Vol. 29 No. 33 August 15, 2011 A Weekly Space Coast Business Magazine

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Please see Pros and Cons, page 16

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By Polyana da CostaScripps Howard Service

Low mortgage rates and declining home

values make homeownership extremely

affordable these days. But does that mean

now is the right time to buy a home?

Should you wait?

It depends on whom you ask, where you

live, and most important, on your own

situation.

Unfortunately, “nobody hits the ‘gong’

when the market hits bottom,” says Jed

Smith, managing director of quantitative

research for the National Association of

Realtors. But in many markets, it appears

that home prices are close to bottoming out,

he says.

“In terms of affordability, now is

definitely a good time,” he says. “Prices are

fairly low and interest rates are hovering at

historic lows — but real estate is very local.

It’s not just a question of state or city, but

ZIP code.”

The median price of homes sold

nationwide in the first three months of the

year declined 4.6 percent compared to the

same period last year, according to the

National Association of Realtors.

Some parts of the country are experienc-

ing much greater depreciation in home

values. One example is the Miami–Fort

Lauderdale area, where the median price

of homes sold in the first quarter of the

year declined about 20 percent.

Not all markets are hurting. One of

several that saw a jump in prices was the

Buffalo–Niagara Falls area in New York,

where the median price of homes sold in

the first quarter increased 10.8 percent.

“Every market is different and every

situation is unique,” says Scott Caballero,

area manager for PenFed Realty in San

Pros and cons of buying a single–family house in today’s market

By Ken Datzman

Sadly, a growing number of professional

symphonic orchestras have stopped playing

in their communities over the last four

years. They have spiraled into bankruptcy

protection and even liquidation, while

other orchestras struggle for survival in

these difficult times and see themselves as

endangered species.

It’s happening in cities of all sizes, from

Philadelphia to Syracuse to Louisville.

Orchestras are in the spotlight for the

wrong reason. Some of these organizations

have been playing classical music in their

markets for as long as 100 years, now

leaving an artistic–vibrancy void.

Locally, the nearly six–decades–old

Brevard Symphony Orchestra has been

fortunate, in that it has been able to

sidestep what seems to be a national trend

sparked by a lingering sour economy, sharp

cuts in grants for the arts, shrinking state

budgets, and financial wobbliness in

general.

Guided by the steady hands of Fran

Delisle, who is starting her 19th season as

executive director, and Christopher

Confessore, who is set to open his 17th year

as music director and principal conductor,

the BSO is a shining star in a symphonic

community that is hoping for better days

ahead.

The BSO ended the year in the black,

following up on its previous season of

profitability. “To be able to do that in

today’s environment is such a phenomenal

thing,” said Delisle, whose organization is

preparing for its new season, which will

feature some side–by–side performances on

stage with the BSO during select concerts,

including a painting exhibition by a local

artist and a group of soaring aerialists and

acrobats.

Delisle said the BSO’s financial

soundness speaks well for “our board of

directors, the strong support from the

community, especially the business

community, and our guilds. The three BSO

guilds had a tremendous year in raising,

collectively, about $51,000 for the organiza-

tion. We met all of our expenditures and

even put money into our endowment fund,

A lot of professional orchestras around the nation are struggling to survive during these tough times.Locally, industry veterans Fran Delisle and Christopher Confessore have successfully led the BSOthrough the downturn. Delisle is executive director of the organization. Confessore is music directorand principal conductor. They are at the BSO office in Melbourne.

BSO’s concert seasonto debut new features;debt–free organization

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AUGUST 15, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2

BBN SPACE COAST BUSINESSOrthopedic surgeon Magee joins PMCstaff, Parrish Human Motion Institute

TITUSVILLE — Parrish Medical Center recently

welcomed board–certified orthopedic surgeon Michael

Magee to its medical staff.

Dr. Magee specializes in the surgical care of orthopedic

patients, including arthroscopic shoulder stabilization,

rotator–cuff repairs, arthroscopic ACL reconstruction,

total–joint replacements (hips and knees), and trauma/

fracture care, as well as less invasive procedures and

therapies. He has been certified by the American Board of

Surgery since 1998.

Dr. Magee completed an advanced fellowship in

shoulder and orthopedic sports medicine at Johns Hopkins

University in Baltimore, Md.

He earned his medical degree at Georgetown University

in Washington, D.C., completed an internship at Catholic

Medical Center, a Cornell University affiliate in Jamaica,

N.Y., and a general–surgery residency at Union Memorial

Hospital in Baltimore.

Dr. Magee’s most recent role was as president of

Capital Orthopaedic Specialists in Maryland. Before that

position, he was the executive director of Capital Surgery

Center, also in Maryland.

Dr. Magee said he welcomes new patients and accepts

most insurance coverage. His office is in Suite 2100 on the

second floor of the Parrish Healthcare Center at Port St.

John, 5005 Port St. John Parkway.

For an appointment, call 433–2247.

Dr. Magee is a member of the PMC medical staff and is

affiliated with the Parrish Human Motion Institute.

ABI celebrates Wallace’s 31 years of serviceJoanne Wallace, American Business Interiors’ senior

administrator, was recently recognized for 31 years of

company service. The recognition award was presented at

a quarterly company meeting hosted by ABI CEO Rob

Perers. Wallace joined ABI in 1980 and was responsible for

the firm’s first computer installation, ushering in faster

processing and better control of client orders. Wallace

handles the administration of certain major clients on a

continuing basis. ABI, founded in 1969, is a multi–

functional commercial interior design and contract–

furnishings firm in downtown Melbourne. The firm serves

the Space Coast and Treasure Coast markets with their

four divisions: commercial interior design, product sales,

facility services and GSA services.

Tech’s Gaynor earns leadership awardDona Gaynor, Florida Tech’s director of Career

Management Services, was recently presented with the

Florida Career Professionals Association’s highest honor,

the Brownlee Leadership Award. Gaynor’s FCPA col-

leagues from across Florida chose her for the award for her

dedication and service in many roles on committees and in

positions on the board of directors, leading initiatives and

creating a sustainable model for the association’s future.

The award is an ongoing memorial that recognizes John T.

Brownlee for his dedication and commitment to the career

services profession. “Involved with PCPA for 10 years, he

served as a board member and as president, bringing

tremendous energy and enthusiasm to our organization,”

said Mark Colvenbach, FCPA president.

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Well–known Central Florida TV anchorWeech to lead morning news program

Central Florida News 13 viewers will now be waking up

to a familiar face. Well–known Central Florida news

anchor Marla Weech is now the anchor for “Your Morning

News.” Weech has been a fixture on Central Florida

television news since the 1980s and joined News 13 earlier

this year.

“I can’t think of a better person than Marla to help

Central Florida start their day,” said News 13 General

Manager Robin Smythe. “Marla is smart, she’s talented,

she’s warm, and she truly cares about our community and

our viewers.”

Weech is a graduate of the University of Central

Florida and worked in Fort Myers, Jacksonville, and Little

Rock, Ark., before returning and settling in Orlando nearly

25 years ago.

“I’m excited to be greeting Central Florida every

morning. It’s also wonderful to be part of a team of

journalists who work around the clock to make sure our

viewers have the very latest news. We’re going to make

sure they have all the news, weather, and traffic informa-

tion they need to get their day started right,” she said.

Weech has received numerous awards for her work. She

is also a distinguished alumni in the UCF Nicholson

School of Communication’s Hall of Fame.

Burks selected as ‘Business Champion’The Better Business Development Council of the Cocoa

Beach Regional Chamber of Commerce recently an-

nounced the selection of Maria Burks with Aflac as the

“Business Champion” of the second quarter. Burks was

cited for exemplary performance in customer service and

overall best–business practices. The newly developed

award is designed to recognize excellence in business while

meeting the criteria of the Small Business Administration.

Nominations are made by Chamber partners and the

BBDC board makes the selection. “One the goals of the

BBDC,” said Tami Tomlinson, chairwoman of the BBDC

board and president of Living Life Now, “is to find ways to

enhance and improve the professionalism of our member-

ship and to ensure that all of our members provide first–

class service to their customers and to the community as a

whole. Maria Burks more than meets that standard.”

Zonta awards WBC $500 for scholarshipFlorida Tech’s Women’s Business Center recently

received $500 from the Zonta Club of Melbourne to provide

scholarships to women. The scholarship honors the

Meehan family for their longtime support of the Zonta

Club. The Zonta/Meehan Scholarship is a needs–based

program designed to support women in Brevard wishing to

improve their lives through education. The scholarship will

assist women at any age who may have monetary barriers

but want to improve their quality of life, their indepen-

dence and self–sufficiency. Applicants may use scholarship

funds only once to take classes offered by the WBC, such as

QuickBooks, Word, Excel or PowerPoint. The Zonta Club

of Melbourne has provided the WBC with $1,800 to date

for scholarship funds, and continues to fund this program

on a quarterly basis. For more information, visit

www.zontaspacecoast.org or www.zontaspacecoast.org/

scholarships.

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4300 Fortune Place, Suite DWest Melbourne, FL 32904

(321) 951–7777fax (321) 951–4444

BrevardBusinessNews.com

PUBLISHERAdrienne B. Roth

EDITORKen Datzman

OFFICE MANAGERFrank Schiffmann

Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.

Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email BrevardBusinessNews@earthlink.net.

Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email BrevardBusinessNews@earthlink.net.

department of medicine.

Physicians already discourage the use of NSAIDs

among the elderly and after heart attacks, on the basis of

several studies showing that the drugs are linked with a

higher risk of stroke and heart attack.

But the UF researchers, including senior author Dr.

Carl Pepine, a professor of cardiovascular medicine in the

UF College of Medicine, advise patients to talk to their

doctors before stopping use of prescribed treatments.

“It’s a tricky issue, because NSAIDs are useful for

relieving pain, and that is much of what we do in medicine

— alleviate pain and suffering,” said Dr. Deepak Bhatt, an

associate professor of medicine at Harvard Medical School

and chief of cardiology at the VA Boston Healthcare

System, who recently published findings that NSAIDs are

linked to a higher risk of stroke. “Unfortunately, most

medications have some potential side effects, and it’s

important to know what those might be.” Dr. Bhatt was

not involved in the UF study.

Patients who have both high blood pressure and

coronary artery disease are generally put on aspirin, a

unique type of NSAID, to reduce their risk of a heart

attack. Physicians are concerned that giving those patients

other NSAIDs for pain relief could cancel out aspirin’s

beneficial effects and raise the risk of negative cardiovascu-

lar effects.

The UF research team took advantage of the availabil-

ity of INVEST study data from 882 chronic NSAID users

and almost 22,000 intermittent or nonusers to try to settle

the question. They looked at patients who reported using

NSAIDs over an average of about three years, to see

Study shows concerns about long–term use of certain painkillersBy Czerne M. Reid

Painkillers such as ibuprofen, naxopren and celecoxib

provide needed relief for many patients who have chronic

pain. But an ongoing source of contention is whether those

drugs and others in their class known as nonsteroidal

anti–inflammatory drugs, or NSAIDs, are linked to

harmful health effects.

Now a new study from the University of Florida raises

the concern about potential risks to a higher degree than

before, finding a doubling of deaths from heart attack,

stroke and related events among people who have both

hypertension and coronary artery disease and use the

drugs long term. The findings, based on data from the

international INVEST clinical study of hypertension

therapies, are published in the current issue of “The

American Journal of Medicine.”

“It does strengthen our practice recommendations,” said

lead author Dr. Anthony Bavry, an assistant professor of

cardiovascular medicine in the UF College of Medicine’s

whether there was an increase in adverse events or

cardiovascular–related death compared with patients who

did not use those pain medicines long term.

The risk of death from cardiovascular causes was 2.3

times higher among patients who chronically used the

drugs than among other patients.

NSAIDs are thought to act in a variety of ways to

increase cardiovascular risk. They are thought to prevent

aspirin’s protective anti–clotting effect by preventing the

aspirin from binding properly to platelets in the blood.

Some NSAIDs might also increase bleeding risk. In

addition, NSAIDs raise blood pressure, thus potentially

raising the risk of heart attack and stroke. Some NSAIDs

have already been removed from the market because of

concerns about an elevated risk of heart attack and stroke.

While randomized clinical trials are still needed to

definitively show a link between NSAIDS and cardiovascu-

lar effects, the current study is only the latest in a growing

body of research that strongly suggests an association.

“There have been enough studies now that it certainly

raises suspicion,” Dr. Bhatt said. “The question that’s still

open is, is it all NSAIDs, or are some worse than others?”

The UF study did not compare specific NSAIDs, so

more research has to be carried out to determine the level

of risk that might be associated with each.

The INVEST study was funded by Abbott Laboratories

and the University of Florida Opportunity Fund. The

National Institutes of Health also provided grant support

for several of the researchers. Members of the research

team have also received grant funding from, or served as

consultants for, a number of pharmaceutical companies.

UCF program recognized for shaping female leaders, receives awardThe University of Central Florida’s Young Women

Leaders Program has received the 2011 Donna Allen

Award for Feminist Advocacy.

The Donna Allen Award recognizes women or groups

who demonstrate feminist advocacy through media

activism by promoting the rights and freedoms of women

and minorities across the world.

Allen founded the Women’s Institute for Freedom of the

Press in Washington, D.C.

The Commission on the Status of Women, part of the

Association for Education in Journalism and Mass

Communication, will present the award at the association

convention in St. Louis in August.

“Many amazing women have worked hard in building

and expanding this program,” said Maria Roman, coordi-

nator for the Young Women Leaders Program, who will

accept the award.

The Young Women Leaders Program is a UCF

Women’s Studies initiative where female UCF students

volunteer as big sisters, mentoring 80 seventh–grade girls

in Seminole County schools each year.

In their role as big sisters, the UCF students build

relationships with the middle school girls and talk with

them about topics including pressure from family, friends

and school, societal influences, building self–esteem and

conflict resolution. Big sisters meet with their little sisters

every other Wednesday during a school aftercare program

where they discuss the topic of the day and then partici-

pate in a fun group activity.

The UCF students and their mentees also participate in

social and community service events twice monthly to

develop stronger bonds and instill in the girls the impor-

tance of giving back to their community.

Each semester, the program hosts a “UCF Day” when

little sisters get to tour UCF’s main campus and engage in

leadership and self–esteem building activities.

“Some of our middle school students feel that going to

college is somewhat of an unrealistic goal, so it is a great

feeling knowing that we get to plant that first seed of

attending college in their minds,” Roman said. “All of the

middle school girls end up falling in love with UCF as soon

as they step foot onto the campus.”

Sunflower House seeks equipment donationsThe Sunflower House is accepting donations for its medical–equipment bank. Wheelchairs, walkers with seats,

shower chairs, and bedside commodes are most needed. The medical–equipment bank loans equipment to individuals

age 60 and older and to caregivers of individuals age 60 and older who are in need. This program is donation–based. The

Sunflower House is a program of Community Services Council of Brevard County.

Visit BrevardBusinessNews.com for Advertising InformationAUGUST 15, 2011 BREVARD BUSINESS NEWS / 5

BBN SPACE COAST BUSINESSFlorida Tech autism–related workshopAug. 24 is titled ‘Ask the Pediatrician’

Florida Institute of Technology’s School of Psychology

offers free monthly workshops of particular interest to

parents, educators and professionals who deal with issues

of autism.

The next event, on Aug. 24, is “Ask the Pediatrician,”

from 6:30 to 8 p.m., in the Scott Center for Autism

Treatment seminar room. This will be an opportunity for

parents to ask questions in a “non–office” setting.

Dr. Jan Borowski will be available to answer questions

and discuss the issues that arise. A Brevard County

pediatrician, she has more than 30 years of experience and

specializes in adolescent medicine. Dr. Borowski is also a

member of the Autism Coalition, which serves the needs of

families of children with autism spectrum disorders.

Upcoming workshops are:

l Sept. 28: “Let’s Talk about Sex! Instructional Strate-

gies for Parents and Educators Supporting Individuals

with an Autism Spectrum Disorder,” by Kim Spence–

Cochran of the UCF Center for Autism and Related

Disabilities in Brevard County.

l Nov. 16: “Increasing Compliance with Instructions in

Children with Autism and Other Developmental Disabili-

ties: Why it is Important and How to Do It,” by David

Wilder of Florida Tech’s School of Psychology.

l The Scott Center’s fourth annual Autism Conference,

Oct. 28–29, is titled, “Taking Science Base practices from

the Ivory Tower to the Troops in the Trenches.”

The seminar room is located on the second floor of the

Scott Center for Autism Treatment at the south end of the

Florida Tech campus in Melbourne. Parking is available

off Psychology Place, near University Boulevard.

For more information, contact the School of Psychology

at 674–8106 or e–mail the center at thescottcenter@fit.edu.

AHIMA to host Summit Aug. 15–16The American Health Information Management

Association will host its annual Summit Aug. 15–16 in

Chicago. The program it titled “Information Integrity:

Bridging Gaps in the Electronic Health Record.” The

event will cover a full range of topics, including health–

information exchange, cloud computing, and defining the

legal record. The event brings together information–

technology and health–information management experts

to lead these discussions. For registration information,

send an e–mail message to theresa.grant@ahima.org, or

call (312) 233–1159.

Bob Ross painting class set for RockledgeCertified instructor Barry Traxler will offer Bob Ross

painting classes on Saturday, Aug. 27, from 11 a.m. to

2 p.m. at Riverwalk: A Family Park, 5355 U.S. Highway 1,

in Rockledge. The late Ross was host of the public–

television series “The Joy of Painting,” which ran from

1983 to 1995 and still appears in reruns in many broadcast

areas. During each half–hour segment, Ross would

instruct viewers in the art of oil painting using a quick–

study technique that kept colors to a minimum and broke

paintings down into simple steps that anyone could follow.

The cost is $40 and includes all materials. Contact

Riverwalk Nature Center at 433–4490 or

riverwalk@brevardparks.com to register for the class.

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BREVARD BUSINESS NEWS / 7

Four Health First hospitals now post theirER wait times online to assist consumers

ROCKLEDGE — During an emergency, one of the

most precious things you can’t afford to waste is time.

When you or a loved one needs emergency care, you

want to know how quickly that help will be available. If

you’re heading to an emergency room, you want to know

how long you will have to wait before the injuries or illness

is assessed.

Now, you can quickly get ER wait times for all four of

Health First’s hospitals simultaneously at

www.BrevardERs.org. Health First has just launched its

new real–time instantaneous wait times for its hospitals.

The new service is intended to make it easier for

residents to know what to expect if they need to visit one of

Health First’s ERs at Cape Canaveral Hospital in Cocoa

Beach, Holmes Regional Medical Center in Melbourne,

Palm Bay Hospital, or Viera Hospital. With a click of the

mouse, you can know immediately which hospital has the

shortest wait time to enter patients into ER triage.

“The four Health First hospitals are the only ones in

this area of the county providing this service in real time to

our patients,” said Health First spokesman Elliot Cohen.

“We’re the only locally headquartered multi–hospital

system, and we know that many of life’s emergencies will

involve our own friends or neighbors. We want to provide

as much information as we can to help them and their

families. We think www.BrevardERs.org does just that.

We also want to dispel the myth that it always takes hours

to be seen in an ER.”

The new website is updated around the clock, he said,

and shows how long it will take to be seen by a qualified

health–care professional in triage.

But the reality is that you may be seen even faster than

the posted time, depending on the type of emergency,

Cohen said. More serious cases will always be treated in

an ER faster than less life–threatening cases based on a

professional’s assessment during triage, he said.

Starting in the fall, patients will also be able to send a

text message to www.BrevardERs.org and have the ER

Wait Times for all Health First hospitals sent directly to

their smart phones. By clicking on the ER they want to

visit, any GPS–enabled smart phone will receive a map

and driving directions.

Another advantage of the new website is that you can

make a more informed decision concerning whether an ER

is the best place to take your loved one, Cohen said.

Some less–serious, non–life–threatening injuries or

illnesses can be treated at a walk–in clinic instead of an

ER. Health First’s QuickCare Clinic located on the south

end of Holmes Regional Medical Center, as well as the

Health First Physicians Cocoa Beach Walk–in Clinic, just

off A1A on North Banana River Boulevard, can treat many

less–serious injuries that don’t require the type of emer-

gency care provided in an ER, he said.

Nana’s House event Oct. 8 in MelbourneNana’s House will host its fifth annual 5K fund–raiser

on Saturday, Oct. 8, at Front Street Park in Melbourne.

The event sponsor is Skip Wren Insurance. The fund–

raiser will include live music, kids games, massages, and

food. To register, visit nanaschildrenshome.com. The event

is seeking sponsors, too, Call Kim at 266–3829.

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AUGUST 15, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 8

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BBN SPACE COAST BUSINESSCarter of Hoyman Dobson recognizedwith Administrative Excellence Award

Deborah Carter, administrative assistant at Hoyman

Dobson CPAs in Melbourne, has been selected as the

winner of the 2011 OfficeTeam Administrative Excellence

Award.

This is the seventh year OfficeTeam has partnered with

the International Association of Administrative Profession-

als to recognize an administrative professional who

demonstrates a commitment to leadership and profes-

sional development and identifies business efficiencies.

The award was presented to Carter July 26 during

IAAP’s International Education Forum and Annual

Meeting in Montreal, Canada.

This is the first time the award was given to an

administrative professional from Florida.

“Debbie is a true example of a dedicated lifelong

learner,” said Charles “Chas” Hoyman, managing director

of the firm. Hoyman said that Carter’s “unwavering

commitment to continuous learning” inspires employees in

all areas — and at all levels– within the firm. “We are very

proud of Debbie’s award. To be chosen from almost 300

nominations is very telling about her professional accom-

plishments,” he said.

In addition to the contributions she makes on the job,

Carter is a longtime board member and past president of

the Central Brevard Chapter of IAAP. She holds the

Certified Administrative Professional designation. Carter

is a community volunteer, participating in the United

Way’s Emerging Leaders program.

VAC has volunteer mechanic openingsThe Valiant Air Command Warbird Museum is in need

of skilled automotive mechanics to upgrade their fleet of

four tugs/tow tractors, in order to prepare for the airshow

next March. This is an opportunity to volunteer your skills

in a facility that is known for its aircraft–restoration work

and to meet and work with other volunteers. The Valiant

Air Command is located at the Space Coast Regional

Airport, 6600 Tico Road in Titusville. For more informa-

tion, visit www.vacwarbirds.org or call Norm Lindsay,

facility director, at 506–6741.

Lockheed supports MI Robotics TeamLockheed Martin donated $2,000 to the Merritt Island

Robotics Team during the opening ceremony of the July 20

annual Young Minds at Work, a program for children of

Lockheed Martin employees. The team participates in the

program by performing robotics demonstrations for the

children. Lockheed’s Karin Jamison, director of fleet–

ballistic missiles, presented the check to the Robotics Team

801. Known as “Horsepower,” the FIRST Robotics team is

comprised of students from all Merritt Island secondary

schools. FIRST is a nonprofit organization that was

founded in 1989 to inspire young people’s interest and

participation in science and technology. The “Horsepower”

team designs and builds robots to accomplish different

tasks set by FIRST, all in a six–week period. Team

members include Brittany Swigert, Erin Ballasty, Alyssa

Marcoux, Zach Straits, Mikel Remmel and Colin Marcoux.

The Lockheed Martin mentors are Barb Kerschner and

Dan Ramon. United Space Alliance’s Eric Duffin round out

the mentor group.

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AUGUST 15, 2011Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN SPACE COAST BUSINESS

BREVARD BUSINESS NEWS / 10

By Ken Datzman

ROCKLEDGE — Consumers are beginning to shift

their eating habits toward healthier diets, after decades of

high–fat consumption that has led to an obesity epidemic

in U.S. youth as well as adults.

Last year, the U.S. Department of Agriculture and

Health and Human Services announced the release of

their new “Dietary Guidelines for Americans.” The federal

government’s evidence–based nutritional guide was

designed to promote smart eating habits.

The next–generation Food Pyramid for Americans

makes 23 key recommendations, including the consump-

tion of more fresh fruits and vegetables.

Young, rising entrepreneurs Ashley Barrett and Joshua

Lehmann, who both say they are health–conscious food

consumers and health advocates, are doing just that. In

fact, they have created a business around the increasingly

popular trend of hydroponic farming, a way to grow safe,

chemical–free vegetables year–round indoors.

“The health benefits of eating pure food are well–

established,” said Lehmann, who partnered with Barrett

to start Potbelly Produce Co., a member–supported

business that grows lettuces, culinary herbs, peppers,

cucumbers, spring onions, kale, fennel, Swiss chard,

tomatoes, and other produce in a controlled pristine

environment.

“We’ve always had a passion for high–quality food and

the culinary world in general,” said Barrett.

Lehmann, a graduate of the Le Cordon Bleu College of

Culinary Arts in Orlando, attended a hydroponic show in

Central Florida and left the event “inspired” by the

cutting–edge concept and began to research the field with

Barrett.

Hydroponic is a method of growing plants using

“mineral–nutrient solutions,” in water, without soil. “Our

produce is grown with mineral fertilizer,” said Lehmann,

who has worked in the hospitality industry, as has Barrett.

“It’s hydroponically grown to organic standards, meaning

we don’t use any pesticides or chemicals on the product.”

Lehmann said there is a slight distinction between the

two words — hydroponic and organic. “We use organic

ingredients as well as pure mineral fertilizers that are

mined from a mineral source. It’s a hybrid, technically, so

they are not organic. But it’s actually better than organic

because there are no outside influences — no contamina-

tion of the soil. It’s a cleaner, more pristine environment.”

Potbelly Produce grows leaf lettuces in three to four

weeks. “Every month we are replanting and harvesting a

new crop,” said Barrett.

Produce that is sold in retail stores comes from different

sources, including many foreign countries. “In general,”

said Lehmann, “there is an issue with not knowing where

your food is grown — not knowing the farming methods,

the products that are used, the environment it’s grown in.

Barrett and Lehmann have some ambitious goals for their startupPotbelly Produce Co., a hydroponic indoor grower of pesticide–freevegetables; is the co–winner of the Gary R. Cunningham Award

consumers who are members of the farm. “We keep our

restaurant clients and our members informed about what

we will be harvesting in the coming weeks. We send them

e–mail messages so they will know in advance what

produce will be available,” Lehmann.

Hydroponic gardening is becoming mainstream and is

seen as a cost–effective model. Consumers, for example,

typically pay up to $6 per head for organic lettuce sold in

supermarkets and health–food stores.

Lehmann said Potbelly’s first “major goal is to have

1 million square feet under air in commercial warehouses

up and down the East Coast, or spread across the United

States. The way we are structuring this business, we want

to be able to have a network of local growers to serve

restaurants and farmers markets while creating jobs in

those areas.”

They are looking to slice a piece of the $29 billion

organic food industry. “We see a lot of potential for our

company,” said Lehmann.

There are too many questions. The type of business we are

running, the consumer can come see the operation. We

educate them on how we grow the product.”

Their company’s potential and business model im-

pressed the committee of judges of the Gary R.

Cunningham Entrepreneurial Award, which is presented

annually in honor of the late businessman who founded

Cunningham, Ingram & Anderson Inc., a West

Melbourne–based commercial and industrial real–estate

firm involved in property–management and development.

Potbelly Produce and Sea–Watch Technologies shared

this year’s award. Sea–Watch was featured in a previous

“BBN” story. A number of area businesses support the

award through in–kind services.

Award recipients receive up to $10,000 in rental space

at a CIA–managed property; a scholarship to the Techno-

logical Research and Development Authority’s “Roadmap

to Success” workshop; up to $10,000 in information–

technology services from Artemis IT Solutions; QuickBooks

Pro 2011 software and consultation time from CPA firm

Hoyman Dobson; financial and retirement–planning

services from Michael Welch of Merrill Lynch; and

advertising space in “BBN, a weekly Space Coast business

publication.

Potbelly Produce, nearly two years old, is housed in a

1,500–square–foot CIA–owned facility at Rockledge

Business Park. “It’s a perfect nugget of a unit for our

business because of the air–conditioned warehouse and we

didn’t have to make any upgrades to the facility. The

location is also convenient to our customer base,” Lehmann

said.

The latest Commercial Real Estate Outlook Survey,

published by the National Association of Realtors, says

there is a growing demand for industrial space — from

11.2 million square feet in 2010 to 126 million square feet

in 2011. The report also said with low levels of new

construction in recent years, the rising demand means

vacancy rates will be trending down in commercial sectors.

Barrett and Lehmann moved their operation to

Rockledge Business Park from Cocoa and revamped their

business plan before learning about and entering the

Cunningham Award competition.

Previously, the two partners built a greenhouse in

Cocoa and did retail business, but closed it after a couple of

years because it was “too hot to grow these types of delicate

greens with consistency,” Lehmann said. “The

Cunningham Award has allowed us to grow year–round

instead of just growing with the seasons.”

Barrett and Lehmann structured Potbelly Produce as a

“friend of the farm.” You have to be a member of the farm

to purchase Potbelly Produce products. The company’s

clients include upscale restaurants in the region, such as

Merritt’s Table in Merritt Island, an eatery that showcases

local fresh food on its menu.

Potbelly Produce also sells to the public through

farmers markets in the region and directly to individual

Ashley Barrett, left, and Joshua Lehmann founded Potbelly Pro-duce Co., an indoor hydroponic farm housed at RockledgeBusiness Park. Their facility has an air–conditioned warehouse.Hydroponic farming is a method of growing plants using mineral–nutrient solutions, in water, without soil. Potbelly Produce grows afull range of vegetables, including lettuces, herbs, spring onionsand cucumbers in a pristine environment.

BBN photo — Adrienne B. Roth

Visit BrevardBusinessNews.com for Advertising InformationAUGUST 15, 2011

BBN SPACE COAST BUSINESS

BREVARD BUSINESS NEWS / 11

By Ken Datzman

INDIALANTIC — One of the region’s leading Realtors,

with 28 years of industry experience behind her, thinks the

local market for existing–home sales is poised to acceler-

ate.

She’s basing her forecast on improved market condi-

tions, changing trends, and current buyer activity.

Realtor Kevin Hill says buyers are increasingly finding

themselves making multiple offers on single–family

properties in Brevard County, as the burgeoning housing

inventory begins to level off, though foreclosures are still a

concern.

In fact, the upbeat, always positive–thinking Hill of

RE/MAX Alternative Realty Inc. even sees the residential

real–estate business transitioning from a buyer’s to a

seller’s market, which is a reversal of the past several

years.

She points to “Economics 101” and the supply–and–

demand theory.

“We are getting multiple offers on existing homes,” said

Hill, who consistently has ranked as one of the top sales

agents in Brevard for years and closed $40 million–plus in

real–estate transactions in 2004, when panicky buyers

scrambled to purchase homes and bid up prices to historic

highs.

“People are buying, and they are buying at the bottom.

It has totally hit bottom, I feel. And when you see multiple

offers on homes for sale, that means things are rising. In

addition, I think we have reached the lowest inventory

level in the local residential market since probably 2003.”

Hill’s view of the market in general is supported by the

new release of the Federal Reserve Board’s data–tracking

“Beige Book,” which highlights the state of real estate in

the Southeast and other economic activity.

The July 27 report singled out Florida as a bright spot

for existing home sales in the Southeast. It said existing

home sales “remained soft outside of Florida.”

According to reports from brokers, home sales were

slightly ahead of last year’s levels. And brokers continued

to report declining home–inventory levels as fewer homes

enter the market.

Dave Liniger, chairman and co–founder of RE/MAX,

recently told a gathering of more than 5,000 real–estate

agents at a convention in Las Vegas that the worst of the

housing crisis has passed and Realtors need to turn their

focus to the future.

“Right now, I think things are on up the upside,” said

Hill, who was the No. 1 sales agent last year for all RE/

MAX franchises in Brevard. “Currently, my pending home

sales total about $6 million. I am as busy as I can be.”

During a string of years in the mid–2000s — 2004, 2005

and 2006 — when home sales surged to new heights, Hill

sold nearly $100 million in residential real estate in this

mid–sized market.

Upbeat Realtor Kevin Hill of RE/MAX Alternative Realty sees localmarket shaping up as single–family home inventory thins out inthe county — ‘I may end up having a banner year’ in home sales

“I have a passion for my job, and I think that is the

main thing. If you really love what you do, you’re going to

do it well,” said Hill, who studied fashion merchandizing at

Southern Illinois University and left one semester short of

earning her degree and moved to Florida, which eventually

put her on the path to a successful career in real estate.

Last year, she closed roughly $15 million in real–estate

deals. “Each year since the downturn my sales have gotten

better and better. It’s been challenging. But I have always

liked a good challenge. You really have to go back to the

basics, which is service. It’s huge in this industry. That’s

what I’ve built my business around.”

And it has produced consistent results in all types of

markets. Hill said she has honed a long list of repeat

customers over nearly three decades in the business, all of

those years in Brevard.

Aggressive marketing of her clients’ homes has played a

central role in Hill’s sales success.

Hill, for example, has leveraged the Internet. She uses

multiple platforms, including Zillow.com and Trulia.com,

to give her listings visibility beyond the core RE/MAX site.

“Whenever I list a property, I take really good pictures

of the home and put them on a lot of real–estate websites.

I pay extra to do this, but I am getting hits like crazy,

because people are viewing the photos of these homes. As a

result, I am getting a lot of business from the Internet.”

Her business is coming in a range of prices. Existing

homes listed in the $400,000 to $500,00 segment, which

over the past couple of years have not seen much buyer

activity in the county, are moving off the books, she said.

“That market had been dead. But it’s a busy market

now because people are moving here and settling in before

the new school year begins.”

Residential waterfront property sales are heating up,

too, at least for those homes that are priced attractively. “A

lot of waterfront properties are selling in Brevard. But not

at listing price. A $1.5 million listing might close at $1

million,” she said.

Hill added, “Finally, I think people are becoming more

realistic about the prices of the waterfront homes they

have on the market for sale. And now, the inventory of

these properties in Brevard is really tightening.”

She has two waterfront properties under contract,

including one on South Tropical Trail (Merritt Island), that

are due to close. “I have another two under contract on

Tortoise Island (Satellite Beach) that are getting ready to

close, one of which is a short sale.”

It’s not only the upper–end houses that Hill markets.

“My range is from $65,000 all the way up to $3 million.

Many people in the area associate me with the high–end

market. Of course, I do have high–end listings, but I work

the whole market.”

Hill said she just closed a $65,000 single–family home

transaction. It was a short sale. Homes priced between

$100,000 and $150,000 are attracting buyers, too, she said.

“It’s a strong market right now.”

Realtor Kevin Hill of RE/MAX Alternative Realty says a growingnumber of her customers are getting multiple offers on their homesfor sales. Her listings cover a wide segment of the housing market,from $65,000 up to $3 million. She is at one of her single–familyhome listings in The Cloisters, a gated community in Indialantic.The home’s price is $374,900.

BBN photo — Adrienne B. Roth

The year did not start strong for Hill, who was heavily

involved in the early months of 2011 finding rental

properties in the area for her corporate relocation

customers. “I do a lot of corporate relocations with many

different companies. The rental market is very strong in

the county.”

Hill said she is encouraged by the overall direction of

existing real–estate sales — though tight lending

standards and consumer uncertainty are factors that

continue to weigh on the market — and will be going full–

throttle as only five months remain till the close of the

year.

RE/MAX Alternative Realty also operates a commer-

cial division. Commercial real–estate markets are

stabilizing, according to industry reports, and are

expected to start trending slowly upward, following the

path of existing home sales in Florida.

“I may end up having a banner year, which is always

my goal,” Hill said.

AUGUST 15, 2011Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN SPACE COAST BUSINESS

BREVARD BUSINESS NEWS / 12

Space Florida and TRDA team up to hostthe Igniting Innovation Showcase Sept. 7

Space Florida and the Technological Research and

Development Authority will host the Igniting Innovation

(I2) Showcase on Wednesday, Sept. 7, at the Radisson at

the Port in Cape Canaveral.

The event presents an opportunity to see more than 30

of Florida’s most promising technology companies working

in aerospace, aviation, biotech, life science, clean technol-

ogy, alternative energy, defense, Homeland Security,

information technology and telecommunications.

Investors, technologists, employers and service

providers with an interest in Florida companies will

benefit from the day of I2 entrepreneur presentations and

exhibits of cutting–edge products and services.

Companies participating in the Showcase as presenters

or exhibitors include:

Angiopoietix–Alachua, Axius Aerospace–Palm Bay,

Advanced Technologies Lab–Tampa, Bing Energy–

Tallahassee, BioProdex–Gainesville, C2C–Melbourne,

Clean Hydro–Miami, Emerald Endeavors–Tampa, Energy

IQ Group–Boca Raton, Epec Biofuels–Plantation,

GridGlo–Delray Beach, Health–Chem Diagnostics–

Pompano Beach, ISO Group–West Melbourne, JDC

Phosphate–Bartow, LinguaSys–Boca Raton, Lumin

Creative–Melbourne, and Mainstream Engineering–

Rockledge.

The list continues: Microbial Defense–St. Augustine,

Mud Power–Orlando, Mustang Vacuum–Sarasota,

Nanogen Power Systems–Cocoa, Nova Rocketcraft–Miami,

Prioria Robotics–Gainesville, Psoria Shield–Tampa,

ReGeNautic USA–Ft. Lauderdale, SeNova–Tampa, Signet

Diagnostic–Riviera Beach, Structural Composites–West

Melbourne, ThornProducts–Melbourne, Unikey Technolo-

gies–Orlando, Venergy Group–Tequesta, Versaglass–

Maitland, Viridus Energy–Apopka, VisualCue–Melbourne,

XobotiX–Gainesville

For questions about the Showcase, send an e–mail

message to Chester Straub, TRDA executive director, at

cstraub@trda.org, or Dave Kershaw, TRDA deputy

director, at dkershaw@trda.org, or call 872–1050.

For additional information about the event, visit

www.I2Florida.com.

‘Aces for Autism Tennis Exhibition’ at KiwiThe second annual “Aces for Autism Tennis Exhibition”

is set for Sunday, Sept. 10, at the Kiwi Tennis Club in

Indian Harbour Beach. It will support Florida Tech’s Scott

Center for Autism Treatment. A free tennis–skills class for

ages 5 to 15 who are diagnosed with autism–spectrum

disorders and their siblings will be from 3 to 4 p.m.

Because the limit is 50 children, advance signup is

recommended. A “Skills, Drills and Aces Competition,”

from 3 to 5 p.m., offers the chance to make a donation and

win prizes for not getting “Aced.” Also, four of Brevard’s top

players will play an exhibition game from 5 to 6 p.m.

Snacks and drinks will be provided. Sponsorships for the

event are $100 and include a name on the “Aces” shirt, a

banner displayed at the event and one entry in the skills

clinic or adult tennis clinic. The Kiwi Tennis Club is

located at 30 Tradewinds Drive. For more information,

contact Colleen Middlebrooks at CMiddlebrooks@fit.edu or

at 674–8106, extension 1.

Florida Techpick up BBN

8/08/11page 12

Presented by the Project Management Institute (PMI®) Space Coast Florida Chapter in collaboration with Florida Institute of Technology

Theme: Project Management is a profession, not just an activity

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Outstanding Speakers!Featured Speaker: Harold Kerzner, Ph.D.—“Best Practices”

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Frank Saladis—“Architecting the Future through Project Management”

Register early for savings! www.pmispacecoast.org/pdd

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Visit BrevardBusinessNews.com for Advertising InformationAUGUST 15, 2011 BREVARD BUSINESS NEWS / 13

BBN SPACE COAST BUSINESSMelbourne Regional Chamber teamswith Police Foundation to present show

The Melbourne Police Foundation and the Melbourne

Regional Chamber of East Central Florida are

partnering to bring a new car show to downtown

Melbourne the weekend of Sept. 24 and 25.

The show will run concurrent with the downtown fall

festival and the “Fireball Run Adventurally” event, and

will be held on the premises of the Chamber’s offices and

environs between Route 1, Route 192, Depot Drive and

New Haven Avenue.

This family event will run from 10 a.m. to 4 p.m. both

days and is free of charge to spectators.

The show will feature up to 175 cars on display each

day. Plus, on Saturday morning, the Fireball Run entries

will be on display, which to date feature the “Back–to–

the–Future” car of movie fame, “General Lee” from the

Dukes of Hazard, “Bumblebee” from the Transformers

movie, and “Fueled by the Fallen” military–tribute

vehicle.

The entire Fireball car lineup will also be on view

Sunday just before the green–flag start of the national

rally at 10 a.m. The Melbourne Police Department will

also feature an interactive display during the show.

Car entry registration is available at

DefendersCarShow.com. Registration cost per–day per–

entry is $25. Day–of–event registration is $35.

Saturday will be “GM/Chevy Day,” and Sunday is an

open day to all makes and models. Trophies will be given

in various categories, first place through third, based on

people’s choice judging.

Sponsorships are available that include display space.

A limited number of spaces for automotive–related

vendors are also available. For more information, contact

Chuck Galy at the Melbourne Regional Chamber. His

phone number is 724–5400, extension 235.

Proceeds will benefit the Melbourne Police Founda-

tion and the Chamber. The Melbourne Police Foundation

is the only organization authorized to raise funds on

behalf of the Melbourne Police Department. The founda-

tion does not solicit by telephone or use telemarketers.

Softball league forming at HooverBrevard County South Area Parks and Recreation is

accepting registrations for an Adult Co–ed Softball

League at Hoover Middle School, 200 Hawk Haven

Drive, in Indialantic. League games are scheduled to be

played on Sunday afternoons. The fee is $280 per team,

which includes a 14–game regular season with a single–

elimination playoff tournament. The season is scheduled

to begin on Sunday, Sept. 11. For more information, call

South Area Parks and Recreation at 255–4400.

Adult immunization presentation Aug. 23Helen Medlin, senior registered nurse with the

Brevard County Health Department, will present an

overview of vaccinations for adults on Tuesday, Aug. 23,

from 11 a.m. to 12 p.m. at the Sunflower House in

Merritt Island. This discussion will include topics such as

why adults need vaccinations, who should and should not

receive these vaccines, and what types of vaccines are

available. For more information, call 452–4341. The

Sunflower House is located in Merritt Square Mall.

Coastal Media

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AUGUST 15, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 14

BBN SPACE COAST BUSINESSCommunity Foundation for Brevard grants$50,000 to Tech for Alzheimer’s research

The fourth $50,000 grant in four years

was recently awarded to Florida Institute

of Technology from the Community

Foundation for Brevard, from the Kenneth

R. Finken and Dorothy Hallam Finken

Endowment Fund.

The grant money is for research into the

cause and cure of Alzheimer’s disease.

It will support the work of Florida

Tech’s Shaohua Xu, associate professor of

biological sciences, who is using an atomic–

force microscopy to test his unique theory

of the origins of Alzheimer’s disease.

Kenneth Finken was a graduate of

Columbia University and held four

patents. He retired from the Government

Electronic Systems division of Harris Corp.

Despite decades of research there is no

effective treatment for Alzheimer’s disease

because its fundamental cause remains

unknown.

In the brain cells of Alzheimer’s victims,

molecules of a normal protein, called “tau,”

do something very abnormal; they join

together to form tangled fibers that the cell

cannot remove.

The fibers accumulate until essential

substances cannot move through the cell

and the cell dies. As brain cells are lost,

memory and mental functioning deterio-

rate. But why do proteins suddenly begin

to stick together?

The prevailing theory is that normal

proteins are first changed in shape, to an

“infectious” form, in which the molecules

link together to form a chain.

“From our own observations, we believe

this theory is incorrect,” said Shaohua.

He began developing his theory in 1997,

when he was studying Mad Cow disease at

the University of Chicago; Shaohua was

the first to use atomic force microscopy to

actually see how the individual molecules

join together.

“We found that the protein molecules

first stick together to form spherical

particles, far too small to see with an

ordinary microscope, which then join like

beads on a string to form the filaments that

choke the cell,” he said.

The phenomena he observed were

unknown in biology, but Xu looked beyond

the usual limits of the life sciences and

found an identical phenomenon, not in

biology but in another field called colloidal

chemistry.

“The process we have observed closely

resembles the behavior of colloids, mix-

tures like milk or ink in which tiny

particles are suspended in a fluid,” said

Shaohua. “Our theory is based on colloid

science.”

The theory may provide an explanation

not only for Alzheimer’s and mad cow

disease, but also for Parkinson’s disease

and several other diseases characterized by

similar abnormal clusters. If his theory is

correct, it may be possible to halt the

disease with drugs that prevent the

particles of protein from joining into chains.

His theory goes to the heart of this process.

The grant will make it possible to add

critical equipment to the laboratory for

producing and purifying human proteins,

using genetically modified bacteria. This

will allow Shaohua and his team to identify

chemicals that accelerate the formation of

the protein fibers, which may cause some

people to develop the disease.

The team will also be able to screen

potential drug molecules that might inhibit

the fiber formation process. The grant will

fund materials and supplies critical for the

research and will support a graduate

student researcher for the team.

His research is conducted at Florida

Tech and the Space Life Sciences Labora-

tory, a unique research facility at Kennedy

Space Center, operated by the state of

Florida in partnership with NASA and

Florida universities. At KSC he uses a

state–of–the–art atomic force microscope,

one of the few in Florida, to study the

mechanism of Alzheimer’s.

Dan Woodard, a physician practicing at

First Help Emergency Care in Vero Beach,

was the first medical doctor to review the

research. “Shaohua’s theory is revolution-

ary; his evidence is overwhelming. The

medical implications are beyond anything

in my experience,” he said.

Working with Shaohua are former

astronaut Sam Durrance, now a professor

of physics and space sciences at Florida

Tech, and a team of graduate and under-

graduate student researchers.

For more information, contact Shaohua

at 674–8430 or at xshaohua@fit.edu.

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$21.20 per table. For additional information or to reserve a table, call 455–1380.

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BBN SPACE COAST BUSINESSUCF College of Nursing offers doctoral degreeonline, prepares nurses to be ‘change leaders’

Nationally recognized leaders in health

care will share their “best practices”

during the seminars and in presentations

open to interested nurses in the region.

The first group of students, who will

stay together for the required nine

semesters, starts coursework in January.

As nurse leaders and administrators

plan for policy changes, the executive

DNP will provide them with analytic

skills they can use to actively impact the

environments in which they work, be it

acute care, clinics, community health

programs, Magnet preparation, strategic

planning or overall interdisciplinary

leadership, Chase said.

Through study and testing of evi-

dence–based practice strategies, students

will learn how to evaluate and apply

existing research to improve practice

innovations and outcomes.

“It’s a new opportunity to prepare

nurse executives from different back-

grounds to change practice in ways which

reflect their professional and personal

interests,” said Diane Andrews, assistant

professor and program coordinator.

Led by UCF’s outstanding practicing

faculty who have been on the front lines

of change, students will put what they

learn to work. The degree culminates

with a project that is completed during

residency, which allows nurse executives

to examine how to improve patient care

and safety.

“We want them to think about the

whole system of care, such as how to

guarantee quality for outcomes, while

letting people on their teams be creative,”

Chase said.

Nurse executives who hold a master’s

in nursing leadership and management

are encouraged to apply. However,

interested, registered–nurse leaders with

a non–nursing master’s degree also may

apply.

An online application with all

supporting application materials is due

Oct. 1. Eligibility will be considered with

a portfolio review to determine course

equivalency and verification of completed

practice/laboratory hours.

For candidates without a master’s in

nursing leadership, individual plans of

study will be developed to include missing

elements of the curriculum. Interested

applicants may review additional

program information and apply at

www.nursing.ucf.edu/academics/

Executive_MSN–DNP.asp.

ORLANDO — A new doctoral degree

track at the University of Central Florida

prepares nurses in a leadership role to

succeed at the highest level of advanced

practice by becoming “change leaders.”

The degree track, a post–master’s

executive doctor of nursing practice

(DNP), is the most recent example of the

College of Nursing’s efforts at creating

cutting–edge programs that give its

graduates the ability to adapt and lead

during challenging times in health care,

said UCF Associate Dean for Graduate

Affairs Susan Chase.

The track will prepare students to

shape practice, and their projects will

make a difference in improving care for

patients where they work.

“For busy nurse leaders, the program

promotes ‘out–of–the–box’ thinking to

shake up what they are already doing, to

support them in becoming change

leaders,” said Chase, who is a UCF

professor. “They’re not just responding to

new policies, but informing the policy and

putting into practice the evidence that is

there.”

The federal Institute of Medicine and

other groups are calling for more ad-

vanced educational programs as the

nation’s healthcare environment grows

ever more complex and demands of

nurses a higher scientific knowledge and

practice expertise.

The American Association of Colleges

of Nursing (AACN) and its member

schools also support the growth of

practice–based doctoral degrees to

address national concerns about quality

of care and patient safety.

UCF’s program will prepare nurses to

use the latest technologies, trends and

research to address changing regulations

and anticipated nursing shortages over

the next decade.

Designed for working professionals,

the part–time, flexible degree consists of

online courses and an intensive three–

day seminar at the start of each semester.

The seminar brings together theory and

practice to round out the comprehensive

program.

The curriculum focuses on areas such

as decision–making, leadership and

organizational analysis.

In addition to opportunities for online

collaboration with peers, the seminar will

allow students to meet their professors

and develop deeper relationships with

faculty members and their colleagues.

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SPACE COAST BUSINESS

Antonio. “That’s why it’s good to speak to a professional who knows and understands your

market.”

While national statistics don’t paint the whole picture, generally, they can help you

understand where the market might be headed. Fannie Mae recently projected that home

prices will continue to fall during the next three months and begin stabilizing toward the

end of the year. Some economists are not as optimistic and don’t expect the housing

market to recover until 2014.

Does that mean you should wait until 2012 or 2014 to start looking for a home? Not

really — unless you have personal reasons to wait, says Ed Conarchy, a mortgage planner

and investment adviser in Vernon Hills, Ill.

While most real estate experts don’t expect home prices to spike in the next couple of

years, it is unlikely that mortgage rates will remain low for long.

“The chances (mortgage rates) could go up a lot is much greater than the chances of

them going down a little bit,” Conarchy says.

The rate on 30–year fixed mortgages reached a record low of 4.42 percent in November

2010, according to Bankrate’s weekly mortgage rate survey. The record high was about 18

percent in 1981. The Mortgage Bankers Association forecasts mortgage rates will be close

to 6 percent by the end of 2012.

If rates rise by the time you jump into the market, even if home prices take another

dip, you may end up paying more for the house, Conarchy says.

Let’s assume you are thinking of borrowing $150,000 to buy a house and you are able

to get a 30–year fixed mortgage at 4.75 percent in the current market. This translates into

monthly mortgage payments of $782. If you wait a year and prices drop by about 10

percent, you may be able to buy that house with a $135,000 loan. But if interest rates rise

to 6 percent, you would end up paying $809 per month.

“So when it comes to mortgage rates, there has never been a better time to buy,”

Conarchy says.

Before you get to the question of whether now is the right time to buy a home, you

should ask if you are ready to buy.

“You buy a home because it’s a place you know you are going to be in for seven to 10

years,” Conarchy says. “Not because prices are low and rates are attractive. So if you have

a stable job and know where you are going to be for at least the next three years, this is

probably the right time to buy. If not, play it safe.”

Don’t think of home buying as a real–estate investment — at least, not as a short–term

one.

“If someone is buying a house and wants to see prices going up in six months, that’s a

bad idea,” Smith says. “These are not quick turnarounds. A lot of people got into trouble

because of that.”

Thinking long term should be the key to your decision, Conarchy says.

“I am confident that in 10 or 20 years the real estate market will be better, but I can’t

tell you what’s going to happen in three years.”

Pros and ConsContinued from page 1

Viera Hospital adds TriCare Insurance,gives military families in area new option

Viera Hospital, Health First’s fourth and newest hospital serving the Space Coast

community, recently announced that it has joined the TriCare insurance–provider

network. The addition of TriCare to the list of accepted insurance plans at Viera Hospital

means TriCare members, and especially members of the Space Coast’s military commu-

nity, now have a new, state–of–the–art health–care destination to serve their families.

Since Viera Hospital opened its doors in April, 2011, TriCare members have always

been able to take advantage of the hospital’s cutting–edge technology and experienced

staff, but until now those services were not covered in the TriCare network.

Thanks to the new TriCare agreement, those patients and families can now continue to

benefit from Viera Hospital’s services.

“This is something we are particularly proud of,” said Viera Hospital President Chris

Kennedy. “TriCare members are mostly members of our military, and being able to serve

members of the U.S. Armed Forces who make sacrifices for all of us is an honor.”

The new agreement means Viera Hospital now joins Health First’s other three

hospitals, Cape Canaveral Hospital in Cocoa Beach, Holmes Regional Medical Center in

Melbourne, and Palm Bay Hospital as part of TriCare’s provider network.

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BBN SPECIAL FOCUSBrevard Symphony OrchestraContinued from page 1which is every important for the future of the BSO.”

Delisle said the BSO is debt–free. “We have no out-

standing obligations. We even own the BSO headquarters

office (in Melbourne) and the land it sits on.”

“Finishing in the black and having no debt, that is not

the case with other orchestras around the country,” said

Confessore, who has devoted most of his professional

career to leading the BSO and bringing quality program-

ming to the community.

He says the partnership the BSO has with Brevard

Community College’s Maxwell C. King Center for the

Performing Arts plays a central role in the orchestra’s

success. The BSO is the orchestra–in–residence at the

King Center in Melbourne.

“The relationship we have with the King Center is

unique compared to some of our colleagues. We have a

fabulous working relationship with the King Center staff.

It has been an essential piece to our success,” said

Confessore.

The BSO recently renewed its agreement with the King

Center as the orchestra–in–residence for the next five

years, Delisle said. “We’re proud of our relationship with

the King Center.”

The community will be able to meet members of the

BSO, including Confessore, at an event from 3 to 5 p.m. on

Sunday, Aug. 21, at Barnes & Noble in West Melbourne.

The free program is titled “Sunday with the Symphony at

B&N.” A BSO Book Fair fund–raiser will take place

throughout the day and continue until Aug. 26.

The BSO will open the 2011–2012 season Sept. 18 with

its traditional Family Concert at the King Center, which is

presented to the community free of charge.

“This is one of the most important concerts we give each

year, along with our educational concerts for fifth–grade

students in the region,” said Confessore.

The Family Concert, set for 3 p.m., is titled “Beethoven

& Me” and will feature exclusively the music of Beethoven.

“The concert will mark the appearance of Beethoven

himself (a local actor) and the audience will be able to ask

questions of Beethoven. It’s a really fun program. We have

a number of activities planned, including children’s events

in the rotunda following the concert,” said Confessore.

The free tickets are available. On the homepage,

www.BrevardSymphony.com, look for “Free Family

Concert,” and go to “printable ticket.” For ticket pricing on

the BSO’s 2011–2012 full concert season, visit the website.

The Family Concert is followed on the schedule by the

opening of the BSO’s “Subscription Series Concert Season,”

which kicks off at 8 p.m. on Saturday, Oct. 15, at the King

Center. The season is themed “Expect the Unexpected”

and will showcase six evening concerts and three matinee

performances through mid–April.

“We have a season that is filled with surprises through-

out the year, along with the kind of music everyone comes

to expect from the BSO — some of the greatest symphony

music ever composed over the last 200 to 300 years,” he

said.

The Oct. 15 concert, “In Living Color,” opens with a

piece by American composer John Corigliano called the

“Promenade” overture. The program starts with a new

twist for the BSO. As Confessore walks out onto the stage

Williams — Pops Concert.” In 2012, Williams will

celebrate his 80th birthday. “We are going to have an early

birthday concert for him,” said Confessore.

The program will feature selections from Williams’

award–winning scores to “Star Wars,” “Jaws,” “E.T.,” and

many more. BSO concertmaster Lisa Ferrigno will be

featured in selections from “Schindler’s List” and “Fidder

on the Roof.”

l FEB. 4, Saturday, 2 p.m. and 8 p.m., “The Four

Seasons.” One of the most recognizable classical pieces of

music ever composed is “The Four Seasons” by Antonia

Vivaldi, said Confessore. The guest artist will be Grammy–

nominated violinist Philippe Quint, who lives in New York.

He performed with the BSO a year and a half ago.

“Philippe is a world–class violinist,” Confessore said.

The first half of the program will highlight the BSO

performing “Symphony No. 35” by Mozart. “Before we play

that symphony, we will have a dramatic presentation with

a couple of local actors who will be reading letters that

have survived between Mozart and his father. In the

summer of 1782, when this piece was written, there was a

lot going on in Mozart’s life.”

l MARCH 10, Saturday, 2 p.m. and 8 p.m., “Cirque de

la Symphonie!” The high–flying group has been giving

performances with symphonies around North America for

the past three years.

“I had heard from my conductor colleagues around the

country and Fran from her symphony manager colleagues

what a great show they put on and how it generates so

much enthusiasm among the audiences. But I wanted to

see it myself before I committed to it.”

He did so as the pops conductor of the Alabama

Symphony Orchestra.

“It was absolutely spectacular. I called Fran (Delisle)

and suggested we book these guys.”

As aerialists fly over the orchestra, acrobatic feats are

performed to classical masterpieces, including works by

Tchaikovsky.

“Will these enhancements to the concerts take away

from the music and make it secondary?” That was my

main concern. I really think these enhancements will give

everyone, the audience as well as the musicians, the

opportunity to appreciate the music in an entirely new

way.”

l APRIL 14, Saturday, 8 p.m., “It’s Live, It’s Large, It’s

Mahler.” The BSO will showcase Gustav Mahler’s

“Symphony No. 1.” Confessore said he asked BSO musi-

cians to pick their favorite music to play for the season–

closing concert.

“There was an overwhelming demand from the

musicians to do Mahler’s first symphony. He uses a huge

sound canvas. It takes a lot of instruments and resources

to do this piece, which is about 55 minutes long. We will

probably use 90 to 95 musicians. The spotlight will be on

the orchestra. This is their concert.”

Because the project requires sources beyond the typical

BSO concert, members of the orchestra have become

involved in underwriting some of the expenses for the

program. “One of our longstanding supporters and

subscribers, Dr. Richard Weber and his wife Susan, heard

about this and swung into action. They’ve become one of

our major sponsors for this concert,” said Delisle.

to begin the evening’s program, the only musicians with

him are the members of the percussion section, who start

playing. Then, section–by–section, the BSO musicians all

enter the stage during the course of the piece.

“The musicians are playing as they come onto the stage

and take their seats. By the end of the piece, which is

about seven or eight minutes long, the whole orchestra is

on stage. It’s something unexpected,” Confessore said.

The concert will feature the “Carnival of the Animals”

by French romantic composer Camille Saint–Saens. “The

soloists for the piece are father–and–daughter duo, Yakov

and Aleksandra Kasman. Yakov is a Van Clyburn–

winning pianist (who lives in Birmingham). His daughter,

a high–school student, is an outstanding young pianist.”

After the intermission, the audience will hear “Pictures

at an Exhibition,” a piece of music that was originally

composed for the piano by Russian Modest Mussorgksy in

1874. The composer was inspired as he walked through the

gallery of an art exhibition.

The pictures gave him ideas for the different musical

compositions in his mind, said Confessore. “What’s unique

about our performance of this work is that we will have an

artist on stage — Fritz Van Eeden — during the concert

painting to the music.”

“Fritz is a fabulous artist,” said Delisle. “Originally from

the Netherlands, he grew up with classical music. He

paints to classical music. Fritz is such a good friend of the

arts and supporter of the community. Chris and I ap-

proached him with this idea and he embraced it with

excitement.”

At the concert, Van Eeden will be doing four different

pieces of artwork on two easels, “going back and forth and

turning them over,” she said. “The musical piece is about

30 minutes long. Fritz paints in big, broad strokes. He said

he is confident he can complete four pieces in 30 minutes.

Following his exhibition, he’ll take the pieces to his studio

and touch them up. He’s donating them to the BSO so we

can auction them off at our fall fund–raiser.”

Here is a snapshot of the other five 2011–2012 Sub-

scription Series Concerts:

l NOV. 19, Saturday, 8 p.m., “Classical Forces.” This

concert opens with a musical collaboration with the

Brevard Symphony Youth Orchestra. Members of the

BSYO’s advanced group will be performing alongside BSO

musicians in the “Triumphal March” by Edward Grieg.

“This is a great opportunity for the students to sit with

the professional musicians from the BSO and receive

mentoring and professional modeling. It’s always inspiring

to have that kind of interaction,” said Confessore, who

studied with internationally acclaimed conductor Leonard

Slatkin.

The second piece of this program will showcase special

guest composer and violinist Conni Ellisor, in “Blackberry

Winter.” She is a studio musician based in Nashville,

Tenn. Ellisor plays the mountain dulcimer, a fretted string

instrument.

“It’s incredible the variety of sounds she has been able

to bring from this instrument and incorporate into the

sound of the string orchestra. Parts of it are folksy and

parts of it are lyrical. It’s going to be a great surprise for

the audience and a lot of fun to perform.”

l JAN. 14, Saturday, 2 p.m. and 8 p.m., “Salute to John

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