bbtv business plan presentation

BlackbergTV.com

Prepared by: Jean Nicolas, Aaron Malloy & Randy Robinson Jr.

Aaron M, 01/04/1

Added this not sure if its needed though

Randy Robinson, 01/04/1

I think this is good. I did a study on millennials and I listed some of the top qualities on the next page too. I copied it from a slide deck that I did for work.

Agenda

● BlackbergTV● Mission & Vision● BlackbergTV Highlights● Competitive Landscape● Market Analysis● Monetization Strategy ● Next Steps

BlackbergTV Team Members

Randy Robinson Jr - CEO & Co FounderGraduate School: MBA Marshall School of Business at USCUndergraduate: B.S. University of California, Berkeley; Haas School of Business

Aaron Malloy - COO & Co FounderGraduate School: MBA Marshall School of Business at USCUndergraduate: B.A. University of California, Berkeley, Economics

Jean Nicolas - VP of Business Development & Co FounderGraduate School: MPP/Communications Sol Price School of Public Policy at USCUndergraduate: B.S. University of Tampa; Criminology

Mission & Vision

BBTV seeks to provide a diverse urban audience with share-worthy online content. We focus on five core areas:

●Political Commentary & Satire○ AJA Brown (10,000+ views in 2 days)

●Trends in Media & Entertainment○ Musicians boycott Florida (10,000 + views)

●Human Interest Stories○ Displaced Gece Community

●Business & Entrepreneurship○ Humble Black Billionaires (

BlackbergTV Highlights

Visitors & Viewership (December 2012 - Present)●Range: 2,000 - 158,500 monthly visits●Peak: 158,521 visits (July 2013) ●Average 45,000 visits per month (Q3 2013)

Broad Geographic Reach & Local Influence●Over 50 Countries●12% in California

Affiliate Websites (partner websites to share traffic)●BlackGreekPride.com

Aaron M, 01/04/1

In the highlights could we say something about past political articles such as featuring Aja browns election? The two articles about her were pretty successful the 8th and 9th most visited articles

Competitive LandscapeThought Provoking /

Intellectual

Shock & Gossip

UrbanGeneral

Advertising Opportunities


Feel free to arrange or rearrange the icons to how you think they should be positioned.

Market Analysis - Target Audience

Demographic Profile●Age 18-49●Ethnicity: Primarily African American/ African Diaspora Audience●Gender mix: 50% male and 50% female●Geography: Global●Education: Some college to graduate degree●Income: $50,000+

Market Analysis - Millennials

Next Steps

Blackbergtv Discussion Items:

1.) Advertising2.) Private Funding3.) Local Los Angeles Political Coverage 4.) Human resources5.) Television/studio - five year projection

Appendix

Questions and Answers

Monetization Strategy

● Direct Ad Sales● Google Adsense● Affiliate Advertising (Amazon)● Branded partnerships● Paid Posts


Which AD slot is most successful? Most successful on the home page? Most successful on the post page? Most successful overall?

bbtv business plan presentation

Education

foundergraduate school

aaron malloy randy robinson

university of california

needed thoughrandy robinson

business development

past political articles

home page

post page