bcdc bay&planning&coalition& discussion...5/9/17 2 national&boating&trends •...

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5/9/17 1 BCDC Bay Planning Coalition Discussion San Francisco Bay Recreational Boating March 29,2107 Discussion Outline Overview of US and California boating Metrics associated with berth size, boating economics and demographics for SF Bay Boat industry size Boat market demand Marina data, berth pricing Comparable data in primary CA regions Recreational boat industry trends

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Page 1: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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BCDCBay  Planning  Coalition  

Discussion

San  Francisco  Bay  Recreational  BoatingMarch  29,  2107

Discussion  Outline• Overview  of  US  and  California  boating• Metrics  associated  with  berth  size,  boating  economics  and  demographics  for  SF  Bay–Boat  industry  size–Boat  market  demand–Marina  data,  berth  pricing  –Comparable  data  in  primary  CA  regions

• Recreational  boat  industry  trends

Page 2: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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National  Boating  trends

• US  is  half  the  world  market  in  boats–$121B  in  economic  benefit–650,000  jobs,  35,000  businesses

• 1.2  M  boats  sold  annually  in  US–250,000  new  boats  –95%  of  new  boats  are  made  in  America–95%  are  cartop/trailerable  boats  under  26’

California  Boating• More  than  800,000  registered  boats• $8.9B  in  total  economic  benefit  – 48,400  jobs;   3,062  businesses

• 8,000  new  recreational  boats  sold  in  2016– 4,000  personal  watercraft– 95%  powerboats,   trailerable  under  26’– 4%  between  26’  and  39’  – 1%    are  40’  or  more  (61  boats)– 4%  are  sailboats  

Page 3: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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Other  CA  Data• More  desirable  locations  have  highest  rates  –Dana  point,  Newport,  Lido– Longest  wait  lists  too  (20+  years)

• Most  southern   CA  publically-­‐owned  marinas  independently  managed–Experience,  long  planning  horizon

• CA  Boating  Demographics• 79%  of  boaters  married  or  partnered• 52%  have  kids• 74%  have  household   incomes  under  $100,000• 25%  are  non-­‐Caucasian• Most  boaters  are  guests– Average  boat  takes  30+  people   out  per  year– Bay-­‐area  residents  have  2.4  boat  experiences/year

Page 4: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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Boating’s  Economic  Impact  on  California

• Largest  landlocked  harbor  in  world• A  premier  US  boating  region  • 57  marinas  in  SF  Bay  –Most  over  50  years  old,  numbers  in  decline–Five  closed  in  last  ten  years  in  South   Bay,  two  more  expected  to  close  soon–Services  (boatyard/fuel)  also  declining

SF  Bay  Boating  Infrastructure

Page 5: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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• 17,700  “wet  slips”  in  SF  Bay,  occupancy  80%• Demand  increases  with  size,  proximity  to  SF• Overabundance  of  small  slips,  few  large  slips

• Under  25’  1,880 60’      338• 25’-­‐30’ 5,381 70’ 32• 30’-­‐35’ 3,370 80’+ 21• 35’-­‐40’ 2,775 (+side-­‐ties)• 50’ 1,142

SF  Bay  Metrics

Slips  in  Bay  Area  by  Size

0

1,000

2,000

3,000

4,000

5,000

6,000

25' 30' 35' 40' 45' 50' 55' 60' 65' 70' 80'

TTL  Slips  17,700

Page 6: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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%  of  Bay  Area  Slips  by  Size

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

25' 30' 35' 40' 45' 50' 55' 60' 65' 70' 80'

%  of  Slips

Boating  Trends  in  California• Increasingly,  smaller  vessels  are  on  trailers– Less  costly–More  flexibility– Lower  maintenance–Trailerable  vessels  to  35’  are  common

• Dry-­‐stack/dry  storage  increasing  –Cities  want  boats  off  roads  and  driveways–Demand  for  launch  ramps,  storage  is  high

Page 7: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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Launch  Ramps  – Bay  AreaLaunch  Ramps

Ttl   Marinas Without   Launch   Ramps With   Launch   Ramps

Pump-­‐Out  Facilities  – Bay  AreaPump-­‐Out  in  Marinas

Total   Marinas With   Pump-­‐out Without   Pump-­‐out

Page 8: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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• Cost  of  used  boats  very  low–Boating  boom  of  the  60’s  • Low-­‐cost  high-­‐volume  fiberglass  boats• 250  boat  makers  in  Costa  Mesa  alone!• ‘63-­‐’72  SoCal slips  increased  700%  

–US  made  boating  affordable  for  everyone,  now  a  world-­‐wide  trend–Boaters  move  to  larger  vessels  over  time

Bay  Area  Berthing  Costs• SF  Bay  has  lowest  berthing  rates  in  California• SF  Bay  rates  half  to  a  quarter  of  other  areas

• Ironically  SF  has  highest  housing  costs  in  US!  –Highest  GDP  per  capita  in  US– Average  household  income  $121,000– Berthing   fees  based  on  sf,  not  length–Market  demand  drives  cost,  not  size  –MRA  tracks  fees  in  all  CA  regions– Lake  and  ocean  marinas  50:50

Page 9: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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Cost  per  foot  in  Bay  Area

$0.00

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

$16.00

25' 30' 35' 40' 45' 50' 55' 60' 65' 70' 80'

Cost  per  Foot  -­‐Double  Finger

San  Diego  Bay

Oceans ide  Harbor

Dana  Point  Harbor

Newport  Beach  Harbor

Huntington  Harbor

Long  Beach  Harbor

Los  Angeles  Harbor

King  Harbor

Marina  Del  Rey

Channel  Is lands  Harbor

Ventura  Harbor

Santa  Barbara  Harbor

San  Francisco  

Bay

#  Slips 5,295   950   2,416   1,856   569   3,428   4,171   1,342   4,037   2,478   1,682   1,139   1,750  

#  Vacancies 547   -­‐ -­‐ 60   14   -­‐ 989   103   204   827   495   -­‐ 350  

#  Occupancies     4,748   950   2,416   1,796   555   3,428   3,182   1,239   3,833   1,651   1,187   1,139   1,400  

0

1,000

2,000

3,000

4,000

5,000

6,000

Regional  Vacancy  Rates  for  California  HarborsMid  Year  2015

Page 10: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

$16.00

$18.00

$20.0019

89

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

SF  Bay  vs CaliforniaTrends  in  Effective  Slip  Yields

Santa   Barbara

Ventura  Harbor

Channel  Islands  Harbor

Marina   Del   Rey

King  Harbor

Los  Angeles   Harbor

Long  Beach  Harbor

Dana   Point  Harbor

Oceanside

San  Diego   Bay

San  Francisco

SF   East  Bay

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

$16.00

$18.00

$20.00

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

San  Diego  County  vs SFTrends  in  Effective  Slip  Yields

Santa   Barbara

Ventura  Harbor

Channel  Islands  Harbor

Marina   Del   Rey

King  Harbor

Los  Angeles   Harbor

Long  Beach  Harbor

Dana   Point  Harbor

Oceanside

San  Diego   Bay

San  Francisco

SF   East  Bay

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$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

$16.00

$18.00

$20.0019

89

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Orange  County  vs SFTrends  in  Effective  Slip  Yields

Santa   Barbara

Ventura  Harbor

Channel  Islands  Harbor

Marina   Del   Rey

King  Harbor

Los  Angeles   Harbor

Long  Beach  Harbor

Dana   Point  Harbor

Oceanside

San  Diego   Bay

San  Francisco

SF   East  Bay

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

$16.00

$18.00

$20.00

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Los  Angeles  County  vs SFTrends  in  Effective  Slip  Yield

Santa   Barbara

Ventura  Harbor

Channel  Islands  Harbor

Marina   Del   Rey

King  Harbor

Los  Angeles   Harbor

Long  Beach  Harbor

Dana   Point  Harbor

Oceanside

San  Diego   Bay

San  Francisco

SF   East  Bay

Page 12: BCDC Bay&Planning&Coalition& Discussion...5/9/17 2 National&Boating&trends • US+is+half+the+world+market+in+boats –$121B+in+economic+benefit –650,000+jobs,35,000+businesses •

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$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

$16.00

$18.00

$20.0019

89

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Ventura  County  vs SFTrends  in  Effective  Slip  Yields

Santa   Barbara

Ventura  Harbor

Channel  Islands  Harbor

Marina   Del   Rey

King  Harbor

Los  Angeles   Harbor

Long  Beach  Harbor

Dana   Point  Harbor

Oceanside

San  Diego   Bay

San  Francisco

SF   East  Bay

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

$16.00

$18.00

$20.00

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Santa  Barbara  County  vs SFTrends  in  Effective  Slip  Yield

Santa   Barbara

Ventura  Harbor

Channel  Islands  Harbor

Marina   Del   Rey

King  Harbor

Los  Angeles   Harbor

Long  Beach  Harbor

Dana   Point  Harbor

Oceanside

San  Diego   Bay

San  Francisco

SF   East  Bay

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Summary• Bay  area  berthing  fees  lowest  in  state• Overabundance  of  small  slips  – Very  old  marinas– Upgrading  very  difficult– Demand  shifting   away  from  small  “wet  slips”– Very  high  demand  for  large  slips   (non-­‐trailerable)