BCTDA Building Community

through TourismFebruary 24, 2017

Stephanie BrownExecutive Director

Asheville Convention & Visitors Bureau

Winter Advertising Campaign

• Net Media Budget of $500,600 Spot TV and Radio in

o Atlanta, Raleigh, Greensboro, Charlotte, Columbia, Knoxville, and Tri-Cities TN

Digital: Facebook, Online Display, Retargeting, Native and Email

• Campaign Flight January 5 – March 12

• Messaging Strategy

Winter Campaign Strategy

Asheville’s Undiscovered Season

with the

Best Rates of the Year

TV Spot

Asheville’s Undiscovered Season

Radio Spot

Digital Display

Custom Pop Ups

Custom Pop Ups

Custom

Landing Page• Resides in booking

widget

• Incentive

• $25 Amex Card

• Asheville Gift Box

• Distributed at the

Asheville Visitors

Center

Tourism Product

Development Fund

TPDF 2017 Grant Cycle Timeline

October 25

Awards

Announced

April 5

Information

Session

May 31

Phase I Due

June 28

Phase I

Applicants

Notified

August 30

Phase II Due

September 28-29

Project Presentations

Site Visits

October 5 & 10

June 21

Phase I Review

Meeting

October 19

Phase II Review

Meeting

The BCTDA awarded a total of

$27 million in

TPDF grants to

31 projects

John B. Lewis Soccer Complex at Azalea Park2002, 2004, 2009, 2015

Awarded$2,300,000

Grove Arcade2002

Awarded$500,000

The Bonsai Garden at the North Carolina Arboretum

2003

Awarded$750,000

Asheville Visitors Center2003

Awarded$750,000

WNC Veteran’s Memorial at Pack Square Park & Buncombe County War Memorial

2007

Awarded$16,500

Awarded$67,000

Asheville Area Wayfinding2007, 2010

Awarded$1,800,000

Pack Square Park, Pavilion & Canopy

2004, 2007, 2009, 2013

Awarded$2,550,000

Asheville Art Museum2007, 2009

Awarded$1,500,000

The Orange Peel 2009

Awarded $50,00 grant$250,000 loan guaranty

$5,675,000

U.S. Cellular Center – City of Asheville

2010, 2012, 2013, 2016

Awarded$5,675,000

Smoky Mountain Adventure Center

2010

Awarded$100,000

Montford Park Players2012

Awarded$125,000

Navitat Canopy Adventures

2012

Awarded$500,000

Lighting for UNC Asheville Sports Fields

2013

Awarded$500,000

Highland Brewing Company

2014

Awarded$850,000

The Collider2014, 2015

Awarded$300,000

RiverLink Pearson Bridge River Access

2014

Awarded$25,000

Enka Center Ballfields2014

Awarded$2,000,000

Riverfront Destination Development2014, 2015

Phase I• Riverfront Arts & Culture

Dispensary• Boat ramps

Phase II• Beaucatcher Greenway• French Broad River Greenway

Network• Crosswalk and river access at

Amboy Park

Awarded$2,800,000

Asheville Museum of Science

2015

Awarded$400,000

WNC Nature Center2015

Awarded$313,000

Riverglass Public Glass Studio & School

2015

Awarded$200,000

Asheville Community Theatre

2016

Awarded$1,000,000

Montreat College Pulliam Stadium Phase II

2016

Awarded$350,000

WNC Farmers Market2016

Awarded$380,000

The Wortham Center2016

Awarded$700,000

• March 30: Partner Forum

"What’s New With You?"

• April 13 : Partner Forum

Economic Impact Report

• May 12: Tourism Summit (half-day)

Guest Speaker & Break-out Sessions

Upcoming Events

CVB 101 Open Door Sessions

• Available Monthly

• Learn about CVB programs & opportunities

• Get help with listings & extranet questions

Check the schedule for upcoming dates at

AshevilleCVB.com/Events

New AshevilleCVB.com Website

Thank You!