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ConcretenessDefined asBeing precise, explicit, vivid and being specific vague and generalNot beingConcretenessDefined asSensory AppealingEvoking sensory responses by appealing five sensesDefined by OxfordConcretenessBeing VividBeing SpecificBeing DefiniteConcretenessMisunderstanding of words creates problems for both parties (sender and receiver). vague and generalNot beingMisunderstandingConcretenessvague and generalNot beingExample Words:SmallA fewSeveralSlightlySoonAlmostConcretenessHow to be specificComparison

Figurative LanguageLiteral Dull:Some women were stopped in their promotionFigurative:Many women faced the glass ceiling in their companyConveying professionalismwhen you talk to your client always use facts and figures instead of generic or irrelevant information.

Strengthen the confidence between sender and receiverMake your messages compelling and persuasive

ConcretenessBenefits to Business WorldThank You9