetime

membership to the range. The membership to the

FrogBones Family Shooting Center is in the name of

Herb and Patty Stratton.

The facility, which will feature 18 lanes, will be

certified for both handguns and rifles. There will be 12

standard commercial target lanes of 15 yards and six

tactical 25–yard lanes. The target–retrieval system will

be a touch–control, state–of–the–art system, said Ed

André.

The system vendor is Action Target of Utah, widely

considered the industry leader in indoor shooting–range

equipment. “The targeting equipment is scheduled for

delivery the first week of January,” he said.

FrogBones Family Shooting Center will be using a

“steel–containment trap” as its backstop, as opposed to

rubber. Most outdoor shooting ranges have earthen

berms. But the owners of indoor ranges have to make a

choice: rubber or steel. Many owners favor steel because

there is less downtime with this type of trap.

“We’ve put a lot of thought and work into this project.

We’re anxious to get FrogBones Family Shooting Center

open and show it to the community. Our prices are going

to be very competitive. We think we are building some-

thing that’s unique for this area,” said Ed André.

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