Boston Community Marketing GroupBoston Community Marketing Group

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OverviewOverview

Corporate ResponsibilityCorporate Responsibility

Municipal ReceptivityMunicipal Receptivity

Marketing LandscapeMarketing Landscape

National Target MarketsNational Target Markets

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Presentation AgendaPresentation Agenda

The BCMG AdvantageThe BCMG Advantage

Community Marketing: Business ImpactCommunity Marketing: Business Impact

Business Model: How it WorksBusiness Model: How it Works

What An Investment Can DeliverWhat An Investment Can Deliver

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The BCMG AdvantageThe BCMG Advantage

BCMG’s goal is to obtain value that exceeds our client’s expectations BCMG’s goal is to obtain value that exceeds our client’s expectations and more than pays for our fee.and more than pays for our fee.

BCMG has, and will continue to build, the most effective working BCMG has, and will continue to build, the most effective working relationships with each event and institution.relationships with each event and institution.

BCMG will represent the client’s specific marketing objectives with BCMG will represent the client’s specific marketing objectives with each investment on a sustaining basis throughout the year.each investment on a sustaining basis throughout the year.

BCMG is the client’s team “on the ground” from negotiation to BCMG is the client’s team “on the ground” from negotiation to fulfillment to post analysis.fulfillment to post analysis.

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Community Marketing Builds BrandsCommunity Marketing Builds Brands

Community Marketing is a powerful investment in the well being of Community Marketing is a powerful investment in the well being of current and potential customers.current and potential customers.

Support of a community infuses tremendous brand loyalty and trust.Support of a community infuses tremendous brand loyalty and trust.

The brand/customer relationship is one to one and very personal. The brand/customer relationship is one to one and very personal.

The strong emotional bond is contagious and impacts everyone.The strong emotional bond is contagious and impacts everyone.

A prudent investment in Community Marketing yields growth in sales A prudent investment in Community Marketing yields growth in sales and market share.and market share.

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Community MarketingCommunity MarketingMaximum ValueMaximum Value

Most companies have already made individual investments in events, Most companies have already made individual investments in events, charities, and other causes.charities, and other causes.

Maximum benefit depends on:Maximum benefit depends on:

Embracing an entire market. Embracing an entire market.

Selecting well known, high quality non-profit institutions and events.Selecting well known, high quality non-profit institutions and events.

Measurable criteria.Measurable criteria.

A team on the ground to insure maximum returns.A team on the ground to insure maximum returns.

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Total ImpactTotal ImpactImmeasurable ValueImmeasurable Value

The Elite ValuesThe Elite Values: Product Integration, Exclusivity and Iconic Brand : Product Integration, Exclusivity and Iconic Brand Affinity are reached.Affinity are reached.

Year Round Sustaining PresenceYear Round Sustaining Presence in the market is achieved. in the market is achieved.

Sample and InteractSample and Interact with the brand in a receptive environment. with the brand in a receptive environment.

Leverage the InvestmentLeverage the Investment with available select media that supports the with available select media that supports the events. events.

Amplify the InvestmentAmplify the Investment with a public relations effort to gain valuable with a public relations effort to gain valuable additional awareness.additional awareness.

This connection to a Community is Viral and growsThis connection to a Community is Viral and growsexponentially over timeexponentially over time

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Community MarketingCommunity MarketingRelevanceRelevance

The digital age has created a The digital age has created a cluttered and fragmentedcluttered and fragmented communications environment. communications environment.

Content is consumed on demand, often commercial free and no Content is consumed on demand, often commercial free and no longer by appointment.longer by appointment.

Local Media audiences are small and often quite skewed.Local Media audiences are small and often quite skewed.

Traditional “Advertising” in a long commercial break is rapidly losing Traditional “Advertising” in a long commercial break is rapidly losing effectiveness.effectiveness.

Community Marketing enables effective communications with Community Marketing enables effective communications with customers in a relevant environment.customers in a relevant environment.

Community Marketing is the way to connect with people in a Community Marketing is the way to connect with people in a receptive environment!receptive environment!

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The Perfect JourneyThe Perfect JourneyCommunity Marketing Starts in BostonCommunity Marketing Starts in Boston

77thth largest market in the U.S. by CMSA, median age – 31; median largest market in the U.S. by CMSA, median age – 31; median income - $39,629.income - $39,629.

Boston is best known for Technology, Education and Medical Care & Boston is best known for Technology, Education and Medical Care & Research.Research.

Home to the most highly recognized group of public events and Home to the most highly recognized group of public events and institutions in their class.institutions in their class.

Boston’s non-profit sector employs 15% of the area’s workforce.Boston’s non-profit sector employs 15% of the area’s workforce.

Boston provides a very high probability of success for achieving Boston provides a very high probability of success for achieving brand marketing objectives.brand marketing objectives.

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The Best Community Partners in BostonThe Best Community Partners in BostonRevered by Bostonians and People Around the WorldRevered by Bostonians and People Around the World

First Night First Night

Museum of Fine ArtsMuseum of Fine Arts

Boston Marathon Boston Marathon

Museum of ScienceMuseum of Science

The Boston Pops Fireworks SpectacularThe Boston Pops Fireworks Spectacular

Children’s Hospital BostonChildren’s Hospital Boston

The Head of the Charles RegattaThe Head of the Charles Regatta

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The Best Community Partners in BostonThe Best Community Partners in BostonThe Immersion PlanThe Immersion Plan

The four biggest events in New England scheduled seasonally.The four biggest events in New England scheduled seasonally.

The three institutions that are the most heavily attended year round.The three institutions that are the most heavily attended year round.

A A Corporate ChampionCorporate Champion has never unilaterally embraced the broader has never unilaterally embraced the broader Boston community.Boston community.

The ChampionThe Champion can own both the community’s mind and heart! can own both the community’s mind and heart!

The sum of these parts is far greater than that of theThe sum of these parts is far greater than that of theindividual components!individual components!

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Market PenetrationMarket PenetrationThe Value DeliveredThe Value Delivered

Attendance at the seven key Community Partners in Boston will Attendance at the seven key Community Partners in Boston will generate over six million positive, personal experiences.generate over six million positive, personal experiences.

Support of two or more events/institutions will begin to establish a Support of two or more events/institutions will begin to establish a corporate brand as a positive community partner.corporate brand as a positive community partner.

Millions more watch, listen and read and are touched by these Millions more watch, listen and read and are touched by these cornerstones of the community and their corporate supporters.cornerstones of the community and their corporate supporters.

The quality of impact on people is not measured in seconds, but in The quality of impact on people is not measured in seconds, but in hours, days and months!hours, days and months!

The magnitude of an entire population being impacted is The magnitude of an entire population being impacted is unprecedented.unprecedented.

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Commitment: Commitment: BCMG will work on behalf of the corporate sponsor to BCMG will work on behalf of the corporate sponsor to maximize the value of all investments made from negotiation to maximize the value of all investments made from negotiation to fulfillment to analysis.fulfillment to analysis.

Fees: BCMG Fees: BCMG will charge the corporate sponsor a fee for service. will charge the corporate sponsor a fee for service.

Authority:Authority: Each of the Boston Institutions and Venues has granted Each of the Boston Institutions and Venues has granted written authority to BCMG to present them as a group. BCMG written authority to BCMG to present them as a group. BCMG receives no compensation from them.receives no compensation from them.

Independency:Independency: It is understood that these Boston assets are It is understood that these Boston assets are independent of each other, have individual conditions and independent of each other, have individual conditions and restrictions, and do not have to be supported in total. There are also restrictions, and do not have to be supported in total. There are also other community institutions, beyond the initial seven, that may also other community institutions, beyond the initial seven, that may also be selected to fulfill sponsor goals.be selected to fulfill sponsor goals.

Let’s Get StartedLet’s Get Started

Business Model: How It WorksBusiness Model: How It Works

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Additional Boston OpportunitiesAdditional Boston Opportunities

Institutions:Institutions:• Big Brothers & SistersBig Brothers & Sisters• Boston Opera HouseBoston Opera House• Boston Public LibraryBoston Public Library• Greater Boston Food BankGreater Boston Food Bank• Institute for Contemporary ArtInstitute for Contemporary Art• Isabella Stewart Gardner MuseumIsabella Stewart Gardner Museum• Joey Fund for Cystic FibrosisJoey Fund for Cystic Fibrosis• John F. Kennedy LibraryJohn F. Kennedy Library• New England AquariumNew England Aquarium• Shakespeare on the CommonShakespeare on the Common• Wang Center for the Performing ArtsWang Center for the Performing Arts

Organizations:Organizations:• Boston Chamber of CommerceBoston Chamber of Commerce• CEO Club of Boston CollegeCEO Club of Boston College• New England CouncilNew England Council

Schools:Schools:• Boston CollegeBoston College• Brandeis CollegeBrandeis College• Boston UniversityBoston University• Emerson CollegeEmerson College• Harvard UniversityHarvard University• MITMIT• Northeastern UniversityNortheastern University• University of MassachusettsUniversity of Massachusetts• Tufts UniversityTufts University

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CustomizationCustomization

BCMG understands that every company has its own individual BCMG understands that every company has its own individual marketing and sponsorship expectations.marketing and sponsorship expectations.

It is understood and expected that the negotiation, investment, It is understood and expected that the negotiation, investment, implementation cycle for each institution and event will be customized implementation cycle for each institution and event will be customized to fulfill that sponsor’s specific requirements.to fulfill that sponsor’s specific requirements.

The Boston Community PartnersThe Boston Community PartnersProfiles & OpportunitiesProfiles & Opportunities

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First Night BostonFirst Night BostonArts Festival & FireworksArts Festival & Fireworks

First Night Boston is the largest and longest running New Year’s Eve First Night Boston is the largest and longest running New Year’s Eve Arts Festival and Fireworks Celebration in the country. One million Arts Festival and Fireworks Celebration in the country. One million people gather annually on December 31st in Downtown Boston.people gather annually on December 31st in Downtown Boston.

Highlights include:Highlights include:- The Family Festival at the Hynes Convention Center, The Family Festival at the Hynes Convention Center, - The Mardi Gras style Grand Procession, led by Mayor Tom Menino.The Mardi Gras style Grand Procession, led by Mayor Tom Menino.- Colossal Ice Sculptures weighing 15 to 35 tons throughout Boston Common Colossal Ice Sculptures weighing 15 to 35 tons throughout Boston Common

and Copley Squareand Copley Square- 250 exhibitions in 40 venues250 exhibitions in 40 venues- A Fireworks Display at Midnight over Boston Harbor.A Fireworks Display at Midnight over Boston Harbor.

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First Night BostonFirst Night BostonExamples of OpportunitiesExamples of Opportunities

Title Sponsor First Night Buttons: Brand name/design shape.Title Sponsor First Night Buttons: Brand name/design shape.

Full Television, Radio, Newspaper, Posters, Street Banners, MBTA Car Full Television, Radio, Newspaper, Posters, Street Banners, MBTA Car Cards, etc. from November launch through New Year’s Eve.Cards, etc. from November launch through New Year’s Eve.

Corporate Naming Rights to Family Festival and First Night Website.Corporate Naming Rights to Family Festival and First Night Website.

Company design around Jumbo Video Screen which can create cell Company design around Jumbo Video Screen which can create cell phone-text message contesting throughout the evening. phone-text message contesting throughout the evening.

Giant Ice Sculpture in Company design in Copley Square.Giant Ice Sculpture in Company design in Copley Square.

Company float/truck in the Grand Procession.Company float/truck in the Grand Procession.

Neighborhood Network Sponsorship: Yearlong, 40 different child/teen Neighborhood Network Sponsorship: Yearlong, 40 different child/teen arts programs which can couple company strength with community arts programs which can couple company strength with community need such as literacy, technology, etc. need such as literacy, technology, etc.

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450,000 works of art450,000 works of art ranging from masters of American painting to ranging from masters of American painting to impressionism, from Asian scrolls to Egyptian mummies.impressionism, from Asian scrolls to Egyptian mummies.

The state-of-the-art gallery space enjoyed by over The state-of-the-art gallery space enjoyed by over one million visitors one million visitors annually. annually.

The Museum of Fine Arts is a social destination for Bostonians:The Museum of Fine Arts is a social destination for Bostonians: Hundreds of thousands of members, students and school children Hundreds of thousands of members, students and school children attend the more than 3,000 films, concerts, lectures and classes attend the more than 3,000 films, concerts, lectures and classes presented annually. presented annually.

Blockbuster Gund Gallery Exhibits include Monet, Sargent, Gauguin, Blockbuster Gund Gallery Exhibits include Monet, Sargent, Gauguin, Classic Cars, etc.Classic Cars, etc.

The American Wing opens in 2010.The American Wing opens in 2010.

www.mfa.comwww.mfa.com receives 8.4 million visits annually. receives 8.4 million visits annually.

The Museum of Fine Arts, BostonThe Museum of Fine Arts, BostonA World-Class ExperienceA World-Class Experience

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The Museum of Fine Arts, BostonThe Museum of Fine Arts, BostonExamples of OpportunitiesExamples of Opportunities

““Free Wednesday Nights” sponsorship and naming opportunity.Free Wednesday Nights” sponsorship and naming opportunity.

““mfamfafirstfirstfridays” and “mfafridays” and “mfasummersummerfridays” sponsorship.fridays” sponsorship.

Sponsorship of Elaine and Jerome Rosenthal Summer Concerts.Sponsorship of Elaine and Jerome Rosenthal Summer Concerts.

Sponsorship of upcoming Gund Gallery Exhibitions include “1970’s Sponsorship of upcoming Gund Gallery Exhibitions include “1970’s Fashion,” Degas Nudes,” and “Aphrodite.” Fashion,” Degas Nudes,” and “Aphrodite.”

Opening events of the new American Wing (Fall 2010).Opening events of the new American Wing (Fall 2010).

Current and future naming opportunities for MFA spaces and Current and future naming opportunities for MFA spaces and programs.programs.

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Boston MarathonBoston MarathonThe Granddaddy of Them AllThe Granddaddy of Them All

World’s Oldest World’s Oldest annual marathon is distinguished by its traditions.annual marathon is distinguished by its traditions.

Over Over 500,000 spectators500,000 spectators line the course making the Boston Marathon line the course making the Boston Marathon New England’s most widely attended sporting event.New England’s most widely attended sporting event.

The Marathon ranks only behind the Super Bowl in on-site media The Marathon ranks only behind the Super Bowl in on-site media coverage in terms of single day sporting events. Over 1100 members coverage in terms of single day sporting events. Over 1100 members receive credentials.receive credentials.

Elite runners share over $800,000 in guaranteed prize purse, largest Elite runners share over $800,000 in guaranteed prize purse, largest among all World Marathon Majors events. However, more than $10 among all World Marathon Majors events. However, more than $10 million is raised annually by participants running for charities. million is raised annually by participants running for charities.

2009 was the 1132009 was the 113thth running of Boston Marathon. running of Boston Marathon.

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Boston MarathonBoston MarathonExamples of OpportunitiesExamples of Opportunities

Marketing Activation: The BAA will work to customize marketing platforms and Marketing Activation: The BAA will work to customize marketing platforms and promotions to meet specific sponsor goals.promotions to meet specific sponsor goals.

Presenting/Title Sponsorship: Pre-Race Dinner, Post-Race Party, Athletes Presenting/Title Sponsorship: Pre-Race Dinner, Post-Race Party, Athletes Village.Village.

Prime Exhibition Space at The Marathon John Hancock Sports & Fitness Expo, Prime Exhibition Space at The Marathon John Hancock Sports & Fitness Expo, generally held at The Hynes Memorial Convention Center.generally held at The Hynes Memorial Convention Center.

Logo Sponsor Inclusion in: Official Boston Marathon Sponsor Boards Logo Sponsor Inclusion in: Official Boston Marathon Sponsor Boards (backdrops), Official Program, Official Racer’s Book, Official Media Guide. (backdrops), Official Program, Official Racer’s Book, Official Media Guide.

Year Round in Official BAA/Boston Marathon Home Page (rotating banner) Year Round in Official BAA/Boston Marathon Home Page (rotating banner) with linkage to sponsors web site. with linkage to sponsors web site.

Print: Full Page, Four Color ad in Official Program and Record Book.Print: Full Page, Four Color ad in Official Program and Record Book.

Use of BAA/Marathon Trademarks in sponsor promotions.Use of BAA/Marathon Trademarks in sponsor promotions.

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The Museum of ScienceThe Museum of ScienceBoston’s Biggest AttractionBoston’s Biggest Attraction

The Museum of Science The Museum of Science attracts over two million visitors annually attracts over two million visitors annually second only to the Red Sox!second only to the Red Sox!

As a science museum, it is second only to The Smithsonian (and As a science museum, it is second only to The Smithsonian (and that’s free).that’s free).

It is the 9It is the 9thth most visited museum in the U.S. and 16 most visited museum in the U.S. and 16thth in Zagat’s top 50 in Zagat’s top 50 U.S. attractions. U.S. attractions.

Home to The Mugar Omni Theater: Boston’s only 180 degree domed Home to The Mugar Omni Theater: Boston’s only 180 degree domed movie screen.movie screen.

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The Museum of ScienceThe Museum of ScienceExamples of OpportunitiesExamples of Opportunities

“ “Premiere Partnership”: Limited top position includes complete Premiere Partnership”: Limited top position includes complete internal and external marketing and huge flexibility to customize.internal and external marketing and huge flexibility to customize.

Premiere Partners have floor displays, daily visitor activation, Premiere Partners have floor displays, daily visitor activation, sponsorship of sustaining Museum programs, events and exhibits as sponsorship of sustaining Museum programs, events and exhibits as well as in the Planetarium and The Mugar Omni Theater.well as in the Planetarium and The Mugar Omni Theater.

Sponsorship of Temporary (3-6 months) Traveling Exhibits such as” Sponsorship of Temporary (3-6 months) Traveling Exhibits such as” Dinosaurs” and “Critter Cam” includes billboard campaign, and on-site Dinosaurs” and “Critter Cam” includes billboard campaign, and on-site Marquee, Omni Dome and backlit signage plus hosted opening nights.Marquee, Omni Dome and backlit signage plus hosted opening nights.

Company products and services may be integrated into museum space Company products and services may be integrated into museum space via the Life Sciences Initiative: Hybrid Cars, Eco/Green Ops, New via the Life Sciences Initiative: Hybrid Cars, Eco/Green Ops, New Technology, etc.Technology, etc.

Naming rights to the New Hayden Planetarium and more are available.Naming rights to the New Hayden Planetarium and more are available.

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The Boston Pops Orchestra, led by conductor Keith Lockhart, has The Boston Pops Orchestra, led by conductor Keith Lockhart, has performed Fourth of July favorites at the famed “Hatch Shell” on the performed Fourth of July favorites at the famed “Hatch Shell” on the banks of the Charles River for 36 years.banks of the Charles River for 36 years.

The event is attended by over 500,000 people annually and viewed by The event is attended by over 500,000 people annually and viewed by nearly as many on local television.nearly as many on local television.

The musically choreographed “Fireworks Spectacular” following the The musically choreographed “Fireworks Spectacular” following the concert is internationally acclaimed.concert is internationally acclaimed.

Locally, the entire evening is televised on CBS affiliate WBZ-TV, Locally, the entire evening is televised on CBS affiliate WBZ-TV, Channel 4.Channel 4.

CBS carries the live national broadcast from 10-11P. CBS carries the live national broadcast from 10-11P.

Boston Pops Fireworks SpectacularBoston Pops Fireworks SpectacularAmerica’s July 4America’s July 4thth Celebration Celebration

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Boston Pops Fireworks SpectacularBoston Pops Fireworks SpectacularExamples of OpportunitiesExamples of Opportunities

Jumbo HD Video Screens: Available over the entire two-day event. Jumbo HD Video Screens: Available over the entire two-day event. -Display custom sponsor video or animation. -Display custom sponsor video or animation. -Spectator contesting interaction via e-mail, cell phone, text, etc. -Spectator contesting interaction via e-mail, cell phone, text, etc.

Product visibility on site: Kiosks, car wraps, sponsor sampling.Product visibility on site: Kiosks, car wraps, sponsor sampling.

Branded recycling bins and/or eco-friendly trash bags.Branded recycling bins and/or eco-friendly trash bags.

Street Banners, Perimeter Fence Signage, and branded Sound Towers Street Banners, Perimeter Fence Signage, and branded Sound Towers and Jumbo HD Video Screens (outside TV range). and Jumbo HD Video Screens (outside TV range).

Integrated Hand-Outs: i.e. Survival Kits with sunscreen, visors, Integrated Hand-Outs: i.e. Survival Kits with sunscreen, visors, schedules, water, and any particular sponsor inclusions.schedules, water, and any particular sponsor inclusions.

Recognition in the Official Program (75,000).Recognition in the Official Program (75,000).

Web Promotion and hyperlink to sponsors site. Web Promotion and hyperlink to sponsors site.

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Children’s Hospital Boston is the largest pediatric medical center and #1 Children’s Hospital Boston is the largest pediatric medical center and #1 research enterprise in the world. research enterprise in the world. Serves children worldwide, yet is Boston’s neighborhood hospital Serves children worldwide, yet is Boston’s neighborhood hospital for kids.for kids.

Boston Children’s has been ranked #1 or #2 in the nationBoston Children’s has been ranked #1 or #2 in the nation for 19 straight for 19 straight years by U.S. News and World Reports.years by U.S. News and World Reports.

Boston Children’s has yielded more “firsts” than any other facility in the Boston Children’s has yielded more “firsts” than any other facility in the world: -world: -First to First to culture polio and measles culture polio and measles First successful surgery for congenital heart defect First successful surgery for congenital heart defect First successful remission of acute pediatric leukemia First successful remission of acute pediatric leukemia First fetal surgery to repair deadly heart valve defect First fetal surgery to repair deadly heart valve defect

Boston Children’s has a 99% brand awareness in Boston and 83% in the Boston Children’s has a 99% brand awareness in Boston and 83% in the Commonwealth.Commonwealth.

Children’s Hospital BostonChildren’s Hospital BostonThe Best Place on EarthThe Best Place on Earth

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Children’s Hospital BostonChildren’s Hospital BostonExamples of OpportunitiesExamples of Opportunities

Premiere Sponsorship position in Premiere Sponsorship position in www.generationcures.orgwww.generationcures.org website in a website in a combined cash/promotional sponsored program to create awareness of the combined cash/promotional sponsored program to create awareness of the website through sponsors marketing channels and efforts.website through sponsors marketing channels and efforts.

““gencures” is a multi-year commitment in which the promotional cash gencures” is a multi-year commitment in which the promotional cash value will be determined by the sites visitor performance and market value will be determined by the sites visitor performance and market penetration.penetration.

Sponsorship of the annual “Champions for Children’s” event.Sponsorship of the annual “Champions for Children’s” event.

Sponsorship of “Walk for Children’s.”Sponsorship of “Walk for Children’s.”

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The Head of the Charles RegattaThe Head of the Charles RegattaAmerica’s Fall Rowing FestivalAmerica’s Fall Rowing Festival

The World’s LargestThe World’s Largest two-day rowing event attracts over two-day rowing event attracts over 300,000 300,000 spectatorsspectators during its weekend in October. during its weekend in October.

250 Olympic and World Champion winners. 250 Olympic and World Champion winners. Over 8,500 athletes from around the world in 55 different Over 8,500 athletes from around the world in 55 different races.races.

Ranked “Best Regatta in the World” in a nationwide survey of 1,000 Ranked “Best Regatta in the World” in a nationwide survey of 1,000 rowers, 400 clubs and 200 coaches.rowers, 400 clubs and 200 coaches.

The event spectators are primarily from the Boston area, but also The event spectators are primarily from the Boston area, but also include alumni and fans from schools in the Big East, Pac 10, ECAC, include alumni and fans from schools in the Big East, Pac 10, ECAC, and NCAA. and NCAA.

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The Head of the Charles RegattaThe Head of the Charles RegattaExamples of OpportunitiesExamples of Opportunities

Primary Sponsorship: Entire race course footprint is available for Primary Sponsorship: Entire race course footprint is available for maximum brand visibility, sampling, hospitality and hosting.maximum brand visibility, sampling, hospitality and hosting.

Three Jumbo Video Screens: Over the three course bridges may be Three Jumbo Video Screens: Over the three course bridges may be used for race highlights, company branding and interactive cell used for race highlights, company branding and interactive cell phone/text message contesting with spectators.phone/text message contesting with spectators.

An “Official Sponsor” branded Scull can kick off the weekend and be An “Official Sponsor” branded Scull can kick off the weekend and be used periodically throughout. used periodically throughout.

Sponsorship includes extensive local media, promotion and PR as well Sponsorship includes extensive local media, promotion and PR as well as with all the rowing trades and associations.as with all the rowing trades and associations.

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Our BackgroundOur Background

Ed Goldman: PrincipalEd Goldman: Principal

Over 30 years in the Advertising and Media Over 30 years in the Advertising and Media Business, Ed began his career at Benton & Business, Ed began his career at Benton & Bowles Inc. in New York. He later served as Bowles Inc. in New York. He later served as President of Westinghouse Broadcasting’s President of Westinghouse Broadcasting’s Sales and Marketing Company, Group W Sales and Marketing Company, Group W Television Sales, as well as, Vice President of Television Sales, as well as, Vice President of the CBS AM Radio Station Group. Most the CBS AM Radio Station Group. Most recently, Ed oversaw the operation of CBS recently, Ed oversaw the operation of CBS Boston Television & Radio as General Boston Television & Radio as General Manager of WBZ-TV4, WSBK-TV38, WBZ Manager of WBZ-TV4, WSBK-TV38, WBZ NewsRadio 1030 and WLWC-TV28 NewsRadio 1030 and WLWC-TV28 (Providence). During that time, he worked (Providence). During that time, he worked closely with many community non-profit closely with many community non-profit organizations, has retained strong personal organizations, has retained strong personal relationships and has a solid understanding relationships and has a solid understanding of their community value. He also has an of their community value. He also has an experienced global view of the evolving experienced global view of the evolving media and marketing landscapes.media and marketing landscapes.

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Our BackgroundOur Background

John Hurlbut: PrincipalJohn Hurlbut: Principal

As an energetic executive with extensive As an energetic executive with extensive advertising and marketing experience across advertising and marketing experience across a breadth of categories in both packaged a breadth of categories in both packaged goods and service based businesses, John goods and service based businesses, John also has a particular strength in leading new also has a particular strength in leading new business development. Most recently, John business development. Most recently, John headed up new business at DHI in Vero headed up new business at DHI in Vero Beach, Florida. Beginning his career in New Beach, Florida. Beginning his career in New York at SSC&B, John moved to Boston and York at SSC&B, John moved to Boston and worked in several of the major advertising worked in several of the major advertising agencies such as HBM and Ingalls before agencies such as HBM and Ingalls before taking a position with Hasbro taking a position with Hasbro Interactive/Atari as CMO and General Interactive/Atari as CMO and General Manager. John has always been involved in Manager. John has always been involved in community activities helping to transition the community activities helping to transition the Salem Boys Club to the Salem Boys and Salem Boys Club to the Salem Boys and Girls Club in the 1980’s to working with the Girls Club in the 1980’s to working with the Environmental Learning Center in Vero Environmental Learning Center in Vero Beach.Beach.