bbooth promotion

16
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Bbooth - Jingle Ball/H&H Promo Online Marketing/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello [email protected]

Upload: sean-bello

Post on 06-Apr-2016

212 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Bbooth - Jingle Ball/H&H Promo Online Marketing/Print/Social Media

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Overview of Campaign This report recaps our marketing efforts for bBooth. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Print Advertising – In Campus Circle 6.  Newsletter Advertising/Calendar Listing – Promoting show date 7.  Sweepstakes – Hosted on campuscircle.com

The campaign had 827 clicks (includes 355 bitly clicks) and 4,901 content related page views.

Print Advertising

Original Content

Page Views– 518 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Trailer Page Page Views– 230 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 678K+. Clicks – 412

Dedicated Email

Delivered– 22K+ L.A. Opened – 2,113

Clicks – 32

Campus Circle

Newsletter Emails – 22,073 Opens – 1,845

Weekly Newsletter Campaign

Total Clicks– 28

Campus Circle

Newsletter Emails – 22,153 Opens – 1,920

Weekly Newsletter Campaign

Total Clicks– 21

Calendar Listing

Page Views – 113 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Calendar Listing

Page Views – 82 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media

Social Media #2

Social Media #3