bcg vs ge matrix
DESCRIPTION
Our Groups Project on BCG & GE Matrix - SYBMSTRANSCRIPT
BCG & GE MatrixSYBMS
Group Members
NAMES
Kajol Dave
Aditi Desai
Nidhi Desai
Bhoomi Dhakan
Neha Dhebe
Chirag Dodiya
Shrujal Doshi
BCG Matrix - Foundation
• Developed by Bruce Henderson of
BCG Group in 1970s
• Mainly used for Multi-product
companies
• Consist of 4 cells
• Most renowned business portfolio
analysis tool
BCG Matrix – Quadrants of the Matrix
Stars All time high
demand
Cash CowsRevenue Generation
Question MarksNew in the market
DogsNo Demand/
Outdated
BCG Matrix – McDonalds
Founded by: Richard and Maurice McDonald
Year: May 15, 1940
Industry: Fast food Restaurant
Operating in 119 countries and serving 68 Million Customers Daily.
BCG Matrix – McDonalds in the Matrix
QUESTION MARK
Masala GrillRatings: 3/5Cost: 45 RS
STAR
McAloo TikkiRatings: 4.5/5Cost: 26RS
DOGS
Mc Spicy ChickenRatings: 3/5Cost:75 RS
CASH COWS
Mc FlurryRatings: 3/5Cost:67 RS
HIGH
WE
AK
LOW
MARKET SHARE
MEDIUM
ME
DIU
MS
TR
ON
G
GE Matrix
GE Matrix - Foundation
•Developed by Mckinsey in 1970
•Also Popular as “Directional Policy Matrix”
•Consists of 9 cell matrix
•Same as BCG Matrix – Just Better
Zones of GE Matrix
GE Matrix - Google
Founded by: Larry Page & Sergey Brin
Founded in: Sept 4, 1998; Menlo Park, California
Industry: Internet Services
Operating Worldwide
GE Matrix – Google in the Matrix
Green Zone – Search engine- Primary Google Product
- 70% of Market Share- Similar Items: AdWords, Apps & YouTube.
Ratings: 5/5
GE Matrix – Google in the Matrix
Yellow Zone – Chromecast- New Product in the Market
- Innovative product sold at affordable price Cost: $35 in USA
Ratings: 4/5 According to Wall Street Journal and Current Users
GE Matrix – Google in the Matrix
Red Zone – Google Books- Highly Competitive Market
- Competing against Amazon, which was primary developed for book store.
- Similar items: Google TV & Groups
Ratings: 3/5
Comparison – BCG vs. GE
BCG Matrix GE Matrix
4 cells 9 cells
Relative Market Share and Industry growth rate
Business Strength and Industry Attractiveness
Single measure to assess growth and market share
Multiple measures to assess business strength and industry attractiveness
Types of classification i.e. High and Low
Classification i.e. high/medium/low and strong/average/weak
Has many limitations Same as BCG – Just Better
Conclusion