bcab - facebook marketing keynote by mari smith
DESCRIPTION
Facebook Marketing Success: A Proven, Step-by-Step Formulafor Growing Your BusinessUsing the World’s #1 Social Network - presented to the British Columbia Association of Broadcasters Annual Conference, Kelowna, BC May 6th 2011. Any questions, please contact Mari! http://contactmari.comTRANSCRIPT
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Facebook MarketingFacebook MarketingSuccessSuccess
A Proven, Step-by-Step FormulaA Proven, Step-by-Step Formulafor Growing Your Businessfor Growing Your Business
Using the World’s #1 Social Using the World’s #1 Social NetworkNetwork
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facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 2
Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”
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facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 3
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facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 4
To help the world connect & communicate more effectively…
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667 million active members
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The world on FacebookThe world on Facebook
Source: www.socialbakers.com
Follow on Twitter: @socialbakers
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facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 9
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World Facebook World Facebook connectionsconnections
Details at: http://on.fb.me/worldfbmap
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Global fan page Global fan page popularitypopularity
Source: www.socialbakers.com
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#11 in the world (total users)
Canada on FacebookCanada on Facebook
Source: www.socialbakers.com
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#7 in the world (penetration)
More than 1 in 2
Canadians on FacebookCanadians on Facebook
Source: www.socialbakers.com
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http://www.facebook.com/GlobalBC
Canadian TV stationsCanadian TV stations
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Canadian TV stationsCanadian TV stations
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Video… on TV setsVideo… on TV sets
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Free content…Free content…
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FEAR of negative comments!
:(
What stops businesses from using What stops businesses from using Facebook?Facebook?
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Why create a Facebook Fan Why create a Facebook Fan Page?Page?Your customers spend most of their online time on Facebook.
Access to 670 MILLION people.Build a community of raving fans… andeasily create customers for life!
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LikeableLikeable
VideoSee: http://www.facebook.com/video/video.php?v=904264644517
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Refer to this post for additional help on personal vs. business:
http://socialmediaexaminer.com/facebook-101-business-guide/
Facebook 101 GuideFacebook 101 Guide
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News FeedNews Feed
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Personal profilePersonal profile
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Fan page / Business pageFan page / Business page
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Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with strategic alliance partners Establish yourself as a leading authority Improve customer service
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Custom tab converts visitors to fans at 47% vs. wall at 23%.
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www.facebook.com/enchantment
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See facebook.com/marismith ◦BIG List of Apps!
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Yours + “OPC: Other People’s Content”
50/50
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Photos, Videos, Links, Status Updates
Short, easily applied tipsQuestions Invitation to ask QuestionsHow-to tutorialsPollsQuotes
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“The more similar we are, the more invisible we become.”
David Tyreman
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~88% of Facebook users do not return to the fan page once they click the Like button…
…they only see and interact with content in the News Feed!
NEWSFLASH!NEWSFLASH!
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“Think outside Facebook!”◦Twitter, LinkedIn◦Your blog and emails◦Product packaging◦Print media◦Business cards
“Radical Strategic Visibility”http://bit.ly/21waysfb
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www.facebook.com/brandpermissions
Print media & signagePrint media & signage
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www.facebook.com/charlotterusse
Storefront displayStorefront display
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The most targeted traffic your money can buy
Facebook adsFacebook ads
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Four months of Facebook ads:◦3,300% increase in traffic◦50% increase in average order value!
GiantNerd.comGiantNerd.com
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LIKE at every LIKE at every opportunity!opportunity!Like button, Like box, Comments plugin
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Viewers submit videosViewers submit videos
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Involvement InclusionReduce the gap between you and the consumer, customer, viewer
“The nobodies are the new somebodies.” Guy Kawasaki
It’s all about…It’s all about…
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NBC’s “The Voice”NBC’s “The Voice”
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Hashtag - #TheVoiceHashtag - #TheVoice
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Invite social involvementInvite social involvement
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FIRST build tons of value, social equity
Space out your offers
Clear CTAsMake it really easy for people to buy from you!
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eCommerce apps: payvment, ecwid
Fcommerce - Shopping on Fcommerce - Shopping on FacebookFacebook
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Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph
Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes
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Community manager(s)TrainingResourcesFan page company policyRevisit objective(s) of your fan page
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Facebook Marketing: An Hour A Day
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