BDC412 : Global Brand Communications
BDC412 : Global Brand Communications
Founder
HISTORY
BDC412 : Global Brand Communications
I K E A ‘ Ingvar ’
‘ Kamprad ’
‘ Elmtaryd ’
‘ Agunnaryd ’
BDC412 : Global Brand Communications
TIMELINE
BDC412 : Global Brand Communications
comPetitors High Quality
High Price
Low Quality
Low Price
INNOVATION & SUSTAINABILITY
BDC412 : Global Brand Communications
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
# Minimalism # Functionalism # Flat Packaging
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
# Minimalism # Functionalism # Flat Packaging
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
# Minimalism # Functionalism # Flat Packaging
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
# Minimalism # Functionalism # Flat Packaging
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
InnovAtIon AND SUStAINAbILITY
BDC412 : Global Brand Communications
model business
BDC412 : Global Brand Communications
globAl BrAND STRAteGy
BDC412 : Global Brand Communications
globAl BrAND STRAteGy
BDC412 : Global Brand Communications
VISION
BDC412 : Global Brand Communications
MISSION
BDC412 : Global Brand Communications
core VAlue
Democratic Design FUNCTION
SUSTAINABILITY
QUALITY
LOW PRICE
BDC412 : Global Brand Communications
PROPOSITION
BDC412 : Global Brand Communications
PERSONALITY
BDC412 : Global Brand Communications
1951 1954 1967 1981 1983
vISUAL IDENTITY
vISUAL IDENTITY
BDC412 : Global Brand Communications
VERBAL IDENTITY
BDC412 : Global Brand Communications
BDC412 : Global Brand Communications
BEHAVIOR IDENTITY
D.I.Y.
BRAND STORYTELLING COMMUNICATIONS /
BDC412 : Global Brand Communications
PAid / Owned / EArned ChAnnels
BDC412 : Global Brand Communications
PAid / Owned / EArned ChAnnels
BDC412 : Global Brand Communications
PAid / Owned / EArned ChAnnels
BDC412 : Global Brand Communications
Co-branding
BDC412 : Global Brand Communications
Co-brAnding
BDC412 : Global Brand Communications
CSR
BDC412 : Global Brand Communications
CSR
BDC412 : Global Brand Communications
CSR
BDC412 : Global Brand Communications
CSR
BDC412 : Global Brand Communications
CSR
BDC412 : Global Brand Communications
CRM
BDC412 : Global Brand Communications
CAMPAIGN
BDC412 : Global Brand Communications
CAMPAIGN
BDC412 : Global Brand Communications
Section. 3014