30 July2020

BCI 2030 & Cotton Beyond

Covid-19

WTO 33rd Round of Consultations on Cotton and Development (DGCFMC)

Alan McClay, BCI CEO

OUR MISSION

AND AIM

Mission

BCI aims to transform cotton

production worldwide by

developing Better Cotton as

a sustainable mainstream

commodity.

BCI exists to make global

cotton production better for

the people who produce it,

better for the environment

in which it’s grown and

better for the sector’s

future.

Aim

© ABRAPA

Better Cotton Initiative 3

BCI Global Reach2018-19 COTTON SEASON

Better Cotton Initiative 4

BCI Farmers Around the World2018-19 COTTON SEASON

Better Cotton Initiative 5

Volumes of Better Cotton Grown2018-19 COTTON SEASON

Better Cotton Initiative 6

BCI GLOBAL MEMBERSHIP

48110

197313

468

706

986

1205

1431

1842

0

200

400

600

800

1000

1200

1400

1600

1800

2000

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Suppliers & Manufacturers

Associate Members

Civil Society

Producer Organizations

Retailers and Brands

Plus 7,000 Better Cotton

Platform Users, in addition

to membership

1,952 Members as of 04 June 2020

BETTER COTTON PRINCIPLES AND CRITERIA

…minimise the harmful

impact of crop protection

practices

…promote water

stewardship

…care for the health of the

soil

…enhance biodiversity

…care for and preserve

the quality of fibre

…promote decent

work

…operate an effective management system

THE ROLE OF THE GROWTH AND INNOVATION FUND

Better Cotton Initiative 9

BCI’s Impact on

Farmer’s Daily Lives

directly

FEMALE FARMER BECOMES A ROLE MODEL IN PAKISTANI COTTON COMMUNITY

“I train 400 BCI Farmers, as well as supporting other cotton farmers outside of the BCI programme. I also give talks to girls in schools letting them know that cotton farming could be a viable future for them.–BCI Farmer Almas Parveen. Punjab, Pakistan, 2018.

A FARMER’S JOURNEY TO RAISING YIELDS AND SAVING WATER IN MOZAMBIQUE

“To conserve as much rainwater as possible and prevent soil erosion, I have built contours [heaped piles of soil] along each row of cotton to act as barriers, helping to reduce water run-off and make the most of this precious resource.— BCI Farmer Manuel Maussene.

Nampula, Mozambique, 2018.

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BCI 2030 Strategy

Better Cotton Initiative 13

LOOKING FORWARD: 2030

We are currently working on our 2020-2030 strategy

BCI is still looking to achieve market transformation

We are looking at a more farmer centric approach improving capacity in cotton farming practices and thereby improving livelihoods

In order to reach more farmers, we require investment not only from retailers and brands but also from governments

Governments who have funded either the Secretariat or the GIF include: SIDA, USAID, SDC (Swiss Agency for Development Cooperation) Australia Department of Foreign Affairs (DFAT), Netherlands Ministry for Foreign Affairs, IDH

We still have many more farmers to reach

Join us!

Vision

Mission

Principles

A world where all cotton farming is sustainable.

To help cotton communities to survive and thrive, while protecting and restoring the environment.

Impact driven | Farmer centric | Multi-stakeholder ethos | Continuous improvement & learning | System integrity &

evidence | Global direction, devolved local action | Pricing determined by the market

Drive global demand for

sustainable cotton through the

supply chain

Embed sustainable farming

practices & policiesEnhance well-being & economic

developmentAims

Better Cotton is the preferred choice for

both growers & buyers.

On cotton farms, the soil is healthy. Water,

land resources & inputs are managed for the

good of both local communities & the planet.

Cotton farming is economically viable for

farmers and their communities, with good

social conditions & decent quality of life.

Impacts

Scaling Better Cotton production & procurement

ApproachBuilding local capacity

& self-sufficiencyCreating new value

& opportunities for farmers

BCI 2030 Strategy

Better CottonInitiative 16

BCI Management of Covid-19

Better Cotton Initiative 17

COVID-19 - FIELD OPERATIONS

Production status and impact:• Some impact expected on production, however

aiming to maintain production levels from 2019• Fundraising efforts• Field level working group• Support to farmers on Covid response

Better Cotton Initiative 18

IPs support to farming communities

Leverage on BCI’s vast network and close interaction with villages, farmers and farm workers

©Mask and information material distribution by ACF in Maharashtra, India

©WWF Pakistan Women Field Facilitator delivering

training to women farmers and workers

©REEDS distributed PPEs and ration

among community, Pakistan© SWRDO FF delivering training to farmers /

Pakistan.

© Lupin Foundation masks distribution to farmers /

Maharashtra, India.

Better Cotton Initiative 19

COVID-19 – UPTAKE AND THE MARKET

Uptake status and impact:• Seeing a moderate downturn in RB uptake,

however less of a downturn in spinner uptake

• Support for members – payment terms extended, BCCU transfer deadlines extended, Covid hub, online training

BCI Covid-19 Hub

bettercotton.org/covid-19-hub/

https://bettercotton.org/covid-19-hub/

Better Cotton Initiative 21

BCI post-Covid

Long term impact on BCI

• Sustainability ever more significant

• Strength of BCI’s network

BCI response

• Remain flexible with the new constraints

• Prioritisation of online learning systems

and content for farmers

• Remote assurance process

• Hybrid membership engagement (online

and in-person)

Thank you