PRINCIPLES OF MARKETING

INTRODUCTION OF MARKETING

Introduction….

They are the bestI always eat thereI only travel with that bus serviceI buy my garments from thereI will prefer to go that University

Promotion

Public Relation

Advertising

sales

services

Coupons

E-commerce

Shopping

Direct mail

Packaging

Bill BoardResearch

Sponsorship

Catalogues

Delivery

RetailingPricing

Intro….

What is Marketing

Process of creating consumer value in the form of goods and services that can approved consumer life

Identifying and satisfying customer needs.

How customers are created?Identify customer’s needDesign the product or service to satisfy the needCommunicate the product information to customerMake the product available

What is Marketing?Availability of

• Right Product• Right Place• Right time

Make sure customer Is aware of product

Marketing (Philip Kotler)

Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others.

Marketing (Stanton)

Marketing is a total system of business activities designed to plane price promote and distribute want satisfying products to target markets to achieve organizational objectives.

Marketing (AMA)(American Marketing Association)

Marketing is a performance of business activities that direct the flow of goods and services to the customers and the users.

Goals of Marketing

Attract new customer by offering by promising superior value

keep and grow current customers by delivering satisfaction.

Simple Marketing System

CustomerProducer

product\Service

Communication

Price

Feed Back

THINK

Learning to make what u can sell or selling what u can make

Delivery of customer satisfaction at profit